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市場調查報告書
商品編碼
1702224
2025 年至 2033 年合約包裝市場規模、佔有率、趨勢及預測(按包裝類型、材料、服務、最終用途行業和地區)Contract Packaging Market Size, Share, Trends and Forecast by Packaging Type, Material, Service, End Use Industry, and Region, 2025-2033 |
2024 年全球合約包裝市場規模價值為 729.8 億美元。展望未來, IMARC Group估計到 2033 年市場規模將達到 1,401.8 億美元,2025 年至 2033 年的複合年成長率為 6.75%。到 2024 年,北美將佔據市場主導地位。電子商務品牌數量的不斷成長、永續包裝利用率的不斷提高以及人工智慧 (AI) 和物聯網 (IoT) 的日益融合,簡化了流程並提高了包裝操作的效率,這些都是推動市場發展的主要因素。
合約包裝是指將產品包裝外包給稱為合約包裝商或共同包裝商的專業第三方公司的過程。它涵蓋包裝、運輸和配送方面,通常涉及散裝運輸的堆疊和收縮包裝。對於在高峰期處理季節性產品的企業來說,無需投資永久性基礎設施即可滿足不斷成長的需求,這一點至關重要。它使公司能夠透過將包裝外包給受益於規模經濟和專業知識的合約包裝商來節省包裝成本。它還允許公司為限時優惠或活動創建有吸引力的促銷包裝。
目前,合約包裝的需求不斷增加,因為它可以快速適應不斷變化的包裝要求,並有助於產品的變化或更新,從而推動了市場的成長。除此之外,合約包裝的使用率不斷上升,因為它可以縮短週轉時間,使新產品能夠更快進入市場,從而推動市場的成長。此外,由於合約包裝商擁有強大的品質控制流程,合約包裝越來越受歡迎,確保包裝的一致性和可靠性,從而提供了良好的市場前景。除此之外,越來越多的包裝活動外包以減少錯誤並節省時間,從而支持了市場的成長。此外,人工智慧 (AI) 和物聯網 (IoT) 的日益整合,簡化了流程,提高了準確性,促進了生產力,並使包裝作業更加高效和具有成本效益,從而增強了市場的成長。
電子商務品牌數量不斷增加
目前,越來越多的電子商務品牌在網路上銷售產品並送貨上門。此外,智慧型手機和其他行動裝置的廣泛使用使得線上購物比以往任何時候都更加方便,消費者可以隨時隨地瀏覽和購買產品。這種增強的連結性正在擴大電子商務品牌的潛在客戶群,涵蓋城市和偏遠地區的個人。此外,安全支付閘道器的進步和線上安全性的提高,增強了消費者在線上進行金融交易的信心,並促進了電子商務產業的發展。此外,電子商務品牌數量的增加對全球合約包裝的需求產生了積極影響。
提高永續包裝的使用率
隨著消費者環保意識的增強,對永續和環保包裝選擇的需求也日益增加。許多品牌正在積極尋求提供永續包裝解決方案的合約包裝公司,以符合其環境承諾。對永續包裝日益成長的需求為合約包裝商創造了新的機會,以擴大其服務範圍並滿足更廣泛的客戶群。永續包裝使品牌能夠展示其對環境管理的承諾,從而在競爭激烈的市場中脫穎而出。與合約包裝商合作提供永續選擇的公司可以提高其品牌聲譽並吸引具有環保意識的消費者,從而提高品牌忠誠度和積極的口碑行銷。
客製化和個人化需求日益成長
客製化和個人化的需求促使合約包裝商提供多樣化的服務。他們有能力處理各種各樣的產品變化、包裝設計和標籤要求。這種擴展的功能使品牌能夠為客戶提供個人化的包裝選擇,而無需在內部包裝設施上投入大量資金。此外,客製化包裝有助於品牌在擁擠的市場中脫穎而出。能夠提供獨特包裝解決方案的合約包裝商有助於增強客戶的品牌差異化。客製化和個人化的包裝為消費者創造了更具吸引力和難忘的體驗。當產品根據個人喜好或場合進行客製化時,顧客會對品牌產生更強烈的情感連結。這種高度的參與度將提高客戶滿意度並促進重複購買。
The global contract packaging market size was valued at USD 72.98 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 140.18 Billion by 2033, exhibiting a CAGR of 6.75% from 2025-2033. North America currently dominates the market in 2024. The growing number of e-commerce brands, increasing utilization of sustainable packaging, and rising integration of artificial intelligence (AI) and the Internet of Things (IoT) for streamlining processes and making packaging operations more efficient are some of the major factors propelling the market.
Contract packaging refers to the procedure of outsourcing the packaging of products to specialized third-party companies known as contract packagers or co-packers. It encompasses packing, shipping, and distribution aspects, often involving palletizing and shrink-wrapping for bulk transportation. It is essential for businesses that are dealing with seasonal products during peak periods to meet increased demand without investing in permanent infrastructure. It enables companies to save on packaging costs by outsourcing to contract packagers who benefit from economies of scale and expertise. It also allows companies to create attractive promotional packaging for limited time offers or events.
At present, the increasing demand for contract packaging, as it can quickly adapt to changing packaging requirements and is useful for product variations or updates, is impelling the growth of the market. Besides this, the rising utilization of contract packaging, as it leads to quicker turnaround times, enabling faster market entry for new products, is propelling the growth of the market. In addition, the growing popularity of contract packaging as contract packagers have robust quality control processes, ensuring the consistency and reliability of packaging is offering a favorable market outlook. Apart from this, the increasing outsourcing of packaging activities to minimize errors and save time is supporting the growth of the market. Additionally, the rising integration of artificial intelligence (AI) and the Internet of Things (IoT) for streamlining processes, enhancing accuracy, boosting productivity, and making packaging operations more efficient and cost-effective is strengthening the growth of the market.
Rising number of e-commerce brands
At present, there is an increase in the number of e-commerce brands selling products online and delivering them to the doorstep of buyers. Additionally, the widespread utilization of smartphones and other mobile devices has made online shopping more accessible than ever, allowing consumers to browse and purchase products on the go. This increased connectivity is expanding the potential customer base for e-commerce brands, reaching individuals in both urban and remote areas. Moreover, advancements in secure payment gateways and improved online security are instilling greater confidence in consumers to conduct financial transactions online and boosting the e-commerce industry. Furthermore, the increasing number of e-commerce brands is positively influencing the demand for contract packaging around the world.
Increasing utilization of sustainable packaging
As consumers become more environmentally conscious, there is a rising demand for sustainable and eco-friendly packaging options. Many brands are actively seeking contract packaging companies that offer sustainable packaging solutions to align with their environmental commitments. This increasing demand for sustainable packaging is creating new opportunities for contract packagers to expand their service offerings and cater to a broader client base. Sustainable packaging allows brands to differentiate themselves in a competitive market by showcasing their commitment to environmental stewardship. Companies that partner with contract packagers offering sustainable options that is enhancing their brand reputation and appealing to environmentally conscious consumers, leading to increased brand loyalty and positive word-of-mouth marketing.
Growing demand for customization and personalization
The demand for customization and personalization is leading contract packagers to diversify their service offerings. They are equipped to handle a wide range of product variations, packaging designs, and labeling requirements. This expanded capability allows brands to offer personalized packaging options to their customers without having to invest heavily in in-house packaging facilities. Moreover, customized packaging helps brands stand out in a crowded marketplace. Contract packagers that can provide unique packaging solutions contribute to enhancing brand differentiation for their clients. Customized and personalized packaging is creating a more engaging and memorable experience for consumers. When products are tailored to individual preferences or occasions, customers feel a stronger emotional connection to the brand. This heightened engagement is leading to increased customer satisfaction and repeat purchases.
Primary dominates the market
Primary contract packaging refers to the outsourcing of the packaging and assembly of the primary packaging of the components of a product to a third-party contract packaging company. The primary packaging is the layer of packaging that directly contains and protects the product. It is the packaging that comes into direct contact with the product and is usually the first layer of packaging that the end consumer interacts with. Primary contract packaging services are utilized by companies that may not have the necessary facilities, equipment, or expertise to handle the packaging of their products in-house. Outsourcing primary packaging allows companies to focus on their core competencies while relying on specialized contract packagers to handle the packaging and assembly efficiently.
Plastic holds the largest share of the market
Plastic materials come in various forms, such as polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET), polyvinyl chloride (PVC), and many others. Each type of plastic offers unique properties that make it suitable for different packaging applications. This versatility allows contract packagers to choose the most appropriate plastic material for a wide range of products. Plastic is also lightweight compared to other packaging materials, such as glass or metal. This characteristic reduces shipping costs and makes handling and transportation more manageable for both contract packagers and end consumers. Plastic packaging provides a high level of durability and protection for products. It can resist impact, moisture, and other environmental factors, safeguarding the product during transit and storage.
Bottling holds the biggest share of the market
Contract bottling services involve outsourcing the filling, capping, and labeling of liquid products into bottles to specialized packaging companies. Contract packagers that offer bottling services are equipped with specialized knowledge, skills, and equipment for efficiently handling the bottling process. They have experience in handling different types of liquids and bottles, ensuring that the filling process is precise and consistent. Besides this, setting up an in-house bottling facility can be a significant investment for brand owners, requiring capital expenditure for machinery, training, and maintenance. Contract bottling allows brands to avoid these upfront costs and opt for a more cost-effective solution by outsourcing to experienced packagers who already have the necessary infrastructure in place.
Food and beverage hold the maximum share of the market
Contract packaging allows food and beverage companies to reduce operational costs significantly. Setting up an in-house packaging facility involves substantial investments in machinery, equipment, labor, and maintenance. By outsourcing packaging to contract packagers, companies can avoid these upfront costs and benefit from economies of scale achieved by specialized packaging companies. The food and beverage industry often experiences fluctuations in demand due to seasonality, promotions, or product launches. Contract packaging provides the flexibility to adjust production volumes based on market demands. Companies can spontaneously scale up or down their packaging requirements without having to manage excess capacity during slow periods. Contract packaging companies specialize in packaging and have extensive expertise in handling various food and beverage products. They employ efficient packaging processes and advanced machinery to ensure precise and consistent packaging, reducing the risk of errors and product defects.
North America exhibits a clear dominance, accounting for the largest contract packaging market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represented the largest market.
North America held the biggest market share due to the rising focus on outsourcing various operations among businesses to reduce labor costs and eliminate the requirement of investing in in-house facilities.
Apart from this, the rising consumption of various convenient and packaged food and beverage items is supporting the growth of the market. In addition, the increasing demand for eco-friendly packaging in various sectors is contributing to the growth of the market.
Asia Pacific is estimated to expand further in this domain due to the rising number of e-commerce brands selling products online. Besides this, the increasing focus on maintaining product quality among the brands is bolstering the growth of the market.
Key market players are investing in state-of-the-art technology and automation to enhance packaging efficiency, accuracy, and speed. They are also planning to reduce human errors, increase production capacity, and generate quicker turnaround times, enabling them to handle larger volumes and meet client demands effectively. Top companies are diversifying into new packaging formats, such as flexible pouches, sustainable packaging solutions, or specialized packaging for specific industries like pharmaceuticals or cosmetics. They are also adopting sustainable packaging practices to align with the increasing demand for eco-friendly solutions. Leading companies are collaborating closely with clients to create unique and personalized packaging designs that help brands stand out in the market and create a strong brand identity.