![]() |
市場調查報告書
商品編碼
1541344
2024-2032 年按組件、企業規模、產業和地區分類的通訊平台即服務市場報告Communication Platform as a Service Market Report by Component, Enterprise Size, Industry, and Region 2024-2032 |
2023 年,全球通訊平台即服務 (CPaaS) 市場規模達到 101 億美元。 展望未來, IMARC Group預計到 2032 年,市場規模將達到 644 億美元,2024 年複合年成長率 (CAGR) 為 22.17%。 .
通訊平台即服務 (CPaaS) 是一種基於雲端的服務,可讓開發人員在其應用程式、服務和業務流程中添加即時通訊功能,例如語音、視訊和訊息傳遞。這反過來又可以幫助組織豐富客戶溝通管道、自動提醒、管理約會以及推廣應用程式內通話和廣播。 CPaaS 還提供增強的可擴展性、多租戶、改進的擴展以及減少的開發時間和整體成本。因此,它在醫療保健、酒店、教育、物流以及銀行、金融服務和保險 (BFSI) 行業中得到了廣泛的應用。
該解決方案在全球零售和電子商務領域的廣泛採用正在為市場創造積極的前景。 CPaaS 允許零售商將音訊、視訊和簡訊通訊整合到其網站、行動應用程式和社交媒體管道,以增強客戶參與度。與此一致的是,對個人化推薦的需求不斷成長,以增強所有管道的購物和服務體驗,這是另一個推動成長的因素。此外,廣泛利用虛擬、語音助理和聊天機器人來提高生產力和效率,為市場成長提供了相當大的推動力。此外,人工智慧(AI)和機器學習(ML)在語音辨識、自動化、代理增強、情緒分析和呼叫分析方面的整合也為市場成長提供了動力。此外,教育產業擴大採用數位通訊來協助線上教育工作者進行視訊通話、螢幕分享和通話錄音,這有利於市場的成長。其他因素,包括鼓勵採用先進技術的各種政府舉措的實施,以及醫療保健行業對用於管理預約、諮詢和遠距醫療的經濟高效的基於雲端的解決方案的需求不斷增加,預計將推動市場成長。
The global communication platform as a service (CPaaS) market size reached US$ 10.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 64.4 Billion by 2032, exhibiting a growth rate (CAGR) of 22.17% during 2024-2032.
Communication platform as a service (CPaaS) is a cloud-based service that allows developers to add real-time communication capabilities, such as voice, video, and messaging, to their applications, services, and business processes. This, in turn, helps organizations enrich customer communication channels, automate reminders, manage appointments, and promote in-app calling and broadcast. CPaaS also offers enhanced scalability, multi-tenancy, improved outreach, and reduced development time and overall costs. As a result, it finds extensive applications across the healthcare, hospitality, education, logistics, and banking, financial services, and insurance (BFSI) industries.
The widespread adoption of the solution in the retail and e-commerce sectors across the globe is creating a positive outlook for the market. CPaaS allows retailers to integrate audio, video, and SMS communication to their websites, mobile application, and social media channels to enhance customer engagement. In line with this, the rising demand for personalized recommendations that enhance the shopping and service experience across all the channels is acting as another growth-inducing factor. Furthermore, the extensive utilization of virtual, voice assistants, and chatbots to increase productivity and efficiency is providing a considerable boost to the market growth. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) for speech recognition, automation, agent augmentation, emotion analysis, and call analytics is providing an impetus to the market growth. Moreover, the increasing adoption of digital communication in the education industry to assist online educators with video calling, screen sharing, and call recording is favoring the market growth. Other factors, including the implementation of various government initiatives encouraging the adoption of advanced technologies and the increasing demand for cost-effective cloud-based solutions in the healthcare industry for managing appointments, consultations, and telehealth, are anticipated to drive the market toward growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global CPaaS market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, enterprise size and industry.
Software
Services
Small and Medium-Size Enterprises
Large Enterprises
BFSI
Government
IT and Telecom
Healthcare and Life Sciences
Retail
Education
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being 8x8 Inc., Avaya Inc., Bandwidth Inc., Infobip, Intelepeer Cloud Communications LLC, Mavenir Systems Inc. (Mavenir plc), MessageBird B.V., Plivo Inc., Ringcentral Inc., Telnyx LLC, Twilio Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson) and Voxvalley Technologies Pvt. Ltd.