通訊平台即服務市場 - 按組件、企業規模、最終用途產業，預測 2023 - 2032 年

在 5G 和 WebRTC 等通訊技術不斷創新的推動下，2024 年至 2032 年間，全球通訊平台即服務市場的複合年成長率將超過 21%。

5G 提供超快、低延遲的連接，可實現高清視訊通話和沈浸式虛擬體驗等即時通訊服務。 WebRTC 網路即時通訊有助於將音訊、視訊和資料共享直接無縫整合到網頁瀏覽器中，無需額外的插件，從而提高可存取性和用戶體驗。

這些創新正在推動更有效率、可擴展和互動式通訊解決方案的開發，使企業能夠提供先進、可靠的服務，從而滿足對增強數位通訊不斷成長的需求。

舉個例子，2024年7月，瑞典供應商愛立信宣佈在泰國推出新的5G設施，旨在推動亞洲市場的數位轉型。根據愛立信介紹，泰國數位谷新成立的5G創新與體驗工作室是與泰國政府數位經濟促進機構DEPA合作創立的。該實驗室被愛立信設計為一個以5G沙盒網路為特色的5G共創空間。該設施將用於與全球合作者合作開發、測試、驗證和認證新的 5G 使用案例。

整個通訊平台即服務市場根據組件、企業規模、最終用途行業和地區進行分類。

由於 BFSI 產業能夠增強客戶服務、合規性和營運效率，因此 BFSI 產業從 2024 年到 2032 年將經歷顯著的複合年成長率擴張。 CPaaS 使 BFSI 公司能夠將安全且合規的通訊管道無縫整合到其現有系統中，確保跨不同管道與客戶進行即時互動。此功能對於維持監管標準同時提供個人化的客戶體驗至關重要。此外，CPaaS 有助於以具成本效益的方式擴展通訊能力，這在競爭激烈的市場中至關重要，因為敏捷、響應迅速的客戶服務可以顯著影響客戶滿意度和保留率。

到 2032 年，大型企業細分市場將佔據前景廣闊的通訊平台即服務市場佔有率。 CPaaS 解決方案使企業能夠無縫整合不同的通訊管道，從而增強全球營運中的內部協作和客戶參與。這些平台提供強大的 API 和 SDK，可與現有 IT 基礎設施整合，使企業能夠客製化和最佳化通訊工作流程。此外，CPaaS支援即時分析和自動化，使企業能夠提高營運效率和回應能力。這種簡化溝通流程的適應性和能力對於旨在在動態市場中保持敏捷和競爭力的大型企業至關重要。

2024年至2032年，亞太地區通訊平台即服務市場規模將呈現出驚人的複合年成長率。需求日益增加。 CPaaS 提供可擴展的、基於雲端的通訊工具，滿足該地區動態的市場需求，從增強客戶參與度到實現遠端工作功能。此外，亞太地區行動裝置的激增和網路普及率的提高推動了 CPaaS 的採用，以提供無縫和個人化的通訊體驗。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
• 供應商矩陣
• 利潤率分析
• 技術與創新格局
• 專利分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 擴大採用基於雲端的解決方案
    • 日益成長的客戶參與需求
    • 擴大採用人工智慧 (AI) 和機器學習 (ML)
    • 行動通訊需求不斷成長
    • 物聯網 (IoT) 日益普及
  • 產業陷阱與挑戰
    • 整合複雜度
    • 保持高品質的溝通
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按組成部分，2021 - 2032 年

• 主要趨勢
• 解決方案
  • 音訊/語音
  • 影片
  • 訊息
  • 其他
• 服務
  • 實施與整合
  • 培訓與諮詢
  • 支援與維護
  • 其他託管服務

第 6 章：市場估計與預測：依企業規模，2021 - 2032 年

• 主要趨勢
• 中小企業
• 大型企業

第 7 章：市場估計與預測：依最終用途產業，2021 - 2032 年

• 主要趨勢
• BFSI
• 資訊科技與電信
• 零售與電子商務
• 衛生保健
• 運輸與物流
• 觀光與旅館業
• 其他

第 8 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳新銀行
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯
  • MEA 的其餘部分

第 9 章：公司簡介

• ALE International
• Avaya Inc.
• Bandwidth Inc.
• Infobip Ltd.
• IntelePeer Cloud Communications LLC
• MessageBird
• Plivo Inc.
• RingCentral
• Sinch
• TeleSign
• Telnyx LLC
• TEXTUS
• Twilio Inc.
• Vonage America, LLC.
• Voximplant

Global Communication Platform as A Service Market will witness over 21% CAGR between 2024 and 2032, driven by continuous innovations in communication technologies, such as 5G and WebRTC.

5G provides ultra-fast, low-latency connections, which enable real-time communication services like high-definition video calling and immersive virtual experiences. WebRTC Web Real-Time Communication facilitates seamless integration of audio, video, and data sharing directly into web browsers without additional plugins, improving accessibility and user experience.

These innovations are driving the development of more efficient, scalable, and interactive communication solutions, allowing businesses to offer advanced and reliable services, thus meeting the growing demand for enhanced digital communication.

Quoting an instance, in July 2024, Swedish vendor Ericsson announced the launch of a new 5G facility in Thailand aimed at advancing digital transformation in the Asian market. According to Ericsson, the newly established 5G Innovation and Experience Studio at Thailand Digital Valley was created in collaboration with the Thai Governments Digital Economy Promotion Agency DEPA. This lab is designed as a 5G co-creation space featuring 5G sandbox network by Ericsson. The facility will be used to develop, test, verify, and certify new 5G use cases in partnership with global collaborators.

The overall communication platform as a service market is categorized based on component, enterprise size, end-use industry, and region.

The BFSI sector will experience noteworthy CAGR expansion from 2024 to 2032 due to its ability to enhance customer service, compliance, and operational efficiency. CPaaS enables BFSI firms to integrate secure and compliant communication channels seamlessly into their existing systems, ensuring real-time interactions with clients across diverse channels. This capability is crucial for maintaining regulatory standards while offering personalized customer experiences. Additionally, CPaaS facilitates cost-effective scaling of communication capabilities, which is essential in a competitive market where agile, responsive customer service can significantly impact client satisfaction and retention.

The large enterprises segment will clutch a promising communication platform as a service market share by 2032. The demand for Communication Platform as a Service CPaaS is witnessing significant growth among large enterprises due to its scalability and flexibility in managing complex communication needs. CPaaS solutions enable enterprises to integrate diverse communication channels seamlessly, enhancing internal collaboration and customer engagement across global operations. These platforms offer robust APIs and SDKs that integrate with existing IT infrastructures, empowering enterprises to customize and optimize communication workflows. Moreover, CPaaS supports real-time analytics and automation, allowing enterprises to improve operational efficiency and responsiveness. This adaptability and capability to streamline communication processes are crucial for large enterprises aiming to stay agile and competitive in dynamic markets.

Asia Pacific communication platform as a service market size will exhibit a remarkable CAGR from 2024 to 2032. As businesses across diverse industries in Asia Pacific embrace digital transformation, there is a heightened need for agile communication solutions that can support regional and global connectivity. CPaaS offers scalable, cloud-based communication tools that cater to the regions dynamic market needs, from enhancing customer engagement to enabling remote work capabilities. Moreover, the proliferation of mobile devices and increasing internet penetration in the Asia Pacific drive the adoption of CPaaS for delivering seamless and personalized communication experiences.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Growing adoption of cloud-based solutions
    • 3.8.1.2 Increasing need for customer engagement
    • 3.8.1.3 Increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML)
    • 3.8.1.4 Growing demand for mobile communication
    • 3.8.1.5 Growing popularity of the Internet of Things (IoT)
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 Integration complexity
    • 3.8.2.2 Maintaining high-quality communication
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
  • 3.10.1 Supplier power
  • 3.10.2 Buyer power
  • 3.10.3 Threat of new entrants
  • 3.10.4 Threat of substitutes
  • 3.10.5 Industry rivalry
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Component, 2021 - 2032 (USD Billion)

• 5.1 Key trends
• 5.2 Solution
  • 5.2.1 Audio/Voice
  • 5.2.2 Video
  • 5.2.3 Message
  • 5.2.4 Others
• 5.3 Service
  • 5.3.1 Implementation & Integration
  • 5.3.2 Training & Consulting
  • 5.3.3 Support & Maintenance
  • 5.3.4 Other Managed Services

Chapter 6 Market Estimates & Forecast, By Enterprise Size, 2021 - 2032 (USD Billion)

• 6.1 Key trends
• 6.2 SMEs
• 6.3 Large Enterprise

Chapter 7 Market Estimates & Forecast, By End-Use Industry, 2021 - 2032 (USD Billion)

• 7.1 Key trends
• 7.2 BFSI
• 7.3 IT & Telecom
• 7.4 Retail & E-commerce
• 7.5 Healthcare
• 7.6 Transportation & Logistics
• 7.7 Travel & Hospitality
• 7.8 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032 (USD Billion)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 ANZ
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Rest of Latin America
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 South Africa
  • 8.6.3 Saudi Arabia
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 ALE International
• 9.2 Avaya Inc.
• 9.3 Bandwidth Inc.
• 9.4 Infobip Ltd.
• 9.5 IntelePeer Cloud Communications LLC
• 9.6 MessageBird
• 9.7 Plivo Inc.
• 9.8 RingCentral
• 9.9 Sinch
• 9.10 TeleSign
• 9.11 Telnyx LLC
• 9.12 TEXTUS
• 9.13 Twilio Inc.
• 9.14 Vonage America, LLC.
• 9.15 Voximplant