查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1390596

2023-2028 年按類型、組件、部署模式、應用程式、垂直產業和地區分類的應用分析市場報告

App Analytics Market Report by Type, Components, Deployment Mode, Application, Industry Vertical, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 144 Pages | 商品交期: 2-3個工作天內

價格

概要

2022 年全球應用分析市場規模達到 21.68 億美元。展望未來， IMARC Group預計到 2028 年該市場將達到 69.75 億美元，2022-2028 年複合年成長率 (CAGR) 為 21.5%。電子商務行業的顯著擴張、視訊串流服務和手機遊戲的日益普及以及網路安全威脅的增加是推動市場成長的一些主要因素。

應用程式分析是測量、收集和分析與行動應用程式的效能和使用相關的資料的系統過程。這對於幫助企業了解客戶如何使用他們的應用程式至關重要。它使企業能夠透過分析獲得有關用戶行為的寶貴見解，包括最受歡迎的功能、應用程式的使用頻率以及用戶退出或遇到問題的位置，這對於就應用程式最佳化和用戶體驗增強做出明智的決策至關重要，以及整體應用程式策略。它還提供關鍵指標的資料，包括用戶參與度、保留率和轉換率。此外，企業可以改進他們的應用程式，更有效地定位他們的行銷工作，並最終使用這些資料提供更好的用戶體驗。

該市場主要是由對資料安全和用戶隱私日益成長的擔憂所推動的。此外，對應用程式分析的需求不斷成長，以識別潛在的安全和隱私問題，同時確保遵守相關法律，這正在影響市場的成長。此外，智慧型手機的廣泛採用和可用行動應用程式數量的增加導致行動應用程式的使用量增加，從而產生了企業了解用戶行為和偏好的需求，這是另一個主要的成長誘導因素。除此之外，它還提供了有關用戶與應用程式互動的寶貴見解，幫助公司就應用程式功能、行銷策略和用戶參與度做出明智的決策，從而加速市場成長。除此之外，應用程式開發人員和企業的目標是透過應用程式提供無縫且愉快的用戶體驗，使他們能夠確定可以改善用戶體驗的領域，從而提高用戶保留率和客戶滿意度，從而推動市場成長。

應用分析市場趨勢/促進因素：

電子商務產業顯著擴張

該市場是由新興的電子商務行業推動的。此外，企業依靠應用程式分析工具來獲取洞察、改善用戶體驗並增加收入，從而影響市場成長。此外，電子商務公司意識到用戶參與和保留的重要性，這使得產品需求不斷升級，以提供有關用戶行為的深入資料。它可以幫助企業了解客戶如何與其行動應用程式交互，從而使他們能夠最佳化應用程式的功能、內容和使用者介面，以提高參與度並鼓勵重複訪問，從而促進市場成長。它還允許企業收集有關用戶偏好、購買歷史和瀏覽習慣的資料，這對於客製化產品推薦和行銷工作非常寶貴，從而增加轉換的可能性。除此之外，用於提高轉換率、精確定位銷售漏斗中用戶流失、識別瓶頸的產品使用量的增加，使企業能夠進行有針對性的改進，以提高轉換率並提高銷售額，也推動了市場的成長。

視訊串流服務和手機遊戲日益普及

Netflix、Amazon Prime Video、Disney+ 和眾多其他管道等視訊串流平台的興起推動了應用分析的需求。這些服務嚴重依賴行動應用程式來接觸受眾並深入了解用戶參與度、內容偏好和觀看習慣。這些資料對於內容推薦演算法來說非常寶貴，使它們能夠個性化用戶體驗並保持觀眾的參與度。此外，它還幫助串流媒體服務最佳化視訊品質、減少緩衝並確保無縫串流媒體體驗，從而影響市場成長。此外，公司正在轉向分析，透過提供更好的內容推薦和提高客戶滿意度來獲得競爭優勢，從而成為另一個主要的成長誘導因素。除此之外，分析對於為遊戲開發者提供有價值的見解（包括用戶保留率、應用程式內購買行為和關卡完成資料）至關重要，從而加速市場成長。它允許遊戲開發者微調他們的遊戲、引入新功能並自訂遊戲內優惠，以增強遊戲體驗並最大化收入。

網路安全威脅數量不斷增加

網路安全威脅數量的不斷增加導致廣泛採用應用程式分析來保護敏感資料和應用程式本身的安全。此外，收集大量資訊（包括用戶行為、位置資料甚至個人偏好）的產品需求不斷成長，正在影響市場成長。此外，公司還專注於網路安全措施，包括實施改進的加密協定以保護傳輸中和靜態的資料、定期進行安全審計和漏洞評估，以及採用安全編碼和應用程式開發的最佳實踐，這是另一個主要的成長誘導因素。除此之外，遵守 GDPR 和 CCPA 等資料保護法規已成為當務之急。不遵守這些規定可能會導致巨額罰款和聲譽受損。因此，主要參與者正在投資合規工作，以確保用戶資料的隱私和安全。

應用分析行業細分：

IMARC Group提供了每個細分市場的主要趨勢的分析，以及 2023 年至 2028 年全球、區域和國家層面的預測。我們的報告根據類型、組件、部署模式、應用程式和垂直行業對市場進行了分類。

按類型分類：

行動應用程式分析

網路應用程式分析

行動應用程式分析是最受歡迎的類型

該報告根據類型提供了詳細的市場細分和分析。這包括行動應用程式分析和網路應用程式分析。根據該報告，行動應用程式分析佔據了最大的細分市場。

行動應用程式分析市場是由各行業行動應用程式的爆炸性成長所推動的。此外，個人擴大使用智慧型手機和平板電腦，使企業認知到透過行動應用程式接觸目標受眾的巨大潛力，從而增加了對專門為行動應用程式量身定做的分析工具的需求。

此外，行動應用程式分析工具提供了對用戶行為、效能和參與度的重要洞察，使企業能夠全面了解用戶如何與其應用程式交互，從而使應用程式開發人員和企業能夠做出明智的決策，以增強用戶體驗、提高保留率和推動收入成長，從而成為另一個主要的成長誘導因素。

除此之外，由於行動裝置上電子商務、社交媒體、娛樂和生產力應用程式的不斷成長，它使企業能夠透過追蹤用戶偏好、最佳化應用程式功能和微調行銷策略來保持競爭力，從而推動市場成長。

按組件分類：

軟體

服務

軟體佔最大市場佔有率

報告還提供了基於組件的詳細市場細分和分析。這包括軟體和服務。報告顯示，軟體佔據了最大的市場佔有率。

軟體對於提供企業分析和最佳化其行動應用程式所需的工具和技術至關重要。它包含廣泛的功能和特性，旨在滿足各行業企業的眾多需求。這些解決方案提供了對用戶行為、參與度和應用程式效能的全面洞察，使公司能夠做出數據驅動的決策。

此外，軟體的靈活性和可擴展性使其成為各種規模的企業的多功能選擇，例如希望了解其初始用戶群的新創公司或尋求分析全球受眾資料的跨國公司，從而代表另一個主要的成長誘導因素。

此外，基於軟體的解決方案可以相應地進行客製化和擴展，行動應用程式日益複雜，需要複雜的分析工具，而Excel軟體提供了即時資料分析等高級功能，從而促進了市場成長。人工智慧驅動的預測分析和用戶細分，使企業能夠從龐大的資料集中提取可行的見解。

按部署模式分類：

本地

基於雲端

本地部署目前佔據最大的市場佔有率

報告還根據部署模式對市場進行了詳細的細分和分析。這包括本地和基於雲端的。報告顯示，本地部署佔據了最大的市場佔有率。

本地部署是指在組織的實體基礎設施內（通常在其自己的資料中心內）安裝和運行分析軟體，這具有多種優點。此外，擴大使用本地解決方案，為組織在資料隱私和合規性很重要的行業（例如醫療保健和金融）中提供了更好的資料控制和安全性，以將敏感資料保留在組織的基礎設施內，進而影響市場成長。它還允許企業根據其特定需求自訂安全措施，確保資料保護和法規遵循。

此外，本地解決方案通常對擁有大量現有 IT 基礎架構的企業有吸引力。他們可以將分析與現有系統和資料庫無縫整合，從而簡化營運和資料管理。對於需要即時分析的應用程式，將資料保留在現場可以減少延遲並確保快速回應時間，從而增強用戶體驗。

按應用分類：

行銷分析

績效分析

應用內分析

收入分析

其他

行銷分析佔據最大的市場佔有率

報告還提供了基於應用程式的詳細市場細分和分析。這包括行銷分析、績效分析、應用程式內分析、收入分析等。報告顯示，行銷分析佔據了最大的市場佔有率。

行銷分析可以最佳化企業的用戶參與度、轉換率和整體行銷策略。此外，它使企業能夠全面解碼用戶行為模式，並深入了解用戶如何與行動應用程式交互，追蹤他們從應用程式安裝到轉換的整個過程，這正在影響市場的成長。這種精細的理解使行銷人員能夠做出明智的決策、完善行銷活動並最大限度地提高投資回報率。

此外，行銷分析使他們能夠識別哪些行銷管道最有效、哪些行銷活動與目標受眾產生共鳴以及如何有效地分配資源，從而成為另一個主要的成長誘導因素。

除此之外，個人化行銷策略的出現增強了對行銷分析的需求，導致用戶現在期望客製化體驗，同時提供提供個人化內容、推薦和優惠所需的資料，從而提高用戶滿意度並提高客戶保留率，從而加速市場成長。

行銷分析還有助於追蹤關鍵績效指標 (KPI)，例如客戶獲取成本 (CAC)、客戶終身價值 (CLV) 和廣告支出回報率 (ROAS)。這些指標對於評估行銷工作的有效性以及製定數據驅動的決策以最佳化行銷活動至關重要。

按垂直行業細分：

遊戲和娛樂

社群媒體

資訊科技和電信

健康和健身

旅遊和酒店業

零售及電子商務

教育與學習

BFSI

其他

遊戲和娛樂主導市場

報告還提供了基於垂直行業的詳細市場細分和分析。這包括遊戲和娛樂、社交媒體、IT 和電信、健康和健身、旅遊和酒店、零售和電子商務、教育和學習、BFSI 等。報告顯示，遊戲和娛樂佔據了最大的市場佔有率。

遊戲和娛樂產業的特點是擁有更廣泛的消費者基礎。行動遊戲和娛樂應用程式迎合全球受眾，跨越不同年齡層和人口統計數據，產生大量用戶資料，使得應用程式分析對於了解玩家行為、偏好和趨勢不可或缺。

此外，遊戲產業的競爭性質正在加劇產品需求，使開發商能夠努力創造引人入勝的沉浸式遊戲體驗，從而成為另一個主要的成長因素。除此之外，分析工具還提供對遊戲玩法的即時洞察，幫助開發者微調機制、關卡和應用程式內購買，以提高用戶參與度和保留率，從而推動市場成長。

此外，分析可以對不同的遊戲元素進行 A/B 測試，從而實現數據驅動的改進，從而提高玩家滿意度和獲利能力。應用程式內購買、廣告和虛擬商品銷售對於遊戲和娛樂應用程式的收入來源至關重要，可確保最佳定價、廣告投放和創造收入。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美市場領先，佔據大部分市場佔有率

市場研究報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美佔據最大的市場佔有率。

北美市場是由不斷發展的美國矽谷所推動的。它是科技公司、新創公司和創投家的全球中心，培育創新文化，推動先進分析解決方案的開發和採用，進而影響市場成長。

除此之外，北美是大量應用程式開發人員和公司的所在地，從成熟的科技巨頭到靈活的新創公司，北美改進的應用程式開發社群正在不斷增加對工具的需求，這些工具認知到分析正在改進應用程式、理解應用程式方面所發揮的重要作用。使用者行為，並最大限度地發揮應用程式的潛力，從而推動市場成長。

此外，北美企業以高度關注數據驅動決策而聞名。它提供了寶貴的見解，可以幫助公司調整策略、增強用戶體驗並透過以數據為中心的方法最佳化貨幣化工作，從而為市場成長提供積極的推動力。

競爭格局：

目前，市場主要參與者正在不斷實施策略，以鞏固自己的地位並在這個快速發展的行業中保持競爭力。他們正在投資研發 (R&D) 以增強其分析解決方案，並專注於引入預測分析、人工智慧驅動的見解和即時監控等新功能，以便為客戶提供更全面、更有價值的資料。此外，公司正在優先考慮改善其分析平台的使用者體驗，包括使用者友善的介面、直覺的儀表板和易於解釋的報告，確保客戶無需技術專業知識即可獲得可行的見解。除此之外，他們認知到多平台分析的重要性，並擴展其解決方案以涵蓋各種作業系統、設備和應用程式商店，使客戶能夠全面了解其用戶群。

市場研究報告對競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。市場上的一些主要參與者包括：

奧多比公司

亞馬遜網路服務公司

應用安妮

AppDynamics Inc（思科系統公司）

安普泰公司

克萊維塔普

伯爵利

亂舞

國際商業機器公司

混合面板

Taplytics公司

高地軟體公司

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

最近的發展：

2020 年 7 月，App Annie 開發了新版本的 Libring，名稱為 App Annie Ascend，可能會出售給現有 App Annie 客戶並提供應用程式市場資料，同時提供廣告分析，特別是針對遊戲發行商和其他參與供應的企業廣告產業的另一面，以吸引不同的市場。

2021 年 1 月，基於雲端的企業工作管理軟體供應商 Upland Software Inc. 以 6,800 萬美元收購了行動應用個人化和分析解決方案供應商 Localytics。

2022 年 6 月，Adobe Inc. 宣佈在 Adob​​e Analytics 中推出新服務，為品牌提供單一工作區，以統一採用 Adob​​e Analytics 的所有媒體類型（包括元宇宙和串流媒體）的資料和見解，並推出一項新服務來過渡來自其他分析產品的資料，同時保留對全球資料保護條例 (GDPR) 和加州消費者隱私法案 (CCPA) 等法規的歷史合規性。

本報告回答的關鍵問題

  • 全球應用分析市場有多大
  • 2023-2028 年全球應用分析市場的預期成長率是多少
  • 推動全球應用分析市場的關鍵因素是什麼
  • COVID-19 對全球應用分析市場有何影響
  • 全球應用程式分析市場按類型分類是怎樣的
  • 基於組件的全球應用程式分析市場的細分是什麼
  • 根據部署模式，全球應用分析市場的細分如何
  • 基於應用程式的全球應用程式分析市場的細分是什麼
  • 基於垂直行業的全球應用分析市場的細分是什麼
  • 10. 全球應用分析市場的關鍵區域有哪些？
  • 11. 全球應用分析市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 全球應用分析市場有多大？
  • 2023-2028 年全球應用分析市場的預期成長率是多少？
  • 推動全球應用分析市場的關鍵因素是什麼？
  • COVID-19 對全球應用分析市場有何影響？
  • 全球應用分析市場按類型分類是怎樣的？
  • 基於組件的全球應用程式分析市場的詳細情形如何？
  • 全球應用分析市場依部署模式分類是怎樣的？
  • 基於應用程式的全球應用程式分析市場的詳細情形如何？
  • 基於垂直產業的全球應用分析市場的細分如何？
  • 全球應用分析市場的關鍵區域有哪些？
  • 誰是全球應用分析市場的主要參與者/公司？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球應用分析市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：按類型分類的市場細分

  • 行動應用程式分析
    • 市場走向
    • 市場預測
  • 網路應用程式分析
    • 市場走向
    • 市場預測

第 7 章：按成分分類的市場區隔

  • 軟體
    • 市場走向
    • 市場預測
  • 服務
    • 市場走向
    • 市場預測

第 8 章：依部署模式分類的市場區隔

  • 本地
    • 市場走向
    • 市場預測
  • 基於雲端
    • 市場走向
    • 市場預測

第 9 章：按應用分類的市場區隔

  • 行銷分析
    • 市場走向
    • 市場預測
  • 績效分析
    • 市場走向
    • 市場預測
  • 應用內分析
    • 市場走向
    • 市場預測
  • 收入分析
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 10 章：按產業垂直分類的市場區隔

  • 遊戲和娛樂
    • 市場走向
    • 市場預測
  • 社群媒體
    • 市場走向
    • 市場預測
  • 資訊科技和電信
    • 市場走向
    • 市場預測
  • 健康和健身
    • 市場走向
    • 市場預測
  • 旅遊和酒店業
    • 市場走向
    • 市場預測
  • 零售及電子商務
    • 市場走向
    • 市場預測
  • 教育與學習
    • 市場走向
    • 市場預測
  • BFSI
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 11 章：按地區分類的市場細分

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 12 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 13 章：價值鏈分析

第 14 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 15 章：價格分析

第16章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Adobe Inc.
    • Amazon Web Services Inc.
    • App Annie
    • AppDynamics Inc (Cisco Systems Inc.)
    • Apptentive Inc.
    • Clevertap
    • Countly
    • Flurry
    • International Business Machines Corporation
    • Mixpanel
    • Taplytics Inc.
    • Upland Software Inc.
Product Code: SR112023A4387

Abstract

The global app analytics market size reached US$ 2,168 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 6,975 Million by 2028, exhibiting a growth rate (CAGR) of 21.5% during 2022-2028. The significant expansion in the e-commerce industry, the growing popularity of video streaming services and mobile gaming, and the increasing number of cybersecurity threats are some of the major factors contributing to the market growth.

App analytics is the systematic process of measuring, collecting, and analyzing data related to the performance and usage of mobile applications. It is essential in helping businesses understand how customers are utilizing their apps. It enables corporations to gain valuable insights into user behavior, including features that are most popular, how often the app is used, and where users drop off or encounter issues through analytics, which is essential for making informed decisions about app optimization, user experience enhancements, and overall app strategy. It also provides data on key metrics, including user engagement, retention, and conversion rates. Additionally, businesses can refine their apps, target their marketing efforts more effectively, and ultimately provide a better user experience using this data.

The market is primarily driven by the increasing concerns about data security and user privacy. In addition, the rising demand for app analytics to identify potential security and privacy issues while ensuring compliance with relevant laws is influencing the market growth. Moreover, the widespread adoption of smartphones and the increasing number of mobile apps available led to increasing mobile app usage, creating a need for businesses to understand user behavior and preferences, representing another major growth-inducing factor. Besides this, it provides valuable insights into user interactions with apps, helping companies make informed decisions about app features, marketing strategies, and user engagement, thus accelerating market growth. Along with this, app developers and businesses aim to provide a seamless and enjoyable user experience with app that enable them to identify areas where user experience can be improved, leading to higher user retention rates and customer satisfaction, thus propelling market growth.

App Analytics Market Trends/Drivers:

The significant expansion in the e-commerce industry

The market is driven by the rising e-commerce industry. In addition, businesses are relying on app analytics tools to gain insights, improve user experiences, and drive revenue thus influencing the market growth. Also, e-commerce companies are aware of the importance of user engagement and retention which is escalating product demand to provide in-depth data on user behavior. It helps businesses understand how customers interact with their mobile apps which enables them to optimize the app's features, content, and user interface to enhance engagement and encourage repeat visits, thus augmenting the market growth. It also allows businesses to collect data on user preferences, purchase history, and browsing habits which is invaluable for tailoring product recommendations and marketing efforts, thereby increasing the likelihood of conversion. Apart from this, the rising product use to improve conversion rates, pinpoint users drop off in the sales funnel, and identify bottlenecks, which allow businesses to make targeted improvements to increase the conversion rate and improve sales, is also propelling the market growth.

The growing popularity of video streaming services and mobile gaming

The rise of video streaming platforms including Netflix, Amazon Prime Video, Disney+, and numerous other channels contributed to the demand for app analytics. These services rely heavily on mobile applications to reach their audiences and gain insights into user engagement, content preferences, and viewing habits. This data is invaluable for content recommendation algorithms, allowing them to personalize the user experience and keep viewers engaged. Additionally, it assists streaming services in optimizing video quality, reducing buffering, and ensuring a seamless streaming experience, thus influencing market growth. Moreover, companies are turning to analytics to gain a competitive edge by offering better content recommendations and improving customer satisfaction, thus representing another major growth-inducing factor. Besides this, analytics are essential in providing game developers with valuable insights including user retention rates, in-app purchase behavior, and level completion data, thus accelerating the market growth. It allows game developers to fine-tune their games, introduce new features, and tailor in-game offers to enhance the gaming experience and maximize revenue.

The increasing number of cybersecurity threats

The rising number of cybersecurity threats led to the widespread adoption of app analytics for the protection of sensitive data and the security of the applications themselves. In addition, the rising product demand for gathering a vast array of information, including user behavior, location data, and even personal preferences, is influencing the market growth. Moreover, companies are focusing on cybersecurity measures including the implementation of improved encryption protocols to protect data in transit and at rest, regularly conducting security audits and vulnerability assessments, and adopting best practices for secure coding and application development, representing another major growth-inducing factor. Besides this, compliance with data protection regulations, such as GDPR and CCPA, has become a priority. Failure to comply with these regulations can result in significant fines and reputational damage. As a result, key players are investing in compliance efforts to ensure the privacy and security of user data.

App Analytics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on type, component, deployment mode, application and industry vertical.

Breakup by Type:

Mobile App Analytics

Web App Analytics

Mobile app analytics represents the most popular type

The report has provided a detailed breakup and analysis of the market based on the type. This includes mobile app analytics and web app analytics. According to the report, mobile app analytics represented the largest segment.

The mobile app analytics market is driven by the explosive growth of mobile applications across various industries. In addition, the increasing use of smartphones and tablets by individuals led businesses to recognize the immense potential of reaching their target audiences through mobile apps, thus escalating the demand for analytics tools tailored specifically for mobile applications.

Moreover, mobile app analytics tools provide essential insights into user behavior, performance, and engagement, offering businesses a comprehensive understanding of how users interact with their apps which enables app developers and businesses to make informed decisions to enhance user experiences, increase retention rates, and drive revenue growth, thus representing another major growth-inducing factor.

Along with this, it empowers businesses to stay competitive by tracking user preferences, optimizing app functionality, and fine-tuning marketing strategies due to the growing e-commerce, social media, entertainment, and productivity apps on mobile devices, thus propelling market growth.

Breakup by Component:

Software

Services

Software holds the largest share of the market

A detailed breakup and analysis of the market based on the component has also been provided in the report. This includes software and services. According to the report, software accounted for the largest market share.

Software is essential in providing the tools and technologies that businesses require to analyze and optimize their mobile applications. It includes a wide spectrum of functionalities and features tailored to meet the numerous needs of businesses across various industries. These solutions provide comprehensive insights into user behavior, engagement, and app performance, allowing companies to make data-driven decisions.

Moreover, the flexibility and scalability of software make it a versatile choice for businesses of all sizes such as a startup looking to understand its initial user base or a multinational corporation seeking to analyze data from a global audience, thus representing another major growth-inducing factor.

Also, software-based solutions can be customized and scaled accordingly, and the increasing complexity of mobile applications demands sophisticated analytics tools, and software Excel offers advanced capabilities such as real-time data analysis, thus augmenting the market growth. AI-powered predictive analytics, and user segmentation, enabling businesses to extract actionable insights from vast datasets.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises deployment presently accounts for the largest market share

A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises deployment accounted for the largest market share.

On-premises deployment refers to the installation and operation of analytics software within an organization's physical infrastructure, typically within its own data centers which offer several advantages. In addition, the increasing use of on-premises solutions provides organizations with greater control and security over their data in industries where data privacy and compliance are important, such as healthcare and finance to keep sensitive data within the organization's infrastructure, thus influencing the market growth. It also allows businesses to tailor security measures to their specific needs, ensuring data protection and regulatory compliance.

Additionally, on-premises solutions often appeal to enterprises with substantial existing IT infrastructure. They can integrate analytics seamlessly with their existing systems and databases, streamlining operations and data management. For applications requiring real-time analytics, keeping data on-site can reduce latency and ensure rapid response times, enhancing the user experience.

Breakup by Application:

Marketing Analytics

Performance Analytics

In-App Analytics

Revenue Analytics

Others

Marketing analytics hold the largest share of the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. According to the report, marketing analytics accounted for the largest market share.

Marketing analytics optimizes user engagement, conversion rates, and overall marketing strategies for businesses. In addition, it enables businesses to decode user behavior patterns comprehensively and provides insights into how users interact with mobile apps, tracking their journey from app installation to conversion, which is influencing the market growth. This granular understanding empowers marketers to make informed decisions, refine marketing campaigns, and maximize ROI.

Moreover, marketing analytics equips them with the means to identify which marketing channels are most effective, which campaigns resonate with their target audience, and how to allocate resources efficiently, thus representing another major growth-inducing factor.

Besides this, the advent of personalized marketing strategies intensified the need for marketing analytics, resulting in users now expecting tailored experiences, while providing the data needed to deliver personalized content, recommendations, and offers which enhances user satisfaction and improves customer retention rates, thus accelerating the market growth.

Marketing analytics also aids in tracking key performance indicators (KPIs) such as customer acquisition cost (CAC), customer lifetime value (CLV), and return on ad spend (ROAS). These metrics are essential for assessing the effectiveness of marketing efforts and making data-driven decisions to optimize campaigns.

Breakup by Industry Vertical:

Gaming and Entertainment

Social Media

IT and Telecom

Health and Fitness

Travel and Hospitality

Retail and E-commerce

Education and Learning

BFSI

Others

Gaming and entertainment dominates the market

A detailed breakup and analysis of the market based on the industry vertical has also been provided in the report. This includes gaming and entertainment, social media, IT and telecom, health and fitness, travel and hospitality, retail and e-commerce, education and learning, BFSI, and others. According to the report, gaming and entertainment accounted for the largest market share.

The gaming and entertainment sector is characterized by its wider consumer base. Mobile games and entertainment apps cater to a global audience, spanning various age groups and demographics which generates an enormous amount of user data, making app analytics indispensable for understanding player behavior, preferences, and trends.

Moreover, the competitive nature of the gaming industry is escalating the product demand, allowing developers to strive to create engaging and immersive gaming experiences, thus representing another major growth-inducing factor. Along with this, analytics tools provide real-time insights into gameplay, helping developers fine-tune mechanics, levels, and in-app purchases to enhance user engagement and retention, thus propelling market growth.

Moreover, analytics enable A/B testing of different game elements, leading to data-driven improvements that drive player satisfaction and profitability. In-app purchases, advertising, and virtual goods sales are essential in revenue streams for gaming and entertainment apps, ensuring optimal pricing, ad placement, and revenue generation.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the majority of the market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The North America market is driven by the growing Silicon Valley in the United States. It serves as a global hub for technology companies, startups, and venture capitalists that fosters a culture of innovation and drives the development and adoption of advanced analytics solutions, thus influencing market growth.

Apart from this, North America is home to a vast number of app developers and companies from established tech giants to nimble startups, North America's improved app development community is escalating the demand for tools that recognize the essential role analytics play in refining their apps, understanding user behavior, and maximizing their apps' potential, thus propelling the market growth.

Furthermore, North American businesses are known for their strong focus on data-driven decision-making. It provides valuable insights that help companies fine-tune their strategies, enhance user experiences, and optimize monetization efforts with a data-centric approach, thus providing a positive thrust to market growth.

Competitive Landscape:

At present, key players in the market are continuously implementing strategies to strengthen their positions and remain competitive in this rapidly evolving industry. They are investing in research and development (R&D) to enhance their analytics solutions and focus on introducing new features such as predictive analytics, AI-driven insights, and real-time monitoring to provide more comprehensive and valuable data to their customers. Moreover, companies are prioritizing improving the user experience of their analytics platforms including user-friendly interfaces, intuitive dashboards, and easy-to-interpret reports, ensuring that customers can derive actionable insights without technical expertise. Besides this, they are recognizing the importance of multi-platform analytics and expanding their solutions to cover various operating systems, devices, and app stores which enables customers to gain a holistic view of their user base.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adobe Inc.

Amazon Web Services Inc.

App Annie

AppDynamics Inc (Cisco Systems Inc.)

Apptentive Inc.

Clevertap

Countly

Flurry

International Business Machines Corporation

Mixpanel

Taplytics Inc.

Upland Software Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In July 2020, App Annie developed a new version of Libring under the name App Annie Ascend, which may be sold to current App Annie clients and provide app market data, while offering advertising analytics, especially for game publishers and other businesses involved in the supply side of the advertising sector for appealing to a different market.

In January 2021, Upland Software Inc., a provider of cloud-based enterprise work management software, acquired Localytics, a provider of mobile app personalization and analytics solutions for US$ 68 Million .

In June 2022, Adobe Inc. announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types including the metaverse and streaming media with global brands adopting Adobe Analytics, and also launched a new service to transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Key Questions Answered in This Report

  • 1. How big is the global app analytics market?
  • 2. What is the expected growth rate of the global app analytics market during 2023-2028?
  • 3. What are the key factors driving the global app analytics market?
  • 4. What has been the impact of COVID-19 on the global app analytics market?
  • 5. What is the breakup of the global app analytics market based on the type?
  • 6. What is the breakup of the global app analytics market based on the component?
  • 7. What is the breakup of the global app analytics market based on the deployment mode?
  • 8. What is the breakup of the global app analytics market based on the application?
  • 9. What is the breakup of the global app analytics market based on the industry vertical?
  • 10. What are the key regions in the global app analytics market?
  • 11. Who are the key players/companies in the global app analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global App Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Mobile App Analytics
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Web App Analytics
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Component

  • 7.1 Software
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Marketing Analytics
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Performance Analytics
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 In-App Analytics
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Revenue Analytics
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Industry Vertical

  • 10.1 Gaming and Entertainment
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Social Media
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 IT and Telecom
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Health and Fitness
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Travel and Hospitality
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Retail and E-commerce
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Education and Learning
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 BFSI
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast
  • 10.9 Others
    • 10.9.1 Market Trends
    • 10.9.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Amazon Web Services Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
      • 16.3.2.4 SWOT Analysis
    • 16.3.3 App Annie
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 AppDynamics Inc (Cisco Systems Inc.)
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 Apptentive Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
    • 16.3.6 Clevertap
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Countly
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 Flurry
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 International Business Machines Corporation
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 Mixpanel
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
    • 16.3.11 Taplytics Inc.
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
    • 16.3.12 Upland Software Inc.
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 Financials

List of Figures

  • Figure 1: Global: App Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: App Analytics Market: Sales Value (in Million US$), 2017-2022
  • Figure 3: Global: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 4: Global: App Analytics Market: Breakup by Type (in %), 2022
  • Figure 5: Global: App Analytics Market: Breakup by Component (in %), 2022
  • Figure 6: Global: App Analytics Market: Breakup by Deployment Mode (in %), 2022
  • Figure 7: Global: App Analytics Market: Breakup by Application (in %), 2022
  • Figure 8: Global: App Analytics Market: Breakup by Industry Vertical (in %), 2022
  • Figure 9: Global: App Analytics Market: Breakup by Region (in %), 2022
  • Figure 10: Global: App Analytics (Mobile App Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: App Analytics (Mobile App Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: App Analytics (Web App Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: App Analytics (Web App Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: App Analytics (Software) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: App Analytics (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: App Analytics (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: App Analytics (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: App Analytics (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: App Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: App Analytics (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: App Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: App Analytics (Marketing Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: App Analytics (Marketing Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: App Analytics (Performance Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: App Analytics (Performance Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: App Analytics (In-App Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: App Analytics (In-App Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: App Analytics (Revenue Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: App Analytics (Revenue Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: App Analytics (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: App Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: App Analytics (Gaming and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: App Analytics (Gaming and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: App Analytics (Social Media) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: App Analytics (Social Media) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Global: App Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Global: App Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Global: App Analytics (Health and Fitness) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Global: App Analytics (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Global: App Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Global: App Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Global: App Analytics (Retail and E-commerce) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Global: App Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Global: App Analytics (Education and Learning) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Global: App Analytics (Education and Learning) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Global: App Analytics (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Global: App Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: Global: App Analytics (Other Industry Verticals) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: Global: App Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: North America: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: North America: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: United States: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: United States: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Canada: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Canada: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Asia-Pacific: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Asia-Pacific: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: China: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: China: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Japan: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Japan: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: India: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: India: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: South Korea: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: South Korea: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Australia: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Australia: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Indonesia: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Indonesia: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Others: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: Europe: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: Europe: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: Germany: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: Germany: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: France: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: France: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: United Kingdom: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: United Kingdom: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Italy: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: Italy: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Spain: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Spain: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: Russia: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 85: Russia: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 86: Others: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 87: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Latin America: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 89: Latin America: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 90: Brazil: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 91: Brazil: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 92: Mexico: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 93: Mexico: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 94: Others: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 95: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 96: Middle East and Africa: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 97: Middle East and Africa: App Analytics Market: Breakup by Country (in %), 2022
  • Figure 98: Middle East and Africa: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 99: Global: App Analytics Industry: SWOT Analysis
  • Figure 100: Global: App Analytics Industry: Value Chain Analysis
  • Figure 101: Global: App Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: App Analytics Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: App Analytics Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: App Analytics Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 4: Global: App Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
  • Table 5: Global: App Analytics Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 6: Global: App Analytics Market Forecast: Breakup by Industry Vertical (in Million US$), 2023-2028
  • Table 7: Global: App Analytics Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 8: Global: App Analytics Market: Competitive Structure
  • Table 9: Global: App Analytics Market: Key Players