市場調查報告書
商品編碼
1354325
應用分析市場規模- 按組件(軟體、服務)、按類型(移動、網路)、按行業垂直(BFSI、零售、媒體和娛樂、物流、運輸、酒店、電信和IT)、應用程式和2023 年全球預測 - 2032App Analytics Market Size - By Component (Software, Services), By Type (Mobile, Web), By Industry Vertical (BFSI, Retail, Media & Entertainment, Logistics, Transportation, Hospitality, Telecom & IT), Application & Global Forecast 2023 - 2032 |
2023 年至 2032 年間,全球應用分析市場規模將以 21.8% 的複合年成長率擴大。分析技術的進步可望徹底改變應用分析市場前景。技術創新可以更深入地了解用戶行為、應用程式效能和客戶偏好。借助更複雜的資料處理、機器學習演算法和即時分析功能,企業可以做出數據驅動的決策,以增強用戶體驗、最佳化應用程式功能並提高用戶參與度和保留率。
例如,2022 年 9 月,在拉斯維加斯舉行的 Oracle CloudWorld 會議期間,Oracle 推出了一系列新的分析功能。這些新增功能超出了 Oracle 資料庫、MySQL 和 MySQL HeatWave 等 Oracle 核心業務的範圍,相反,Oracle 正在將精力集中在支援分析和應用程式上。因此,這些新引入的分析功能適用於 Oracle Analytics Cloud (OAC) 平台以及有利於在此平台上運行的 Oracle 應用程式的增強功能。這種技術發展將推動應用程式分析產業的發展,為企業提供寶貴的工具,以在應用程式驅動的數位環境中保持競爭力。
整個應用程式分析市場根據組件、類型、垂直行業、應用程式和區域進行分類。
由於數據驅動決策的重要性日益增加,網路應用分析產業將在 2023 年至 2032 年經歷強勁成長。企業依靠網頁應用程式分析來深入了解使用者行為、最佳化使用者體驗、增強應用程式效能並提高客戶參與度。隨著數位化格局的擴大,對綜合網路應用分析解決方案的需求持續成長,推動產業成長。
由於企業越來越依賴數據驅動的洞察來最佳化其收入流,因此到 2032 年,收入分析應用程式領域的應用程式分析市場佔有率可能會以顯著的複合年成長率擴大。透過分析應用程式內的使用者行為、轉換率和購買模式,公司可以做出明智的決策,以最大化貨幣化策略、改進定價模型並提高整體獲利能力,從而推動對應用程式收入分析的需求。
由於智慧型手機和應用程式使用量的不斷擴大、新創生態系統的蓬勃發展以及跨行業數位轉型舉措的不斷發展,歐洲應用程式分析行業正在經歷高速成長。根據歐盟統計局的數據,到2022 年,歐盟家庭的網路存取率將達到93%,較2011 年的72% 大幅成長。歐洲企業和開發人員正在認知到應用程式分析對於用戶參與度和競爭優勢的重要性和市場擴張,推動產業成長。
Global App Analytics Market size will expand at 21.8% CAGR between 2023 and 2032. Advancements in analytics technology are poised to revolutionize the app analytics market outlook. Technological innovations enable deeper insights into user behavior, app performance, and customer preferences. With more sophisticated data processing, machine learning algorithms, and real-time analytics capabilities, businesses can make data-driven decisions to enhance user experiences, optimize app functionality, and drive higher user engagement and retention.
For instance, in September 2022, during the Oracle CloudWorld conference held in Las Vegas, Oracle unveiled a series of fresh analytics features. These additions extend beyond Oracle's core businesses like Oracle Database, MySQL, and MySQL HeatWave, and instead, Oracle is concentrating its efforts on bolstering analytics and applications. Consequently, these newly introduced analytics capabilities apply to both the Oracle Analytics Cloud (OAC) platform and the enhanced functionalities that benefit Oracle applications running on top of this platform. This technological evolution is set to fuel the growth of the app analytics industry, offering businesses invaluable tools for staying competitive in the app-driven digital landscape.
The overall app analytics market is segregated based on component, type, industry vertical, application, and region.
The web app analytics industry will experience robust growth over 2023-2032 due to the increasing importance of data-driven decision-making. Businesses rely on web app analytics to gain insights into user behavior, optimize user experiences, enhance app performance, and boost customer engagement. As the digital landscape expands, the demand for comprehensive web app analytics solutions continues to rise, driving industry growth.
App analytics market share from the revenue analytics application segment could expand at a noteworthy CAGR through 2032 due to the increasing reliance of businesses on data-driven insights to optimize their revenue streams. By analyzing user behavior, conversion rates, and purchase patterns within apps, companies can make informed decisions to maximize monetization strategies, improve pricing models, and enhance overall profitability, driving the demand for app revenue analytics.
Europe app analytics industry is experiencing high growth due to expanding smartphone and app usage, a thriving startup ecosystem, and growing digital transformation initiatives across industries. According to Eurostat, by 2022, internet access expanded to reach 93% of households in the European Union, marking a significant increase from the 72% recorded in 2011. European businesses and developers are recognizing the importance of app analytics for user engagement, competitive advantage, and market expansion, fueling industry growth.