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2023-2030年全球應用分析市場
市場調查報告書
商品編碼
1296877

2023-2030年全球應用分析市場

Global App Analytics Market 2023-2030
出版日期: | 出版商: Orion Market Research | 英文 185 Pages | 商品交期: 2-3個工作天內

價格

分部前景

全球應用分析市場根據其組件、類型、應用和行業垂直度進行細分。根據組件，市場被分類為軟體和服務。基於類型，市場被分類為網路應用分析和行動應用分析。此外，基於應用，市場被分類為用戶分析、收入分析和應用性能分析和營運。在行業垂直領域中，預計BFSI領域將在預測期內實現大幅成長。該細分市場的成長歸因於一些因素，如擴大採用移動銀行和金融應用，再加上分析用戶行為和最佳化金融服務的需要。

在這些領域中，平台分析領域預計將佔有相當大的市場佔有率。該部分的成長歸功於平台分析的進步，以及在平台上推出新的和增強的應用分析功能。例如，2023年3月，領先的數位分析供應商Heap宣布將其移動自動捕捉功能擴展到Android和iOS的新開發框架。 Heap的綜合平台使移動團隊能夠了解和最佳化跨平台的客戶體驗，而這個領域迫切需要這類解決方案。跨平台的客戶體驗可以讓客戶達到最快的洞察力，這樣他們就可以創造最好的數位體驗，加速他們的業務，超過其他工具所能提供的。

區域展望

全球應用分析市場根據地域進一步細分，包括北美（美國和加拿大）、歐洲（義大利、西班牙、德國、法國和其他）、亞太（印度、中國、日本、韓國和其他）和世界其他地區（中東和非洲以及拉丁美洲）。其中，歐洲市場預計將在預測期內見證突出的成長。然而，受智慧手機用戶數量增加和各行業擴大採用行動應用等因素的推動，亞太地區的應用分析市場預計將出現可觀的成長。

2023-2030年全球應用分析市場成長，按地區分類

資料來源：OMR分析

北美地區預計將在全球應用分析市場中佔據重要佔有率

在這些地區中，北美地區預計將在預測期內佔據全球應用分析市場的重要佔有率。該地區應用分析市場的成長主要是由主要技術公司的存在、對應用分析解決方案的投資增加以及各行業對行動應用的高度採用等因素驅動。例如，2022年8月，全球領先的客戶參與和保留的B2B SaaS平台CleverTap簽署了最終協議，在全球投資集團CDPQ領導的D輪融資中籌集1.05億美元，該集團承諾7500萬美元，IIFL AMC的技術基金以及現有投資者Tiger Global和Sequoia India也參與其中。這些資金將用於支持CleverTap的全球擴張和加強其解決方案和技術的開發。 2022年6月，CleverTap完成了對位於舊金山的領先的多管道客戶參與平台Leanplum的收購，進一步加強了其在北美和歐洲的足跡。同月，它還發布了TesseractDB（TM），這是世界上第一個專門設計的數據庫，旨在極大地提高數位消費品牌的用戶參與度和保留率。

市場參與者展望

服務於全球應用分析市場的主要公司包括蘋果公司、Adobe公司、Mixpanel公司、Flurry Analytics（Verizon Media）、MoEngage公司、Heap公司、Firebase（Google LLC）、AppsFlyer有限公司、Singular Labs公司、Smartlook sro和Taplytics公司。這些市場參與者通過採取各種策略，包括合併和收購、夥伴關係、合作、資金和新產品的推出，在市場上保持競爭力，並迎合企業對應用分析解決方案不斷變化的需求，大大促進了市場的成長。例如，2021年5月，舊金山產品情報公司Amplitude收購了西雅圖創業公司Iteratively。 Iteratively向數據和產品團隊銷售軟體，用於客戶分析追踪。這次收購是為了幫助防止數據品質問題，並在一個地方有標準化的客戶數據。

該報告涵蓋了：

  • 2022年的市場價值數據分析和對2030年的預測。
  • 每個市場部分的年化市場收入（百萬美元）。
  • 主要地理區域的國別分析。
  • 在全球應用分析市場運作的主要公司。基於數據的可用性，報告中還提供了與新產品發布相關的資訊，以及相關新聞。
  • 通過識別定位在未來強勁成長的關鍵市場領域來分析商業戰略。
  • 分析市場進入和市場擴張戰略。
  • 通過識別市場中的"誰站在哪裡"來分析競爭策略。

目錄

第一章：報告摘要

  • 當前行業分析和成長潛力展望
  • 研究方法和工具
  • 市場細分
    • 按領域分類
    • 按地區

第二章：市場概述和洞察力

  • 報告的範圍
  • 分析師的洞察力和當前的市場趨勢
    • 主要發現
    • 建議
    • 總結

第三章：競爭格局

  • 主要公司分析
  • Company
    • 概述
    • 財務分析
    • SWOT分析
    • 近期發展情況
  • 關鍵戰略分析

第四章：市場細分

  • 全球應用分析市場的組成部分
    • 軟體
    • 服務
  • 按類型分類的全球應用分析市場
    • 網路應用分析
    • 行動應用分析
  • 按應用分類的全球應用分析市場
    • 用戶分析
    • 收入分析
    • 應用性能分析和營運
  • 按行業分類的全球應用分析市場
    • 銀行業金融機構
    • 物流、旅遊和運輸
    • 博彩業
    • 電信和IT
    • 媒體和娛樂
    • 零售業

第五章：區域分析

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 義大利
    • 西班牙
    • 法國
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 亞太其他地區
  • 世界其他地區

第六章：公司簡介

  • Adjust GmbH
  • Adobe Inc. (Adobe Analytics)
  • Amplitude Inc.
  • Apple Inc. (App Store Connect)
  • Appsflyer Ltd.
  • Cisco Systems, Inc. (AppDynamics)
  • CleverTap Inc.
  • Countly Inc.
  • data.ai (App Annie Inc.)
  • Flurry Analytics (Verizon Media)
  • Google LLC (Firebase)
  • Heap Inc.
  • International Business Machines (IBM) Corporation
  • Kochava Inc.
  • Mixpanel Inc.
  • MoEngage Inc.
  • ServiceNow Inc. (Appsee)
  • Singular Labs Inc.
  • Smartlook sro
  • Upland (Localytics Inc.)
Product Code: OMR2027382

Title: Global App Analytics Market Size, Share & Trends Analysis Report by Component (Software and Service), by Type (Web App Analytics and Mobile App Analytics), by Application (User Analytics, Revenue Analytics, and App Performance Analytics and Operations), and by Industry Vertical (BFSI, Logistics, Travel, and Transportation, Gaming, Telecom and IT, Media and Entertainment, and Retail) Forecast Period (2023-2030).

Global app analytics market is anticipated to grow at a CAGR of 20.1% during the forecast period. The growth of the market is attributed to factors such as increasing demand for user insights, improving app performance, and optimizing revenue generation strategies. Also, the rapid advancement of new and innovative solutions by market players is anticipated to positively contribute to the growth of the market. For instance, in April 2022, Mobile marketing analytics platform Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real time.

Segmental Outlook

The global app analytics market is segmented based on its component, type, application, and industry vertical. Based on the component, the market is segmented into software and services. Based on the type, the market is categorized into web app analytics and mobile app analytics. Further, based on the application, the market is segmented into user analytics, revenue analytics, and app performance analytics and operations. Among the industry verticals, the BFSI segment is anticipated to register significant growth during the forecast period. The growth of this segment is attributed to factors such as the increasing adoption of mobile banking and financial applications, coupled with the need for analyzing user behavior and optimizing financial services.

Among these segments, the platform analytics segment is anticipated to hold a considerable market share. The growth of the segment is attributed to advancement in platform analytics and launches of new and enhanced features on the platform for app analytics. For instance, in March 2023, Heap, the leading digital analytics provider, announced the expansion of their mobile auto-capture capabilities to new development frameworks for Android and iOS. Heap's comprehensive platform enables mobile teams to understand and optimize cross-platform customer experiences in a field that desperately needs these kinds of solutions. The cross-platform customer experience allows customers to reach the quickest time to insight so they can create the best possible digital experiences and accelerate their business, above and beyond what other tools can provide.

Regional Outlooks

The global app analytics market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Europe market is anticipated to witness prominent growth over the forecast period. However, the Asia-Pacific region is projected to experience considerable growth in the app analytics market, driven by factors such as the increasing number of smartphone users and the growing adoption of mobile applications across various industries.

Global App Analytics Market Growth, by Region 2023-2030

Source: OMR Analysis

The North American Region is anticipated to Hold a Significant Share in the Global App Analytics Market

Among these regions, the North American region is anticipated to hold a significant share of the global app analytics market during the forecast period. The growth of the app analytics market in the region is primarily driven by factors such as the presence of major technology companies, increasing investments in-app analytics solutions, and the high adoption of mobile applications across industries. For instance, in August 2022 CleverTap, a leading global B2B SaaS platform for customer engagement and retention signed definitive agreements to raise $105M in a Series D funding round led by CDPQ, a global investment group that committed $75M, with participation from IIFL AMC's Tech Fund, along with existing investors Tiger Global and Sequoia India. The funds will be used to support CleverTap's global expansion and enhance the development of its solutions and technology. In June 2022, CleverTap completed the acquisition of San Francisco-based Leanplum, a leading multi-channel customer engagement platform, further strengthening its footprint in North America and Europe. In the same month, it also unveiled TesseractDB™, the world's first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands.

Market Players Outlook

The major companies serving the global app analytics market include Apple Inc., Adobe Inc., Mixpanel Inc., Flurry Analytics (Verizon Media), MoEngage Inc., Heap Inc., Firebase (Google LLC), AppsFlyer Ltd., Singular Labs Inc., Smartlook s.r.o., and Taplytics Inc. These market players are considerably contributing to the market growth by adopting various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market and cater to the evolving needs of businesses for app analytics solutions. For instance, in May 2021, San Francisco product intelligence company Amplitude acquired Seattle startup Iteratively. Iteratively sells software to data and product teams for customer analytics tracking. The acquisition is done to help prevent data quality problems and has standardized customer data in one place.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global app analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Company
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global App Analytics Market by Component
    • 4.1.1. Software
    • 4.1.2. Service
  • 4.2. Global App Analytics Market by Type
    • 4.2.1. Web App Analytics
    • 4.2.2. Mobile App Analytics
  • 4.3. Global App Analytics Market by Application
    • 4.3.1. User Analytics
    • 4.3.2. Revenue Analytics
    • 4.3.3. App Performance Analytics and Operations
  • 4.4. Global App Analytics Market by Industry Vertical
    • 4.4.1. BFSI
    • 4.4.2. Logistics, Travel, and Transportation
    • 4.4.3. Gaming
    • 4.4.4. Telecom and IT
    • 4.4.5. Media and Entertainment
    • 4.4.6. Retail

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Adjust GmbH
  • 6.2. Adobe Inc. (Adobe Analytics)
  • 6.3. Amplitude Inc.
  • 6.4. Apple Inc. (App Store Connect)
  • 6.5. Appsflyer Ltd.
  • 6.6. Cisco Systems, Inc. (AppDynamics)
  • 6.7. CleverTap Inc.
  • 6.8. Countly Inc.
  • 6.9. data.ai (App Annie Inc.)
  • 6.10. Flurry Analytics (Verizon Media)
  • 6.11. Google LLC (Firebase)
  • 6.12. Heap Inc.
  • 6.13. International Business Machines (IBM) Corporation
  • 6.14. Kochava Inc.
  • 6.15. Mixpanel Inc.
  • 6.16. MoEngage Inc.
  • 6.17. ServiceNow Inc. (Appsee)
  • 6.18. Singular Labs Inc.
  • 6.19. Smartlook s.r.o.
  • 6.20. Upland (Localytics Inc.)

LIST OF TABLES

  • 1. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 2. GLOBAL APP ANALYTICS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL APP ANALYTICS SERVICE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 5. GLOBAL WEB APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 6. GLOBAL MOBILE APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 8. GLOBAL APP ANALYTICS FOR USER ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 9. GLOBAL APP ANALYTICS FOR REVENUE ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL APP ANALYTICS FOR APP PERFORMANCE ANALYTICS AND OPERATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 12. GLOBAL APP ANALYTICS FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL APP ANALYTICS FOR LOGISTICS, TRAVEL, AND TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL APP ANALYTICS FOR GAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL APP ANALYTICS FOR TELECOM AND IT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 16. GLOBAL APP ANALYTICS FOR MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 17. GLOBAL APP ANALYTICS FOR RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 18. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 19. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 20. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 21. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 22. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 23. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 24. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 25. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 26. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 27. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 28. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 29. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 30. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 31. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 32. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 33. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 34. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 35. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 36. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 37. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 38. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)

LIST OF FIGURES

FIGURES

  • 1. GLOBAL APP ANALYTICS MARKET SHARE BY COMPONENT, 2022 VS 2030 (%)
  • 2. GLOBAL APP ANALYTICS SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL APP ANALYTICS SERVICE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL APP ANALYTICS MARKET SHARE BY TYPE, 2022 VS 2030 (%)
  • 5. GLOBAL WEB APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 6. GLOBAL MOBILE APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL APP ANALYTICS MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)
  • 8. GLOBAL APP ANALYTICS FOR USER ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL APP ANALYTICS FOR REVENUE ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL APP ANALYTICS FOR APP PERFORMANCE ANALYTICS AND OPERATIONS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 11. GLOBAL APP ANALYTICS MARKET SHARE BY INDUSTRY VERTICAL, 2022 VS 2030 (%)
  • 12. GLOBAL APP ANALYTICS FOR BFSI MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL APP ANALYTICS FOR LOGISTICS, TRAVEL, AND TRANSPORTATION MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. GLOBAL APP ANALYTICS FOR GAMING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 15. GLOBAL APP ANALYTICS FOR TELECOM AND IT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 16. GLOBAL APP ANALYTICS FOR MEDIA AND ENTERTAINMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 17. GLOBAL APP ANALYTICS FOR RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 18. GLOBAL APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 19. US APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. CANADA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. UK APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. FRANCE APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. GERMANY APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. ITALY APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. SPAIN APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. REST OF EUROPE APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. INDIA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. CHINA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 29. JAPAN APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 30. SOUTH KOREA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 31. REST OF ASIA-PACIFIC APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)