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市場調查報告書
商品編碼
2152421

電動汽車資訊娛樂市場規模、佔有率和趨勢分析報告：按系統、連接方式、車輛類型、地區和細分市場預測（2026-2033 年）

Electric Vehicle Infotainment Market Size, Share & Trends Analysis Report By System, By Connectivity (Bluetooth, Cellular, Wireless, Wired Connectivity), By Vehicle (BEV, HEV), By Region, And Segment Forecasts, 2026 - 2033
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10個工作天內

價格
簡介目錄

預計到 2025 年，全球電動車資訊娛樂系統市場價值將達到 46 億美元，到 2026 年將成長至 63 億美元，到 2033 年將達到 615 億美元，2026 年至 2033 年的複合年成長率為 38.4%。

亞太地區是市場的主要驅動力，預計到 2025 年將佔全球銷售額的 41.5%。市場成長的促進因素包括搭乘用和商用車電動車的日益普及、消費者對互聯出行日益成長的需求以及先進數位駕駛座技術的整合。

汽車製造商正擴大為電動車配備智慧資訊娛樂平台，這些平台透過統一的介面支援導航、多媒體、智慧型手機連接和車輛管理。

GPS導航、無線連接和即時路況資訊的日益普及，進一步推動了對先進車載資訊娛樂系統的需求。消費者越來越期望智慧型手機能夠無縫整合，並能透過語音控制和互聯數位服務提升便利性和整體車內體驗。這些不斷變化的需求正促使汽車製造商整合智慧資訊娛樂平台，以支援互聯出行應用和個人化使用者體驗。

此外，製造商正在電動車中採用整合式中控台，以提升操作性和沈浸感。中控台的採用實現了觸控操作和垂直整合。例如，比亞迪於2026年1月推出了搭載「迪聯100」智慧駕駛座的「秦L」電動車，該座艙配備了一塊15.6吋的整合式中央觸控螢幕。該系統透過中央介面整合了導航、空調、娛樂和車輛設定等功能，從而提升了車內數位化體驗。

軟體定義車輛架構的日益普及正在進一步改變電動車資訊娛樂市場。汽車製造商正不斷將雲端連接、人工智慧、空中軟體更新、語音助理和連網作業系統整合到其資訊娛樂平台中，以提供持續的增強功能和數位化服務。這些技術能夠提升系統功能、實現無縫連接，並在車輛的整個生命週期內進行軟體升級，使資訊娛樂系統成為快速發展的電動車市場中至關重要的差異化因素。

隨著消費者對連網電動車的需求日益成長，對整合導航、多媒體、智慧型手機連接和車輛資訊等功能的高級資訊娛樂系統的需求也隨之增加，這些系統可透過統一的介面實現這些功能。即時路況資訊、無線智慧型手機連接、語音助理和空中軟體更新等功能正逐漸成為現代電動車的標配，從而提升了便利性和數位化連接性。汽車製造商和技術供應商正在不斷開發智慧駕駛座平台，以提供更互聯、軟體驅動的車內體驗。

此外，雲端運算的日益普及使得即時數據同步、遠端診斷、個人化數位服務以及貫穿車輛整個生命週期的持續軟體更新成為可能。這些進步有望加速下一代資訊娛樂系統的普及，並推動電動車資訊娛樂產業的長期成長。

目錄

第1章：調查方法和範圍

第2章執行摘要

第3章：電動車資訊娛樂市場：變數、趨勢與範圍

  • 市場概況及未來展望
  • 市場規模和成長前景
  • 市場動態
  • 電動汽車資訊娛樂市場分析工具

第4章：電動車資訊娛樂市場：系統特定估算與趨勢分析

  • 電動汽車資訊娛樂市場：系統特定趨勢分析，2023 年和 2030 年
  • 多媒體
  • 抬頭顯示器
  • 導航單元
  • 通訊單元
  • 後座娛樂

第5章：電動車資訊娛樂市場：連結性別估計與趨勢分析

  • 電動汽車資訊娛樂市場：連結性別趨勢分析（2023 年和 2030 年）
  • Bluetooth
  • 細胞
  • 無線的
  • 有線連接

第6章：電動車資訊娛樂市場：按車輛類型分類的估算與趨勢分析

  • 電動汽車資訊娛樂市場：2023 年和 2030 年車輛特定趨勢分析
  • BEV
  • HEV

第7章：電動車資訊娛樂市場：區域估算與趨勢分析

  • 2023年和2030年電動車資訊娛樂市場的區域市場佔有率
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
  • 中東和非洲
    • 南非
    • 沙烏地阿拉伯
    • UAE

第8章 競爭情勢

  • 主要市場參與企業的最新趨勢及影響分析
  • 公司分類
  • 企業熱力圖分析
  • 公司簡介
    • Panasonic Corporation
    • HARMAN International（Samsung）
    • ALPINE ELECTRONICS, Inc.
    • Pioneer Corporation
    • Continental AG
    • Robert Bosch GmbH
    • Garmin Ltd.
    • Clarion
    • DENSO CORPORATION
    • Visteon Corporation
簡介目錄
Product Code: GVR-2-68038-211-2

The global electric vehicle infotainment market size was valued at USD 4.6 billion in 2025 and is projected to grow from USD 6.3 billion in 2026 to USD 61.5 billion by 2033, at a CAGR of 38.4% from 2026 to 2033. Asia Pacific dominated the market, accounting for a revenue share of 41.5% in 2025. The market growth is driven by increasing adoption of passenger and commercial electric vehicles, rising consumer demand for connected mobility, and growing integration of advanced digital cockpit technologies.

Automakers are increasingly equipping electric vehicles with intelligent infotainment platforms that support navigation, multimedia, smartphone connectivity, and vehicle management through a unified interface.

The growing adoption of GPS-enabled navigation, wireless connectivity, and real-time traffic information is further supporting demand for advanced infotainment systems. Consumers increasingly expect seamless smartphone integration, voice-enabled controls, and connected digital services that enhance convenience and the overall in-vehicle experience. These evolving preferences are encouraging manufacturers to integrate intelligent infotainment platforms that support connected mobility applications and personalized user experiences.

Furthermore, the manufacturers are incorporating integrated center stacks in their EVs to improve control and engagement. The use of a center stack provides touch capabilities and vertical integration. For instance, in January 2026, BYD launched the Qin L EV featuring the DiLink 100 intelligent cockpit with a 15.6-inch integrated center touchscreen. The system integrates navigation, climate control, entertainment, and vehicle settings through a centralized interface, enhancing the in-vehicle digital experience.

Growing adoption of software-defined vehicle architecture is further transforming the EV infotainment market. Automakers are increasingly integrating cloud connectivity, artificial intelligence, over-the-air software updates, voice assistants, and connected operating systems into infotainment platforms to deliver continuous feature enhancements and digital services. These technologies enable improved system functionality, seamless connectivity, and software upgrades throughout the vehicle lifecycle, making infotainment systems an important differentiating factor in the rapidly evolving electric vehicle market.

Growing consumer preference for connected electric vehicles is increasing demand for advanced infotainment systems that integrate navigation, multimedia, smartphone connectivity, and vehicle information through a unified interface. Features such as real-time traffic updates, wireless smartphone integration, voice assistance, and over-the-air software updates are becoming standard across modern electric vehicles, enhancing convenience and digital connectivity. Automakers and technology providers are continuously developing intelligent cockpit platforms to deliver more connected and software-driven in-vehicle experiences.

In addition, the growing adoption of cloud computing enables real-time data synchronization, remote diagnostics, personalized digital services, and continuous software updates throughout the vehicle lifecycle. These advancements are expected to accelerate the adoption of next-generation infotainment systems and support long-term growth of the electric vehicle infotainment industry.

Global Electric Vehicle Infotainment Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the global electric vehicle infotainment market report based on the system, connectivity, vehicle, and region.

  • System Outlook (Revenue, USD Billion, 2021 - 2033)

Multimedia

Heads-Up Display

Navigation Unit

Communication Unit

Rear Seat Entertainment

  • Connectivity Outlook (Revenue, USD Billion, 2021 - 2033)

Bluetooth

Cellular

Wireless

Wired Connectivity

  • Vehicle Outlook (Revenue, USD Billion, 2021 - 2033)

BEV

HEV

  • Regional Outlook (Revenue, USD Billion, 2021 - 2033)

North America

    • U.S.
    • Canada
    • Mexico

Europe

    • UK
    • Germany
    • France

Asia Pacific

    • Japan
    • China
    • India
    • Australia
    • South Korea

Latin America

    • Brazil

Middle East & Africa

    • South Africa
    • Saudi Arabia
    • UAE

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Electric Vehicle Infotainment Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Million)
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
  • 3.4. Electric Vehicle Infotainment Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political Landscape
      • 3.4.2.2. Economic and Social Landscape
      • 3.4.2.3. Technological Landscape
      • 3.4.2.4. Environmental Landscape
      • 3.4.2.5. Legal Landscape

Chapter 4. Electric Vehicle Infotainment Market: System Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Electric Vehicle Infotainment Market: System Movement Analysis, 2023 & 2030 (USD Million)
  • 4.3. Multimedia
    • 4.3.1. Multimedia Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.4. Heads-Up Display
    • 4.4.1. Heads-Up Display Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.5. Navigation Unit
    • 4.5.1. Navigation Unit Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.6. Communication Unit
    • 4.6.1. Communication Unit Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.7. Rear Seat Entertainment
    • 4.7.1. Rear Seat Entertainment Communication Unit Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. Electric Vehicle Infotainment Market: Connectivity Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Electric Vehicle Infotainment Market: Connectivity Movement Analysis, 2023 & 2030 (USD Million)
  • 5.3. Bluetooth
    • 5.3.1. Bluetooth Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.4. Cellular
    • 5.4.1. Cellular Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.5. Wireless
    • 5.5.1. Wireless Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.6. Wired Connectivity
    • 5.6.1. Wired Connectivity Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. Electric Vehicle Infotainment Market: Vehicle Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Electric Vehicle Infotainment Market: Vehicle Movement Analysis, 2023 & 2030 (USD Million)
  • 6.3. BEV
    • 6.3.1. BEV Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.4. HEV
    • 6.4.1. HEV Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Electric Vehicle Infotainment Market: Regional Estimates & Trend Analysis

  • 7.1. Electric Vehicle Infotainment Market Share, By Region, 2023 & 2030 (USD Million)
  • 7.2. North America
    • 7.2.1. North America Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.3.2. UK
      • 7.3.2.1. UK Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.3.4. France
      • 7.3.4.1. France Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.4.2. Japan
      • 7.4.2.1. Japan Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.4.3. China
      • 7.4.3.1. China Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.4.4. India
      • 7.4.4.1. India Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.4.5. Australia
      • 7.4.5.1. Australia Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.4.6. South Korea
      • 7.4.6.1. South Korea Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.6.2. South Africa
      • 7.6.2.1. South Africa Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.6.3. Saudi Arabia
      • 7.6.3.1. Saudi Arabia Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.6.4. UAE
      • 7.6.4.1. UAE Electric Vehicle Infotainment Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Heat Map Analysis
  • 8.4. Company Profiles
    • 8.4.1. Panasonic Corporation
      • 8.4.1.1. Participant's Overview
      • 8.4.1.2. Financial Performance
      • 8.4.1.3. Product Benchmarking
      • 8.4.1.4. Recent Developments/ Strategic Initiatives
    • 8.4.2. HARMAN International (Samsung)
      • 8.4.2.1. Participant's Overview
      • 8.4.2.2. Financial Performance
      • 8.4.2.3. Product Benchmarking
      • 8.4.2.4. Recent Developments/ Strategic Initiatives
    • 8.4.3. ALPINE ELECTRONICS, Inc.
      • 8.4.3.1. Participant's Overview
      • 8.4.3.2. Financial Performance
      • 8.4.3.3. Product Benchmarking
      • 8.4.3.4. Recent Developments/ Strategic Initiatives
    • 8.4.4. Pioneer Corporation
      • 8.4.4.1. Participant's Overview
      • 8.4.4.2. Financial Performance
      • 8.4.4.3. Product Benchmarking
      • 8.4.4.4. Recent Developments/ Strategic Initiatives
    • 8.4.5. Continental AG
      • 8.4.5.1. Participant's Overview
      • 8.4.5.2. Financial Performance
      • 8.4.5.3. Product Benchmarking
      • 8.4.5.4. Recent Developments/ Strategic Initiatives
    • 8.4.6. Robert Bosch GmbH
      • 8.4.6.1. Participant's Overview
      • 8.4.6.2. Financial Performance
      • 8.4.6.3. Product Benchmarking
      • 8.4.6.4. Recent Developments/ Strategic Initiatives
    • 8.4.7. Garmin Ltd.
      • 8.4.7.1. Participant's Overview
      • 8.4.7.2. Financial Performance
      • 8.4.7.3. Product Benchmarking
      • 8.4.7.4. Recent Developments/ Strategic Initiatives
    • 8.4.8. Clarion
      • 8.4.8.1. Participant's Overview
      • 8.4.8.2. Financial Performance
      • 8.4.8.3. Product Benchmarking
      • 8.4.8.4. Recent Developments/ Strategic Initiatives
    • 8.4.9. DENSO CORPORATION
      • 8.4.9.1. Participant's Overview
      • 8.4.9.2. Financial Performance
      • 8.4.9.3. Product Benchmarking
      • 8.4.9.4. Recent Developments/ Strategic Initiatives
    • 8.4.10. Visteon Corporation
      • 8.4.10.1. Participant's Overview
      • 8.4.10.2. Financial Performance
      • 8.4.10.3. Product Benchmarking
      • 8.4.10.4. Recent Developments/ Strategic Initiatives