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市場調查報告書
商品編碼
1654318

全球線上圖書服務市場：市場規模、佔有率、趨勢分析（按產品和地區）、細分市場預測（2025-2030 年）

Online Book Services Market Size, Share & Trends Analysis Report By Product (Trade, Education, STM), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

價格

線上圖書服務市場的成長與趨勢：

根據 Grand View Research, Inc. 的新報告，全球線上圖書服務市場規模預計將到 2030 年達到 324.5 億美元，2025 年至 2030 年的複合年成長率為 5.6%。

數位意識強的讀者的增加，加上越來越多人使用智慧型手機和平板電腦在線上閱讀圖書，可能會刺激市場成長。

線上書籍由於其易於訪問和在線便利性而比傳統書籍更受歡迎。據獨家調查顯示，2018年電子書普及率為10.5%，預計2022年將達到約12%。此外，擁有平板電腦、智慧型手機或電子閱讀器的成年人數量正在增加，為未來幾年的市場創造了光明的前景。

電子書訂閱服務已經存在了幾年，目前正獲得很大的發展動能。訂閱服務以讓用戶以固定的月費存取大量內容目錄而聞名。例如，截至 2020 年，亞馬遜擁有超過 250 萬付費訂閱用戶，而 Scribd 則擁有 100 萬付費訂閱用戶。然而，其他主要企業正在採用這種模式以在市場上取得競爭優勢。

在這個市場上營運的公司正專注於策略性舉措，以接觸更多的消費者，從而推動收益成長。例如，2020 年 5 月，Media Do Holdings 宣布計劃透過區塊鏈分發電子書。該公司專門從事電子書等數位產品的分銷，在封鎖令前後都取得了可觀的銷售後，正在考慮投資約 280 萬美元用於區塊鏈電子書分銷計劃。該公司補充道，區塊鏈電子書發行將首先在 My 動畫 List 上推出，該公司聲稱這是世界上最大的動畫社交社群和資料庫。

然而，新興國家智慧型手機和類似設備的低普及率可能會減緩線上圖書銷售的成長，這最終可能在預測期內在一定程度上阻礙市場成長。

根據產品類型，預測期內貿易書籍部門預計在佔有率和成長率方面仍將保持領先地位。許多消費者喜歡閱讀，無論是小說、非小說或文學作品。此類書籍在網上以低廉的價格輕鬆供應預計將在未來幾年推動需求。

預計預測期內亞太地區的複合年成長率最高，為 7.1%。智慧型手機和類似設備的廣泛普及、網際網路普及率的提高以及消費者對線上書籍而非印刷書籍的偏好日益增加，可能會在未來幾年推動市場成長。此外，由於實體店和學校等非必要企業被迫關閉以遏制病毒傳播，疫情期間對線上書籍的需求激增。例如，在 2020 年 4 月的封鎖期間，Media Do Holdings 的電子書銷量與前一年同期比較增了 20%。

線上圖書服務市場：分析概述

  • 2024年線上圖書服務業中，一般圖書類別將佔據最大的銷售佔有率，為69.3%。貿易書籍旨在吸引廣泛的受眾，並且不需要任何特定的教育或專業要求即可閱讀，這使得它們成為數位格式中的主導類別。
  • 預計線上圖書服務產業預測期內教育領域將實現顯著的複合年成長率。世界各地對教育書籍的需求很高，尤其是對於希望提高技能的學生和專業人士來說。
  • 2024 年，北美線上圖書服務市場佔據全球最大收入佔有率，為 35.9%。
  • 預計在預測期內，亞太地區線上圖書服務市場將呈現最高的複合年成長率。都市化加快、智慧型手機和平板電腦用戶數量穩定成長、新興經濟體網路普及率提高，都是該產業令人鼓舞的發展趨勢。

目錄

第1章 分析方法及範圍

第 2 章執行摘要

第 3 章：線上圖書服務市場：促進因素、趨勢與範圍

  • 市場聯動展望
    • 母市場展望
    • 相關/附隨市場展望
  • 產業價值鏈分析
    • 利潤率分析（產業層級）
  • 市場動態
    • 市場促進因素分析
    • 市場限制分析
    • 市場機會
    • 市場挑戰
  • 商業環境分析
    • 波特五力分析
    • 打入市場策略

第 4 章消費行為分析

  • 人口統計分析
  • 消費者趨勢和偏好
  • 影響購買決策的因素
  • 消費性產品採用趨勢
  • 觀察和建議

第 5 章 線上圖書服務市場：按產品分類的估計和趨勢分析

  • 線上圖書服務市場：按產品分類的要點
  • 產品變化分析及市場佔有率（2024 年及 2030 年）
  • 按產品（2018 - 2030 年）
    • 一般書籍
    • SMT（科學、醫學、技術）
    • 教育

第6章 線上圖書服務市場：按地區分類的估計和趨勢分析

  • 線上圖書服務市場：區域展望
  • 區域市場：關鍵要點
  • 按地區分類（2018-2030 年）
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

7. 線上圖書服務市場：競爭分析

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 財務表現
  • 產品基準評效
  • 公司熱圖分析
  • 戰略地圖
  • 公司簡介
    • Amazon.com, Inc.
    • Apple Inc.
    • Barnes &Noble Booksellers, Inc.
    • Rakuten Kobo Inc.
    • Google
    • Smashwords, Inc.
    • HarperCollins Publishers
    • Hachette Book Group
    • Lulu Press, Inc.
    • Scribd Inc.
Product Code: GVR-4-68038-821-3

Online Book Services Market Growth & Trends:

The global online book services market size is expected to reach USD 32.45 billion by 2030, registering a CAGR of 5.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising number of digitally-savvy readers, coupled with increasing usage of smartphones and tablets for reading books online, is likely to spur market growth.

The online books are gaining significant popularity over traditional books owing to easy accessibility online and convenience offered. As per the independent research, e-book penetration was 10.5% in 2018 and is expected to reach around 12% by 2022. Besides, a growing number of adults who own either a tablet, smartphone, or an e-reader device is expected to create a positive outlook for the market in the coming years.

Although e-book subscription services have existed for several years and currently, they are witnessing significant traction. Subscription services are known to give users access to huge, deep catalogs of content at a fixed monthly price. Very few players in the market have achieved a level of success in generating revenue through these models, for instance, as of 2020, Amazon has over 2.5 million and Scribd, Inc. has 1 million paying subscribers. However, other major players are channelizing on this model to gain a competitive edge in the market.

Several players operating in the market are focusing on strategic measures to reach a large number of consumers to boost revenue growth. For instance, in May 2020, Media Do Holdings announced that it is planning to enable blockchain e-books distribution. The company specializes in the distribution of digital products, like e-books, and upon seeing significant sales before and after the lockdown order, the company is looking to invest approximately USD 2.8 million for the blockchain e-books distribution project. The company added that the blockchain e-books distribution would be introduced first to My Anime List, which is considered the world's biggest social community and database for anime and manga.

However, the low penetration of smartphones and similar devices in emerging countries can lead to low sales of online books, which is ultimately likely to impede market growth up to some extent over the forecast period.

By product type, the trade segment is projected to remain at the forefront in terms of share and growth rate over the forecast period. Many consumers are inclined towards reading fiction, non-fiction, and literature among others. Easy availability of such books online at minimum prices is foreseen to drive its demand in the coming years.

Asia Pacific is foreseen to expand at a maximum CAGR of 7.1% over the forecast period. Growing usage of smartphones and similar devices, rising internet penetration, and growing consumers' preference for online books over printed ones are likely to fuel market growth in the coming years. In addition, closure of non-essential business amidst pandemics, such as physical bookstores and schools, as an effort to curtail the spread of the virus has surged the demand for online books. For instance, in April 2020, during the lockdown period, the Media Do Holdings recorded a 20% year-on-year growth on the sales of digital books.

Online Book Services Market Report Highlights:

  • The trade segment accounted for the largest revenue share of 69.3% in 2024 in the online book services industry. Trade books are designed to appeal to a broad audience, with no specific educational or professional requirement needed to read them, making them a dominant category in the digital format.
  • The education segment is anticipated to advance at a substantial CAGR during the forecast period in the online book services industry. Educational books are in significant demand globally, particularly among students and working professionals looking to upskill themselves.
  • The North America online book services market accounted for the largest revenue share of 35.9% globally in 2024.
  • The Asia Pacific region is expected to witness the highest CAGR during the online book services market forecast period. The increasing pace of urbanization, a steadily growing user base of smartphones and tablets, and improving Internet penetration in regional economies have created positive developments in this industry.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Online Book Services Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
    • 3.1.2. Related Market Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Profit Margin Analysis (Industry-level)
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Online Book Services Market: Product Estimates & Trend Analysis

  • 5.1. Online Book Services Market, By Product: Key Takeaways
  • 5.2. Product Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
    • 5.3.1. Trade
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.2. STM
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.3. Education
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Online Book Services Market: Regional Estimates & Trend Analysis

  • 6.1. Online Book Services Market: Regional Outlook
  • 6.2. Regional Marketplace: Key Takeaways
  • 6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
    • 6.3.1. North America
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.1.2. U.S.
        • 6.3.1.2.1. Key country dynamics
        • 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.1.3. Canada
        • 6.3.1.3.1. Key country dynamics
        • 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.1.4. Mexico
        • 6.3.1.4.1. Key country dynamics
        • 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2. Europe
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.2. U.K.
        • 6.3.2.2.1. Key country dynamics
        • 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.3. Germany
        • 6.3.2.3.1. Key country dynamics
        • 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.4. France
        • 6.3.2.4.1. Key country dynamics
        • 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.5. Italy
        • 6.3.2.5.1. Key country dynamics
        • 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.6. Spain
        • 6.3.2.6.1. Key country dynamics
        • 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3. Asia Pacific
      • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.2. China
        • 6.3.3.2.1. Key country dynamics
        • 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.3. India
        • 6.3.3.3.1. Key country dynamics
        • 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.4. Japan
        • 6.3.3.4.1. Key country dynamics
        • 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.5. Australia & New Zealand
        • 6.3.3.5.1. Key country dynamics
        • 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.6. South Korea
        • 6.3.3.6.1. Key country dynamics
        • 6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.4. Latin America
      • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.4.2. Brazil
        • 6.3.4.2.1. Key country dynamics
        • 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.5. Middle East & Africa
      • 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.5.2. South Africa
        • 6.3.5.2.1. Key country dynamics
        • 6.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Online Book Services Market: Competitive Analysis

  • 7.1. Recent developments & impact analysis, by key market participants
  • 7.2. Company Categorization
  • 7.3. Participant's Overview
  • 7.4. Financial Performance
  • 7.5. Product Benchmarking
  • 7.6. Company Heat Map Analysis
  • 7.7. Strategy Mapping
  • 7.8. Company Profiles
    • 7.8.1. Amazon.com, Inc.
      • 7.8.1.1. Company Overview
      • 7.8.1.2. Financial Performance
      • 7.8.1.3. Product Portfolios
      • 7.8.1.4. Strategic Initiatives
    • 7.8.2. Apple Inc.
      • 7.8.2.1. Company Overview
      • 7.8.2.2. Financial Performance
      • 7.8.2.3. Product Portfolios
      • 7.8.2.4. Strategic Initiatives
    • 7.8.3. Barnes & Noble Booksellers, Inc.
      • 7.8.3.1. Company Overview
      • 7.8.3.2. Financial Performance
      • 7.8.3.3. Product Portfolios
      • 7.8.3.4. Strategic Initiatives
    • 7.8.4. Rakuten Kobo Inc.
      • 7.8.4.1. Company Overview
      • 7.8.4.2. Financial Performance
      • 7.8.4.3. Product Portfolios
      • 7.8.4.4. Strategic Initiatives
    • 7.8.5. Google
      • 7.8.5.1. Company Overview
      • 7.8.5.2. Financial Performance
      • 7.8.5.3. Product Portfolios
      • 7.8.5.4. Strategic Initiatives
    • 7.8.6. Smashwords, Inc.
      • 7.8.6.1. Company Overview
      • 7.8.6.2. Financial Performance
      • 7.8.6.3. Product Portfolios
      • 7.8.6.4. Strategic Initiatives
    • 7.8.7. HarperCollins Publishers
      • 7.8.7.1. Company Overview
      • 7.8.7.2. Financial Performance
      • 7.8.7.3. Product Portfolios
      • 7.8.7.4. Strategic Initiatives
    • 7.8.8. Hachette Book Group
      • 7.8.8.1. Company Overview
      • 7.8.8.2. Financial Performance
      • 7.8.8.3. Product Portfolios
      • 7.8.8.4. Strategic Initiatives
    • 7.8.9. Lulu Press, Inc.
      • 7.8.9.1. Company Overview
      • 7.8.9.2. Financial Performance
      • 7.8.9.3. Product Portfolios
      • 7.8.9.4. Strategic Initiatives
    • 7.8.10. Scribd Inc.
      • 7.8.10.1. Company Overview
      • 7.8.10.2. Financial Performance
      • 7.8.10.3. Product Portfolios
      • 7.8.10.4. Strategic Initiatives

List of Tables

  • Table 1. Global online book services market: Key market driver analysis
  • Table 2. Global online book services market: Key market restraint analysis
  • Table 3. Global online book services market estimates & forecast, by region (USD Million)
  • Table 4. Global online book services market estimates & forecast, by product (USD Million)
  • Table 5. North America online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 6. North America online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 7. U.S. macro-economic outlay
  • Table 8. U.S. online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 9. Canada macro-economic outlay
  • Table 10. Canada online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 11. Mexico macro-economic outlay
  • Table 12. Mexico online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 13. Europe online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 14. Europe online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 15. U.K. macro-economic outlay
  • Table 16. U.K. online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 17. Germany macro-economic outlay
  • Table 18. Germany online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 19. France macro-economic outlay
  • Table 20. France online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 21. Italy macro-economic outlay
  • Table 22. Italy online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 23. Spain macro-economic outlay
  • Table 24. Spain online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 25. Asia Pacific online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 26. Asia Pacific online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 27. China macro-economic outlay
  • Table 28. China online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 29. India macro-economic outlay
  • Table 30. India online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 31. Japan macro-economic outlay
  • Table 32. Japan online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 33. Australia & New Zealand macro-economic outlay
  • Table 34. Australia & New Zealand online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 35. South Korea macro-economic outlay
  • Table 36. South Korea online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 37. Latin America online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 38. Latin America online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 39. Brazil macro-economic outlay
  • Table 40. Brazil online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 41. Middle East & Africa online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 42. Middle East & Africa online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 43. South Africa macro-economic outlay
  • Table 44. South Africa online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 45. Recent developments & impact analysis, by key market participants
  • Table 46. Company heat map analysis, 2024
  • Table 47. Companies implementing key strategies

List of Figures

  • Fig. 1 Online book services market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Global parent industry and online book services market size (USD Million)
  • Fig. 11 Global online book services market size, 2018 to 2030 (USD Million)
  • Fig. 12 Online book services market: Penetration & growth prospect mapping
  • Fig. 13 Online book services market: Value chain analysis
  • Fig. 14 Online book services market: Dynamics
  • Fig. 15 Online book services market: Porter's five forces analysis
  • Fig. 16 Online book services market estimates & forecast, by product (USD Million)
  • Fig. 17 STM books market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Trade books market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Education books market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Online book services market: Regional outlook, 2024 & 2030 (USD Million)
  • Fig. 21 Regional marketplace: Key takeaways
  • Fig. 22 North America online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 23 US online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 24 Canada online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 25 Mexico online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 26 Europe online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 27 Germany online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 28 UK online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 29 France online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 30 Italy online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 31 Spain online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 32 Asia Pacific online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 33 China online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 34 India online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Japan online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 36 Australia & New Zealand online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 37 South Korea online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 38 Latin America online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Brazil online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 40 Middle East & Africa online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 41 South Africa online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Key company categorization
  • Fig. 43 Strategic framework of online book services