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市場調查報告書
商品編碼
1528152

全球網路分析市場

Web Analytics
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 360 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球網路分析市場將達到 151 億美元

全球網路分析市場預計 2023 年為 54 億美元，預計到 2030 年將達到 151 億美元，2023-2030 年分析期間複合年成長率為 15.7%。大型企業網路分析是本報告分析的細分市場之一，預計複合年成長率為 15.0%，到分析期結束時將達到 104 億美元。小型企業網路分析領域在分析期間的複合年成長率預計為 17.2%。

美國市場預計將成長16億美元，中國複合年成長率為16.9%

到 2023 年，美國網路分析市場預計將達到 16 億美元。中國作為世界第二大經濟體，預計2030年市場規模將達22億美元，2023-2030年分析期間複合年成長率為16.9%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 12.6% 和 14.7%。在歐洲，德國的複合年成長率預計約為 13.7%。

全球網路分析市場 - 主要趨勢與促進因素摘要

Web 分析是對 Web資料進行測量、收集、分析和彙報，以了解和最佳化 Web 使用情況。對於希望增加數位影響力並更有效地與用戶互動的企業來說，該領域至關重要。 Web 分析工具可讓企業追蹤各種指標，例如頁面瀏覽量、使用者路徑、轉換率等。這些見解使企業能夠識別其網站的成功方面和需要改進的領域，從而使他們能夠就內容、網站架構和行銷策略做出明智的決策。此外，網路分析揭示了用戶行為、流量來源和宣傳活動績效的趨勢，幫助負責人即時調整其方法，以利用用戶參與度並最大限度地提高行銷投資回報率。

人工智慧 (AI) 和機器學習技術的整合徹底改變了網路分析工具的功能。這些進步使得更複雜的資料處理和分析成為可能，從而提供對使用者行為和偏好的更深入的了解。 AI演算法可以根據過去的資料預測未來趨勢，自動執行重複性任務，並為個人用戶產生個人化推薦內容。這不僅改善了用戶體驗，也提高了數位行銷宣傳活動的效率。此外，即時分析也發生了重大轉變，使企業能夠對其網站上的使用者操作立即做出反應，從而使網路互動更加動態和有吸引力。這種即時在當今快節奏的數位環境中至關重要，用戶對響應式和互動式線上體驗的期望從未如此高。

網路分析市場的成長受到多種因素的推動，包括數位行銷的重要性日益增加、行動裝置的普及以及對個人化用戶體驗不斷成長的需求。隨著越來越多的公司意識到資料主導的決策在使自己與競爭對手脫穎而出方面發揮的關鍵作用，高級網路分析解決方案的採用正在迅速增加。此外，全球行動裝置的使用不斷增加，促使負責人採用網路分析來有效最佳化行動內容和廣告策略。此外，消費者行為日益轉向期待高度個人化的線上互動。這種趨勢需要使用先進的網路分析工具來深入了解個人偏好和行為。此外，不斷發展的資料隱私法規（例如 GDPR）正在影響網路分析實踐，並推動更透明的資料收集和處理機制。這些因素共同確保了網路分析市場的持續發展和擴張，凸顯了其在塑造商務策略未來方面的關鍵作用。

受訪企業範例（總合546家）

  • Adobe Inc.
  • comScore, Inc.
  • Digital River, Inc.
  • Chartbeat
  • CommuniGator Ltd.
  • At Internet
  • Amethon Solutions
  • Amplify
  • Cojoin
  • Alynome
  • ENIGEN IT Srl
  • Adigma
  • Converta Mais
  • Envigo Marketing Private Limited
  • AdBridg Inc.

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 世界其他地區

第4章 比賽

簡介目錄
Product Code: MCP13371

Global Web Analytics Market to Reach US$15.1 Billion by 2030

The global market for Web Analytics estimated at US$5.4 Billion in the year 2023, is expected to reach US$15.1 Billion by 2030, growing at a CAGR of 15.7% over the analysis period 2023-2030. Web Analytics for Large Enterprises, one of the segments analyzed in the report, is expected to record a 15.0% CAGR and reach US$10.4 Billion by the end of the analysis period. Growth in the Web Analytics for SMEs segment is estimated at 17.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.6 Billion While China is Forecast to Grow at 16.9% CAGR

The Web Analytics market in the U.S. is estimated at US$1.6 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$2.2 Billion by the year 2030 trailing a CAGR of 16.9% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.6% and 14.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.7% CAGR.

Global Web Analytics Market - Key Trends & Drivers Summarized

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. This discipline is essential for businesses seeking to enhance their digital presence and interact more effectively with users. By leveraging web analytics tools, companies can track a variety of metrics such as page views, user paths, and conversion rates. These insights enable businesses to identify successful aspects of their website and areas that need improvement, facilitating informed decisions about content, site architecture, and marketing strategies. Additionally, web analytics can reveal trends in user behavior, source of traffic, and campaign performance, helping marketers adjust their approaches in real-time to capitalize on user engagement and maximize marketing ROI.

The integration of artificial intelligence (AI) and machine learning technologies has revolutionized the capabilities of web analytics tools. These advancements allow for more sophisticated data processing and analysis, offering deeper insights into user behavior and preferences. AI algorithms can predict future trends based on historical data, automate repetitive tasks, and generate personalized content recommendations for individual users. This not only enhances the user experience but also improves the efficiency of digital marketing campaigns. Moreover, the shift towards real-time analytics has become prominent, enabling businesses to respond instantly to user actions on their sites, thus making web interactions more dynamic and engaging. This immediacy is crucial in today's fast-paced digital landscape where user expectations for responsive and interactive online experiences are higher than ever.

The growth in the web analytics market is driven by several factors, including the increasing importance of digital marketing, the proliferation of mobile devices, and the escalating demand for personalized user experiences. As more businesses recognize the critical role of data-driven decision-making in competitive differentiation, the adoption of advanced web analytics solutions has surged. The expansive use of mobile devices globally has also prompted marketers to adopt web analytics to optimize mobile content and advertising strategies effectively. Furthermore, consumer behavior has increasingly shifted towards expecting highly personalized online interactions. This trend necessitates the use of sophisticated web analytics tools capable of delivering insights into individual preferences and behaviors. Additionally, regulatory developments concerning data privacy, such as GDPR, have influenced web analytics practices, pushing for more transparent data collection and processing mechanisms. These factors collectively ensure the continuous evolution and expansion of the web analytics market, highlighting its pivotal role in shaping the future of digital business strategies.

Select Competitors (Total 546 Featured) -

  • Adobe Inc.
  • comScore, Inc.
  • Digital River, Inc.
  • Chartbeat
  • CommuniGator Ltd.
  • At Internet
  • Amethon Solutions
  • Amplify
  • Cojoin
  • Alynome
  • ENIGEN IT S.r.l.
  • Adigma
  • Converta Mais
  • Envigo Marketing Private Limited
  • AdBridg Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Web Analytics: An Introduction
    • Categories of Web Analytics
    • Off-Site Web Analytics Technologies
    • On-Site Web Analytics
    • Deployment Models for Web Analytics
    • Evolving Digital Marketing Landscape Continues to Spur Demand for Web Analytics
    • Rapid Growth of Digital Advertising and Marketing Presents Opportunity for Web Analytics Market
    • Digital Advertising Spending in $ Billion for the Years 2018, 2020, 2022 and 2024
    • Imperative Need for Online Businesses to Improve Website Experience Spurs Demand for Web Analytics
    • Correlation Between Page Loading Time (In Seconds) & Bounce Rates (In %)
    • Average Size of Websites (In Mb) by Device Format and Optimal Size
    • Average Bounce Rates (In %) by Sector
    • Web Analytics - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
    • Adobe, Inc. (USA)
    • Applied Technologies Internet SAS (France)
    • Facebook, Inc. (USA)
    • Google LLC (USA)
    • Hootsuite, Inc. (Canada)
    • IBM Corporation (USA)
    • Microsoft Corporation (USA)
    • MicroStrategy, Inc. (USA)
    • SAS Institute, Inc. (USA)
    • SimilarWeb Ltd. (USA)
    • Splunk, Inc. (USA)
    • Teradata Corporation (USA)
    • Webtrends, Inc. (USA)
  • 3. MARKET TRENDS & DRIVERS
    • Exponential Rise in Data Volumes from Business Processes and Need for Effective Use of Unorganized Data Enhances Significance of Web Analytics
    • Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses
    • Rapid Growth of Retail E-Commerce Market Boosts Market Prospects
    • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2024
    • Increasing Proliferation of Artificial Intelligence in Web Analytics
    • Cloud Adoption of Web Analytics Gains Traction
    • Increasing Need for Predictive Analytics Sustains Demand for Web Analytics
    • Combination of Marketing Automation and Web Analytics Enhances Effectiveness of Digital Marketing Strategies
    • Potential Opportunities for Web Analytics Market Emerge from Multi-Channel Marketing
    • Spending on Multichannel Marketing Initiatives: % of Multichannel Budget Allocated by Channel
    • Challenges Confronting Implementation of Multichannel Marketing Campaigns (%)
    • With Social Media Platforms Growing in Prominence for Digital Marketers, Social Web Analytics Poised to Record High Growth
    • Social Media Users Penetration (in %) by Generation
    • Emergence of Mobile Devices as a Promising Digital Advertising Platform Augurs Well for Mobile Web Analytics Market
    • Increased Spending on Mobile Advertising Propels Mobile Web Analytics Market: Global Mobile Advertising Spending in $ Billion for the Years 2019, 2021, 2023 and 2025
    • Increasing Proliferation of Mobile Devices Translates into High Demand Web Analytics: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
    • Open Source Vendors Challenge Commercial Web Analytics Vendors
    • Quality of Data: A Critical Factor Determining the Effectiveness of Web Analytical Tools
    • Real-Time Analytics Come to the Fore
    • Privacy Issues: A Cause of Concern
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Web Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 2: World 7-Year Perspective for Web Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 4: World 7-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 6: World 7-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 8: World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 10: World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 12: World 7-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 14: World 7-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 15: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 16: World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 18: World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 19: World Recent Past, Current & Future Analysis for Logistics & Transportation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 20: World 7-Year Perspective for Logistics & Transportation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 21: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 22: World 7-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 24: World 7-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 25: World Web Analytics Market Analysis of Annual Sales in US$ Thousand for Years 2020 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 26: USA Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 27: USA 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 28: USA Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 29: USA 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 30: USA Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 31: USA 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • CANADA
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Canada 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 34: Canada Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 35: Canada 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 36: Canada Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 37: Canada 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • JAPAN
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Japan 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 40: Japan Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 41: Japan 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 42: Japan Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 43: Japan 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • CHINA
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 44: China Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 45: China 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 46: China Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 47: China 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 48: China Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 49: China 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • EUROPE
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Web Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 51: Europe 7-Year Perspective for Web Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 53: Europe 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 54: Europe Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 55: Europe 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Europe 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • FRANCE
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 58: France Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 59: France 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 60: France Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 61: France 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 62: France Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 63: France 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • GERMANY
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 65: Germany 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 66: Germany Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 67: Germany 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Germany 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • ITALY
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 71: Italy 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 72: Italy Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 73: Italy 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Italy 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • UNITED KINGDOM
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 76: UK Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 77: UK 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 78: UK Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 79: UK 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 80: UK Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 81: UK 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 85: Rest of Europe 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 86: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Rest of Europe 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • ASIA-PACIFIC
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 91: Asia-Pacific 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 92: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Asia-Pacific 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 95: Rest of World 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 96: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 97: Rest of World 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 98: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Rest of World 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030

IV. COMPETITION