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市場調查報告書
商品編碼
1892844
冷凍烘焙食品市場機會、成長促進因素、產業趨勢分析及預測(2026-2035年)Frozen Bakery Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035 |
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2025 年全球冷凍烘焙食品市場價值為 115 億美元,預計到 2035 年將以 6.1% 的複合年成長率成長至 207 億美元。

市場擴張的驅動力在於更長的保存期限,這使得冷凍烘焙產品能夠進行更長時間的配送,與新鮮烘焙產品相比,可以減少浪費,同時還能為餐飲服務營運商節省勞動力成本,滿足他們對品質穩定的需求,而無需增加熟練的烘焙人員。隨著冷鏈基礎設施和末端配送網路的完善,冷凍烘焙產品更容易分銷、儲存和上架,尤其是在採用現代零售模式的地區。新的冷凍技術能夠保持麵團的結構和解凍後的品質,縮小冷凍產品和新鮮產品之間的差距。由於冷凍烘焙產品在運輸過程中穩定性好,且交貨時品質穩定,因此電商平台也從中受益。永續的冷鏈有助於減少食物損失(據估計,因冷藏不足造成的食物損失高達12%),並降低排放,尤其是在各國根據全球協議逐步淘汰高全球暖化潛值(GWP)冷媒的情況下。製造商擴大使用全穀物、天然色素和更少的添加劑,同時投資於節能冷氣設備和再生能源。歐洲的生產動態對市場產生了重大影響,歐盟食品和飲料加工業創造了 10,930 億歐元的營業額,其中烘焙產品佔就業佔有率最大,約 34%,既滿足國內消費,也滿足出口規模的生產。
| 市場範圍 | |
|---|---|
| 起始年份 | 2025 |
| 預測年份 | 2026-2035 |
| 起始值 | 115億美元 |
| 預測值 | 207億美元 |
| 複合年成長率 | 6.1% |
預計到2024年,全烘焙產品市佔率將達到58%,其「加熱即食」的便利性使其在零售冷凍櫃、快餐店和機構場所廣受歡迎。這些產品包括麵包、捲餅和糕點,越來越受到追求省時選擇的消費者的青睞。
到2025年,披薩餅皮、薄餅和玉米餅的市佔率將達到19%。其成長得益於消費者的廣泛喜愛、在零售和餐飲通路的廣泛適用性,以及可作為多種菜餚的基底。隨著創新口味、份量和清潔標籤成分的不斷湧現,滿足了消費者不斷變化的需求,該細分市場持續擴張。其他細分市場,例如丹麥酥皮點心、羊角麵包和特色手工烘焙食品,也因高階化趨勢、健康成分的普及以及在電子商務和餐飲管道的日益普及而獲得發展動力。
2025年美國冷凍烘焙食品市場規模為25億美元,預計2035年將達207億美元。北美地區在2025年約佔全球市場的27%。該地區的成長得益於消費者對便捷即食產品和非店內飲食需求的不斷成長。美國市場擁有完善的生產基礎,超過160家烘焙企業銷售額顯著,充分展現了該地區的生產能力。加拿大市場也隨著現代零售和跨境品牌的興起而不斷擴張,但卡車司機短缺和冷鏈設備損耗等物流挑戰仍然存在。
The Global Frozen Bakery Market was valued at USD 11.5 billion in 2025 and is estimated to grow at a CAGR of 6.1% to reach USD 20.7 billion by 2035.

The market expansion is driven by extended shelf life, which enables longer distribution and reduces waste compared to fresh bakery products, as well as labor savings for foodservice operators who require consistent quality without increasing skilled baking staff. As cold chain infrastructure and last-mile delivery networks improve, frozen bakery products become easier to distribute, store, and list, particularly in regions adopting modern retail formats. New freezing technologies preserve dough structure and post-thaw quality, narrowing the gap between frozen and fresh products. E-commerce platforms benefit from frozen bakery due to product stability during transit and consistent quality upon delivery. Sustainable cold chains help reduce food loss, estimated at 12% due to insufficient refrigeration, and lower emissions, especially as countries phase down high-GWP refrigerants under global agreements. Manufacturers are increasingly using whole grains, natural colors, and fewer additives while investing in energy-efficient refrigeration and renewable power. European production dynamics significantly influence the market, with the EU food and drink processing sector generating EUR 1,093 billion in turnover, bakery products representing the largest employment share at around 34%, providing both domestic consumption and export-scale production.
| Market Scope | |
|---|---|
| Start Year | 2025 |
| Forecast Year | 2026-2035 |
| Start Value | $11.5 Billion |
| Forecast Value | $20.7 Billion |
| CAGR | 6.1% |
The fully baked products segment held 58% share in 2024, valued for their "heat-and-serve" convenience across retail freezers, quick-service restaurants, and institutional settings. These products include bread, rolls, and pastries, which are increasingly popular among consumers seeking time-saving options.
The Pizza crusts, flatbreads, and tortillas segment accounted for a 19% share in 2025. Their growth is supported by widespread consumer preference, versatility across retail and foodservice channels, and the ability to serve as bases for various cuisines. The segment continues to expand as innovative flavors, portion sizes, and clean-label ingredients meet evolving consumer demands. Other segments, such as Danish pastries, croissants, and specialty artisan baked goods, are gaining traction due to premiumization trends, health-focused ingredients, and growing adoption in e-commerce and foodservice channels.
U.S. Frozen Bakery Market was valued at USD 2.5 billion in 2025 and is projected to reach USD 20.7 billion by 2035. North America accounted for approximately 27% of the global market in 2025. Growth in the region is supported by rising demand for convenient, ready-to-use products and off-premises dining. The U.S. market benefits from a well-established manufacturing base, with over 160 bakeries reporting significant sales, demonstrating the region's production capacity. Canada's market is expanding alongside modern retail and cross-border brands, though logistics challenges such as truck driver shortages and cold chain equipment losses remain.
Key players operating in the Global Frozen Bakery Market include Grupo Bimbo, Europastry, Pan Pa Ya, General Mills, Rich Products Corporation, Comapan, Don Maiz SAS, Vandemoortele, Patagonia Artisan Bakers, and Aryzta AG. Companies in the Global Frozen Bakery Market are employing diverse strategies to strengthen their presence and market position. They are investing in state-of-the-art freezing and packaging technologies to extend shelf life while preserving taste and texture. Product innovation, including clean-label ingredients, whole grains, and natural flavors, caters to health-conscious consumers and premium segments. Strategic partnerships with foodservice providers and retail chains help expand distribution channels, while cross-border expansions tap into emerging markets. Firms are also enhancing e-commerce logistics, cold chain capacity, and last-mile delivery capabilities to meet growing online demand.