經期內褲市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球經期內褲市場價值為 2.611 億美元，預計到 2034 年將以 4.2% 的複合年成長率成長，達到 3.91 億美元。經期內褲專為月經期間使用而設計，為衛生棉和衛生棉條等傳統經期產品提供了舒適且環保的替代品。這款內褲經過精心設計，可提供可靠的防漏保護，增強女性月經期間的舒適度和便利性。隨著人們對永續和健康替代品的認知不斷提高，對經期內褲的需求持續成長，並且越來越注重功能性和款式。

經期內褲市場按類型分類，包括三角褲、比基尼、高腰款式、男士內褲和其他款式。 2024 年，短期細分市場創造了 7,980 萬美元的收入，2025-2034 年期間的成長率為 4%。這些內褲覆蓋範圍廣，腰線較高，比其他款式有更好的防漏保護。月經內褲由透氣、吸濕排汗的材質製成，有助於保持適當的空氣流通，減少不適或刺激的風險。這些產品的設計和使用的材料旨在增強陰道健康，同時為女性在月經期間提供安全感和自信。這使得月經內褲成為那些追求舒適和可靠人士的理想選擇。

從通路來看，市場分為零售藥局、醫院藥局、電商平台、實體店、超市/大賣場。 2024 年，零售藥局佔了 35.7% 的佔有率。零售藥局的受歡迎程度得益於其提供的便利，包括個人化的客戶服務和輕鬆取得月經產品。隨著人們對月經健康問題的認知不斷提高，越來越多的消費者轉向這些地方尋求建議和產品，進一步推動了這個配銷通路的成長。

預計到 2034 年，美國經期內褲市場規模將達到 6,930 萬美元。產品開發創新，尤其是在超吸收性、防漏技術和氣味控制等領域的創新，在推動這一市場擴張方面發揮關鍵作用。美國市場受益於持續的研究和開發努力，這些努力專注於改善經期內衣的功能性和舒適性，並滿足消費者不斷變化的需求。

全球經期內褲業的一些知名企業包括 Rael、Knix Wear、PANTYPROP、Cora、Saalt、MeLuna、Healthfab、The Period Company、FANNYPANTS、Victoria's Secret、Thinx、Proof、INTIMINA、Modibodi、Neione 和 Aisle。加強其在經期內褲市場地位的關鍵策略包括持續的產品創新和推出環保替代品。公司正專注於開發新材料和新技術，以提高經期內衣的性能和舒適度，例如防漏和控制氣味的功能。此外，他們正在擴大產品線，提供各種款式以滿足不同消費者的喜好。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 產業衝擊力
  • 成長動力
    • 可重複使用的衛生用品越來越受到人們的歡迎
    • 女性就業率和可支配所得的提高
    • 提高消費者意識
    • 政府加大對月經衛生的關注
  • 產業陷阱與挑戰
    • 發展中國家與月經內褲相關的社會恥辱
• 成長潛力分析
• 監管格局
• 技術格局
• 未來市場趨勢
• 差距分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 策略儀表板

第5章：市場估計與預測：按類型，2021 - 2034 年

• 主要趨勢
• 簡短的
• 比基尼
• 高腰
• 男士短褲
• 其他類型

第6章：市場估計與預測：按配銷通路，2021 - 2034 年

• 主要趨勢
• 零售藥局
• 醫院藥房
• 電子商務通路
• 實體店面
• 超市/大賣場

第7章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第8章：公司簡介

• Aisle
• Cora
• FANNYPANTS
• Healthfab
• INTIMINA
• Knix Wear
• MeLuna
• Modibodi
• Neione
• PANTYPROP
• Proof
• Rael
• Saalt
• The Period Company
• Thinx
• Victoria's Secret

The Global Period Panties Market was valued at USD 261.1 million in 2024 and is estimated to grow at a CAGR of 4.2% to reach USD 391 million by 2034. Period panties are designed for use during menstruation, offering a comfortable and eco-friendly alternative to traditional menstrual products such as pads and tampons. These panties are engineered to provide reliable leak protection, enhancing comfort and convenience for women during their menstrual cycles. As awareness of sustainable and health-conscious alternatives rises, the demand for period panties continues to grow, with increasing emphasis on functionality and style.

The period panties market is categorized by type, including briefs, bikinis, high-waist styles, boyshorts, and other variations. In 2024, the brief segment generated USD 79.8 million and a growth rate of 4% during 2025-2034. These panties provide coverage and higher waistlines, offering better leak protection than other styles. Made from breathable, moisture-wicking materials, menstrual briefs help maintain proper airflow, reducing the risk of discomfort or irritation. The design and materials used in these products are intended to provide enhanced vaginal health while offering women a sense of security and confidence during menstruation. This makes menstrual briefs an appealing choice for those seeking both comfort and reliability.

In terms of distribution channels, the market is divided into retail pharmacies, hospital pharmacies, e-commerce platforms, brick-and-mortar stores, and supermarkets/hypermarkets. Retail pharmacies held a 35.7% share in 2024. The popularity of retail pharmacies is driven by the convenience they offer, including personalized customer service and easy accessibility to menstrual products. As awareness of menstrual health issues increases, more consumers turn to these locations for advice and products, further fueling growth in this distribution channel.

U.S. Period Panties Market is projected to reach USD 69.3 million by 2034. Innovations in product development, particularly in areas like ultra-absorbency, leak-proof technology, and odor control, are playing a key role in driving this market expansion. The U.S. market benefits from continued research and development efforts that focus on improving the functionality and comfort of period underwear, meeting the evolving needs of consumers.

Some of the prominent players in the Global Period Panties Industry are Rael, Knix Wear, PANTYPROP, Cora, Saalt, MeLuna, Healthfab, The Period Company, FANNYPANTS, Victoria's Secret, Thinx, Proof, INTIMINA, Modibodi, Neione, Aisle. Key strategies to strengthen its position in the period panties market include continuous product innovation and the introduction of eco-friendly alternatives. Companies are focusing on developing new materials and technologies that enhance the performance and comfort of period underwear, such as leak-proof and odor-controlling features. Furthermore, they are expanding their product lines to offer a variety of styles that appeal to different consumer preferences.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing acceptance of reusable hygiene products
    • 3.2.1.2 Rising women’s employment and disposable income
    • 3.2.1.3 Increasing consumer awareness
    • 3.2.1.4 Rising government initiatives towards menstrual hygiene
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Social stigmas associated with period panties in developing countries
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technological landscape
• 3.6 Future market trends
• 3.7 Gap analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Brief
• 5.3 Bikini
• 5.4 High-waist
• 5.5 Boyshort
• 5.6 Other types

Chapter 6 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Retail pharmacy
• 6.3 Hospital pharmacy
• 6.4 E-commerce channels
• 6.5 Brick and mortar
• 6.6 Supermarket/hypermarket

Chapter 7 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 UK
  • 7.3.3 France
  • 7.3.4 Spain
  • 7.3.5 Italy
  • 7.3.6 Netherlands
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 India
  • 7.4.3 Japan
  • 7.4.4 Australia
  • 7.4.5 South Korea
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
  • 7.5.3 Argentina
• 7.6 Middle East and Africa
  • 7.6.1 Saudi Arabia
  • 7.6.2 South Africa
  • 7.6.3 UAE

Chapter 8 Company Profiles

• 8.1 Aisle
• 8.2 Cora
• 8.3 FANNYPANTS
• 8.4 Healthfab
• 8.5 INTIMINA
• 8.6 Knix Wear
• 8.7 MeLuna
• 8.8 Modibodi
• 8.9 Neione
• 8.10 PANTYPROP
• 8.11 Proof
• 8.12 Rael
• 8.13 Saalt
• 8.14 The Period Company
• 8.15 Thinx
• 8.16 Victoria's Secret