保暖內衣市場規模、佔有率、成長分析（按產品類型、材料、消費者細分、應用、分銷管道和地區）－2025-2032 年產業預測

2023 年保暖內衣市場規模價值 88 億美元，預計將從 2024 年的 91.7 億美元成長到 2032 年的 127.4 億美元，預測期內（2025-2032 年）的複合年成長率為 4.2%。

全球保暖內衣市場正在經歷顯著成長，這得益於寒冷季節對有效保暖和舒適的需求。這些服飾通常被稱為長內衣或長秋衣，在寒冷氣候下尤其受歡迎，因為消費者需要可靠的溫暖。它的吸引力在於其雙重功能，具有防水、保溫和柔韌性等特性，以及輕量化的設計。最近的趨勢顯示人們正在轉向採用智慧技術，各大品牌紛紛創新加熱材料，採用可充電電池和 USB 連接，讓用戶能夠利用可再生能源來取暖。此外，先進的冬季服裝現在具有溫度調節、個人化體驗和整體舒適度提升的功能，確保保暖內衣仍將是寒冷天氣防護的主要產品。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

保暖內衣市場規模（依產品類型及複合年成長率） (2025-2032)

• 市場概覽
• 最高額
• 下裝
• 放

保暖內衣市場規模：依材料及複合年成長率（2025-2032）

• 市場概覽
• 棉布
• 羊毛
• 合成
• 混紡布料

保暖內衣市場規模：依消費者區隔及複合年成長率（2025-2032）

• 市場概覽
• 男性
• 女士
• 孩子

保暖內衣市場規模：依應用與複合年成長率（2025-2032）

• 市場概覽
• 運動服
• 休閒裝
• 工業/專業

保暖內衣市場規模（依通路及複合年成長率）(2025-2032)

• 市場概覽
• 線上
• 離線

保暖內衣市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Under Armour, Inc.（USA）
• Nike, Inc.（USA）
• Adidas AG（Germany）
• Columbia Sportswear Company（USA）
• LLBean, Inc.（USA）
• Helly Hansen（Norway）
• Patagonia, Inc.（USA）
• The North Face（USA）
• Craft of Scandinavia（Sweden）
• Icebreaker（New Zealand）
• Smartwool（USA）
• Odlo International AG（Switzerland）
• Decathlon SA（France）
• 32 Degrees（USA）
• Carhartt, Inc.（USA）
• Cabela's（USA）
• Marmot Mountain LLC（USA）
• Mountain Warehouse（UK）
• Berghaus（UK）
• Arc'teryx（Canada）

結論和建議

Thermal Underwear Market size was valued at USD 8.8 billion in 2023 and is poised to grow from USD 9.17 billion in 2024 to USD 12.74 billion by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).

The global thermal underwear market is experiencing significant growth, driven by the demand for effective insulation and comfort during colder seasons. Often referred to as long underwear or long johns, these garments are particularly popular in cold climates, where consumers seek reliable warmth. Their appeal lies in their dual functionality and lightweight design, featuring properties such as water repellency, heat retention, and flexibility. Recent trends indicate a move towards incorporating smart technologies, with brands innovating heated materials equipped with rechargeable batteries or USB connections, allowing users to harness renewable energy for warmth. Additionally, advanced thermal clothing now offers temperature adjustment features, providing a personalized experience and enhancing overall comfort, ensuring thermal underwear will remain a staple for cold weather protection.

Top-down and bottom-up approaches were used to estimate and validate the size of the Thermal Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Thermal Underwear Market Segments Analysis

Global Thermal Underwear Market is segmented by Product Type, Material, Consumer Demographics, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Tops, Bottoms and Sets. Based on Material, the market is segmented into Cotton, Wool, Synthetic and Blended Fabric. Based on Consumer Demographics, the market is segmented into Men, Women and Children. Based on Application, the market is segmented into Sportswear, Casual Wear and Industrial/Occupational Use. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Thermal Underwear Market

The Thermal Underwear market is experiencing significant growth due to a surge in demand for warm clothing across various regions, especially in the U.S., where harsh winter conditions like cold storms and heavy snowfall have become prevalent. Consumers are actively seeking effective solutions for frost protection, as traditional outerwear like jackets and sweaters often falls short in providing adequate warmth. This has led to a growing trend of consumers turning to thermal underwear, which is essential in maintaining body temperature and shielding individuals from the risks associated with extreme cold. As a result, the market for thermal underwear is expanding rapidly to fulfill this pressing need.

Restraints in the Thermal Underwear Market

The thermal underwear market faces significant challenges due to its fragmented nature, with countless players competing on a global scale. This industry is marked by fierce rivalry as companies strive to enhance their market share through innovation in design, product quality, pricing strategies, and efficient supply chain management. However, a primary constraint hindering the growth of established brands is the rampant presence of unorganized vendors, particularly in developing nations. These local suppliers offer easily accessible products at lower prices, leveraging streamlined manufacturing processes that undermine established brands, ultimately restricting their market presence and growth potential.

Market Trends of the Thermal Underwear Market

The thermal underwear market is experiencing a significant trend driven by the influence of social media platforms, which facilitate innovative product launches and robust brand engagement. As businesses leverage platforms like Instagram, Facebook, and YouTube to showcase their thermal lingerie collections, they are not only reaching wider audiences but also cultivating meaningful connections with consumers through tailored content and exclusive promotions. This interaction has sparked a heightened awareness and demand for thermal products, particularly in colder regions, as dedicated posts spotlight the benefits of heated underwear. Consequently, social media is becoming an essential tool for manufacturers and retailers, reshaping marketing strategies and positioning thermal underwear as a must-have for the colder seasons.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Thermal Underwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Tops
• Bottoms
• Sets

Global Thermal Underwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Wool
• Synthetic
• Blended Fabric

Global Thermal Underwear Market Size by Consumer Demographics & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Thermal Underwear Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sportswear
• Casual Wear
• Industrial/Occupational Use

Global Thermal Underwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Thermal Underwear Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helly Hansen (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Craft of Scandinavia (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icebreaker (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartwool (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Odlo International AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 32 Degrees (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carhartt, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cabela's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marmot Mountain LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Warehouse (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berghaus (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations