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市場調查報告書
商品編碼
1812306

腕錶市場－全球產業規模、佔有率、趨勢、機會和預測，按產品類型（類比、數位、其他）、按應用（女性、男性、其他）、按配銷通路（線上、線下）、按地區和競爭，2020-2030F

Wrist Watch Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Analogue, Digital, Others), By Application (Women, Men, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 184 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球腕錶市場價值為 718.5 億美元，預計到 2030 年將成長到 976.1 億美元，複合年成長率為 5.24%。受時尚潮流變化、可支配收入增加和智慧手錶日益普及的推動，全球腕錶市場正在穩步成長。消費者正在尋求將功能性與個人風格融為一體的鐘錶，推動了類比、數位和混合手錶領域的需求。奢侈品牌繼續主導高階市場，而價格實惠的時尚和運動手錶在年輕人中越來越受歡迎。 GPS、健康監測和連接功能等技術進步正在擴大智慧手錶的吸引力。亞太地區在生產和消費方面處於領先地位，中國、日本和印度正在成為主要市場。電子商務平台和品牌合作正在增強全球可及性，使手錶不僅是實用的工具，而且成為身份和生活方式的體現。

市場概況
預測期 2026-2030
2024年市場規模 718.5億美元
2030年市場規模 976.1億美元
2025-2030年複合年成長率 5.24%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

智慧手錶和技術整合日益普及

主要市場挑戰

市場競爭激烈，品牌飽和

主要市場趨勢

永續環保手錶需求不斷成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球腕錶市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按產品類型（類比、數位、其他）
    • 依用途（女性、男性、其他）
    • 依配銷通路（線上、線下）
    • 按地區
    • 按公司分類（2024 年）
  • 市場地圖

第6章：北美腕錶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲腕錶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太地區腕錶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 越南
    • 韓國

第9章：中東和非洲手錶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲腕錶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Patek Philippe SA
    • Rolex SA
    • Titan Company Limited
    • Seiko Holdings Corporation
    • The Swatch Group Ltd.
    • Time Watch Investments Limited
    • Citizen Watch Co., Ltd.
    • Fossil Group, Inc.
    • Casio Computer Co., Ltd.
    • Rado Watch Co. Ltd.

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 30340

Global Wrist Watch Market was valued at USD 71.85 Billion in 2024 and is expected to grow to USD 97.61 Billion by 2030 with a CAGR of 5.24%. The global wrist watch market is witnessing steady growth driven by evolving fashion trends, increasing disposable incomes, and the rising popularity of smartwatches. Consumers are seeking timepieces that blend functionality with personal style, fueling demand across analog, digital, and hybrid watch segments. Luxury brands continue to dominate the high-end market, while affordable fashion and sports watches are gaining traction among younger demographics. Technological advancements, such as GPS, health monitoring, and connectivity features, are expanding the appeal of smartwatches. Asia-Pacific leads in production and consumption, with China, Japan, and India emerging as key markets. E-commerce platforms and brand collaborations are enhancing global accessibility, making watches not only practical tools but also expressions of identity and lifestyle.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 71.85 Billion
Market Size 2030USD 97.61 Billion
CAGR 2025-20305.24%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Growing Popularity of Smartwatches and Technological Integration

One of the most significant drivers of the global wrist watch market is the rapid adoption of smartwatches, fueled by consumer demand for multifunctional and health-focused devices. According to the Health & Fitness App Report 2025, 128 million people have registered to use the Fitbit app, with 38 million users actively engaging with it at least once a week. Smartwatches have evolved beyond just displaying time - they now offer GPS navigation, heart rate monitoring, sleep tracking, fitness data, call and message alerts, contactless payment systems, and more. This integration of technology has turned wristwatches into indispensable daily tools, particularly for health-conscious individuals and tech-savvy consumers. Companies such as Apple, Samsung, Garmin, and Huawei are constantly innovating with better battery life, enhanced user interfaces, and personalized fitness features. The COVID-19 pandemic further accelerated this shift, with health awareness pushing people toward wearable health tech. Additionally, the expansion of Internet of Things (IoT) ecosystems is enabling watches to interact with other devices, such as smartphones, earphones, or smart home systems. These innovations are transforming wristwatches from traditional accessories into smart lifestyle companions, driving growth across both developed and emerging markets.

Key Market Challenges

Intense Market Competition and Brand Saturation

The global wrist watch market is highly fragmented and intensely competitive, with thousands of brands competing across different price points and segments. From luxury and fashion to smart and traditional analog watches, the market is saturated with offerings that often have overlapping features and designs. This saturation makes it increasingly difficult for new entrants to establish a foothold or for existing players to maintain brand loyalty. Furthermore, the continuous rise of direct-to-consumer (DTC) brands and private-label collections from fast fashion and online retailers has intensified price wars, leading to reduced profit margins, especially in the mid-range and budget segments. Even well-established players are being forced to continuously innovate in design, technology, and marketing strategies just to stay relevant. For consumers, this abundance of choice can create decision fatigue, making brand differentiation and customer retention a critical challenge for market players. Additionally, counterfeit and imitation products-particularly in the luxury and fashion watch segments-pose reputational and revenue threats, further complicating competition.

Key Market Trends

Rising Demand for Sustainable and Eco-Friendly Watches

A significant trend influencing the global wrist watch market is the rising consumer demand for sustainability and environmentally friendly production practices. As environmental consciousness grows, especially among millennials and Gen Z consumers, brands are being compelled to adopt greener approaches across their value chains. This includes the use of recycled or biodegradable materials such as ocean plastics, plant-based leathers, recycled stainless steel, and eco-certified woods in watch straps, casings, and packaging. Companies like Nordgreen, Solios, and TRIWA are gaining recognition for their commitment to carbon neutrality, ethical sourcing, and waste reduction. Even mainstream brands such as Swatch and Citizen are introducing eco-friendly collections to align with these evolving values. Solar-powered movements, reduced battery waste, and minimalistic design approaches also play into this sustainability narrative. Consumers are increasingly associating ethical values with brand loyalty, and watches that reflect a conscious lifestyle are becoming a niche yet growing category. As regulatory pressure and ESG benchmarks become more prominent, eco-conscious product lines are expected to expand across all price segments.

Key Market Players

  • Patek Philippe SA
  • Rolex SA
  • Titan Company Limited
  • Seiko Holdings Corporation
  • The Swatch Group Ltd.
  • Time Watch Investments Limited
  • Citizen Watch Co., Ltd.
  • Fossil Group, Inc.
  • Casio Computer Co., Ltd.
  • Rado Watch Co. Ltd.

Report Scope:

In this report, the Global Wrist Watch Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wrist Watch Market, By Product Type:

  • Analogue
  • Digital
  • Others

Wrist Watch Market, By Application:

  • Women
  • Men
  • Others

Wrist Watch Market, By Distribution Channel:

  • Online
  • Offline

Wrist Watch Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Vietnam
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Wrist Watch Market.

Available Customizations:

Global Wrist Watch Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Wrist Watch Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Analogue, Digital, Others)
    • 5.2.2. By Application (Women, Men, Others)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Wrist Watch Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Application
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Wrist Watch Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Wrist Watch Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Wrist Watch Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Distribution Channel

7. Europe Wrist Watch Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Application
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Wrist Watch Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Wrist Watch Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. Distribution Channel
    • 7.3.3. Spain Wrist Watch Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Wrist Watch Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Wrist Watch Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Wrist Watch Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Application
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1.China Wrist Watch Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2.Japan Wrist Watch Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Wrist Watch Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Vietnam Wrist Watch Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. South Korea Wrist Watch Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Wrist Watch Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Application
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Wrist Watch Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Wrist Watch Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Wrist Watch Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Wrist Watch Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Application
        • 9.3.4.2.3. By Distribution Channel

10. South America Wrist Watch Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Application
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Wrist Watch Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Wrist Watch Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Wrist Watch Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Patek Philippe SA
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Rolex SA
    • 15.1.3. Titan Company Limited
    • 15.1.4. Seiko Holdings Corporation
    • 15.1.5. The Swatch Group Ltd.
    • 15.1.6. Time Watch Investments Limited
    • 15.1.7. Citizen Watch Co., Ltd.
    • 15.1.8. Fossil Group, Inc.
    • 15.1.9. Casio Computer Co., Ltd.
    • 15.1.10. Rado Watch Co. Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer