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市場調查報告書
商品編碼
1685113

防偽包裝市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

Anti-counterfeit Packaging Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 210 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球防偽包裝市場規模達到 1,741 億美元，預估 2025 年至 2034 年期間的複合年成長率為 12.9%。製藥、食品和飲料、電子和奢侈品等行業中假冒產品的日益盛行是推動市場成長的主要因素。全球各地的公司越來越重視品牌保護、消費者安全和財務安全，推動了對先進防偽包裝解決方案的需求。假冒商品不僅帶來嚴重的健康風險，還會造成企業收入損失並損害品牌聲譽。

防偽包裝市場 - IMG1

政府和監管機構正在收緊政策並執行嚴格的反假冒措施，以打擊假冒產品的激增。此外，全球化和電子商務的不斷發展使得供應鏈變得更加複雜，對可追溯和防篡改包裝解決方案的需求也隨之增加。區塊鏈、智慧標籤和數位浮水印等尖端技術正在獲得越來越廣泛的關注，因為它們可以提供即時身份驗證並確保產品在整個生命週期內的完整性。市場的快速發展也歸因於消費者意識的不斷增強，促使製造商投資強力的安全措施，以降低與假冒相關的風險。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 1741億美元
預測值 5819億美元
複合年成長率 12.9％

防偽包裝市場根據技術進行分類，包括大規模編碼、法醫標記、RFID、篡改證據、全像圖和其他安全解決方案。其中，大規模編碼在 2024 年佔據了 29% 的佔有率，成為確保產品真實性的主導選擇。該技術在包裝內嵌入唯一標識符，允許企業和消費者使用專門的設備或行動應用程式驗證產品的合法性。大規模編碼由於其經濟高效的安全特性、可擴展性以及保護大規模生產過程的能力而被廣泛採用。隨著造假技術日益複雜，對先進編碼方法的需求不斷成長，從而促進了市場的擴張。

根據應用，市場涵蓋奢侈品、服裝和鞋類、汽車、食品和飲料、個人護理、製藥以及電氣和電子等行業。預計製藥業將以 15% 的複合年成長率成長，到 2034 年將創收 2,000 億美元。網路藥品銷售的興起大大增加了假藥進入供應鏈的風險。為了解決這個問題，該公司正在實施先進的防偽包裝解決方案，以確保產品的真實性和消費者安全，特別是在電子商務交易中。基於區塊鏈的可追溯性、數位浮水印和物聯網智慧包裝等技術正在徹底改變該行業，幫助製藥公司保持嚴格的合規標準，同時保護消費者免受潛在有害的假藥侵害。

隨著消費者安全和保護品牌完整性的力度不斷加大，北美在 2024 年佔據了防偽包裝市場的 30% 佔有率。企業正在整合 RFID、全像圖和防篡改封條等先進的安全功能，以防止假冒產品的滲透。區塊鏈技術也因其能夠提供無與倫比的可追溯性和身份驗證、加強各行業的安全性而獲得發展動力。該地區強力的監管環境，加上對智慧包裝解決方案不斷增加的投資，使北美成為全球打擊假冒的關鍵參與者。隨著公司繼續優先考慮透明度和創新，對可靠的防偽包裝解決方案的需求預計將在未來幾年內激增。

目錄

第 1 章：方法論與範圍

  • 市場範圍和定義
  • 基礎估算與計算
  • 預測計算
  • 資料來源
    • 基本的
    • 次要
      • 付費來源
      • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
  • 利潤率分析
  • 重要新聞及舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 製造商越來越注重保護自己的品牌，以阻止假冒
      • 產品仿冒事件不斷增加
      • 個人護理和醫藥產品銷售成長
      • 政府對有效包裝解決方案的嚴格監管
      • 電子商務活動快速成長
    • 產業陷阱與挑戰
      • 防偽包裝設定成本高昂
      • 缺乏防偽包裝意識
  • 成長潛力分析
  • 波特的分析
  • PESTEL 分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：按技術，2021 年至 2034 年

  • 主要趨勢
  • 法醫標記
  • 全像圖
  • 大規模編碼
  • 射頻識別
  • 竄改證據
  • 其他

第 6 章：市場估計與預測：按應用，2021 年至 2034 年

  • 主要趨勢
  • 服裝和鞋類
  • 汽車
  • 電氣和電子產品
  • 食品和飲料
  • 奢侈品
  • 個人護理
  • 藥品
  • 其他

第 7 章：市場估計與預測：按地區，2021 年至 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東及非洲
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第8章：公司簡介

  • 3D AG
  • 3M
  • Alpvision
  • Amcor
  • Atlantic Zeiser
  • Avery Dennison
  • Berry Global
  • Constantia Flexibles
  • Controltek
  • Graphic Packaging
  • Great American Packaging
  • Huhtamaki
  • ITL Group
  • Korber
  • Placon
  • ProAmpac
  • Resource Label Group
  • Schreiner Group
簡介目錄
Product Code: 7278

The Global Anti-Counterfeit Packaging Market reached USD 174.1 billion in 2024 and is expected to expand at a CAGR of 12.9% from 2025 to 2034. The growing prevalence of counterfeit products across industries such as pharmaceuticals, food and beverages, electronics, and luxury goods is a major factor driving market growth. Companies worldwide are increasingly prioritizing brand protection, consumer safety, and financial security, fueling demand for advanced anti-counterfeit packaging solutions. Counterfeit goods not only pose significant health risks but also lead to revenue losses for businesses and damage brand reputations.

Anti-counterfeit Packaging Market - IMG1

Governments and regulatory bodies are tightening policies and enforcing stringent anti-counterfeiting measures to combat the surge in fraudulent products. Additionally, increasing globalization and e-commerce expansion have made supply chains more complex, elevating the need for traceable and tamper-proof packaging solutions. Cutting-edge technologies such as blockchain, smart labels, and digital watermarks are gaining traction as they provide real-time authentication and ensure the integrity of products throughout their lifecycle. The market's rapid evolution is also attributed to growing consumer awareness, prompting manufacturers to invest in robust security measures that mitigate risks associated with counterfeiting.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$174.1 Billion
Forecast Value$581.9 Billion
CAGR12.9%

The anti-counterfeit packaging market is categorized based on technology, including mass encoding, forensic markers, RFID, tamper evidence, holograms, and other security solutions. Among these, mass encoding held a 29% share in 2024, making it a dominant choice for securing product authenticity. This technology embeds unique identifiers within packaging, allowing businesses and consumers to verify product legitimacy using specialized devices or mobile applications. Mass encoding is widely adopted due to its cost-effective security features, scalability, and ability to safeguard large-scale production processes. As counterfeiting techniques become increasingly sophisticated, the demand for advanced encoding methods continues to grow, reinforcing the market's expansion.

By application, the market spans industries such as luxury goods, apparel and footwear, automotive, food and beverage, personal care, pharmaceuticals, and electrical and electronics. The pharmaceutical sector is projected to grow at a CAGR of 15% and is anticipated to generate USD 200 billion by 2034. The rise of online pharmaceutical sales has significantly heightened the risk of counterfeit drugs entering the supply chain. To counteract this, companies are implementing cutting-edge anti-counterfeit packaging solutions that ensure product authenticity and consumer safety, particularly within e-commerce transactions. Technologies such as blockchain-based traceability, digital watermarks, and IoT-enabled smart packaging are revolutionizing the sector, helping pharmaceutical companies maintain stringent compliance standards while protecting consumers from potentially harmful counterfeit medications.

North America held a 30% share of the anti-counterfeit packaging market in 2024, driven by heightened efforts to enhance consumer safety and protect brand integrity. Businesses are integrating advanced security features such as RFID, holograms, and tamper-evident seals to prevent counterfeit infiltration. Blockchain technology is also gaining momentum due to its ability to provide unparalleled traceability and authentication, reinforcing security across various industries. The region's strong regulatory landscape, combined with increasing investments in smart packaging solutions, positions North America as a key player in the global fight against counterfeiting. As companies continue to prioritize transparency and innovation, the demand for reliable anti-counterfeit packaging solutions is expected to surge in the coming years.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Disruptions
    • 3.1.3 Future outlook
    • 3.1.4 Manufacturers
    • 3.1.5 Distributors
  • 3.2 Profit margin analysis
  • 3.3 Key news & initiatives
  • 3.4 Regulatory landscape
  • 3.5 Impact forces
    • 3.5.1 Growth drivers
      • 3.5.1.1 Rising focus of manufacturers on protecting their brands to stop counterfeiting
      • 3.5.1.2 Rising incidences of product counterfeiting
      • 3.5.1.3 Growth in sales of personal care and pharmaceutical products
      • 3.5.1.4 Stringent government regulation for effective packaging solutions
      • 3.5.1.5 Rapid growth in E-commerce activities
    • 3.5.2 Industry pitfalls & challenges
      • 3.5.2.1 High costs associated with anti-counterfeit packaging setup
      • 3.5.2.2 Lack of awareness regarding anti-counterfeit packaging
  • 3.6 Growth potential analysis
  • 3.7 Porter’s analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Technology, 2021-2034 (USD Billion & Kilo Tons)

  • 5.1 Key trends
  • 5.2 Forensic markers
  • 5.3 Holograms
  • 5.4 Mass encoding
  • 5.5 RFID
  • 5.6 Tamper evidence
  • 5.7 Others

Chapter 6 Market Estimates & Forecast, By Application, 2021-2034 (USD Billion & Kilo Tons)

  • 6.1 Key trends
  • 6.2 Apparel & footwear
  • 6.3 Automotive
  • 6.4 Electrical & electronics
  • 6.5 Food & beverage
  • 6.6 Luxury goods
  • 6.7 Personal care
  • 6.8 Pharmaceuticals
  • 6.9 Others

Chapter 7 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion & Kilo Tons)

  • 7.1 Key trends
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
  • 7.3 Europe
    • 7.3.1 UK
    • 7.3.2 Germany
    • 7.3.3 France
    • 7.3.4 Italy
    • 7.3.5 Spain
    • 7.3.6 Russia
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 India
    • 7.4.3 Japan
    • 7.4.4 South Korea
    • 7.4.5 Australia
  • 7.5 Latin America
    • 7.5.1 Brazil
    • 7.5.2 Mexico
  • 7.6 MEA
    • 7.6.1 South Africa
    • 7.6.2 Saudi Arabia
    • 7.6.3 UAE

Chapter 8 Company Profiles

  • 8.1 3D AG
  • 8.2 3M
  • 8.3 Alpvision
  • 8.4 Amcor
  • 8.5 Atlantic Zeiser
  • 8.6 Avery Dennison
  • 8.7 Berry Global
  • 8.8 Constantia Flexibles
  • 8.9 Controltek
  • 8.10 Graphic Packaging
  • 8.11 Great American Packaging
  • 8.12 Huhtamaki
  • 8.13 ITL Group
  • 8.14 Korber
  • 8.15 Placon
  • 8.16 ProAmpac
  • 8.17 Resource Label Group
  • 8.18 Schreiner Group