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市場調查報告書
商品編碼
1851325

防偽包裝：市場佔有率分析、產業趨勢、統計數據和成長預測（2025-2030 年）

Anti-Counterfeit Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計到 2025 年，防偽包裝市場規模將達到 1,986.2 億美元，到 2030 年將達到 3,518 億美元，在預測期內將維持 12.11% 的強勁複合年成長率。

防偽包裝市場-IMG1

日益複雜的造假手段、生成式人工智慧印刷技術的廣泛應用以及全球可追溯性法規的不斷強化，持續拓展安全技術的應用前景。美國和歐盟的藥品序列化截止日期為持續的需求奠定了堅實的基礎，而食品、電子產品和奢侈品領域的新法規則開闢了新的成長途徑。品牌所有者擴大轉向多層解決方案，這些方案不僅融合了可見的全像圖，還結合了隱藏的奈米顏料油墨、移動可讀的數位浮水印和區塊鏈認證，以確保包裝在電商履約和物流過程中的自我保護。儘管面臨不斷上漲的材料成本，大型加工商仍在持續投資無線射頻辨識（RFID）和隱形數位浮水印。大量證據表明，互聯包裝能夠使消費者互動時間翻倍，並將安全成本轉化為行銷資產，這推動了創投的蓬勃發展。

全球防偽包裝市場趨勢與洞察

電子商務推動了序列化需求的激增

線上銷售的激增縮短了分銷鏈，並取消了實體檢驗點，迫使品牌商在每個小包裹中嵌入單元級數位識別碼。艾利丹尼森與美國連鎖超市合作的RFID初步試驗證實，掃描準確率超過99%，序列化資料流能夠提高存貨周轉和仿冒品偵測能力。雲端控制面板正被應用於履約應用程式，使零售商能夠在疑似假冒產品到達最後一公里之前將其攔截，從而維護消費者的信心。這一趨勢正促使資本投資重點從裝飾性包裝轉向按需印刷編碼器，從而提升了軟體驅動型加工商在防偽包裝市場的戰略價值。

國家追蹤指令的激增

美國於2024年下半年實施《藥品供應鏈安全法案》（DSCSA）的單元級可追溯性後，全球各地的藥品出口商紛紛為其工廠配備了支持EPCIS的編碼平台，以避免庫存重複。歐盟的《藥品防偽指令》（FMD）引入了平行序列化和防篡改規則，促使巴西、沙烏地阿拉伯和泰國正在研究相關範本以進行部署。監管趨同將使防偽包裝市場的供應商能夠獲得跨國服務契約，加快研發成本攤銷，並增強其規模優勢。

全線序列化改裝需要高資本投入

傳統灌裝機和裝盒機通常缺乏安裝視覺攝影機和剔除站的空間，迫使企業購買全新的承包線，而不是採用模組化安裝。 TraceLink 的無程式碼 OPUS 平台簡化了資料層整合，但每條灌裝線的硬體支出平均仍高達 100 萬美元。印度和越南的小型學名藥生產商和合約包裝商為了等待資金籌措改善而推遲升級，這導致它們在防偽包裝市場中的佔有率減少。

細分市場分析

到2024年，溯源解決方案將佔防偽包裝市場32.43%的佔有率，市場規模約644億美元。序列化硬體、影像檢查和雲端儲存構成了製藥公司不可或缺的合規保障。隨著造假者利用人工智慧輔助印表機模仿公開的全像圖，品牌商開始轉向隱藏的DNA墨水和需要實驗室級讀取器的法醫學標記劑，這推動了防偽包裝市場解決方案的多樣化。

生成式人工智慧列印工具如今能夠以驚人的保真度複製防偽圖案和動態微文字，從而降低了純粹可見標記的阻礙力。麻省理工學院對兆赫識別標籤的研究為防篡改的物理指紋系統帶來了希望，該系統可以將包裹與獨特的頻譜特徵關聯起來。因此，銷售混合溯源+取證解決方案的供應商正在要求更高的利潤率和更長的服務合約。

序列化碼是DSCSA和FMD合規性的基礎，預計到2024年將佔據防偽包裝市場36.32%的佔有率。隨著智慧型手機普及，非接觸式讀取技術日趨普及，RFID/NFC將以16.73%的複合年成長率超越其他所有防偽技術。包裝級GS1數位連結格式現已將EPC條碼與可解析的URL綁定，使消費者能夠在購物應用程式中查看產品。

全像標籤仍然廣泛應用於酒類和高階化妝品領域，因為其視覺效果與品牌美學相得益彰。然而，嵌入到產品設計中的數位浮水印可以避免生產線切換時出現油墨更換的情況。將此類浮水印整合到 Digimark 的 C2PA 2.1 標準中，意味著包裝和線上影像共用同一套檢驗通訊協定。這種融合將增加防偽包裝市場的訂閱收入。

區域分析

2024年，北美將保持39.01%的銷售成長，這得益於《藥品供應鏈安全法案》（DSCSA）的全面實施以及眾多合約生產商（CMO）組成的密集網路，這些生產商需要承包的編碼、檢測和資料交換系統。加拿大的《塑膠公約》也鼓勵加工商兼顧安全性和可回收性，優先採用隱形浮水印追蹤器的纖維基包裝，以便進行自動化分類。墨西哥與美國供應鏈聯繫緊密，正在加強醫療設備和龍舌蘭酒出口的防偽措施，以保障市場進入。

亞太地區以16.01%的複合年成長率成為成長最快的地區，這主要得益於中國新的預包裝標籤法、印度的QR碼碼藥品目錄以及日本的食品接觸樹脂正面表列。廣東和胡志明市的契約製造生產商正在部署低成本噴墨編碼器和區塊鏈試點項目，以應對跨國公司的審核。一家印尼軟包裝印刷公司在早期投資回報率研究顯示仿冒品退貨量在一年內減半後，正在部署奈米顏料工作站，這證明了防偽包裝市場在傳統醫藥中心以外的巨大潛力。

歐洲市場已趨於成熟，但隨著防偽措施的實施以及即將訂定的包裝和包裝廢棄物法規，永續性和安全性密不可分，並發揮重要作用。各大品牌正在探索將纖維基阻隔包裝與Digimark水印結合，使自動化分類機能夠在污漬和眩光下讀取訊號。俄羅斯的PET禁令和歐盟的BPA禁令正在推動樹脂的轉換，並鼓勵對新型安全印刷方法進行試驗。中東和非洲市場仍在發展中，但海灣地區的高階汽車零件供應商正在投資建造2D條碼庫，以增強全球買家的信心，這表明一旦該地區的關稅同盟最終確定通用編碼法，更廣泛的防偽包裝市場將迎來爆發式成長。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 電子商務推動序列化需求激增
    • 全國追蹤強制令的推廣
    • 拓展支援2D碼/NFC功能的“互聯包裝”，提升品牌互動體驗
    • 奈米顏料安全油墨可實現低成本認證
    • 基於區塊鏈的概念驗證實驗日趨成熟，即將推廣應用
    • 內建於消費者應用程式中的人工智慧影像取證功能
  • 市場限制
    • 全線序列化需要高資本投入
    • 全球編碼標準之間的互通性差距
    • 雲端資料隱私與網路安全責任
    • 仿冒品迅速採用生成式印刷技術
  • 供應鏈分析
  • 監管環境
  • 技術展望
  • 波特五力分析
    • 供應商的議價能力
    • 買方的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章 市場規模與成長預測

  • 透過技術
    • 追蹤與追蹤
    • 防篡改
    • 隱蔽
    • 公開
    • 法醫學標記
  • 按應用和功能分類
    • 序號
    • RFID/NFC標籤
    • 全像貼紙
    • 數位浮水印
  • 包裝部分
    • 標籤和吊牌
    • 安全油墨和塗料
    • 薄膜和包裝袋
    • 全像圖
    • 其他包裝零件
  • 按包裝類型
    • 泡殼包裝
    • 瓶子
    • 紙盒
    • 軟包裝
    • 其他包裝形式
  • 按最終用戶行業分類
    • 飲食
    • 醫療保健和製藥
    • 工業和汽車
    • 消費性電子產品
    • 其他終端用戶產業
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
      • 西班牙
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 澳洲和紐西蘭
      • 亞太其他地區
    • 中東和非洲
      • 中東
      • 阿拉伯聯合大公國
      • 沙烏地阿拉伯
      • 土耳其
      • 其他中東地區
      • 非洲
      • 南非
      • 奈及利亞
      • 埃及
      • 其他非洲地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Avery Dennison Corporation
    • CCL Industries Inc.
    • 3M Company
    • DuPont de Nemours Inc.
    • Zebra Technologies Corporation
    • SICPA Holding SA
    • AlpVision SA
    • Applied DNA Sciences Inc.
    • Uflex Limited
    • Authentix Inc.
    • Ampacet Corporation
    • PharmaSecure Inc.
    • Sun Chemical Corporation
    • Alien Technology LLC
    • Honeywell International Inc.
    • TraceLink Inc.
    • OPTEL Group
    • Prooftag SAS
    • Giesecke+Devrient GmbH
    • SATO Holdings Corp.

第7章 市場機會與未來展望

簡介目錄
Product Code: 49217

The Anti-Counterfeit Packaging market size reached USD 198.62 billion in 2025 and is projected to climb to USD 351.80 billion by 2030, translating into a solid 12.11% CAGR over the forecast period.

Anti-Counterfeit Packaging - Market - IMG1

Rising counterfeit sophistication, the spread of generative-AI printing, and a wave of tighter global traceability laws continue to enlarge the addressable opportunity for security technologies. Pharmaceutical serialization deadlines in the United States and the European Union anchor a sizable base of recurring demand, while new food, electronics, and luxury-goods mandates open fresh growth lanes. Brand owners increasingly look beyond visible holograms to multi-layered solutions that blend covert nano-pigment inks, mobile-readable digital watermarks, and blockchain provenance, ensuring that packages defend themselves throughout e-commerce fulfilment and reverse logistics. Large converters face material-cost inflation yet keep investing in embedded RFID and invisible watermarking because operating data show counterfeit incursions erode brand equity faster than packaging outlays rise. Venture investment stays healthy thanks to evidence that connected packs can double consumer-engagement time, turning security spend into a marketing asset.

Global Anti-Counterfeit Packaging Market Trends and Insights

Rapid e-commerce-driven serialization demand

Surging online sales shorten distribution chains and remove physical inspection points, forcing brands to embed unit-level digital identifiers that travel with every parcel. RFID pilots between Avery Dennison and US grocery chains show scan rates above 99% accuracy, confirming that serialized data flow improves both inventory turns and counterfeit detection. Cloud dashboards now fit into fulfilment apps, so retailers block suspected fakes before last-mile dispatch, preserving shopper trust. The trend shifts cap-ex priority toward print-on-demand coders and away from decorative embellishments, raising the strategic value of software-ready converters in the Anti-Counterfeit Packaging market.

Proliferation of national track-and-trace mandates

After the United States enforced DSCSA unit-level traceability in late-2024, pharmaceutical exporters equipped plants worldwide with EPCIS-ready coding platforms to avoid dual inventories. The European Union's FMD introduced parallel serialization and tamper-evident rules, prompting a template that Brazil, Saudi Arabia, and Thailand study for rollout. When regulations converge, vendors in the Anti-Counterfeit Packaging market win multi-country service contracts and amortize R&D faster, reinforcing scale advantages.

High capex for full-line serialization retro-fits

Legacy fillers and cartoners often lack space for vision cameras and reject stations, so firms must buy new turnkey lines rather than bolt-on modules. Although TraceLink's no-code OPUS platform eases integration of data layers, hardware outlays still average USD 1 million per bottle line. Small generics players and contract packers in India and Vietnam defer upgrades, shrinking their accessible share of the Anti-Counterfeit Packaging market until financing improves.

Other drivers and restraints analyzed in the detailed report include:

  1. Expansion of QR/NFC-enabled connected packaging
  2. Nano-pigment security inks enabling low-cost authentication
  3. Inter-operability gaps between global coding standards

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

In 2024, Trace and Track solutions captured 32.43% of the Anti-Counterfeit Packaging market, equal to an Anti-Counterfeit Packaging market size of roughly USD 64.4 billion, while Forensic Markers are projected to post a brisk 15.54% CAGR to 2030. Serialization hardware, vision inspection, and cloud vaults form a compliance backbone that pharmaceutical lines cannot sidestep. As counterfeiters mimic overt holograms with AI-guided presses, brands pivot to covert DNA inks and forensic taggants that require lab-grade readers, pushing solution diversity within the Anti-Counterfeit Packaging market.

Generative-AI printing tools now replicate guilloche patterns and kinetic micro-text with startling fidelity, cutting the deterrent value of purely visible marks. Research at MIT on terahertz-wave ID tags opens hope for tamper-proof physical-fingerprint systems that link packages to a unique spectral signature. Vendors selling hybrid traceability plus forensic stacks, therefore, command higher margins and lengthier service contracts.

Serialization Codes owned 36.32% of Anti-Counterfeit Packaging market share in 2024, supplying the backbone for DSCSA and FMD compliance; RFID/NFC, at a 16.73% CAGR, outpaces all other features as smartphone adoption universalizes contactless reading. Pack-level GS1 Digital Link formats now bind EPC codes to web-resolvable URLs, so consumers verify goods inside shopping apps.

Holographic seals still appear on spirits and luxury cosmetics because visual flair complements brand aesthetics. Yet digital watermarks, embedded invisibly in artwork, allow zero-ink alterations during line changeovers. Digimarc's integration of such marks into the C2PA 2.1 standard shows how packaging and online imagery share one verification protocol. This convergence increases subscription revenue pools inside the Anti-Counterfeit Packaging market.

The Anti-Counterfeit Packaging Market Report is Segmented by Technology (Trace and Track, and More), Usage Feature (Serialization Codes, and More), Packaging Component (Labels and Tags, Security Inks and Coatings, and More), Packaging Format (Blister Packs, and More), End-User Industry (Food and Beverage, Healthcare and Pharmaceuticals, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America retained 39.01% revenue in 2024, buoyed by full DSCSA enforcement and a dense network of CMOs that need turnkey coding, inspection, and data-exchange stacks. Canada's Plastics Pact also nudges converters to blend security and recyclability, favoring fiber-based packs that carry invisible watermark tracers enabling automated sortation. Mexico, intertwined with US supply chains, ramps anti-counterfeit adoption in medical devices and tequila exports to safeguard market access.

Asia-Pacific registers the swiftest 16.01% CAGR, driven by China's new pre-packaged labeling law, India's QR-code drug lists, and Japan's Positive List for food-contact resins. Contract manufacturers across Guangdong and Ho Chi Minh City deploy low-cost inkjet coders and blockchain pilots to satisfy multinational audits. Flexible-pack printers in Indonesia install nano-pigment stations after early ROI studies show counterfeit returns fall by half within one year, proving the Anti-Counterfeit Packaging market's potential beyond legacy pharma hubs.

Europe holds a mature but sizable share, with FMD and the upcoming Packaging and Packaging Waste Regulation intertwining sustainability and security. Brands explore fibre-based barrier packs paired with Digimarc watermarks so automated sorters read signals through dirt and glare. Russia's PET bans and the EU's BPA prohibition push resin switchovers, which in turn invite fresh security print trials. The Middle East and Africa remain nascent, yet luxury auto-parts suppliers in the Gulf invest in 2D code vaults to reassure global buyers, hinting at a wider Anti-Counterfeit Packaging market take-off once regional customs unions finalize common coding laws.

  1. Avery Dennison Corporation
  2. CCL Industries Inc.
  3. 3M Company
  4. DuPont de Nemours Inc.
  5. Zebra Technologies Corporation
  6. SICPA Holding SA
  7. AlpVision SA
  8. Applied DNA Sciences Inc.
  9. Uflex Limited
  10. Authentix Inc.
  11. Ampacet Corporation
  12. PharmaSecure Inc.
  13. Sun Chemical Corporation
  14. Alien Technology LLC
  15. Honeywell International Inc.
  16. TraceLink Inc.
  17. OPTEL Group
  18. Prooftag SAS
  19. Giesecke + Devrient GmbH
  20. SATO Holdings Corp.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rapid e-commerce-driven serialization demand
    • 4.2.2 Proliferation of national track-and-trace mandates
    • 4.2.3 Expansion of QR / NFC-enabled "connected packaging" for brand engagement
    • 4.2.4 Nano-pigment security inks enabling low-cost authentication
    • 4.2.5 Blockchain-based provenance pilots maturing into roll-outs
    • 4.2.6 AI image-forensics integrated into consumer apps
  • 4.3 Market Restraints
    • 4.3.1 High capex for full-line serialization retro-fits
    • 4.3.2 Inter-operability gaps between global coding standards
    • 4.3.3 Data-privacy and cybersecurity liabilities in cloud TandT
    • 4.3.4 Counterfeiters' rapid adoption of generative printing
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Technology
    • 5.1.1 Trace and Track
    • 5.1.2 Tamper-Evident
    • 5.1.3 Covert
    • 5.1.4 Overt
    • 5.1.5 Forensic Markers
  • 5.2 By Usage Feature
    • 5.2.1 Serialization Codes
    • 5.2.2 RFID / NFC Tags
    • 5.2.3 Holographic Seals
    • 5.2.4 Digital Watermarks
  • 5.3 By Packaging Component
    • 5.3.1 Labels and Tags
    • 5.3.2 Security Inks and Coatings
    • 5.3.3 Films and Pouches
    • 5.3.4 Holograms
    • 5.3.5 Other Packaging Component
  • 5.4 By Packaging Format
    • 5.4.1 Blister Packs
    • 5.4.2 Bottles
    • 5.4.3 Cartons
    • 5.4.4 Flexible Packs
    • 5.4.5 Other Packaging Format
  • 5.5 By End-User Industry
    • 5.5.1 Food and Beverage
    • 5.5.2 Healthcare and Pharmaceuticals
    • 5.5.3 Industrial and Automotive
    • 5.5.4 Consumer Electronics
    • 5.5.5 Other End-User Industry
  • 5.6 By Geography
    • 5.6.1 North America
      • 5.6.1.1 United States
      • 5.6.1.2 Canada
      • 5.6.1.3 Mexico
    • 5.6.2 Europe
      • 5.6.2.1 Germany
      • 5.6.2.2 United Kingdom
      • 5.6.2.3 France
      • 5.6.2.4 Italy
      • 5.6.2.5 Spain
      • 5.6.2.6 Russia
      • 5.6.2.7 Rest of Europe
    • 5.6.3 Asia-Pacific
      • 5.6.3.1 China
      • 5.6.3.2 India
      • 5.6.3.3 Japan
      • 5.6.3.4 South Korea
      • 5.6.3.5 Australia and New Zealand
      • 5.6.3.6 Rest of Asia-Pacific
    • 5.6.4 Middle East and Africa
      • 5.6.4.1 Middle East
      • 5.6.4.1.1 United Arab Emirates
      • 5.6.4.1.2 Saudi Arabia
      • 5.6.4.1.3 Turkey
      • 5.6.4.1.4 Rest of Middle East
      • 5.6.4.2 Africa
      • 5.6.4.2.1 South Africa
      • 5.6.4.2.2 Nigeria
      • 5.6.4.2.3 Egypt
      • 5.6.4.2.4 Rest of Africa
    • 5.6.5 South America
      • 5.6.5.1 Brazil
      • 5.6.5.2 Argentina
      • 5.6.5.3 Rest of South America

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Avery Dennison Corporation
    • 6.4.2 CCL Industries Inc.
    • 6.4.3 3M Company
    • 6.4.4 DuPont de Nemours Inc.
    • 6.4.5 Zebra Technologies Corporation
    • 6.4.6 SICPA Holding SA
    • 6.4.7 AlpVision SA
    • 6.4.8 Applied DNA Sciences Inc.
    • 6.4.9 Uflex Limited
    • 6.4.10 Authentix Inc.
    • 6.4.11 Ampacet Corporation
    • 6.4.12 PharmaSecure Inc.
    • 6.4.13 Sun Chemical Corporation
    • 6.4.14 Alien Technology LLC
    • 6.4.15 Honeywell International Inc.
    • 6.4.16 TraceLink Inc.
    • 6.4.17 OPTEL Group
    • 6.4.18 Prooftag SAS
    • 6.4.19 Giesecke + Devrient GmbH
    • 6.4.20 SATO Holdings Corp.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment