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市場調查報告書
商品編碼
1785364
防偽包裝市場-全球產業規模、佔有率、趨勢、機會和預測(按技術、最終用戶、地區和競爭細分,2020-2030 年)Anti-Counterfeit Packaging Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technology, By End User, By Region & Competition, 2020-2030F |
2024年,防偽包裝市場規模達1,274.8億美元,預計2030年將達1,628.2億美元,複合年成長率為4.30%。假冒產品日益成為全球性挑戰,影響各行各業、經濟和消費者安全。從藥品和食品到消費性電子產品和奢侈品,假貨日益滲透到供應鏈中,欺騙消費者,損害品牌聲譽,並構成嚴重的健康和安全風險。為了因應這一普遍存在的問題,企業和政府都意識到安全包裝解決方案在保障產品真實性和完整性方面的關鍵作用,對防偽包裝的需求也顯著成長。
市場概覽 | |
---|---|
預測期 | 2026-2030 |
2024年市場規模 | 1274.8億美元 |
2030年市場規模 | 1628.2億美元 |
2025-2030 年複合年成長率 | 4.30% |
成長最快的領域 | 品質編碼 |
最大的市場 | 亞太 |
防偽包裝是指一系列旨在防止假冒產品複製和分銷的先進包裝技術和策略。這些解決方案通常包含一些先進的功能,例如全像標籤、隱形或安全油墨、防篡改封條、無線射頻識別 (RFID) 標籤以及獨特的產品識別碼。這些元素大大提高了造假者複製包裝的難度,為企業提供了一個重要的防詐欺手段。此外,它們還能讓消費者在購買時驗證產品真偽,進而增強信任度和透明度。
食品飲料產業對防偽包裝的需求日益成長
供應鏈中斷
隱蔽和取證技術的進步
Anti-Counterfeit Packaging Market was valued at USD 127.48 Billion in 2024 and is expected to reach USD 162.82 Billion by 2030 with a CAGR of 4.30%. Counterfeit products pose a growing global challenge, impacting industries, economies, and consumer safety. From pharmaceuticals and food to consumer electronics and luxury goods, counterfeit goods are increasingly penetrating supply chains, deceiving consumers, damaging brand reputations, and posing serious health and safety risks. In response to this widespread issue, the demand for anti-counterfeit packaging has seen a significant rise, as companies and governments alike recognize the critical importance of secure packaging solutions in safeguarding product authenticity and integrity.
Market Overview | |
---|---|
Forecast Period | 2026-2030 |
Market Size 2024 | USD 127.48 Billion |
Market Size 2030 | USD 162.82 Billion |
CAGR 2025-2030 | 4.30% |
Fastest Growing Segment | Mass Encoding |
Largest Market | Asia-Pacific |
Anti-counterfeit packaging refers to a range of advanced packaging technologies and strategies designed to prevent the replication and distribution of fake products. These solutions often incorporate sophisticated features such as holographic labels, invisible or security inks, tamper-evident seals, radio-frequency identification (RFID) tags, and unique product identification codes. These elements make it significantly more difficult for counterfeiters to duplicate packaging, offering businesses a vital layer of defense against fraudulent activity. Moreover, they enable consumers to verify the authenticity of products at the point of purchase, fostering trust and transparency.
Key Market Drivers
Growing Demand of Anti-Counterfeit Packaging from Food & Beverage Industry
Counterfeiting has become an increasingly pressing concern across multiple industries, with the food and beverage sector being particularly vulnerable. The proliferation of counterfeit food and drink products not only results in substantial financial losses for legitimate manufacturers and brands, but also poses serious health risks to consumers. In response, demand for anti-counterfeit packaging solutions has witnessed a significant surge, driven by the need to ensure product authenticity, regulatory compliance, and consumer safety. Global food demand is projected to rise significantly, with estimates indicating an increase of 35% to 56% between 2010 and 2050. However, when the impact of climate change is considered, this range is expected to shift slightly higher, reaching +30% to +62%. During the same period, the global population at risk of hunger is projected to fluctuate by -91% to +8% under baseline conditions. Factoring in climate change, the risk range widens further, potentially reaching -91% to +30%. These projections highlight the urgent need for innovative solutions in food security, supply chain integrity, and anti-counterfeit packaging in the food and beverage sector to ensure authenticity, safety, and access to quality nutrition amid increasing global demand and environmental uncertainty.
As one of the largest and most influential global industries, the food and beverage sector plays a pivotal role in propelling the growth of the anti-counterfeit packaging market. Faced with the ongoing challenge of food fraud, companies are making strategic investments in advanced packaging technologies to safeguard brand equity and prevent the infiltration of counterfeit goods into supply chains. These anti-counterfeit measures include a wide array of security features such as tamper-evident seals, holographic labels, serialized barcodes, RFID-enabled tracking, and other traceability technologies that help verify authenticity throughout the product lifecycle.
The increase in consumer awareness around food safety and counterfeit risks has further amplified demand for secure packaging solutions. Today's consumers are more informed and vigilant than ever, favoring brands that prioritize transparency and implement robust anti-counterfeit strategies. As a result, packaging has evolved from being purely functional to becoming a critical tool for building trust, ensuring quality assurance, and differentiating products in a competitive market landscape. The food and beverage industry remains a key end-user segment in the global anti-counterfeit packaging market. With continuous technological advancements and rising consumer expectations, the sector's commitment to secure packaging is expected to strengthen further. This sustained momentum positions anti-counterfeit packaging as an indispensable solution for mitigating risk, enhancing supply chain integrity, and protecting both businesses and consumers in an increasingly complex global marketplace.
Key Market Challenges
Disruption in Supply Chain
Supply chain disruptions pose a significant threat to the anti-counterfeit packaging market. These disruptions can occur due to various reasons, such as export bans, border shutdowns, or restrictions on the movement of goods. During the recent COVID-19 pandemic, the lack of raw material availability and restrictions on goods' movement severely impacted the market, causing a ripple effect across industries.
These disruptions not only affect the production and delivery of anti-counterfeit packaging solutions but also lead to increased lead times, inflated costs, and, ultimately, customer dissatisfaction. The delays in sourcing materials and transporting goods can result in missed deadlines, which can have a detrimental impact on businesses relying on the timely delivery of their products. These disruptions provide an opportunity for counterfeiters to exploit the gaps in the supply chain, further exacerbating the counterfeiting problem. With the disruption in the regular flow of legitimate products, counterfeiters can easily infiltrate the market with fake and substandard goods. This not only leads to revenue loss for the companies affected but also poses potential risks to unsuspecting consumers who unknowingly purchase counterfeit products.
To combat this issue, companies must invest in robust anti-counterfeit packaging solutions that can withstand supply chain disruptions. These solutions should incorporate advanced technologies such as unique identification codes, tamper-evident features, and track-and-trace systems to ensure the authenticity and integrity of products throughout the supply chain.
Key Market Trends
Advancement in Covert and Forensic Technologies
Covert and forensic technologies are increasingly at the forefront of efforts to combat counterfeiting across various industries. These advanced solutions are designed to provide an additional layer of security that is difficult to replicate, thereby enhancing product authenticity and brand protection.
Covert technologies involve the use of invisible features such as microtext, hidden symbols, ultraviolet (UV) inks, and encrypted data that are undetectable to the naked eye. These elements are seamlessly integrated into packaging without affecting the overall design or aesthetic appeal of the product. The primary advantage of covert technologies lies in their discreet nature, which offers robust security without altering the product's outward appearance. As a result, brands can maintain their visual identity while implementing strong anti-counterfeiting measures. Additionally, the complexity and secrecy of covert features make replication significantly more difficult for counterfeiters.
In parallel, forensic technologies utilize scientific methodologies to authenticate products at a molecular level. These may include the incorporation of chemical markers, biological signatures, or even DNA-based identifiers into packaging materials. These elements require specialized equipment and expert analysis for detection, providing an advanced, verifiable method of ensuring product legitimacy. While forensic technologies offer an exceptionally high level of security, their implementation can be limited by the need for laboratory infrastructure and skilled personnel for proper analysis. Nevertheless, their reliability and precision make them an indispensable tool for high-value or high-risk products, particularly in sectors like pharmaceuticals and aerospace.
The ongoing development of both covert and forensic technologies is reshaping the landscape of the global anti-counterfeit packaging market. Companies across industrie such as pharmaceuticals, food and beverage, automotive, and luxury goods-are increasingly incorporating these technologies to protect their products, strengthen consumer trust, and meet regulatory requirements. As counterfeit threats grow more sophisticated, the integration of multi-layered security features is becoming essential. Covert and forensic technologies are proving to be critical assets in the fight against counterfeiting. Their ability to enhance packaging security, preserve brand aesthetics, and deliver definitive proof of authenticity makes them invaluable components of modern anti-counterfeit strategies. Continued innovation and broader adoption of these technologies are expected to significantly advance global efforts toward safer and more secure supply chains.
In this report, the Global Anti-Counterfeit Packaging Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Anti-Counterfeit Packaging Market.
Global Anti-Counterfeit Packaging Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: