產業洞察：美與科技相遇：人工智慧、擴增實境與智慧設備創新

美容產業的技術創新主要為消費者和品牌在客製化、便利性、可近性、客戶體驗和參與度方面帶來相關利益。

調查範圍

• 亞洲、澳洲和中東/非洲的 Y 世代和 X 世代消費者最容易接受虛擬試妝體驗，這使他們成為化妝品和護髮品牌提供此類體驗的理想消費者。
• 個人護理品牌在提供便利的同時，還可以有效地行銷特定的有用功能，以迎合全球大多數喜歡從 AI 助理獲得產品推薦的消費者。
• 美容品牌有機會利用智慧型裝置等科技創新來滿足邊緣化和殘疾消費者的需求。
• 使用數位科技驅動的 "智慧" 產品可以成為品牌改善客戶體驗的有效策略。您還可以利用針對目標消費者世代群體量身定制的 Metaverse 整合來提高客戶參與度。

本報告審視了全球美容產業，並探討了該產業的技術創新及其對品牌和消費者的影響和課題。

目錄

第一章美容技術的演進

第 2 章自訂

第 3 章便利

第 4 章輔助使用

第 5 章經驗與參與

第 6 章機遇與課題

第 7 章總結

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This report explores technological innovations in the beauty industry, and the implications and challenges they present for brands and consumers.

Technological innovations in the beauty industry have given rise to consumer and brand-related benefits, chiefly pertaining to customization, convenience, accessibility, customer experience, and engagement, while several opportunities and challenges will shape the future relationship of tech in beauty.

Scope

• Generation, Y, and X consumers in Asia and Australia and the Middle East and Africa are the most receptive to virtual try on experiences, making them ideal consumer segments for make-up and hair care brands to target with such experiences.
• Personal care brands should look to leverage AI and AR tools which provide convenience, while effectively marketing the specific convenient features, to align with a large proportion of global consumers who are inclined to receiving product recommendations from an AI assistant.
• Brands in the beauty space have an opportunity to meet some of the under addressed needs of marginalized disabled consumers, by leveraging technological innovations such as smart devices.
• The use of digitally advanced or "smart" products can be an effective strategy for brands to improve the customer experience, while metaverse integrations aligned with the generational cohort of target consumers can be leveraged to increase customer engagement.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

1. The Evolution of Tech in Beauty

2. Customization

3. Convenience

4. Accessibility

5. Experience and Engagement

6. Opportunities and Challenges

7. Takeaways

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