印尼的美容及個人護理市場

2024年，印尼美容及個人護理市場規模在零售量和以金額為準均實現了正成長，這主要得益於幾個關鍵因素。受衛生、整裝儀容和全球美容趨勢日益增強的影響，年輕消費者的需求也隨之成長。社群媒體平台和網紅行銷提升了人們對美容產品的認知度，而電子商務的快速發展也使更多受眾更容易獲得這些產品，從而推動了整體市場的成長。

本報告對印尼美容和個人護理市場進行了分析。報告提供了2020年至2024年的最新零售數據，幫助您識別哪些產業將推動成長。 2029年的預測則揭示了市場未來將如何變化。

目標產品：嬰兒及兒童用品、沐浴及淋浴設備用品、彩妝品、除臭劑、除毛劑、護膚品、美容及個人護理、香水、護髮、大眾美容及個人護理、男士美容、口腔護理、口腔護理（不包括電動牙刷）、高階美容及個人護理、名牌美容及個人護理、護膚、防曬

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解美容和個人護理市場
• 確定成長領域和變革驅動力
• 了解競爭格局、主要市場參與者和主要品牌
• 使用五年預測來評估市場預期如何發展

歐睿國際在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

市場數據

免責聲明

資訊來源

印尼大眾美容及個人護理

關鍵數據發現

2024年的發展

• 隨著消費者追求光彩照人的肌膚，大眾護膚繼續佔據主導地位
• Skintific 憑藉著成功的行銷策略在低基數上成長
• 價格以外的因素在購買決策中變得越來越重要

前景與機會

• 隨著防曬意識的增強，成人防曬油護理產品預計將迎來最快成長
• 自2026年起，清真認證將強制執行
• 護膚將成為更多大眾市場美容和個人保健產品的組成部分

分類資料

印尼高階美容及個人護理產品

關鍵數據發現

2024年的發展

• 在高階護膚中，對抗老化產品的興趣從年輕時就開始成長
• 理膚泉協助歐萊雅印尼業務成長
• 消費者購買奢侈品時重視購物體驗

前景與機會

• 隨著人們對防曬意識的增強，預計未來將繼續保持強勁成長。
• 細分混合動力產品預計將成為未來的主要趨勢
• 期待有效和多功能產品的創新

分類資料

印尼嬰兒及兒童產品

關鍵數據發現

2024年的發展

• 儘管出生率下降阻礙了更強勁的成長，但經濟成長仍在繼續
• PZ Cussons Indonesia 透過行銷和產品開發擴大領先地位
• 隨著消費者重視廣泛的產品供應，零售電子商務持續成長

前景與機會

• 嬰兒擦拭巾和防曬油為嬰兒和兒童提供成長機會
• 預測期內，人們對天然和有機食品的追求將進一步加強
• 聲明和成分影響消費者的選擇

分類資料

印尼浴缸和淋浴設備

關鍵數據發現

2024年的發展

• 儘管經濟狀況嚴峻，但隨著製造商的適應，成長仍在繼續
• 聯合利華採取行動扭轉下滑趨勢
• 促銷活動是零售電子商務成長的關鍵

前景與機會

• 預計從固態到沐浴露/沐浴凝膠的轉變將持續下去
• 護膚在沐浴露/沐浴凝膠中變得越來越重要
• 包裝設計和環保材料將變得越來越重要

分類資料

印尼彩妝

關鍵數據發現

2024年的發展

• 社群媒體助力彩妝市場持續強勁成長
• 百麗宮保持榜首，但 Hebe Beauty 因消費者信心上升
• 零售電子商務持續成長，但正被雜貨店超越

前景與機會

• 儘管基數已高，唇部產品仍有望繼續推動價值成長
• 負擔能力在未來的購買決策中可能會變得更加重要
• 顏色、紋理和混合產品的創新

分類資料

印尼除臭劑

關鍵數據發現

2024年的發展

• 噴霧除臭劑因其方便和有效而成為成長最快的類別
• 儘管市佔率下降，聯合利華仍保持第一，而 Lion 繼續攀升
• 隨著消費者透過直播購物，電子商務持續成長

前景與機會

• 除臭噴霧的銷量預計將超過滾珠式除臭劑
• 創新和天然成分有望推動除臭劑的成長
• 隨著越來越多的消費者遵循伊斯蘭價值觀，清真除臭劑可望成長

分類資料

印尼除毛劑

關鍵數據發現

2024年的發展

• 除毛產品是一個挑戰，但隨著美容意識的提高，除毛產品將繼續成長
• 寶潔公司面臨來自競爭對手的脫髮產品的阻力
• 保健和個人保養用品商店透過豐富的產品擴大市場佔有率

前景與機會

• 提供吸引首次使用者的產品是擴大消費群的關鍵
• 借助韓妝熱潮提升銷量的可能性
• 對皮膚溫和的產品更容易受到消費者的歡迎

分類資料

印尼香水

關鍵數據發現

2024年的發展

• 由於產品供應增加，大眾男士香水市場正經歷令人矚目的成長
• HMNS 受益於消費者價值搜尋和名人夥伴關係
• 由於試用仍然很受歡迎，美容專業人士仍然是主要的分銷管道

前景與機會

• 擁有多種香水的人越多，推動香水消費成長
• 美容和個人護理行業以外的新進入者不斷湧現
• 創新和行銷是吸引消費者的關鍵

分類資料

印尼護髮

關鍵數據發現

2024年的發展

• 消費者對清真認證產品的需求推動相關產品的成長
• 廣泛的產品組合和持續的創新幫助寶潔擴大領先地位
• 便利商店因接近性、折扣和促銷而蓬勃發展

前景與機會

• 沙龍專業護髮預計將繼續保持最強勁的成長勢頭
• 解決特定護髮問題的創新仍將至關重要
• 蘊含護膚成分，徹底呵護頭皮

分類資料

印尼的男士美容

關鍵數據發現

2024年的發展

• 全球美容趨勢對男士護膚正面影響
• Kahf 透過清真產品和影響力人士的參與來吸引消費者
• 零售電子商務以優惠、捆綁銷售和多種選擇吸引顧客

前景與機會

• 男性對整裝儀容態度的改變可能會促進持續的成長
• 多功能產品和男性品牌將變得更加重要
• 用時尚、有效的產品吸引年輕消費者

分類資料

印尼的口腔清潔用品

關鍵數據發現

2024年的發展

• 牙膏仍然是最大的類別，因為它被認為是日常衛生的必需品。
• 聯合利華仍保持第一，但因轉向其他品牌而失去市場佔有率
• 小型本地雜貨店佔據領先地位，但市場佔有率卻被其他分銷管道蠶食

前景與機會

• 美白亮膚產品的趨勢將持續
• 在預測期內，教育將成為推動口腔清潔用品成長的關鍵
• 除了保持衛生之外，口腔清潔用品創新也很重要

分類資料

印尼護膚

關鍵數據發現

2024年的發展

• 儘管護膚仍在經歷巨大的成長。
• 保養品的興起引人注目
• 零售電子商務持續強勁成長，得益於諸多優勢

前景與機會

• 隨著消費者更加重視護膚，預計未來將出現進一步的強勁成長
• 獲得保濕產品的高市佔率是釋放成長機會的關鍵
• 預計將重點關注成分以吸引消費者

分類資料

印尼防曬產品

關鍵數據發現

2024年的發展

• 提高意識、夏季高溫和頻繁補施促進生長
• Wahana Cosmetiks 以實惠的價格和輕盈的質地引領潮流
• 豐富的產品選擇和促銷活動有助於推動電子商務零售銷售線索

前景與機會

• 產品供應增加和滲透率提高推動成長
• 推出多功能產品可能會受到消費者的歡迎
• 環保和高SPF很重要

分類資料

Beauty and personal care in Indonesia achieved positive growth in both retail volume and current value terms in 2024, supported by several key factors. Younger consumers drove demand, influenced by heightened awareness of hygiene, personal appearance, and global beauty trends. Social media platforms and influencer marketing amplified the visibility of beauty products, while the rapid growth of e-commerce made these products more accessible to a wider audience, contributing to an overall increase...

Euromonitor International's Beauty and Personal Care in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mass skin care continues to dominate, with consumers aiming for radiant skin
• Skintific drives growth from a low base thanks to its successful marketing approach
• Factors other than price are becoming more important in purchasing decisions

PROSPECTS AND OPPORTUNITIES

• Mass adult sun care set to see the most dynamic growth as awareness rises
• Halal labelling will be essential, especially from 2026
• Skin care set to be an element in more mass beauty and personal care products

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Premium skin care sees growing interest in anti-ageing products from a younger age
• La-Roche Posay drives growth for leading player L'Oreal Indonesia
• Consumers value the purchasing experience when shopping for premium products

PROSPECTS AND OPPORTUNITIES

• Continued dynamic growth anticipated for sun care as awareness rises
• Segmented and hybrid products expected to be key trends moving forward
• Innovations in terms of effective and multifunctional products anticipated

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth continues, although the falling birth rate prevents a stronger rise
• PZ Cussons Indonesia uses marketing and product development to extend its lead
• Retail e-commerce maintains growth, as consumers value the wide product range

PROSPECTS AND OPPORTUNITIES

• Baby wipes and baby and child-specific sun care will offer growth opportunities
• A stronger move towards natural and organic products in the forecast period
• Claims and ingredients will sway consumer choice

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth continues despite tough economic conditions as manufacturers adapt
• Unilever takes action to try and stem its declining trend
• Promotional activities are important in the growth of retail e-commerce

PROSPECTS AND OPPORTUNITIES

• The switch from bar soap to body wash/shower gel is set to continue
• Skin care is becoming a more important element in body wash/shower gel
• Packaging design and eco-friendly materials will become increasingly important

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Social media contributes to continued dynamic growth for colour cosmetics
• Paragon maintains its lead, but Hebe Beauty rises due to consumer trust
• Retail e-commerce maintains its growth trend, but is outpaced by variety stores

PROSPECTS AND OPPORTUNITIES

• Lip products set to continue to drive value growth despite an already high base
• Affordability likely to be important in the purchasing decision moving forward
• Innovations in colours, textures, and hybrid products

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Deodorant sprays sees the most dynamic growth due to convenience and efficacy
• Despite a falling share, Unilever maintains its lead, while Lion continues its rise
• The rise of e-commerce continues as consumers purchase from live-streams

PROSPECTS AND OPPORTUNITIES

• Sales of deodorant sprays set to overtake those of roll-ons
• Innovation and natural ingredients expected to contribute to growth in deodorants
• Halal deodorants set to grow as many consumers follow Islamic values

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Challenges for depilatories, but growth continues as awareness of grooming rises
• Procter & Gamble faces headwinds from competing hair removal products
• Health and personal care stores sees share growth due to a wide product range

PROSPECTS AND OPPORTUNITIES

• Offering products to attract first-time users will be key to expand the consumer base
• Potential to ride the K-beauty wave to drive sales
• Skin-friendly products likely to be appreciated by consumers

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mass men's fragrances sees exceptional growth due to better product availability
• HMNS benefits from consumers' search for value, and its celebrity partnerships
• Beauty specialists remains the leading distribution channel as trials remain popular

PROSPECTS AND OPPORTUNITIES

• Growth to be boosted by more people owning more than one fragrance
• New entrants from outside beauty and personal care set to continue
• Innovation and marketing will be key to attract consumers

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The consumer search for halal-certified products drives growth in relevant products
• Wide product range and constant innovation help extend Procter & Gamble's lead
• Convenience stores sees dynamism due to proximity, discounts, and promotions

PROSPECTS AND OPPORTUNITIES

• Salon professional hair care set to continue to see the most dynamic growth
• Innovations to address specific hair care concerns will remain important
• Ensuring scalp care with the addition of skin care ingredients

CATEGORY DATA

• Table 78 Sales of Hair Care by Category: Value 2019-2024
• Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The global grooming trend has a positive impact on mass men's skin care
• Kahf appeals with halal products and engagement with influencers
• Retail e-commerce appeals with deals, bundles, and wide range of options

PROSPECTS AND OPPORTUNITIES

• Changing attitudes to men's grooming likely to drive continued growth
• Multifunctional products and masculine branding likely to increase in importance
• Attracting younger consumers with effective products with sleek designs

CATEGORY DATA

• Table 91 Sales of Men's Grooming by Category: Value 2019-2024
• Table 92 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 95 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 96 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 98 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Toothpaste remains the largest category, as it is seen as essential for daily hygiene
• Unilever maintains its lead, but loses share due to a switch to alternative brands
• Although small local grocers leads, it loses share to other distribution channels

PROSPECTS AND OPPORTUNITIES

• The move towards whitening/brightening products is set to continue
• Education will be key to drive growth in oral care in the forecast period
• Oral care innovations which do more than maintain hygiene will be crucial

CATEGORY DATA

• Table 100 Sales of Oral Care by Category: Value 2019-2024
• Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 102 Sales of Toothbrushes by Category: Value 2019-2024
• Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Exceptional growth for skin care despite an already high base, inspired by K-beauty
• The rise of Skintific is significant
• The strong rise of retail e-commerce continues due to numerous benefits

PROSPECTS AND OPPORTUNITIES

• As consumers prioritise skin care, further dynamic growth is anticipated
• Gaining a high share in moisturisers will be key to unlocking growth opportunities
• An anticipated focus on ingredients to attract consumers

CATEGORY DATA

• Table 113 Sales of Skin Care by Category: Value 2019-2024
• Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising awareness, hotter summers, and frequent reapplication drive growth
• Wahana Cosmetiks extends its lead due to affordability and a light texture
• Broad product selection and promotions help extend the lead of retail e-commerce

PROSPECTS AND OPPORTUNITIES

• More products and higher penetration set to drive growth
• Multifunctional product launches likely to be appreciated by consumers
• Features such as environmentally-friendly and high SPF will be important

CATEGORY DATA

• Table 124 Sales of Sun Care by Category: Value 2019-2024
• Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029