馬來西亞美容及個人護理市場

2024年，馬來西亞美容和個人護理市場規模在零售量和當期銷售額方面持續呈現強勁成長。2024年市場通貨膨脹仍然顯著，影響了需求和零售價值銷售額的發展，但與2022年和2023年相比較為溫和。這導致2024年零售量成長率略高於2023年。

馬來西亞美容及個人護理報告全面介紹了國家層面的市場規模和格局。報告提供2020年至2024年的最新零售資料，幫助識別哪些產業將推動成長。此外，報告也預測了2029年的市場變化趨勢。

目標產品：嬰兒及兒童用品、沐浴淋浴設備、彩妝品、除臭劑、除毛劑、護膚品、美容及個人護理、香水、護髮、大眾美容及個人護理、男士美容、口腔護理、口腔護理（不包括電動牙刷）、高階美容及個人護理、名牌美容及個人護理、護膚、防曬品

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解美容和個人護理市場
• 確定成長領域和變革驅動力
• 了解競爭格局、主要市場參與者和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過 50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布全球 100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，公司有信心開發可靠的資訊資源，幫助制定明智的策略。

目錄

目錄和表格

執行摘要

市場資料

免責聲明

資訊來源

馬來西亞的大眾美容和個人護理

關鍵資料發現

2024年的發展

• 大眾美容和個人護理在價格和可用性方面處於領先地位
• Unilever以其旗下主要品牌如Sunsilk、Dove和Lifebuoy等多元化的產品系列引領產業發展。
• 植物性趨勢透過新產品獲得發展

前景與機會

• 生活成本的上漲使得大眾美容和個人保健產品更具吸引力
• 零售發展促進亞洲品牌在大眾美容和個人護理領域的發展
• 越來越多的消費者開始轉向混合、清潔和「綠色」的大眾美容和個人保健產品

分類資料

馬來西亞高階美容及個人護理

關鍵資料發現

2024年的發展

• 奢侈品零售空間為許多高階美容和個人護理公司提供了成長機會
• L'Oreal積極投資其品牌組合，引領高階美容和個人護理領域
• 增強的客戶體驗推動了人們對高階美容和個人護理的興趣

前景與機會

• 消費者對國際知名高階美容及個人護理品牌的接受度不斷提高，支持強勁的成長預測
• 跨品類擴張和混合是高階美容和個人護理公司的關鍵策略
• 奢侈品零售空間對於高階美容和個人保健產品仍然非常重要

分類資料

馬來西亞嬰兒及兒童產品

關鍵資料發現

2024年的發展

• 經濟、品質和便利性之間的選擇有助於塑造需求趨勢
• Johnson & Johnson利用強大的品牌組合引領嬰幼兒產品
• 母嬰專賣店強化嬰兒產品銷售

前景與機會

• 隨著父母優先考慮為孩子提供高品質、清潔的產品，嬰兒和兒童產品的優質化不斷提高
• 便利性推動嬰兒和兒童盥洗用品的成長
• 網路行銷、研究和銷售獲得關注

分類資料

馬來西亞浴缸和淋浴設備

關鍵資料發現

2024年的發展

• 隨著高階進口產品的不斷湧入，浴缸和淋浴設備的優質化
• 隨著消費者追求物有所值，自有品牌越來越受歡迎
• 沐浴和淋浴設備的分銷透過健康和美容專賣店和電子商務不斷擴大。

前景與機會

• 新的沐浴露/沐浴凝膠產品和形式推動沐浴和淋浴設備市場的發展和成長
• 隨著馬來西亞人轉向沐浴露、沐浴凝膠、泡沫和身體磨砂膏，固態的受歡迎程度持續下降
• 護膚功效和奢華款式推動創新和新產品的推出

分類資料

馬來西亞彩妝

關鍵資料發現

2024年的發展

• 新產品開發、大眾市場和高階彩妝品的興起
• L'Oreal憑藉著卓越的彩妝產品，保持著明顯的領導地位
• 高階彩妝品的成長推動了美容專業人士

前景與機會

• 韓國美容品牌和使彩妝煥發活力的混合功能性產品的流行
• 消費者轉向彩妝品虛擬試妝服務
• 清潔美容和永續發展趨勢在彩妝領域持續發展

分類資料

馬來西亞除臭劑

關鍵資料發現

2024年的發展

• 隨著清潔美容趨勢的興起，消費者擴大選擇含有天然/有機成分的除臭劑
• Beiersdorf繼續推出更有效的除臭劑，以保持競爭優勢
• 價格促銷和誘人的產品選擇吸引除臭劑消費者前往保健和個人保養用品商店

前景與機會

• 除臭劑製造商強調其產品線的高品質和有效性。
• 精華除臭劑越來越受歡迎，推動了肌膚等級保養潮流
• 清潔美容定位推動新產品開發

分類資料

馬來西亞除毛劑

關鍵資料發現

2024年的發展

• 儘管來自髮蠟沙龍的競爭持續，2024年零售量和價值成長仍將加速
• Procter & Gamble以Gillette旗下廣泛且充滿活力的產品系列引領除毛產業
• 健康與美容專家憑藉豐富的產品種類和高知名度引領分銷

前景與機會

• 新產品發布有限以及來自髮蠟沙龍的競爭抑制了除毛產品的開發和成長
• 小眾品牌和新興品牌可以開發女性用剃毛前用劑產品
• 敏感肌膚產品動力強勁

分類資料

馬來西亞香水

關鍵資料發現

2024年的發展

• 身體噴霧和價格實惠的產品這一類別中迅速普及
• L'Oreal利用強勢品牌在高度分散的競爭格局中保持領先地位
• 新開的奢侈品經銷店助力百貨保持領先地位

前景與機會

• 高階零售的發展和身體噴霧的出現將成為主要的成長動力
• 推動馬來西亞香水市場的行銷和零售趨勢
• 永續產品和包裝脫穎而出

分類資料

馬來西亞護髮

關鍵資料發現

2024年的發展

• 居家沙龍般的體驗和優質化將重振該品類
• Unilever致力於透過護髮實現清潔美容和護膚
• 雜貨零售商提供多種選擇以引領分銷

前景與機會

• 預測期內優質化將推動零售價值成長
• 更獨特的定位，滿足日益複雜的需求
• 參與者們努力迎合日益成長的穆斯林人口

分類資料

馬來西亞男士美容

關鍵資料發現

2024年的發展

• 隨著注重外表和時尚的男性消費者數量的增加，男性的整裝儀容也越來越受到關注。
• Procter & Gamble引領競爭格局
• 保健和個人保養用品商店提供各種男士美容產品

前景與機會

• 高階男士護膚享有強勁的產品線擴張和成長機會
• 新產品將擴大男性美容產品的採用和使用
• 男士護髮創新將持續加速

分類資料

馬來西亞的口腔清潔用品

關鍵資料發現

2024年的發展

• 產品知識的增加和價格的承受能力推動消費者轉向電動牙刷和更複雜的口腔清潔用品程序
• Colgate-Palmolive在口腔護理領域處於領先地位，擁有從牙刷到牙膏到漱口水的最廣泛的產品系列。
• 由於口腔護理消費者注重便利性，食品雜貨零售商仍然很受歡迎

前景與機會

• 口腔衛生意識的提高使口腔清潔用品保持成長動力
• 父母關心他們的口腔健康，豐富了產品和成分，以增強口腔清潔用品
• 便捷包裝和清真產品受到關注

分類資料

馬來西亞護膚

關鍵資料發現

2024年的發展

• 正向護膚習慣的快速養成推動需求穩定成長
• 競爭格局高度分散，現有和新競爭對手充滿活力
• 護膚分銷強勁發展，包括概念店、豐富的產品種類和全通路計劃

前景與機會

• 高階護膚護膚與大眾護膚品牌競爭激烈，新品牌推出快速增加
• 注重成分研究的皮膚科保養護膚越來越受歡迎
• 永續性在護膚展示中扮演關鍵角色

分類資料

馬來西亞防曬產品

關鍵資料發現

2024年的發展

• 消費者健康意識的提高導致防曬油產品的供應和使用增加
• Kao的Biore UV 和 Curel 在零售貨架上享有很高的知名度。
• 保健和美容專賣店的防曬層架空間充足

前景與機會

• 預測期內，優質防曬油將推動發展和成長
• 混合防曬油產品在馬來西亞越來越受歡迎
• 格式演變動力強勁

分類資料

Beauty and personal care in Malaysia continued to see strong growth in retail volume and current value sales in 2024. While the rate of inflation remained significant for the market in 2024, and continued to influence demand and retail value sales development, it was slower than in 2022 and 2023. This helped retail volume sales to grow at a slightly higher rate in 2024, compared with 2023. While the growth in retail current sales remained significantly higher than that of retail volume sales, it...

Euromonitor International's Beauty and Personal Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mass beauty and personal care enjoys price and accessibility advantages
• Unilever leads with a diversified range of products under key brands like Sunsilk, Dove and Lifebuoy
• Botanification trend gains momentum through new products

PROSPECTS AND OPPORTUNITIES

• Rising cost-of-living to continue to boost the appeal of mass beauty and personal care
• Retail development to push Asian brands in mass beauty and personal care
• More and more consumers to prefer hybrid, clean and "green" mass beauty and personal care products

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• High-end retail space provides opportunities to growth for many premium beauty and personal care players
• L'Oreal invests strongly across its brand portfolio to lead premium beauty and personal care
• Enhanced customer experiences drive stronger interest in premium beauty and personal care

PROSPECTS AND OPPORTUNITIES

• Growing consumer acceptance of internationally renowned premium beauty and personal care brands underlines strong growth forecast
• Cross-category expansion and hybridity to serve as major strategies of premium beauty and personal care players
• High-end retail space remains essential for premium beauty and personal care

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Economy, quality and convenience choices help to shape demand trends
• Johnson & Johnson leverages a strong brand portfolio to lead baby and child-specific products
• Mother and baby specialist retailers boost the distribution of baby and child-specific products

PROSPECTS AND OPPORTUNITIES

• Premiumisation in baby and child-specific products as parents prioritise quality and clean products for their offspring
• Convenience to drive growth in baby and child-specific toiletries
• Online marketing, research and sales to gain traction

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Premiumisation in bath and shower with the entrance of more imports with premium positioning
• Growing popularity of private label as consumers look to value for money
• Bath and shower gains distribution impetus through health and beauty specialists and e-commerce

PROSPECTS AND OPPORTUNITIES

• New products and formats in body wash/shower gel to spur development and growth in bath and shower
• Bar soap to continue to lose ground as Malaysians shift to body wash/shower gel and foam and body scrubs
• Skinification benefits and indulgence variants to spur innovation and new product launches

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• New product development boosts mass and premium colour cosmetics
• L'Oreal maintains clear leading position with distinguished offer in colour cosmetics
• Growth in premium colour cosmetics boosts beauty specialists

PROSPECTS AND OPPORTUNITIES

• Popularity of K-beauty brands and hybrid function products to add dynamism to colour cosmetics
• Consumers move towards colour cosmetics virtual try-on services
• Clean beauty and sustainability trends to continue to develop in colour cosmetics

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers show a stronger preference for deodorants with natural/organic ingredients amidst the emerging clean beauty trend
• Beiersdorf outperforms rivals through constant launches of deodorants promoting enhanced efficacy
• Price promotions and interesting selections draw consumers of deodorants to health and personal care stores

PROSPECTS AND OPPORTUNITIES

• Deodorants players to emphasise higher quality and efficacy in their ranges
• Increasing popularity of serum-based deodorants promotes skinification trend
• Clean beauty positioning to drive new product development

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Faster retail volume and value growth in 2024 despite ongoing competition from hair wax salons
• Procter & Gamble leads depilatories with a wide and dynamic product portfolio under Gillette
• Health and beauty specialists lead distribution with strong assortments and high visibility

PROSPECTS AND OPPORTUNITIES

• Limited new product launches and competition from hair wax salons to restrain the development and growth of depilatories
• Niche or emerging brands could develop women's pre-shave
• Products for sensitive skin to gain momentum

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The category sees the fast emergence of body mists and affordability initiatives
• L'Oreal leverages strong brands to maintain the leadership of a highly fragmented competitive landscape
• Newly opened high-end outlets help department stores to stay ahead of the field

PROSPECTS AND OPPORTUNITIES

• The development of premium retailing and emergence of body mists to provide key growth drivers
• Marketing and retail dynamics to boost fragrances in Malaysia
• Sustainable products and packaging to move to the fore

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The salon-at-home experience and premiumisation add dynamism to the category
• Unilever banks on clean beauty and skinification through hair care regimes
• Grocery retailers offer large selections to lead distribution

PROSPECTS AND OPPORTUNITIES

• Premiumisation to fuel retail value growth in the forecast period
• More unique positioning to meet increasingly sophisticated demand
• Players look to cater to the large Muslim population

CATEGORY DATA

• Table 118 Sales of Hair Care by Category: Value 2019-2024
• Table 119 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 120 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 121 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 122 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 123 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 124 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 125 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 126 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 127 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 128 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 129 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 130 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increasing focus on men's grooming amidst a rising number of appearance- and fashion-conscious male consumers
• Procter & Gamble leads a highly competitive landscape
• Health and personal care stores offer large shelf space for men's grooming products

PROSPECTS AND OPPORTUNITIES

• Premium men's skin care to enjoy strong range expansion and growth opportunities
• Novelties to expand the reach and use of men's grooming products
• Innovation to continue apace in men's hair care

CATEGORY DATA

• Table 78 Sales of Men's Grooming by Category: Value 2019-2024
• Table 79 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 82 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 83 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 85 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Improving product knowledge and greater affordability see consumers switch to power toothbrushes and more sophisticated oral care routines
• Colgate-Palmolive tops oral care with the largest product coverage from toothbrushes to toothpaste to mouthwashes
• Grocery retailers remain popular as oral care consumers value convenience

PROSPECTS AND OPPORTUNITIES

• Stronger oral hygiene awareness to sustain growth trajectory in oral care
• Parental focus on oral hygiene and diversifying ranges of products and ingredients to add dynamism to oral care
• Convenience packaging and halal products to gain prominence

CATEGORY DATA

• Table 87 Sales of Oral Care by Category: Value 2019-2024
• Table 88 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 89 Sales of Toothbrushes by Category: Value 2019-2024
• Table 90 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 91 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 92 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 93 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 95 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 96 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 98 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong demand growth amidst the rapid engagement of proactive skin care routines
• The highly fragmented competitive landscape features dynamic existing and new competitors
• Strong development in the distribution of skin care featuring concept stores, wider assortments and omnichannel initiatives

PROSPECTS AND OPPORTUNITIES

• Stiff competition between premium and mass skin care in conjunction with soaring numbers of brand launches
• Dermatological skin care to gain traction with a strong emphasis on ingredients-based research
• Sustainability to play a vital role in the presentation of skin care

CATEGORY DATA

• Table 100 Sales of Skin Care by Category: Value 2019-2024
• Table 101 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 102 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 103 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 104 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 105 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 106 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 107 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 108 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 109 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing consumer health awareness increases offer and use of sun care products
• Biore UV and Curel by Kao enjoy strong visibility on retail shelves
• Large shelf space for sun care in health and beauty specialists

PROSPECTS AND OPPORTUNITIES

• Premium sun protection to lead development and growth in the forecast period
• Hybrid function sun care products to grow in popularity among Malaysians
• Evolution in formats to gain momentum

CATEGORY DATA

• Table 111 Sales of Sun Care by Category: Value 2019-2024
• Table 112 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 113 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 114 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 116 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029