泰國的美容及個人護理市場

泰國美容及個人護理市場規模在零售量和當前銷售額呈現強勁成長，預計到2024年將成長強勁，這得益於消費者日益增強的自我護理意識以及在社交和職業場合中個人形象的重要性。大眾高階市場受益於對護膚、彩妝、護髮和防曬產品的強勁需求。泰國消費者不僅越來越關注外在美，也越來越關注皮膚、頭髮和口腔的健康，並且對透過化妝品進行紫外線防護非常感興趣。

本市場調查報告對泰國美容及個人護理市場進行了分析和預測。報告提供了2020年至2024年的最新零售資料，幫助了解哪些產業將推動成長。此外，2029年的預測也揭示了市場未來將如何變化。

目標產品：嬰兒及兒童用品、沐浴淋浴設備、彩妝品、除臭劑、除毛劑、護膚品、美容及個人護理、香水、護髮、大眾美容及個人護理、男士美容、口腔護理、口腔護理（不包括電動牙刷）、高階美容及個人護理、名牌美容及個人護理、護膚、防曬品

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解美容和個人護理市場
• 確定成長領域並確定變革的動力
• 了解競爭格局、主要市場參與者和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

市場資料

免責聲明

資訊來源

泰國大眾美容及個人護理

關鍵資料發現

2024年的發展

• 成熟的需求和優質的體驗推動大眾市場的成長
• Unilever Thai Holdings Ltd憑藉多元化的品牌組合引領大眾市場
• 永續性意識的增強帶來新的包裝選擇

前景與機會

• 大眾市場前景光明
• 粉絲行銷將被個人護理品牌更廣泛地使用
• 隨著全通路策略的擴展，並致力於社交商務

分類資料

泰國高級美容和個人護理

關鍵資料發現

2024年的發展

• 高度重視自我護理和外觀，推動高階市場成長
• 高階市場中，實體店面開發蓬勃發展
• 永續性趨勢與 Z 世代和 X 世代產生深刻共鳴

前景與機會

• 隨著產品多樣性的擴大，高階吸引力也增強
• 永續性成為包裝發展的關鍵主題
• 注重抗衰老功效的高級護膚

分類資料

泰國嬰兒及兒童產品

關鍵資料發現

2024年的發展

• 父母優先考慮高品質的機能性食品和有機產品
• Johnson & Johnsonは致力於溫和、天然的護膚，引領業界
• 保健和個人保養用品商店以及零售電子商務強勁成長

前景與機會

• 嬰兒和兒童產品加速成長
• 家長尋求高品質、安全、有機的食品，優質化趨勢仍強勁
• 參與企業不斷創新，提供更永續的產品

分類資料

泰式浴缸和淋浴設備

關鍵資料發現

2024年的發展

• 現代生活方式推動沐浴露/沐浴凝膠銷售成長
• Lion Corp（Thailand）Ltd 透過植物來源成分配方鞏固其市場地位
• 以商店為基礎的通路佔據零售佔有率的大部分

前景與機會

• 高階化優質化日益明顯，沐浴和淋浴設備前景看好
• 高階產品線和自有品牌都越來越受歡迎，導致明顯的兩極化
• 預測期內多功能創新將擴大

分類資料

泰妝

關鍵資料發現

2024年的發展

• 彩妝是泰國最活躍的品類
• L'Oreal Thailand Co Ltd在彩妝領域佔據主導地位
• 數位購物推動電子商務銷售成長

前景與機會

• 臉部彩妝仍是最大類別
• 進一步的碎片化將加劇競爭格局
• 多功能性將繼續在新開發計畫中頻繁使用

分類資料

泰國除臭劑

關鍵資料發現

2024年的發展

• 疫情後生活方式的改變將刺激需求
• Beiersdorf Thailand Co Ltd保持領先地位，但競爭加劇
• 現代雜貨零售商的銷售額佔比更高

前景與機會

• 高品質、多功能除臭劑越來越受歡迎，前景光明
• 滾珠式除臭劑的興起，得益於功效和持久保護的需求
• 消費者更喜歡在商店購買，在購買前先體驗一下香味

分類資料

泰國除毛膏

關鍵資料發現

2024年的發展

• 除毛劑類強勁成長
• Reckitt Benckiser (Thailand) Ltd在除毛劑和漂白劑領域佔據主導地位
• 消費者從更廣泛的商店購買除毛產品

前景與機會

• 除毛/漂白劑增強活力並吸引消費者興趣
• 電子商務為小品牌開啟了可能性
• 除毛劑/漂白水中最引人注目的創新

分類資料

泰國香水

關鍵資料發現

2024年的發展

• 香水順應了健康趨勢，滿足了人們對奢華香水平價替代品的需求
• 由於消費者對小型、價格更實惠品牌的興趣日益濃厚，Neo Corporate Co Ltd 的市場佔有率略有下降
• 百貨商場擴大在香水分銷中的主導地位

前景與機會

• 領先的香水品牌擴大產品系列
• 隨著旅遊業復甦，泰國香水將更受歡迎
• 香水品牌提供更多環保特性，例如有機配方和可再填充包裝

分類資料

泰國護髮

關鍵資料發現

2024年的發展

• 優質化消費者提供更多護髮產品選擇
• 跨國公司面臨越來越多本土品牌的競爭
• 零售電商和便利商店市場佔有率均有所成長

前景與機會

• 整體健康推動護髮產品成長
• 社群媒體平台和影響者發揮關鍵作用
• 頭髮健康和針對頭髮問題的解決方案變得更加重要

分類資料

泰國男士美容

關鍵資料發現

2024年的發展

• 社會規範的改變和都市化推動男性的整裝儀容
• Neo Corporate Co Ltd 繼續保持男性美容領域的領先地位
• 泰國男士美容在多個通路呈現強勁成長

前景與機會

• 隨著自我護理習慣的養成，男性美容前景光明
• 營收成長推動了向高級產品的轉變
• 個人化解決方案、多功能優勢和以永續性為重點的產品創新

分類資料

泰國的口腔清潔用品

關鍵資料發現

2024年的發展

• 口腔健康意識的提高和創新產品的推出推動了成長
• Colgate-Palmolive Thailand Ltd繼續保持口腔護理領域的領先地位
• 食品雜貨零售商仍然是口腔清潔用品的主要管道

前景與機會

• 口腔清潔用品預計將穩定成長
• 在口腔清潔用品方面，專業化、多功能產品的需求蓬勃發展。
• 口腔護理的未來將受到對天然、永續和個人化產品日益成長的需求的影響

分類資料

泰國護膚

關鍵資料發現

2024年的發展

• 健康和保健趨勢影響護膚的發展
• L'Oreal Thailand Co Ltd維持領先地位
• 零售電商是護膚的主要管道

前景與機會

• 隨著本土護膚品牌的發展壯大，T-Beauty 動力強勁
• 數位優先方法是護膚品牌的關鍵
• 預計新護膚品牌的湧入將帶來成長潛力

分類資料

泰防曬護理

關鍵資料發現

2024年的發展

• 隨著品牌推出更先進的配方，防曬油穩定成長
• Beiersdorf Thailand Co Ltd率先推出防曬油品牌「妮維雅陽光」
• 雜貨店是購買防曬油的最佳地點

前景與機會

• 防曬效果看起來亮眼
• 多功能防曬油產品需求不斷成長
• 永續創新成為防曬產品的核心

分類資料

Beauty and personal care in Thailand enjoyed robust retail volume and current value growth in 2024, supported by the growing emphasis on consumer self-care and importance of personal image in social and professional settings. Mass and premium segments are benefiting from strong demand for skin care, colour cosmetics, hair care and sun care. Thai consumers not only want to look good, but are increasingly concerned about their skin, hair and oral health, with keen attention paid to protection from...

Euromonitor International's Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care ?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sophisticated demands and premium experiences drive growth in the mass segment
• Unilever Thai Holdings Ltd leads the mass segment with diverse brand portfolio
• Rising awareness of sustainability creates new packaging options

PROSPECTS AND OPPORTUNITIES

• Strong outlook for the mass segment
• Fandom marketing to be more widely leveraged by mass personal care brands
• Focus on social commerce as omni-channel strategies expand

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong emphasis on self-care and appearance supports growth of premium segment
• Store-based developments flourish in the premium segment
• Sustainability trend resonates deeply with Gen Z and X

PROSPECTS AND OPPORTUNITIES

• Premium appeal will broaden as product diversity expands
• Sustainability will be a strong theme in packaging development
• Premium skin care to focus on delivering anti-ageing benefits

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Parents prioritise high-quality functional and organic products
• Johnson & Johnson leads with focus on gentle and natural skincare
• Health and personal care stores and retail e-commerce enjoy dynamic growth

PROSPECTS AND OPPORTUNITIES

• Growth of baby and child-specific products to accelerate
• Premiumisation trend to remain strong as parents seek high-quality, safe, and organic options
• Players will innovate to provide more sustainable products

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Modern lifestyles support growth of body wash/shower gel
• Lion Corp (Thailand) Ltd strengthens position with plant-based ingredient formula
• Store-based distribution channels hold bulk of retail share

PROSPECTS AND OPPORTUNITIES

• Strong outlook for bath and shower as premiumisation gains traction
• Polarisation is evident as both premium lines and private label gain appeal
• Multi-functional innovations to expand over the forecast period

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Colour cosmetics is most dynamic category in Thailand
• L'Oreal Thailand Co Ltd holds an edge in colour cosmetics
• Digital shopping fuels growth of e-commerce sales

PROSPECTS AND OPPORTUNITIES

• Facial make-up remains the largest category
• Competitive landscape to intensify amid further fragmentation
• Multi-functional features will remain prolific in new developments

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Post-pandemic lifestyle changes fuel demand
• Beiersdorf Thailand Co Ltd maintains lead but faces increased competition
• Modern grocery retailers claim high proportion of sales

PROSPECTS AND OPPORTUNITIES

• Bright outlook amid rising preference for deodorants with high-quality and multi-functional ingredients
• Deodorant roll-on products set to expand, driven by demand for efficacy and long-lasting solutions
• Consumers prefer in-store purchases to experience scents before buying

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Solid growth for the depilatories category
• Reckitt Benckiser (Thailand) Ltd dominates in hair removers/bleaches
• Consumers are shopping for depilatories in a wider range of stores

PROSPECTS AND OPPORTUNITIES

• Hair removers/bleaches to fuel dynamism and capture consumer interest
• E-commerce offers potential for smaller brands
• Innovations most visible in hair removers/bleaches

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fragrances tap into wellness trend and need for affordable alternatives to premium scents
• Neo Corporate Co Ltd experiences marginal decline in share as affordable smaller brands gain interest
• Department stores extend leading role in fragrance distribution

PROSPECTS AND OPPORTUNITIES

• Mass perfume brands to extend product portfolios
• Thai perfumes set to gain popularity as the tourism industry recovers
• Fragrance brands to offer more eco-friendly qualities, including organic formulations and refillable packaging

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Premiumisation gives consumers greater choice of hair care products
• Multinationals face growing competition from an increasing array of local brands
• Retail e-commerce and convenience stores both gain share

PROSPECTS AND OPPORTUNITIES

• Holistic wellness to drive developments in hair care
• Social media platforms and influencers will play a vital role
• Hair health and problem-based hair solutions will become more prominent

CATEGORY DATA

• Table 78 Sales of Hair Care by Category: Value 2019-2024
• Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Bright performance in men's grooming driven by evolving social norms and urbanisation
• Beiersdorf Thailand maintains its leadership in men's grooming
• Thai men's grooming enjoys robust growth across multiple distribution channels

PROSPECTS AND OPPORTUNITIES

• Men's grooming faces bright outlook as self-care routines expand
• Shift towards premium products will be driven by higher incomes
• Product innovation to focus on personalised solutions, multifunctional benefits and sustainability

CATEGORY DATA

• Table 91 Sales of Men's Grooming by Category: Value 2019-2024
• Table 92 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 95 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 96 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 98 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth is driven by increased oral health awareness and innovative product launches
• Colgate-Palmolive Thailand Ltd holds leading position in oral care
• Grocery retailers remain the leading channel for oral care

PROSPECTS AND OPPORTUNITIES

• Oral care is projected to see steady growth
• Oral care is witnessing a surge in demand for specialised and multifunctional products
• Future of oral care will be shaped by increasing demand for natural, sustainable, and personalised products

CATEGORY DATA

• Table 100 Sales of Oral Care by Category: Value 2019-2024
• Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 102 Sales of Toothbrushes by Category: Value 2019-2024
• Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and wellness trend shapes developments in skin care
• L'Oreal Thailand Co Ltd maintains a healthy lead
• Retail e-commerce is key channel for skin care

PROSPECTS AND OPPORTUNITIES

• T-Beauty to gain traction as local skin care brands develop and expand
• Digital-first approach is crucial for skin care brands
• Influx of new skin care brands is expected to capitalise on growth potential

CATEGORY DATA

• Table 113 Sales of Skin Care by Category: Value 2019-2024
• Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth in sun care as brands deliver more sophisticated formulas
• Beiersdorf Thailand Co Ltd claims lead with mass sun protection brand Nivea Sun
• Grocery retailers are prime location for buying sun care

PROSPECTS AND OPPORTUNITIES

• Sun care faces promising outlook
• Rising demand for multifunctional sun care products
• Sustainable innovations will gain exposure in sun care

CATEGORY DATA

• Table 124 Sales of Sun Care by Category: Value 2019-2024
• Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029