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虛擬實境

市場調查報告書

商品編碼

2124989

全球擴增實境（XR硬體）市場—市場展望

Extended Reality (XR Hardware) Global Market Outlook

出版日期: 2026年07月28日 | 出版商:

Futuresource Consulting Ltd. | 英文 15 Pages | 商品交期: 請詢問到貨日

價格

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簡介目錄

擴增實境（XR）市場持續擴張，為包括遊戲娛樂、教育、零售、企業和醫療保健在內的眾多產業帶來許多益處和機會。儘管景氣衰退和通膨加劇導致消費者焦慮情緒上升，但XR市場在預測期內並未出現萎縮跡象。

在這份擴增實境（XR）市場報告中，Futuresource Consulting 分析了虛擬實境（VR）、混合實境（MR）和擴增實境（AR）的市場成長、關鍵硬體趨勢和市場前景。

市場趨勢：

XR市場出貨量為910萬台，其中VR頭戴裝置裝置740萬台，AR眼鏡170萬台。 VR市場萎縮。這是因為內容匱乏、新遊戲發表稀少，導致許多消費者認為購買VR頭戴裝置沒有實際價值，進而導致整體興趣下降。
同時，隨著顯示器和光學引擎技術的進步，擴增實境（AR）產品功能逐步提升，預計將實現快速成長，並在導航、工業工作流程、遠端協助和情境資訊等領域實際應用。因此，預計2026年至2030年間，AR的年複合成長率（CAGR）將達到48%。

研究領域：

XR市場規模分析、量化並追蹤全球VR頭戴式顯示器銷售量。
市場預測：五年銷售預測，主要XR產品類型分析
產品、技術和競爭格局分析；關鍵市場趨勢和發展動態解讀。

你可知道？

三十多年來，Futuresource 一直致力於追蹤、研究和諮詢消費性電子（CE）產業的趨勢。本報告是此系列研究報告之一，目的是為企業提供全面的市場狀況觀點。

對於任何對XR市場感興趣的公司而言，這份報告都將是一份寶貴的資訊來源，尤其對以下公司：

製造商及其供應商
仲介業者和供應鏈
零售商
CE市場負責人、行銷與銷售專業人員
投資者

常見問題（FAQ）：

什麼是「全球XR市場展望」？

這是對全球 XR 市場的全面分析，涵蓋 VR、AR 眼鏡、市場預測、品牌佔有率、行業併購、政府舉措和新興市場趨勢。

這份報告為什麼重要？

XR市場正變得日益複雜。了解未來需求、成長機會和競爭格局對於策略規劃、產品開發和投資決策非常重要。

涵蓋哪些領域？

本報告涵蓋了 PCVR、PSVR、一體式 VR 設備、AR 眼鏡以及更廣泛的XR 生態系統的發展趨勢。

這份報告包含預測嗎？

是的。這項調查包含了2030年的出貨量預測。

這份報告包含品牌佔有率嗎？

是的。這份報告包含了一體成型VR頭戴裝置和AR眼鏡的全球品牌市場佔有率分析。

人工智慧如何影響擴充現實？

本報告探討了人工智慧助理、情境感知、語義映射和物件辨識如何改變身臨其境型體驗並創造新的商業機會。

重點介紹了哪些類型的企業商業機會？

本報告檢驗了各領域的實施情況，包括製造業、物流業、醫療保健業、培訓業和遠距支援業。

你會向誰推薦這份報告？

XR設備製造商
AR和VR品牌
科技投資者
零件供應商
半導體公司
平台提供者
系統整合商
企業技術策略負責人

首席分析師是誰？

Nikolaos Tzoumerkas，Futuresource顧問公司首席分析師

The extended reality (XR) market continues to expand, presenting a wide range of benefits and opportunities across gaming and entertainment, education, retail, corporates, medicine and more. Despite the economic downturn, leading to consumer anxiety and heightened inflation, the XR market shows no signs of contraction over the forecast period.

In this global extended reality (XR) market report, Futuresource Consulting explores market growth, key hardware trends and the market outlook for virtual reality (VR), mixed reality (MR) and augmented reality (AR).

Market Trends:

The XR market shipped 9.1m units, of which 7.4m were VR headsets and 1.7m units were AR glasses. The VR market is declining as there is a general lack of interest by consumers who do not see tangible value in purchasing a VR headset because of the lack of content and the lower amount of new games releases.
AR is expected to grow at a rapid pace accounting for a 26-30 CAGR of 48% as progress in displays and optical engines is gradually improving product capabilities and enables more practical applications in navigation, industrial workflows, remote assistance and contextual information.

Areas Explored:

XR market size analysis, quantifying and tracking worldwide sales of VR head mounted displays
Market forecasting, with five-year sales forecasts, reviewing key XR product types
Product, technology and competitive reviews, interpreting key market developments and trends

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in the XR market will benefit from this report, particularly:

Manufacturers and their suppliers
Intermediaries and supply chain
Retailers
CE market strategists, marketing and sales professionals
Investors

Frequently Asked Questions (FAQs):

What is the XR Global Market Outlook?

A comprehensive analysis of the global XR market covering VR, AR glasses, market forecasts, brand shares, industry acquisitions, government initiatives and emerging market trends.

Why is this report important?

The XR market is becoming increasingly complex. Understanding future demand, growth opportunities and competitive positioning is essential for strategic planning, product development and investment decisions.

What sectors are covered?

The report covers PCVR, PSVR, all-in-one VR devices, AR glasses and broader XR ecosystem developments.

Does the report include forecasts?

Yes. The research provides shipment forecasts through 2030.

Does the report include brand shares?

Yes. The report includes worldwide brand share analysis for all-in-one VR headsets and AR glasses.

How is AI impacting XR?

The report explores how AI assistants, contextual awareness, semantic mapping and object recognition are transforming immersive experiences and creating new commercial opportunities.