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年間契約型資訊服務
商品編碼
2099384

延展實境(XR) 市場研究服務

Extended Reality (XR) Markets Research Service
出版日期: 年間契約型資訊服務 | 出版商: ABI Research | 英文

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簡介目錄

ABI Research 的延展實境(XR) 市場研究服務專注於利用擴增實境(AR) 和虛擬實境 (VR) 技術的獨特市場，涵蓋與延展實境相關的市場機會、用例和最佳實踐。

XR市場的研究領域

ABI Research 的 XR 市場​​研究服務專注於利用擴增實境(AR) 和虛擬實境 (VR) 技術的獨特市場。這些服務旨在定義和量化特定細分市場和行業中當前及未來將採用 XR 技術的市場機會、促進因素和障礙，並從 XR 客戶和負責人的觀點，為這些行業的企業提供最佳實踐。此外，這些研究成果將被整理成可操作的洞察和決策指南，涵蓋特定產業層面和更廣泛的跨領域層面。

  • 涵蓋眾多行業的行業特定數據、趨勢和成長路徑，包括製造業、醫療保健、零售業、建築、工程和施工 (AEC)、物流、教育、航太和消費品等。
  • 高附加價值應用案例、注意事項及投資報酬率 (ROI) 計算
  • 合作與併購機會
  • 根據行業特定領域和用例重點領域，提供市場進入最佳實踐指南。
  • 在系統整合和專業服務等關鍵實施領域投入資金
  • 數位孿生和模擬作為延展實境（XR）實施的組成部分
  • 來自主要 XR 實施公司的定量和定性研究數據。

XR市場研究推動技術創新與應用。

對於創新者

要探討XR部署，了解所使用的硬體固然重要，但更重要的是了解這些硬體在終端市場部署中的應用方式。每項技術進步都會影響採用XR的公司，最終影響終端用戶。由於XR技術複雜且不斷發展，因此了解其與當前及未來應用方式的直接關係，對於制定可靠的藍圖並將產品推向市場至關重要。

執行負責人

實施延展實境（XR）仍然充滿挑戰且風險極高，並且不存在單一的最佳解決方案。每個組織都有其獨特的需求、考量和變量，這些因素都可能顯著影響XR的最佳方法和實施方案。確定最佳方案的唯一途徑是指南市場調查和/或試驗。如果投資報酬率最終無法保證，試驗可能會付出高昂的代價。基於定性和定量研究數據的初步研究是一項獨特的服務，它既能提供針對特定業務領域的洞察，又能提供廣泛而全面的知識。

我們的延展實境（XR）市場研究有助於解決主要相關人員。

企業級 XR 客戶

  • 這提供了硬體及相關軟體市場規模的全面概述，使您能夠了解競爭格局、合作機會以及規模擴張的時間表。
  • 基於獨特的組件和功能，我們確定了最有價值的硬體和軟體方案。
  • 這為規劃提供了指南，包括設備類型的發展趨勢以及如何利用每種設備類型。
  • 哪些因素（包括促進因素和障礙因素）會影響XR技術在市場上的應用？
  • 有哪些成功的XR技術實施案例，包括最佳實務、關鍵績效指標和注意事項？
  • XR 目前的競爭格局如何？競爭對手之間的差異與 XR 在終端市場的使用有何關係？

硬體OEM廠商和組件供應商

  • 透過概述最新趨勢，我們旨在幫助您了解行業的演變，並使供應商能夠使市場預期與預期的技術發展保持一致。
  • 透過介紹各種 XR 技術的應用方式和規模，以及它們的定位和差異化因素，我們旨在促進它們在產業中的應用，並提高生態系統內的認知度。
  • 根據競爭格局和市場需求的預測和定性分析，我們將市場成長和績效與競爭對手進行基準比較。
  • 我們每半年更新一次預測，根據內部和外部因素（監管、併購活動、供應鏈限制等）設定市場預期，在為時過晚之前提供可操作的見解。
  • XR市場總規模有多大？
  • 企業對企業 (B2B) 和消費者對企業 (C2C) 市場規模之間以及特定產業之間的市場規模有何差異？
  • 這些細分市場在 XR 應用要求和最佳實務上有哪些差異？

平台服務供應商和開發商

  • 透過跟上最新趨勢，並將市場預期與預期的技術發展相結合，我們確保我們的產品組合保持最新狀態並不斷發展。
  • 圍繞著能夠為您的產品和服務帶來最大效益的關鍵硬體和軟體要求及功能來建立通訊。
  • 我們根據目標硬體市場的規模、用戶類型和成長軌跡來調整我們的營運規模假設。
  • 影響 XR 平台和服務的主要供應商和相關人員有哪些？
  • XR 客戶和使用者想要什麼？這些期望在不同產業、硬體類型和客戶類型之間有何不同？
  • 哪些終端使用者趨勢會影響內容創作和開發？

通訊業者和超大規模資料中心業者

  • 硬體規格，包括連接性和運算能力，決定了內容的潛力。基於設備類型的潛在市場規模與網路需求直接相關。
  • 這闡明了特定硬體組件如何影響網路，不僅包括它們對連接性的直接影響，還包括它們透過其他組件（例如顯示解析度）產生的間接影響。
  • 根據關鍵夥伴關係和銷售機會，制定藍圖和市場推廣策略。
  • 分發 XR 內容時需要考慮哪些因素，這些因素會隨著時間推移而發生怎樣的變化？
  • 哪些主要供應商有興趣與我們合作或利用我們的網路？
  • 這些供應商目前以及未來將如何解決內容儲存和分發問題？
簡介目錄

ABI Research’s Extended Reality (XR) Markets Research Service focuses on the unique markets leveraging Augmented Reality (AR) and Virtual Reality (VR) technology, including market opportunities, use cases, and best practices for Extended Reality.

XR Markets Coverage Areas

ABI Research’s XR Markets service focuses on the unique markets leveraging augmented and virtual reality technology. It defines and quantifies market opportunities, accelerators and barriers for specific segments and verticals that are implementing XR today and will in the future, and best practices for operators in those spaces through a lens of XR customers and implementers. The service distills this research into actionable insight and decision making guidance at both the specific vertical and broad horizontal level.

  • Vertical-specific data, trends, and growth paths in numerous segments: manufacturing, healthcare, retail, AEC, logistics, education, aerospace, consumer, and others
  • High-value use cases, considerations, and Return on Investment (ROI) calculations
  • Partnership and Mergers and Acquisitions (M&A) opportunities
  • Guidance on go to market best practices based on vertical and use case focus areas
  • Spending on key implementation areas such as systems integration and professional services
  • Digital Twins and simulation as an implementation component for XR
  • Quantitative and qualitative survey data from key XR implementers

XR Markets Research Powers Technology Innovation & Implementation

For Innovators

Discussing implementation in XR requires an understanding of the hardware being used, but more importantly how that hardware is being leveraged in end-market implementations. Every technology advancement has an impact on the implementers, and thus the end users, of XR. Since XR technology is complex and ever-changing, a direct link between that technology and how it is being—and will be—leveraged is crucial for creating a well-founded roadmap and go to market.

For Implementers

XR implementation is still difficult and risky, with no best fit solution. Each organization has unique needs, considerations, and variables that can dramatically change how best to approach and implement XR. The only way to figure out these best approaches is with guidance through market research, and/or through trial and error. Trial and error can be expensive without a guarantee of ROI at the end. Primary research grounded with qualitative and quantitative survey data is a unique offering, and one that will provide both tailored insight to operating verticals as well as broad, holistic knowledge.

Our Extended Reality (XR) Markets Research Helps Solve Real Business Challenges For Key Stakeholders

Enterprise XR Customers

  • Showcase total market size for hardware and enabling software to understand competitive landscape, partnership opportunities, and timelines for scale
  • Identify the most valuable hardware and software approaches based on unique components and capabilities.
  • Educate planning around device type trends, and what is possible depending on the device type.
  • What accelerators and barriers in XR implementations will impact go to market?
  • What do successful XR technology implementations look like in terms of best practices, KPIs, and considerations?
  • What does the competitive XR landscape look like, and how do the differences in competitors relate to end market XR usage?

Hardware OEM and Component Providers

  • Understand industry evolution by outlining the latest trends, enabling vendors to map market expectations to expected technology developments.
  • Shape industry adoption and educate the ecosystem by showcasing how various XR technologies are being leveraged and at what scale, and where they sit/differentiate.
  • Benchmark performance, compared to market growth and competitors thanks to forecasts and qualitative analysis of competitive landscape and market demands.
  • Actionable insight before it’s too late, thanks to bi-annual forecast updates to help set market expectations based on both internal and external factors (e.g. regulation, M&A activity, supply chain restrictions).
  • What is the overall size of the XR market?
  • How does size differ between enterprise and consumer segments, and specific verticals?
  • How do these segments differ in XR implementation requirements and best practices?

Platform and Service Providers and Devs

  • Ensure their portfolios are current and evolving by understanding the latest trends and mapping market expectations to expected technology developments.
  • Shape messaging around key hardware and software requirements and capabilities that best benefit their offerings.
  • Adjust operational scale expectations based on target hardware market size, user types, and growth trajectory.
  • Who are the key vendors and stakeholders that impact XR platforms and services?
  • What are XR customers and users demanding, and how does that differ by vertical, hardware type, and customer type?
  • What are the end user dynamics that impact content creation and development?

Telcos and Hyperscalers

  • Hardware specifications dictate content possibilities, through both connectivity and compute capability. Addressable market size based on device type directly ties to network requirements.
  • Tie specific hardware components to likely network impacts, both directly in connectivity and secondarily through other components (e.g. display resolution).
  • Educate roadmap and go to market around important partnerships and sales potential.
  • What are the content distribution considerations for XR content, and how does that change over time?
  • Who are the key vendors that will want to partner or leverage networks?
  • How do these vendors approach content storage and distribution today and in the future?