Frost Radar：亞太地區客戶經驗平台，2025 年

Frost Radar: Customer Experience Platforms in Asia-Pacific, 2025

出版日期: 2025年10月31日 | 出版商:

Frost & Sullivan | 英文 94 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

基準化分析體系－創新能夠推動新交易的達成與成長管道的拓展。

客戶經驗(CX) 平台的未來發展方向是簡化客戶旅程、提升客戶互動，同時滿足客戶期望並控制成本。亞太地區的企業正處於客戶體驗轉型的關鍵階段。如今，客戶期望在每個接觸點都能獲得同理心、個人化且無縫的體驗，而企業則面臨著持續的成本壓力、複雜的監管環境以及基礎設施的多樣性。在自動化和人工智慧的推動以及降低成本的需求的驅動下，市場正在經歷一場重大的數位轉型。儘管目前大多數客服中心仍部署在企業內部，但對可擴展性、柔軟性以及快速採用下一代技術的需求正在加速向雲端和混合客服中心解決方案的遷移。

弗若斯特沙利文公司對產業內的眾多公司進行分析。根據領導力及其他特徵篩選出的公司將接受詳細分析，並根據10項成長和創新標準進行基準測試，從而揭示其在弗若斯特雷達™上的位置。本出版品將分析每家公司的優勢以及與這些優勢最契合的機遇，從而呈現弗若斯特雷達™競爭概況。

The future of customer experience (CX) platforms revolves around the simplification of customer journey and enhancement of customer interactions while aligning with customer expectations and cost control. Organizations in the Asia-Pacific region are entering a decisive stage in their CX journey. Customers now demand empathetic, personalized, and seamless experiences across touchpoints, while enterprises face ongoing cost pressures, regulatory complexity, and diverse infrastructure realities. The market is experiencing a significant digital transformation, driven by a push for automation and artificial intelligence and the need for cost reduction. The vast majority of installed contact centers today are still on premises, but the migration to cloud and hybrid contact center solutions is accelerating, fueled by the need for scalability, flexibility, and rapid deployment of next-generation technologies.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.