現代生命科學採購旅程視覺化：2025 年顧客如何思考、決策與購買

Mapping the Modern Life Science Purchasing Journey: How Customers Think, Decide, and Purchase in 2025

出版日期: 2025年11月26日 | 出版商:

BioInformatics | 英文 87 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

表面上看，生命科學客戶的採購旅程似乎非常簡單，尤其是在如今一鍵購買的時代。然而，仔細觀察就會發現，從決定需要特定產品，到經歷所有接觸點、管道和互動，最終完成購買，整個旅程實際上相當複雜。這份客戶採購旅程圖以視覺化的方式呈現了客戶在生命科學市場選擇各種產品時所經歷的每一個接觸點。它有助於講述客戶的體驗故事，並確保在任何環節都不會遺漏任何一位客戶。

本研究對 31 家供應商的績效進行了深入分析，使我們能夠了解供應商策略如何隨時間推移影響客戶體驗評分，並將每家供應商的績效與其競爭對手的績效進行比較。

在 2025 年版報告中，我們邀請了 739 位科學家評估他們在特定接觸點與供應商的互動體驗，包括對潛在產品的認知和研究、產品採購流程以及交付後的服務評估。

本報表包含一個 Tableau 工作簿，可讓您：

發現並比較 31 個頂級品牌的產品類別表現。

涵蓋的產品類別：

生物製品（例如，組織培養基、酵素、試劑）
數據分析軟體
玻璃器皿/塑膠器皿
測量設備
研究/專用試劑盒
完整的產品解決方案：整合儀器、試劑、耗材等
客製化產品（例如，全長合成基因、模型系統[工程細胞系、動物模型]）
客製化服務（例如，專業檢測方法開發、次世代定序文庫製備）
研究顧客購買流程中特定接觸點的複雜性（2016-2025 年）。
了解 31 個品牌中每個接觸點對顧客滿意度的相對重要性。
了解顧客購買趨勢的區域差異。
追蹤客戶購買接點的世代變化。
調查不同就業部門對顧客購買趨勢的影響。

Tableau 工作簿具有完全互動性，圖表可以匯出用於演示、進一步研究或其他用途。這使您可以對客戶進行基準測試。想要建立一份僅顯示貴公司資訊和調查回應的報告？您也可以做到。想要將自己與幾位競爭對手比較？ Tableau 可以幫助您實現這一點。

對於希望獲得競爭優勢的供應商而言，這份報告是一項關鍵工具，它為您的團隊提供了保持競爭優勢所需的洞察。

Bioinformatics, Inc. 設計了一個線上定量調查來實現這一目標。

本報告所依據的調查在 739 名受訪者中進行，他們均為科學顧問委員會 (SAB) 的成員，該委員會是科學界的一個組成部分，他們積極參與市場調查活動。

公司列表：

Abcam
Agilent Technologies
ATCC
BD Biosciences
Beckman Coulter
Bio-Rad Laboratories
Bio-Techne (R&D Systems, Novus Biologicals, ProteinSimple)
Bruker
Cell Signaling Technology
Corning Life Sciences
Eppendorf
Cytiva/Pall (Danaher)
IDT （Integrated DNA Technologies）
Illumina
Leica
MilliporeSigma/Merck

New England Biolabs
Revvity
Promega
QIAGEN
Repligen
Roche Molecular Systems
Santa Cruz Biotechnology
Sartorius
SCIEX
STEMCELL Technologies
Tecan
Thermo Fisher Scientific（包括所有子品牌，如Applied Biosystems、Invitrogen等）
VWR
Waters
Zeiss

On the surface, the journey the life science customer takes may seem very simple - especially in the modern age of point and click purchasing. However, if you look more closely, it is easy to see that the journey a customer takes from deciding they need a specific product, through all of the touchpoints, channels, and interactions, to the point of purchase, this journey is quite complex. This customer purchasing journey is a visual representation of all those touchpoints a customer goes through when selecting different products in the life sciences market. It helps tell the story of their experiences and aids in ensuring that no customer slips through the cracks at any given touchpoint.

This study offers in-depth analysis of the performance of 31 different suppliers, allowing for analysis of how supplier strategies have shaped customer experience scores over time and how individual suppliers compare to their competitors over time.

In the 2025 edition, we asked 739 scientists to evaluate their experience with suppliers during specific touchpoints including their awareness and research of potential products, the purchasing process of those products, and evaluation of the delivery and any post-delivery interactions and service.

The report includes a Tableau workbook and will allow you to:

Uncover and compare different product category performances for 31 top-tier brands.

Product categories include:

Biologicals (e.g., tissue culture media, enzymes, reagents)
Data analysis software
Glassware / Plastics
Instrumentation
Research / Specialty kits
Complete product solutions that integrate instrumentation, reagents, consumables, etc.
Customized products (e.g., full-length synthetic genes, model systems [engineered cell lines, animal models])
Customized services (e.g., specialized assay development, NGS library prep)
Explore the intricacies of the customer purchasing journey at select touchpoints (2016- 2025).
Gain clarity on the relative significance of purchasing journey touchpoints that drive customer satisfaction across 31 brands.
Discern regional nuances in customer purchasing trends.
Track generational shifts in customer purchasing journey touchpoints.
Investigate how various employment sectors influence customer purchasing trends.

The Tableau workbook is fully interactive, and can be used to export charts for presentations, further research, or other needs. This will allow you to target your benchmarking to your customers. Want only to see YOUR company's information and survey responses and produce a report? You can do that. Want to compare your company against a few competitors? Use Tableau for this function.

A key tool for suppliers looking to gain a competitive edge, this report equips teams with the insights needed to stay ahead of the competition.

BioInformatics designed an online quantitative survey to address the objectives.

The survey this report was based on was fielded to n=739 respondents who were members of the Science Advisory Board (SAB) - a segment of the scientific community with a demonstrated willingness to participate in market research activities.

Companies Mentioned:

Abcam
Agilent Technologies
ATCC
BD Biosciences
Beckman Coulter
Bio-Rad Laboratories
Bio-Techne (R&D Systems, Novus Biologicals, ProteinSimple)
Bruker
Cell Signaling Technology
Corning Life Sciences
Eppendorf
Cytiva/Pall (Danaher)
IDT (Integrated DNA Technologies)
Illumina
Leica
MilliporeSigma/Merck

New England Biolabs
Revvity
Promega
QIAGEN
Repligen
Roche Molecular Systems
Santa Cruz Biotechnology
Sartorius
SCIEX
STEMCELL Technologies
Tecan
Thermo Fisher Scientific (including all sub-brands, Applied Biosystems, Invitrogen, etc.)
VWR
Waters
Zeiss