亞太地區 UCaaS 市場：成長機會

UCaaS普及較低的亞太地區是美國本土 UCaaS 供應商的溫床

對亞太地區 UCaaS 市場的詳細分析，包括到 2029 年安裝用戶數量和平均價格的預測。討論了UCaaS在東協、澳新銀行、印度、日本和韓國等五個國家/次區域的安裝現狀和成長潛力。此外，我們也提供市場佔有率和競爭分析。最後，它強調了亞太市場託管IP電話、UCaaS 和其他雲端服務供應商的主要成長機會。

亞太地區是一個多元化的地區，UCaaS 安裝率因國家和次區域而異。儘管 COVID-19 迫使許多亞太地區公司遷移到 UCaaS，但遺留資產現在構成了可尋址基礎設施的大部分。這種未安裝狀態為希望更了解客戶需求的美國UCaaS 供應商提供了巨大的成長潛力。

我們正在努力更了解客戶需求，包括業務敏捷性和彈性、雲端電話使用的監管限制以及混合工作模式的要求。

隨著越來越多的公司選擇雲端 PBX 解決方案，Frost 預計在整個預測期內用戶成長將保持強勁。儘管在所有亞太國家/次區域的情況並不相同，但適應混合工作模式的需求也將推動 UCaaS 的成長。對於在亞太市場營運的服務提供者來說，存在著巨大的成長機會。託管IP電話和 UCaaS 供應商可以透過新功能和功能增強現有解決方案、推出新服務、擴展到新的客戶群或新的子區域，或開發更具創造性的服務包。或將您的通訊和協作解決方案與第三方軟體整合和服務來解決新的和獨特的用例。

然而，許多亞太國家充滿挑戰的宏觀經濟形勢和 GDP 下降可能會收緊 UCaaS 預算並增加對價格敏感的買家。此外，關注資料安全和居住的企業可能會繼續青睞在這些標準上提供卓越效能的本地解決方案。此外，俄羅斯與烏克蘭、以色列與哈馬斯之間的戰爭也引發了合規和控制的擔憂。

目前，每個國家和次區域的吸引力可能會有所不同，具體取決於 COVID-19 大流行、經濟危機和供應鏈問題的影響程度。亞太地區所有市場的安裝用戶數和收入都將持續成長。這項研究為技術開發人員、服務供應商、經銷商和其他市場參與企業提供了關鍵資訊，以應對短期內充滿挑戰的經濟形勢，並確定長期的關鍵成長機會。

最後，本次調查服務不包括主要針對消費者或住宅用戶的雲端VoIP服務，例如Google或微軟提供的消費者服務。此外，本調查服務不包括分時多工(TDM) Centrex、Centrex IP、網際網路協定語音 (VoIP) 存取或 SIP 中繼服務。此分析包括與 Microsoft Teams Phone 使用者的 Direct Routing、Operator Connect 和 Teams Phone 行動服務相關的收益。此類服務已被計算為 Microsoft 的 UCaaS 席位，因此不會顯示為第三方提供者的 UCaaS 席位。

該研究對亞太地區 UCaaS 市場進行了深入分析，包括 2029 年安裝用戶數量和平均價格的預測。它還討論了UCaaS在五個國家/次區域：東協、紐西蘭、印度、日本和韓國的安裝狀況和成長潛力。此外，我們也提供市場佔有率和競爭分析。最後，它確定了亞太市場託管IP電話、UCaaS 和其他雲端服務供應商的關鍵成長機會。

目錄

重點

• 重點
• 本研究回答的關鍵問題

戰略問題

• 為什麼成長如此困難？
• The Strategic Imperative 8（TM）
• 亞太地區 UCaaS 產業三大策略挑戰的影響
• 成長機會推動Growth Pipeline Engine（TM）

成長機會分析

• 分析範圍
• 範圍和市場定義
• 主要競爭
• 成長指標
• 促進因素
• 亞太地區未來的遠距工作計劃
• UCC 解決方案投資的促進因素
• 成長抑制因素
• 宏觀環境對亞太投資的影響
• 目前和未來的企業電話/商務電話控制環境
• UCC安裝進展順利
• 為辦公室辦公桌員工投資 PBX/雲端/行動 PBX
• 為辦公室辦公桌工作人員投資 PSTN 呼叫計劃
• 為前台工作人員安裝公司語音通訊
• 一線/現場工作人員的 PBX/雲端/行動 PBX 投資
• 安裝雲端/行動PBX服務
• 為現有用戶投資雲端/行動 PBX 服務
• 預測假設
• UCC 預算前景和投資計劃的一致性
• 完全整合的 UCaaS 解決方案的重要性
• 預測收益和出貨
• 用戶和收益預測分析
• 價格趨勢與預測 – 整體 UCaaS 市場
• 價格趨勢和預測分析
• 競爭環境
• 安裝表/用戶佔有率：按服務供應商品牌
• 平台廠商安裝表/使用者分享
• 市場佔有率分析：按特定服務供應商的安裝使用者分類 - 整體 UCaaS 市場
• 市場佔有率分析：按已安裝使用者分類的服務供應商– 整體 UCaaS 市場

成長機會分析：東協

• 成長指標
• 預計安裝座位數
• 預測分析：東協

成長機會分析：澳新銀行

• 成長指標
• 預計安裝座位數
• 預測分析 - ANZ

預測分析：中國

• 預測分析 - 中國

成長機會分析：印度

• 成長指標
• 預計安裝座位數
• 預測分析 - 印度

成長機會分析：日本

• 成長指標
• 預計安裝座位數
• 預測分析 - 日本

成長機會分析：韓國

• 成長指標
• 預計安裝座位數
• 預測分析 - 韓國

成長機會宇宙

• 成長機會1：綜合客服中心
• 成長機會 2：行動優先 UCaaS
• 成長機會 3：地理擴張
• 成長機會四：產業策略，聚焦一線
• 成長機會 5：Microsoft Teams 呼叫支援服務
• 成長機會6：AI基金會

附錄

• 包括其他提供者
• 包括其他平台

下一步

Low UCaaS Penetration Makes APAC a HotBed for US-born UCaaS Providers

This study provides an in-depth analysis of the APAC UCaaS market, including a forecast of installed users and average prices until 2029. The study discusses the state of UCaaS adoption and the growth potential across the five countries/sub-regions, including ASEAN, ANZ, India, Japan, and South Korea. Furthermore, this study provides market share and competitor analyses. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS, and other cloud services in APAC markets.

APAC is a diverse region with varying rates of UCaaS adoption across different countries and sub-regions. While COVID-19 compelled many APAC businesses to shift to UCaaS, legacy assets doinate the majority of the addressable base currently. This state of under-penetration presents many growth prospects for US-born UCaaS providers that are seeking

to better understand the demands of their customers in terms of business agility and resilience, regulatory constraints on cloud telephony usage, and requirements for hybrid work styles.

As there is a growing consideration by businesses to opt for a cloud PBX solution, Frost predicts that user growth will remain strong throughout the forecast period. The need to address hybrid workstyles, although not equally seen in all APAC countries/sub-regions, will also drive UCaaS growth. There exist considerable growth opportunities for service providers operating in the APAC markets. Hosted IP telephony and UCaaS providers can enhance their existing solutions with new features and capabilities, launch new offerings, expand into new customer segments or new sub-regions, develop more creative service bundles or integrate their communications and collaboration solutions with third-party software and services to address new and unique use cases.

However, tough macroeconomic conditions and lower GDP in many APAC countries will tighten the UCaaS budgets and will lead to more price-conscious buyers. Furthermore, businesses with data security and residency concerns may continue to prefer premises-based solutions as they offer superior performance on these criteria. Additionally, concerns about compliance and control have also heightened owing to the Russia-Ukraine and Israel-Hamas wars.

In the near term, traction by country and sub-region will depend on the degree of impact by the COVID-19 epidemic, economic strife and supply chain issues. All APAC markets will continue to grow in terms of both installed users and revenue. This study provides technology developers, service providers, resellers, and other market participants with important information to navigate the tough economic climate in the short term and identify key growth opportunities in the long term.

Finally, this research service does not include cloud VoIP services that are primarily targeted at consumers and residential users- such as the consumer offerings from Google or Microsoft. Also, this research service does not include time division multiplexing (TDM) Centrex, Centrex IP, or voice over Internet Protocol (VoIP) access and SIP trunking services. This analysis includes revenues associated with Direct Routing, Operator Connect, or Teams Phone Mobile services for Microsoft Teams Phone users. Such services are not shown as third-party provider UCaaS seats as they are already counted as Microsoft UCaaS seats.

This study provides an in-depth analysis of the APAC UCaaS market, including a forecast of installed users and average prices until 2029. The study discusses the state of UCaaS adoption and the growth potential across the five countries/sub-regions, including ASEAN, ANZ, India, Japan, and South Korea. Furthermore, this study provides market share and competitor analyses. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS, and other cloud services in APAC markets.

Table of Contents

Key Takeaways

• Key Takeaways
• Key Questions This Study Will Answer

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the APAC UCaaS Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Scope and Market Definitions
• Key Competitors
• Growth Metrics
• Growth Drivers
• Future Remote Work Plans in APAC
• UCC Solution Investment Drivers
• Growth Restraints
• Macro Conditions Impact on Investments in APAC
• Current and Future Enterprise Telephony/Business Call Control Environments
• UCC Adoption is Well Underway
• PBX/Cloud or Mobile PBX Investments for In-Office Desk Workers
• PSTN Calling Plan Investments for In-Office Desk Workers
• Enterprise Telephony Adoption for Frontline Workers
• PBX/Cloud or Mobile PBX Investments for Frontline and Field Workers
• Cloud or Mobile PBX Services Adoption
• Cloud or Mobile PBX Services Investments Among Current Users
• Forecast Assumptions
• UCC Budget Expectations Align with Investment Plans
• Importance of a Fully Integrated UCaaS Solution
• Revenue and Unit Shipment Forecast
• User and Revenue Forecast Analysis
• Pricing Trends and Forecast-Total UCaaS Market
• Pricing Trends and Forecast Analysis
• Competitive Environment
• Installed Seats/Users Share by Service Provider Brand
• Platform Vendor Share of Installed Seats/Users
• Selected Service Provider Market Share Analysis by Installed Users-Total UCaaS Market
• Service Provider Market Share Analysis by Installed Users-Total UCaaS Market

Growth Opportunity Analysis: ASEAN

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-ASEAN

Growth Opportunity Analysis: ANZ

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-ANZ

Forecast Analysis: China

• Forecast Analysis-China*

Growth Opportunity Analysis: India

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-India

Growth Opportunity Analysis: Japan

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-Japan

Growth Opportunity Analysis: South Korea

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-South Korea

Growth Opportunity Universe

• Growth Opportunity 1: Integrated Contact Center
• Growth Opportunity 2: Mobile-first UCaaS
• Growth Opportunity 3: Geographic Expansion
• Growth Opportunity 4: Vertical Strategies and Frontliner Focus
• Growth Opportunity 5: Microsoft Teams Calling Enablement Services
• Growth Opportunity 6: AI Foundation

Appendix

• Providers Included in "Other"
• Platforms Included in "Other"

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer