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市場調查報告書
商品編碼
1863506

廣告科技市場：2025-2032年全球預測（按部署類型、廣告管道、組件、組織規模、解決方案類型和行業垂直領域分類）

AdTech Market by Deployment Mode, Advertising Channel, Component, Organization Size, Solution Type, Industry Vertical - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 191 Pages | 商品交期: 最快1-2個工作天內

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※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

預計到 2032 年，廣告科技市場將成長至 1,735,740 億美元，複合年成長率為 13.38%。

關鍵市場統計數據
基準年 2024 6353.5億美元
預計年份：2025年 7214.3億美元
預測年份 2032 1,735,740 萬美元
複合年成長率 (%) 13.38%

為現代廣告科技環境提供清晰的指導，重點介紹部署選項、管道複雜性和策略重點，以供經營團隊決策參考。

本執行摘要對廣告科技領域進行了多角度分析，重點闡述了正在重塑供應商和買家行為的結構性變化、監管壓力和營運選擇。引言部分旨在幫助主管理解貫穿本研究的關鍵主題：部署模式的選擇與互動、廣告管道分散化、解決方案和服務職責的演變，以及組織為擴大廣告技術投資規模所提出的要求。

本文以技術為觀點，說明了雲端原生架構和本地部署對敏捷性、資料管治和整合複雜性的各自影響。此外，我們也重點闡述了從傳統線性廣告形式到快速發展的數位廣告形式，各種廣告管道對差異化衡量和變現模式的需求。最後，本節概述了所採用的嚴謹調查方法、績效分析中使用的細分觀點，以及我們旨在提供切實可行的建議而非抽象觀察的意圖，從而為讀者對報告其餘部分的預期奠定了基礎。

隱私保護、跨通路整合、雲端遷移和供應商專業化正在重新定義廣告技術領域的平台需求和廣告商策略。

廣告科技產業正經歷一場變革，其驅動力包括隱私優先政策、跨通路融合以及向靈活的數據和運算基礎設施的轉變。這些趨勢並非孤立存在，而是正在波及產品藍圖、供應商夥伴關係以及買家的採購慣例。例如，隱私法規和瀏覽器層面的變化正在加速對優先考慮第一方資料能力和隱私保護衡量指標的解決方案的需求。這迫使供應商重新建構平台，以實現安全的資料處理和互通性。

同時，廣告主和出版商正在重新分配各管道的預算，數位廣告形式正透過程式化和自動化購買方式與戶外和線性電視融合。這種整合需要一個能夠支援多通路編配，同時保持身分解析和歸因一致性的平台。此外，隨著專業分析提供者、內容平台和跨平台服務公司尋求透過提供整合式測量技術、客製化管理服務和產業專用的解決方案來獲取價值，競爭格局也日益激烈。這些變化要求經營團隊具備清晰的策略方向，以確保技術投資與業務目標和法規環境保持一致。

對 2025 年美國關稅對廣告技術領域的硬體、主機選擇和供應商籌資策略的影響進行廣泛的營運和採購評估。

2025年美國生效的關稅調整和貿易政策變化將對供應鏈、硬體採購以及支持廣告技術營運的全球供應商產生重大影響。關稅將影響本地基礎設施的成本基礎，推高專用伺服器和網路設備的價格，並可能改變資料中心地理分佈的決策。對於維護混合環境的組織而言，這些成本波動將影響關鍵工作負載的託管地點以及如何分配資本和營運支出的決策。

除了對硬體的直接影響外，關稅也影響供應商的籌資策略和合約條款。許多供應商正在重新評估其製造地，並透過延遲定價模式和功能藍圖將成本轉嫁出去。這種環境提升了雲端原生方法的策略價值，因為雲端原生方法可以減少對專有硬體的依賴，同時也提高了與雲端服務供應商談判、選擇區域和資料居住規劃的重要性。總而言之，這些與貿易相關的壓力迫使採購團隊、技術長和產品負責人重新評估其整體擁有成本方案、供應鏈彈性以及容量擴展或供應商替換的緊急時應對計畫。

一種全面的、以細分為主導的觀點，將部署模式、通路形式、使用者群體、組織規模、解決方案類型和特定產業細微差別聯繫起來。

細分視角為解讀廣告技術生態系統中的需求徵兆、供應商優勢和客戶需求提供了分析架構。檢驗部署模式有助於明確雲端部署和本地部署之間的權衡取捨。雲端部署能夠加快產品上市速度，並為大規模分析提供彈性運算資源；而本地部署則適用於對資料管理和延遲要求極高的場景。這種區別直接影響平台選擇和整合規劃。

在分析廣告管道趨勢時，數位、戶外、印刷、廣播和電視之間的差異揭示了它們各自不同的衡量要求。在數位領域，展示廣告、行動廣告、搜尋、社群廣告和影片廣告各自需要獨特的歸因模型和創新投放考量，這些都會影響解決方案的選擇和媒體策略。從元件角度來看，服務和解決方案之間的區別至關重要。託管服務、專業服務和支援服務與分析、內容和平台解決方案相輔相成，共同構成端到端的解決方案。買家會根據自身的內部能力對這些服務進行不同的評估。組織規模也會影響採購行為，大型企業需要高度的客製化和管治控，而小型企業則更注重易用性和成本效益。從廣告交易平台、廣告網路、資料管理平台、需求端平台到供應端平台，各種解決方案類型進一步加劇了市場的分散化。在這些類別中，即時競價，例如私有競標與即時競價、績效網路與進階網路、第一方、第二方和第三方資料的差異、代理交易平台與自助式需求方平台 (DSP) 的區別，以及混合型、開放式和私有供應供應端交易配置。最後，垂直行業細分，例如銀行、金融和保險 (BFSI)、醫療保健、IT、通訊、媒體和娛樂、零售以及旅遊和酒店，凸顯了垂直整合能力、合規能力以及與各行業獨特採購需求相匹配的商業化戰略的必要性。

美洲、歐洲、中東和非洲以及亞太地區的區域法規結構、消費模式和生態系統成熟度如何影響產品採納和打入市場策略

區域趨勢對技術採納模式、供應商生態系統和監管風險有顯著影響，進而塑造了企業在不同司法管轄區採取的策略方針。在美洲，商業環境促進了創新技術的快速應用、創業投資的蓬勃發展以及程序化廣告買家和發布商的密集生態系統，加速了產品成熟並加劇了競爭。該地區複雜的法規環境也凸顯了合規工程和健全的授權框架的重要性。

歐洲、中東和非洲地區是一個多元化的環境，監管嚴格與市場機會並存。該地區部分地區的資料保護和隱私法規推動了對以隱私為先的架構和本地化託管的需求，而多樣化的媒體消費習慣和語言碎片化則為本地化解決方案和服務創造了機會。亞太地區數位廣告支出快速成長，並擁有獨特的平台趨勢。行動優先的行為、在地化的超級應用以及程式化解決方案的快速普及，要求供應商最佳化規模、延遲和多語言內容傳送。在所有地區，區域夥伴關係、在地化的產品藍圖和客製化的商業模式對於獲得持續成長至關重要。

深入了解決定廣告技術供應商競爭優勢和客戶維繫的供應商策略、服務差異化和夥伴關係模式

廣告科技領域的競爭動態由不斷演進的平台、差異化的服務和策略夥伴關係關係共同塑造。領先的供應商日益在數據可攜性、衡量精度和與企業數據系統整合能力方面展開競爭。同時，專注於特定領域的專業分析提供者和內容平台憑藉其深厚的專業知識和特定產業功能，正逐漸獲得優勢，這些優勢吸引了那些追求精準而非千篇一律解決方案的廣告主和發布商。

企業採取的策略行動包括：將產品套件模組化以簡化整合；擴展託管服務以推動經常性收入和客戶留存；以及與雲端服務供應商和主要出版商建立合作關係以擴大覆蓋範圍。投資隱私保護技術和無 cookie ID 解決方案是通用的優先事項，開發跨通路歸因框架以統一展示廣告、行動廣告、影片和傳統管道的廣告效果也是如此。那些在技術創新、實用服務和透明定價之間取得平衡的企業往往能夠確保更牢固的業務關係和更高的客戶維繫。同時，在互通性和合規性方面落後的企業則面臨失去商機和客戶流失的風險。

幫助決策者協調架構、隱私、衡量、服務和地理打入市場策略，以確保競爭優勢的實用策略

產業領導者必須採取果斷措施，調整產品藍圖、採購慣例和營運能力，以適應不斷變化的市場環境。首先，應優先考慮同時支援雲端和本地部署的架構，為客戶提供靈活的部署選項，並降低與資費相關的硬體風險。其次，應投資於保護隱私的測量技術和第一方資料策略，以確保能夠應對監管變化和瀏覽器層面的棄用。這些投資應輔以透明的資料管治和清晰易懂的客戶文檔，從而建立信任。

同時，他們應專注於跨管道衡量和編配，以滿足客戶對跨數位和傳統媒體無縫歸因的需求。拓展託管和專業服務將加快客戶價值實現速度，並提升生命週期收入。最後，尋求區域夥伴關係和在地化市場推廣模式，以應對合規性、語言和媒體消費的區域差異。透過結合技術適應性、以服務主導的互動和在地化關注，領導企業可以將顛覆性因素轉化為競爭優勢。

我們採用透明的混合方法研究途徑，結合高階主管訪談、技術檢驗和細分驅動的情境分析，以提供嚴謹的見解。

本分析的調查方法融合了定性和定量方法，以確保獲得穩健且多維度的洞察。關鍵資料來源包括對來自科技、廣告和出版業的高級管理人員進行的結構化訪談，以及負責實施和整合的產品和工程負責人提供的技術檢驗。這些定性洞察與來自監管文件、公開產品文件和可觀察的商業行為的二手資訊進行三角驗證，以確保分析結果能夠反映行業的實際情況。

本研究採用的分析方法包括對部署模式、通路類型、組件、組織規模、解決方案分類和行業細分進行細分映射，以識別供需模式。我們運用情境驅動評估來檢驗關稅變化和監管趨勢的影響，並著重於其對採購、架構和供應商選擇的實際意義。在整個調查方法中，我們強調可複製性、假設的透明度，並著重於經營團隊可應用於策略規劃和營運執行的可操作結論。

整合策略要務：強調隱私優先架構、部署彈性、服務主導的獲利模式和在地化適應，以抓住新的機會

總之，廣告科技產業正處於轉折點，隱私趨勢、通路整合、部署彈性以及地緣政治貿易因素都在影響企業的策略選擇。企業領導者必須平衡短期營運壓力和長期平台決策，優先考慮以隱私為先的功能、跨通路衡量以及兼顧雲端敏捷性和本地控制的部署架構。這種平衡的方法既能保持創新和擴展能力，又能降低監管和關稅風險。

展望未來，能夠將強大的工程實踐、以服務主導的商業模式和在地化適應能力相結合的企業將成為贏家，從而快速適應新的合規要求和不斷變化的媒體消費模式。透過將本報告中的研究成果轉化為具體的投資計畫和夥伴關係策略，經營團隊可以增強自身韌性，開發新的收入來源，並在不同的廣告管道和產業領域取得可衡量的成果。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 利用生成模型實現跨通路人工智慧驅動的創新最佳化
  • 利用第一方資料和身分圖譜的無 Cookie 定向策略
  • 利用語意分析和自然語言處理的上下文廣告
  • 結合聚合資料和差分隱私的隱私優先測量框架
  • 將程式化電視和OTT廣告購買與先進的受眾細分相結合
  • 基於哈希標識符和無塵室技術的跨設備統一客戶畫像
  • 利用區塊鏈技術提高透明度並防止大規模廣告詐欺
  • 利用即時績效數據和人工智慧個人化進行動態創新最佳化
  • 即時競價生態系統正在向伺服器到伺服器的頭部競價架構演進。
  • 在擴增實境(AR) 和虛擬實境 (VR) 環境中身臨其境型廣告體驗
  • 即時預測客戶流失率和宣傳活動報酬率的預測分析模型
  • 以永續性為重點的程序化宣傳活動，採用碳中和廣告投放競標

第6章：美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

第8章：以部署模式分類的廣告科技市場

  • 雲
  • 本地部署

第9章 按廣告媒體分類的廣告科技市場

  • 數位的
    • 展示廣告
    • 移動的
    • 搜尋
    • 社會的
    • 影片
  • 戶外廣告
  • 印刷媒體
  • 收音機
  • 電視機

第10章：按組件分類的廣告科技市場

  • 服務
    • 託管服務
    • 專業服務
    • 支援服務
  • 解決方案
    • 分析解決方案
    • 內容解決方案
    • 平台解決方案

第11章：依組織規模分類的廣告科技市場

  • 主要企業
  • 小型企業

第12章：按解決方案類型分類的廣告科技市場

  • 廣告交易平臺
    • 私人競標
    • 即時競價
  • 廣告網路
    • 效能網路
    • 進階網路
  • 資料管理平台
    • 第一方數據
    • 第二方數據
    • 第三方數據
  • 需求端平台
    • 代理交易台
    • 自助服務平台
  • 供應端平台
    • 混合交易所
    • 開放交易所
    • 私人交易

第13章：按產業分類的廣告科技市場

  • 銀行、金融和保險業 (BFSI)
  • 衛生保健
  • 資訊科技和通訊
  • 媒體與娛樂
  • 零售
  • 旅遊與飯店

第14章：按地區分類的廣告科技市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第15章：按群體分類的廣告科技市場

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第16章：各國廣告科技市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第17章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • Alphabet Inc.
    • Amazon.com, Inc.
    • The Trade Desk, Inc.
    • Adobe Inc.
    • Microsoft Corporation
    • Magnite, Inc.
    • Criteo SA
    • PubMatic Inc.
    • MediaMath, Inc.
    • Index Exchange Inc.
Product Code: MRR-564C6E98E518

The AdTech Market is projected to grow by USD 1,735.74 billion at a CAGR of 13.38% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 635.35 billion
Estimated Year [2025] USD 721.43 billion
Forecast Year [2032] USD 1,735.74 billion
CAGR (%) 13.38%

A clear orientation to the contemporary ad tech environment highlighting deployment choices, channel complexity, and the strategic focus for executive decision-makers

This executive summary introduces a nuanced view of the advertising technology landscape as it stands today, with attention to the structural shifts, regulatory pressures, and operational choices that are reshaping vendor and buyer behavior. The purpose of this introduction is to orient senior leaders to the most salient themes that recur throughout the study: the interplay between deployment mode decisions, the fragmentation of advertising channels, the evolving responsibilities of solutions and services, and the organizational prerequisites for scaling ad tech investments.

Starting from a technology-first perspective, readers are guided through how cloud-native architectures and on-premise implementations each influence agility, data governance, and integration complexity. The introduction also frames how advertising channels-from traditional linear formats to rapidly evolving digital formats-demand differentiated measurement approaches and monetization models. Finally, this section sets expectations for the remainder of the report by outlining the methodological rigor applied, the segmentation lenses used to analyze performance, and the intent to provide actionable recommendations rather than abstract observations.

How privacy, cross-channel convergence, cloud migration, and vendor specialization are redefining platform requirements and advertiser strategies in ad tech

The advertising technology landscape is experiencing transformative shifts driven by privacy-first policies, cross-channel convergence, and the migration of data and compute to flexible infrastructures. These trends are not isolated; rather, they cascade across product roadmaps, vendor partnerships, and buyer procurement practices. For example, privacy regulations and browser-level changes have accelerated the need for solutions that prioritize first-party data capabilities and privacy-preserving measurement, which in turn prompts vendors to rearchitect platforms for secure data handling and interoperability.

Concurrently, advertisers and publishers are reallocating budgets across the full spectrum of channels, with digital formats blending with out-of-home and linear television through programmatic and automated buying techniques. This convergence requires platforms to support multi-channel orchestration while maintaining consistent identity resolution and attribution. Additionally, the competitive field is intensifying as specialist analytics providers, content platforms, and platform-agnostic service firms seek to capture value by delivering integrated measurement stacks, bespoke managed services, and industry-specific solutions. Taken together, these shifts demand strategic clarity from executives to harmonize technology investments with business objectives and regulatory realities.

Assessing the broader operational and procurement consequences of U.S. tariffs in 2025 on hardware, hosting choices, and vendor sourcing strategies in ad tech

The cumulative impact of tariff adjustments and trade policy changes in the United States for 2025 introduces material considerations for supply chains, hardware procurement, and global vendor relationships that underpin advertising technology operations. Tariffs can affect the cost base of on-premise infrastructure, increase the price of specialized servers and networking equipment, and alter the calculus for geographic distribution of data centers. For organizations that maintain hybrid deployments, these cost dynamics intersect with decisions about where to host critical workloads and how to allocate capital versus operating expenditures.

Beyond direct hardware implications, tariffs influence vendor sourcing strategies and contractual terms, with many providers reevaluating manufacturing footprints and passing through costs via pricing models or deferred feature roadmaps. This environment amplifies the strategic value of cloud-native approaches that reduce dependence on proprietary hardware while raising the importance of cloud provider negotiations, region selection, and data residency planning. In aggregate, these trade-related pressures compel procurement teams, CTOs, and product leaders to reassess total cost of ownership scenarios, supply resilience, and contingency plans for capacity expansion or vendor substitution.

A comprehensive segmentation-driven perspective that links deployment modes, channel formats, components, organization size, solution types, and industry vertical nuances

Segmentation lenses provide the analytical scaffolding to interpret demand signals, vendor strengths, and client needs across the advertising technology ecosystem. Examining deployment mode clarifies the trade-offs between cloud and on-premise implementations: cloud deployments tend to accelerate time-to-market and offer elastic compute for large-scale analytics, while on-premise configurations remain relevant where strict data control or latency constraints are paramount. This distinction feeds directly into platform selection and integration planning.

When considering advertising channel dynamics, distinctions among digital, out-of-home, print, radio, and television reveal varied measurement demands; within digital, the subdivisions of display, mobile, search, social, and video each command unique attribution models and creative delivery considerations that influence solution choice and media strategy. From a component perspective, the split between services and solutions is instrumental: managed services, professional services, and support services complement analytics solutions, content solutions, and platform solutions to form end-to-end offerings that buyers evaluate differently based on internal capabilities. Organizational size also shapes procurement behavior, as large enterprises often require deep customization and governance controls, whereas small and medium enterprises prioritize ease of use and cost efficiency. The spectrum of solution types-spanning ad exchanges, ad networks, data management platforms, demand side platforms, and supply side platforms-introduces further granularity. Within these categories are operational variants such as private auction versus real-time bidding, performance versus premium networks, first-, second- and third-party data distinctions, agency trading desks versus self-serve DSPs, and hybrid, open, or private supply side exchange configurations. Finally, industry vertical segmentation across BFSI, healthcare, IT and telecom, media and entertainment, retail, and travel and hospitality underscores the necessity of verticalized features, compliance capabilities, and monetization strategies that align with sector-specific buyer imperatives.

How regional regulatory frameworks, consumption patterns, and ecosystem maturity in the Americas, EMEA, and Asia-Pacific shape adoption and go-to-market strategies

Regional dynamics exert a major influence on technology adoption patterns, vendor ecosystems, and regulatory exposure, shaping the strategic playbooks companies deploy across different jurisdictions. In the Americas, the commercial environment favors rapid innovation adoption, strong venture capital flows, and a dense ecosystem of programmatic buyers and publishers that accelerate product maturation and competitive intensity. This region also navigates a complex regulatory mosaic that elevates compliance engineering and robust consent frameworks.

Europe, Middle East & Africa present a heterogeneous landscape where regulatory stringency often coexists with market opportunity. Data protection and privacy rules in parts of this region drive demand for privacy-first architectures and region-specific hosting, while diverse media consumption habits and language fragmentation create openings for localized solutions and services. Asia-Pacific combines high-growth digital ad spends with distinctive platform dynamics, where mobile-first behaviors, regional super-apps, and rapid adoption of programmatic solutions require suppliers to optimize for scale, latency, and multi-language content delivery. Across all regions, regional partnerships, localized product roadmaps, and tailored commercial models are critical to achieving sustainable traction.

Insights into vendor strategies, service differentiation, and partnership models that determine competitive advantage and client retention across ad tech providers

Competitive dynamics in the advertising technology space are defined by a blend of platform evolution, service differentiation, and strategic partnerships. Leading vendors increasingly compete on the basis of data portability, measurement fidelity, and the ability to integrate with enterprise data systems. Meanwhile, specialized analytics providers and content-focused platforms carve out advantages by delivering deep domain capabilities and industry-specific feature sets that appeal to advertisers and publishers seeking precision over one-size-fits-all solutions.

Strategic behaviors among companies include modularizing product suites to facilitate easier integration, expanding managed services to capture recurring revenue and client stickiness, and pursuing partnerships with cloud providers and major publishers to extend reach. Investment in privacy-preserving technologies and cookieless identity solutions is a common priority, as is the development of cross-channel attribution frameworks that reconcile performance across display, mobile, video, and traditional channels. Firms that balance technological innovation with pragmatic service delivery and transparent pricing tend to secure stronger enterprise relationships and higher retention, while firms that lag on interoperability or compliance risk losing enterprise opportunities and facing higher churn.

Actionable strategies for decision-makers to align architecture, privacy, measurement, services, and regional go-to-market approaches to secure competitive advantage

Industry leaders must take decisive steps to align product roadmaps, procurement practices, and operational capabilities with the evolving landscape. First, prioritize architectures that support both cloud and on-premise modalities to provide customers with flexible deployment options and to mitigate tariff-related hardware exposure. Next, invest in privacy-preserving measurement techniques and first-party data strategies to ensure resilience against regulatory shifts and browser-level deprecations. These investments should be complemented by transparent data governance and clear customer-facing documentation that builds trust.

In parallel, companies should double down on cross-channel measurement and orchestration to serve clients who require seamless attribution across digital and traditional media. Expanding managed services and professional services offerings can accelerate customer time-to-value and increase lifecycle revenue. Finally, pursue regional partnerships and localized go-to-market models to address variations in compliance, language, and media consumption. By combining technical adaptability with service-led engagement and regional sensitivity, leaders can convert disruption into competitive advantage.

A transparent mixed-methods research approach combining executive interviews, technical validation, and segmentation-driven scenario analysis for rigorous insights

The research methodology underpinning this analysis integrates qualitative and quantitative approaches to ensure robust, multi-perspective findings. Primary inputs include structured interviews with senior executives across the technology, advertising, and publishing sectors, supplemented by technical validation with product and engineering leads responsible for deployment and integrations. These qualitative insights were triangulated with secondary inputs drawn from regulatory filings, public product documentation, and observable commercial behaviors to ensure the narrative reflects industry realities.

Analytical techniques applied include segmentation mapping across deployment modes, channel types, components, organization size, solution taxonomy, and industry verticals to identify patterns of demand and supply. A scenario-driven assessment was used to examine the implications of tariff changes and regulatory developments, emphasizing pragmatic implications for procurement, architecture, and vendor selection. Throughout, the methodology emphasizes reproducibility, transparency about assumptions, and a focus on actionable conclusions that executive teams can apply to strategic planning and operational execution.

Synthesis of strategic imperatives emphasizing privacy-first architectures, deployment flexibility, service-led monetization, and regional adaptation to seize emerging opportunities

In conclusion, the advertising technology landscape is at an inflection point where privacy dynamics, channel convergence, deployment flexibility, and geopolitical trade considerations collectively influence strategic choices. Organizational leaders must reconcile short-term operational pressures with long-term platform decisions by prioritizing privacy-first capabilities, cross-channel measurement, and deployment architectures that offer both cloud agility and on-premise control. Such a balanced approach mitigates regulatory and tariff risk while preserving the ability to innovate and scale.

Looking ahead, the winners will be those who integrate robust engineering practices with service-led commercial models and regional adaptation, enabling rapid response to emerging compliance requirements and evolving media consumption patterns. By translating the insights in this report into concrete investment and partnership roadmaps, executives can strengthen resilience, unlock new revenue pathways, and deliver measurable outcomes across diverse advertising channels and industry verticals.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. AI-driven creative optimization across channels using generative models
  • 5.2. Cookieless targeting strategies leveraging first-party data and identity graphs
  • 5.3. Contextual advertising powered by semantic analysis and natural language processing
  • 5.4. Privacy-first measurement frameworks combining aggregated data and differential privacy
  • 5.5. Convergence of programmatic TV and OTT ad buying with advanced audience segmentation
  • 5.6. Cross-device unified customer profiles built on hashed identifiers and clean rooms
  • 5.7. Blockchain implementations to enhance transparency and prevent ad fraud at scale
  • 5.8. Dynamic creative optimization using real-time performance data and AI personalization
  • 5.9. Real-time bidding ecosystems evolving towards server-to-server header bidding architectures
  • 5.10. Immersive advertising experiences in augmented and virtual reality environments
  • 5.11. Predictive analytics models forecasting customer churn and campaign ROI in real time
  • 5.12. Sustainability-focused programmatic campaigns with carbon-neutral ad delivery bidding

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. AdTech Market, by Deployment Mode

  • 8.1. Cloud
  • 8.2. On Premise

9. AdTech Market, by Advertising Channel

  • 9.1. Digital
    • 9.1.1. Display
    • 9.1.2. Mobile
    • 9.1.3. Search
    • 9.1.4. Social
    • 9.1.5. Video
  • 9.2. Out Of Home
  • 9.3. Print
  • 9.4. Radio
  • 9.5. Television

10. AdTech Market, by Component

  • 10.1. Services
    • 10.1.1. Managed Services
    • 10.1.2. Professional Services
    • 10.1.3. Support Services
  • 10.2. Solutions
    • 10.2.1. Analytics Solutions
    • 10.2.2. Content Solutions
    • 10.2.3. Platform Solutions

11. AdTech Market, by Organization Size

  • 11.1. Large Enterprise
  • 11.2. Small And Medium Enterprise

12. AdTech Market, by Solution Type

  • 12.1. Ad Exchange
    • 12.1.1. Private Auction
    • 12.1.2. Real Time Bidding
  • 12.2. Ad Network
    • 12.2.1. Performance Network
    • 12.2.2. Premium Network
  • 12.3. Data Management Platform
    • 12.3.1. First Party Data
    • 12.3.2. Second Party Data
    • 12.3.3. Third Party Data
  • 12.4. Demand Side Platform
    • 12.4.1. Agency Trading Desk
    • 12.4.2. Self Serve Platform
  • 12.5. Supply Side Platform
    • 12.5.1. Hybrid Exchange
    • 12.5.2. Open Exchange
    • 12.5.3. Private Exchange

13. AdTech Market, by Industry Vertical

  • 13.1. BFSI
  • 13.2. Healthcare
  • 13.3. IT And Telecom
  • 13.4. Media And Entertainment
  • 13.5. Retail
  • 13.6. Travel And Hospitality

14. AdTech Market, by Region

  • 14.1. Americas
    • 14.1.1. North America
    • 14.1.2. Latin America
  • 14.2. Europe, Middle East & Africa
    • 14.2.1. Europe
    • 14.2.2. Middle East
    • 14.2.3. Africa
  • 14.3. Asia-Pacific

15. AdTech Market, by Group

  • 15.1. ASEAN
  • 15.2. GCC
  • 15.3. European Union
  • 15.4. BRICS
  • 15.5. G7
  • 15.6. NATO

16. AdTech Market, by Country

  • 16.1. United States
  • 16.2. Canada
  • 16.3. Mexico
  • 16.4. Brazil
  • 16.5. United Kingdom
  • 16.6. Germany
  • 16.7. France
  • 16.8. Russia
  • 16.9. Italy
  • 16.10. Spain
  • 16.11. China
  • 16.12. India
  • 16.13. Japan
  • 16.14. Australia
  • 16.15. South Korea

17. Competitive Landscape

  • 17.1. Market Share Analysis, 2024
  • 17.2. FPNV Positioning Matrix, 2024
  • 17.3. Competitive Analysis
    • 17.3.1. Alphabet Inc.
    • 17.3.2. Amazon.com, Inc.
    • 17.3.3. The Trade Desk, Inc.
    • 17.3.4. Adobe Inc.
    • 17.3.5. Microsoft Corporation
    • 17.3.6. Magnite, Inc.
    • 17.3.7. Criteo S.A.
    • 17.3.8. PubMatic Inc.
    • 17.3.9. MediaMath, Inc.
    • 17.3.10. Index Exchange Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL ADTECH MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL ADTECH MARKET SIZE, BY COMPONENT, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL ADTECH MARKET SIZE, BY COMPONENT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL ADTECH MARKET SIZE, BY SOLUTION TYPE, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL ADTECH MARKET SIZE, BY SOLUTION TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL ADTECH MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. AMERICAS ADTECH MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. NORTH AMERICA ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. LATIN AMERICA ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. EUROPE ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. MIDDLE EAST ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GLOBAL ADTECH MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASEAN ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GCC ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. EUROPEAN UNION ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. BRICS ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. G7 ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. NATO ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. GLOBAL ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. ADTECH MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 32. ADTECH MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. ADTECH MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL ADTECH MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL ADTECH MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL ADTECH MARKET SIZE, BY CLOUD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL ADTECH MARKET SIZE, BY CLOUD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL ADTECH MARKET SIZE, BY CLOUD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL ADTECH MARKET SIZE, BY CLOUD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL ADTECH MARKET SIZE, BY CLOUD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL ADTECH MARKET SIZE, BY CLOUD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL ADTECH MARKET SIZE, BY ON PREMISE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL ADTECH MARKET SIZE, BY ON PREMISE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL ADTECH MARKET SIZE, BY ON PREMISE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL ADTECH MARKET SIZE, BY ON PREMISE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL ADTECH MARKET SIZE, BY ON PREMISE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL ADTECH MARKET SIZE, BY ON PREMISE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL ADTECH MARKET SIZE, BY DISPLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL ADTECH MARKET SIZE, BY DISPLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL ADTECH MARKET SIZE, BY DISPLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL ADTECH MARKET SIZE, BY DISPLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL ADTECH MARKET SIZE, BY DISPLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL ADTECH MARKET SIZE, BY DISPLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL ADTECH MARKET SIZE, BY MOBILE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL ADTECH MARKET SIZE, BY MOBILE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL ADTECH MARKET SIZE, BY MOBILE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL ADTECH MARKET SIZE, BY MOBILE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL ADTECH MARKET SIZE, BY MOBILE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL ADTECH MARKET SIZE, BY MOBILE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL ADTECH MARKET SIZE, BY SEARCH, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL ADTECH MARKET SIZE, BY SEARCH, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL ADTECH MARKET SIZE, BY SEARCH, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL ADTECH MARKET SIZE, BY SEARCH, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL ADTECH MARKET SIZE, BY SEARCH, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL ADTECH MARKET SIZE, BY SEARCH, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL ADTECH MARKET SIZE, BY SOCIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL ADTECH MARKET SIZE, BY SOCIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL ADTECH MARKET SIZE, BY SOCIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL ADTECH MARKET SIZE, BY SOCIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL ADTECH MARKET SIZE, BY SOCIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL ADTECH MARKET SIZE, BY SOCIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL ADTECH MARKET SIZE, BY VIDEO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL ADTECH MARKET SIZE, BY VIDEO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL ADTECH MARKET SIZE, BY VIDEO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL ADTECH MARKET SIZE, BY VIDEO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL ADTECH MARKET SIZE, BY VIDEO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL ADTECH MARKET SIZE, BY VIDEO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL ADTECH MARKET SIZE, BY OUT OF HOME, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL ADTECH MARKET SIZE, BY OUT OF HOME, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL ADTECH MARKET SIZE, BY OUT OF HOME, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL ADTECH MARKET SIZE, BY OUT OF HOME, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL ADTECH MARKET SIZE, BY OUT OF HOME, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL ADTECH MARKET SIZE, BY OUT OF HOME, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL ADTECH MARKET SIZE, BY PRINT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL ADTECH MARKET SIZE, BY PRINT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL ADTECH MARKET SIZE, BY PRINT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL ADTECH MARKET SIZE, BY PRINT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL ADTECH MARKET SIZE, BY PRINT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL ADTECH MARKET SIZE, BY PRINT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL ADTECH MARKET SIZE, BY RADIO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL ADTECH MARKET SIZE, BY RADIO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL ADTECH MARKET SIZE, BY RADIO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL ADTECH MARKET SIZE, BY RADIO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL ADTECH MARKET SIZE, BY RADIO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL ADTECH MARKET SIZE, BY RADIO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL ADTECH MARKET SIZE, BY TELEVISION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL ADTECH MARKET SIZE, BY TELEVISION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL ADTECH MARKET SIZE, BY TELEVISION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL ADTECH MARKET SIZE, BY TELEVISION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL ADTECH MARKET SIZE, BY TELEVISION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL ADTECH MARKET SIZE, BY TELEVISION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL ADTECH MARKET SIZE, BY COMPONENT, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL ADTECH MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL ADTECH MARKET SIZE, BY SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL ADTECH MARKET SIZE, BY SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL ADTECH MARKET SIZE, BY SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL ADTECH MARKET SIZE, BY SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL ADTECH MARKET SIZE, BY SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL ADTECH MARKET SIZE, BY SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL ADTECH MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL ADTECH MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL ADTECH MARKET SIZE, BY MANAGED SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL ADTECH MARKET SIZE, BY MANAGED SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL ADTECH MARKET SIZE, BY MANAGED SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL ADTECH MARKET SIZE, BY MANAGED SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL ADTECH MARKET SIZE, BY SUPPORT SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL ADTECH MARKET SIZE, BY SUPPORT SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL ADTECH MARKET SIZE, BY SUPPORT SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL ADTECH MARKET SIZE, BY SUPPORT SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL ADTECH MARKET SIZE, BY SUPPORT SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL ADTECH MARKET SIZE, BY SUPPORT SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL ADTECH MARKET SIZE, BY ANALYTICS SOLUTIONS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL ADTECH MARKET SIZE, BY ANALYTICS SOLUTIONS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL ADTECH MARKET SIZE, BY ANALYTICS SOLUTIONS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL ADTECH MARKET SIZE, BY ANALYTICS SOLUTIONS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL ADTECH MARKET SIZE, BY ANALYTICS SOLUTIONS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL ADTECH MARKET SIZE, BY ANALYTICS SOLUTIONS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL ADTECH MARKET SIZE, BY CONTENT SOLUTIONS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL ADTECH MARKET SIZE, BY CONTENT SOLUTIONS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL ADTECH MARKET SIZE, BY CONTENT SOLUTIONS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL ADTECH MARKET SIZE, BY CONTENT SOLUTIONS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL ADTECH MARKET SIZE, BY CONTENT SOLUTIONS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL ADTECH MARKET SIZE, BY CONTENT SOLUTIONS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL ADTECH MARKET SIZE, BY PLATFORM SOLUTIONS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL ADTECH MARKET SIZE, BY PLATFORM SOLUTIONS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL ADTECH MARKET SIZE, BY PLATFORM SOLUTIONS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL ADTECH MARKET SIZE, BY PLATFORM SOLUTIONS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL ADTECH MARKET SIZE, BY PLATFORM SOLUTIONS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL ADTECH MARKET SIZE, BY PLATFORM SOLUTIONS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL ADTECH MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL ADTECH MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL ADTECH MARKET SIZE, BY LARGE ENTERPRISE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL ADTECH MARKET SIZE, BY LARGE ENTERPRISE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL ADTECH MARKET SIZE, BY LARGE ENTERPRISE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL ADTECH MARKET SIZE, BY LARGE ENTERPRISE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL ADTECH MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL ADTECH MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL ADTECH MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL ADTECH MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL ADTECH MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL ADTECH MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL ADTECH MARKET SIZE, BY PRIVATE AUCTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL ADTECH MARKET SIZE, BY PRIVATE AUCTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL ADTECH MARKET SIZE, BY PRIVATE AUCTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL ADTECH MARKET SIZE, BY PRIVATE AUCTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL ADTECH MARKET SIZE, BY PRIVATE AUCTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL ADTECH MARKET SIZE, BY PRIVATE AUCTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL ADTECH MARKET SIZE, BY REAL TIME BIDDING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL ADTECH MARKET SIZE, BY REAL TIME BIDDING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL ADTECH MARKET SIZE, BY REAL TIME BIDDING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL ADTECH MARKET SIZE, BY REAL TIME BIDDING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL ADTECH MARKET SIZE, BY REAL TIME BIDDING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL ADTECH MARKET SIZE, BY REAL TIME BIDDING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL ADTECH MARKET SIZE, BY PERFORMANCE NETWORK, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL ADTECH MARKET SIZE, BY PERFORMANCE NETWORK, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL ADTECH MARKET SIZE, BY PERFORMANCE NETWORK, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL ADTECH MARKET SIZE, BY PERFORMANCE NETWORK, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL ADTECH MARKET SIZE, BY PERFORMANCE NETWORK, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL ADTECH MARKET SIZE, BY PERFORMANCE NETWORK, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL ADTECH MARKET SIZE, BY PREMIUM NETWORK, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL ADTECH MARKET SIZE, BY PREMIUM NETWORK, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL ADTECH MARKET SIZE, BY PREMIUM NETWORK, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL ADTECH MARKET SIZE, BY PREMIUM NETWORK, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL ADTECH MARKET SIZE, BY PREMIUM NETWORK, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL ADTECH MARKET SIZE, BY PREMIUM NETWORK, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL ADTECH MARKET SIZE, BY FIRST PARTY DATA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL ADTECH MARKET SIZE, BY FIRST PARTY DATA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL ADTECH MARKET SIZE, BY FIRST PARTY DATA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL ADTECH MARKET SIZE, BY FIRST PARTY DATA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL ADTECH MARKET SIZE, BY FIRST PARTY DATA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL ADTECH MARKET SIZE, BY FIRST PARTY DATA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL ADTECH MARKET SIZE, BY SECOND PARTY DATA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL ADTECH MARKET SIZE, BY SECOND PARTY DATA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL ADTECH MARKET SIZE, BY SECOND PARTY DATA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL ADTECH MARKET SIZE, BY SECOND PARTY DATA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL ADTECH MARKET SIZE, BY SECOND PARTY DATA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL ADTECH MARKET SIZE, BY SECOND PARTY DATA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL ADTECH MARKET SIZE, BY THIRD PARTY DATA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL ADTECH MARKET SIZE, BY THIRD PARTY DATA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL ADTECH MARKET SIZE, BY THIRD PARTY DATA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL ADTECH MARKET SIZE, BY THIRD PARTY DATA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL ADTECH MARKET SIZE, BY THIRD PARTY DATA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL ADTECH MARKET SIZE, BY THIRD PARTY DATA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL ADTECH MARKET SIZE, BY AGENCY TRADING DESK, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL ADTECH MARKET SIZE, BY AGENCY TRADING DESK, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL ADTECH MARKET SIZE, BY AGENCY TRADING DESK, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL ADTECH MARKET SIZE, BY AGENCY TRADING DESK, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL ADTECH MARKET SIZE, BY AGENCY TRADING DESK, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL ADTECH MARKET SIZE, BY AGENCY TRADING DESK, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL ADTECH MARKET SIZE, BY SELF SERVE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL ADTECH MARKET SIZE, BY SELF SERVE PLATFORM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL ADTECH MARKET SIZE, BY SELF SERVE PLATFORM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL ADTECH MARKET SIZE, BY SELF SERVE PLATFORM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL ADTECH MARKET SIZE, BY SELF SERVE PLATFORM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL ADTECH MARKET SIZE, BY SELF SERVE PLATFORM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL ADTECH MARKET SIZE, BY HYBRID EXCHANGE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL ADTECH MARKET SIZE, BY HYBRID EXCHANGE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL ADTECH MARKET SIZE, BY HYBRID EXCHANGE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL ADTECH MARKET SIZE, BY HYBRID EXCHANGE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL ADTECH MARKET SIZE, BY HYBRID EXCHANGE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL ADTECH MARKET SIZE, BY HYBRID EXCHANGE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL ADTECH MARKET SIZE, BY OPEN EXCHANGE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL ADTECH MARKET SIZE, BY OPEN EXCHANGE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL ADTECH MARKET SIZE, BY OPEN EXCHANGE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL ADTECH MARKET SIZE, BY OPEN EXCHANGE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL ADTECH MARKET SIZE, BY OPEN EXCHANGE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL ADTECH MARKET SIZE, BY OPEN EXCHANGE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL ADTECH MARKET SIZE, BY PRIVATE EXCHANGE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL ADTECH MARKET SIZE, BY PRIVATE EXCHANGE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL ADTECH MARKET SIZE, BY PRIVATE EXCHANGE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL ADTECH MARKET SIZE, BY PRIVATE EXCHANGE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL ADTECH MARKET SIZE, BY PRIVATE EXCHANGE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL ADTECH MARKET SIZE, BY PRIVATE EXCHANGE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL ADTECH MARKET SIZE, BY BFSI, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL ADTECH MARKET SIZE, BY BFSI, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL ADTECH MARKET SIZE, BY BFSI, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL ADTECH MARKET SIZE, BY BFSI, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL ADTECH MARKET SIZE, BY BFSI, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL ADTECH MARKET SIZE, BY BFSI, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL ADTECH MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL ADTECH MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL ADTECH MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL ADTECH MARKET SIZE, BY HEALTHCARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL ADTECH MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL ADTECH MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL ADTECH MARKET SIZE, BY IT AND TELECOM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL ADTECH MARKET SIZE, BY IT AND TELECOM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL ADTECH MARKET SIZE, BY IT AND TELECOM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL ADTECH MARKET SIZE, BY IT AND TELECOM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL ADTECH MARKET SIZE, BY IT AND TELECOM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL ADTECH MARKET SIZE, BY IT AND TELECOM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL ADTECH MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL ADTECH MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 287. GLOBAL ADTECH MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 288. GLOBAL ADTECH MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 289. GLOBAL ADTECH MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 290. GLOBAL ADTECH MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 291. GLOBAL ADTECH MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 292. GLOBAL ADTECH MARKET SIZE, BY RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 293. GLOBAL ADTECH MARKET SIZE, BY RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 294. GLOBAL ADTECH MARKET SIZE, BY RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 295. GLOBAL ADTECH MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 296. GLOBAL ADTECH MARKET SIZE, BY RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 297. GLOBAL ADTECH MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 298. GLOBAL ADTECH MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 299. GLOBAL ADTECH MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 300. GLOBAL ADTECH MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 301. GLOBAL ADTECH MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 302. GLOBAL ADTECH MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 303. GLOBAL ADTECH MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 304. GLOBAL ADTECH MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 305. AMERICAS ADTECH MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 306. AMERICAS ADTECH MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 307. AMERICAS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
  • TABLE 308. AMERICAS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2032 (USD MILLION)
  • TABLE 309. AMERICAS ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 310. AMERICAS ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 311. AMERICAS ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 312. AMERICAS ADTECH MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 313. AMERICAS ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
  • TABLE 314. AMERICAS ADTECH MARKET SIZE, BY COMPONENT, 2025-2032 (USD MILLION)
  • TABLE 315. AMERICAS ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 316. AMERICAS ADTECH MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 317. AMERICAS ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
  • TABLE 318. AMERICAS ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2032 (USD MILLION)
  • TABLE 319. AMERICAS ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
  • TABLE 320. AMERICAS ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2032 (USD MILLION)
  • TABLE 321. AMERICAS ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
  • TABLE 322. AMERICAS ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2032 (USD MILLION)
  • TABLE 323. AMERICAS ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
  • TABLE 324. AMERICAS ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2032 (USD MILLION)
  • TABLE 325. AMERICAS ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
  • TABLE 326. AMERICAS ADTECH MARKET SIZE, BY AD NETWORK, 2025-2032 (USD MILLION)
  • TABLE 327. AMERICAS ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 328. AMERICAS ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 329. AMERICAS ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 330. AMERICAS ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 331. AMERICAS ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 332. AMERICAS ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 333. AMERICAS ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 334. AMERICAS ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 335. NORTH AMERICA ADTECH MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 336. NORTH AMERICA ADTECH MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 337. NORTH AMERICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
  • TABLE 338. NORTH AMERICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2032 (USD MILLION)
  • TABLE 339. NORTH AMERICA ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 340. NORTH AMERICA ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 341. NORTH AMERICA ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 342. NORTH AMERICA ADTECH MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 343. NORTH AMERICA ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
  • TABLE 344. NORTH AMERICA ADTECH MARKET SIZE, BY COMPONENT, 2025-2032 (USD MILLION)
  • TABLE 345. NORTH AMERICA ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 346. NORTH AMERICA ADTECH MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 347. NORTH AMERICA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
  • TABLE 348. NORTH AMERICA ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2032 (USD MILLION)
  • TABLE 349. NORTH AMERICA ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
  • TABLE 350. NORTH AMERICA ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2032 (USD MILLION)
  • TABLE 351. NORTH AMERICA ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
  • TABLE 352. NORTH AMERICA ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2032 (USD MILLION)
  • TABLE 353. NORTH AMERICA ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
  • TABLE 354. NORTH AMERICA ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2032 (USD MILLION)
  • TABLE 355. NORTH AMERICA ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
  • TABLE 356. NORTH AMERICA ADTECH MARKET SIZE, BY AD NETWORK, 2025-2032 (USD MILLION)
  • TABLE 357. NORTH AMERICA ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 358. NORTH AMERICA ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 359. NORTH AMERICA ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 360. NORTH AMERICA ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 361. NORTH AMERICA ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 362. NORTH AMERICA ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 363. NORTH AMERICA ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 364. NORTH AMERICA ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 365. LATIN AMERICA ADTECH MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 366. LATIN AMERICA ADTECH MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 367. LATIN AMERICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
  • TABLE 368. LATIN AMERICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2032 (USD MILLION)
  • TABLE 369. LATIN AMERICA ADTECH MARKET