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市場調查報告書
商品編碼
1887049
手動牙刷市場規模、佔有率、成長及全球產業分析:按類型、應用和地區劃分的洞察,以及2024年至2032年的預測Manual Toothbrush Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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全球手動牙刷市場仍然是口腔護理行業最重要的細分市場之一,其成長主要受價格實惠、易於獲取以及口腔衛生意識不斷提高的驅動。根據財富商業洞察(Fortune Business Insights)預測,到2024年,該市場規模將達到63.2億美元,這主要得益於口腔衛生意識的提高以及全球口腔疾病的增加。在產品普及率提高和政府主導的宣傳活動的推動下,預計到2025年,該市場規模將增長至67.1億美元。展望未來,對價格實惠的口腔護理解決方案和永續牙刷技術的持續需求將進一步推動市場成長,預計到2032年,該市場規模將達到111.1億美元,展現出長期穩定的成長動能。
到2024年,亞太地區將以34.81%的市場佔有率引領市場,這主要得益於人口的快速增長、政府主導的衛生倡議以及軟毛和環保牙刷的日益普及。該地區預計將繼續以高於全球需求的速度成長,這得益於龐大的消費群體和不斷擴大的零售基礎設施。
主要市場驅動因子
全球口腔衛生意識的提高是市場成長的主要驅動因素。公共衛生機構、牙科診所和非營利組織所進行的教育活動正在提高消費者對預防性口腔護理習慣重要性的認識。手動牙刷因其價格低廉、城鄉均可購買以及能夠有效保持日常口腔衛生,仍然是最廣泛使用的解決方案。在印度和中國等國家,不斷壯大的中產階級以及政府開展的衛生和清潔運動進一步推動了對價格適中的手動牙刷的需求。
牙科疾病發生率的上升也是推動市場成長的因素。齲齒、牙齦炎、牙菌斑和牙周病持續影響全球數百萬人,凸顯了定期刷牙的重要性。例如,根據美國國家牙科和顱顏調查,美國20至64歲成年人中90%患有齲齒。這些數據強調了使用手動牙刷維持良好口腔護理習慣的重要性。
市場限制因子
儘管需求強勁,手動牙刷市場仍面臨著一個顯著的挑戰:電動牙刷的日益普及。由於電動牙刷具備先進的清潔技術、內建計時器、壓力感應器和智慧型手機連接等功能,消費者對電動牙刷的興趣日益濃厚,尤其是在已開發市場。主要口腔護理品牌的大力行銷和牙科專業人士的推薦正在加速這一轉變。因此,在一些高收入經濟體中,手動牙刷市場的成長速度有所放緩,但在新興地區,由於注重成本的消費者仍然偏好手動牙刷,手動牙刷市場仍保持強勁成長。
市場機會
與牙科專業人士合作蘊藏著巨大的機會。他們對消費者的購買決策有顯著的影響力。根據美國牙科協會 (ADA) 統計,超過 60% 的消費者在選擇口腔護理產品時會參考牙醫的建議。這使得牙科專業人士成為推廣手動牙刷特性(例如超軟刷毛、符合人體工學的手柄和對牙齦友好的設計)的關鍵合作夥伴。
對環保牙刷日益增長的需求也帶來了新的機會。隨著越來越多的消費者尋求無塑膠替代品,竹子、可生物降解的尼龍刷毛和玉米澱粉手柄等永續材料越來越受歡迎。為了吸引具有環保意識的消費者,越來越多的品牌開始採用可回收包裝和可堆肥設計。
按刷毛類型
2024年,超軟刷毛牙刷市場佔據主導地位,因為它適合兒童、老年人和牙齦敏感人群使用。
中等硬度刷毛牙刷市場預計將在2032年之前實現最快成長,這得益於其清潔效果均衡,同時最大限度地減少對牙齦的刺激。
按最終使用者
2024年,成人佔據最大市場佔有率,這主要受齲齒和牙周疾病發病率上升以及人們對日常口腔衛生意識不斷增強的推動。
在全美口腔衛生宣傳活動和嬰幼兒人口增長的推動下(例如,預計美國嬰幼兒人口將從2022年的7250萬增長到2050年的7820萬),嬰幼兒市場預計將穩步增長。
依通路劃分
超市和大型超市因其便利性和可近性而佔據市場主導地位。
受評論、數位促銷和行動商務日益普及的推動,預計線上零售將成長最快。
區域概覽
亞太地區
預計到2024年,該地區市場規模將達到22億美元。人口增長、衛生意識的提高以及手動牙刷價格的親民,使該地區佔據領先地位。電子商務的成長和環保產品的廣泛應用進一步鞏固了該地區的市場主導地位。
北美
預計該地區將以最高的複合年增長率增長,其增長動力來自較高的口腔衛生意識以及三個月更換一次牙刷的建議所帶來的定期購買。
歐洲
歐洲仍然是第二大區域市場,這得益於其強大的零售網絡、公共衛生宣傳活動以及消費者對可生物降解牙刷日益增長的偏好。
南美洲、中東和非洲
這些地區不斷加強的宣傳活動、更便捷的零售管道以及消費者對個人衛生重要性的日益重視,正在推動市場長期擴張。
The global manual toothbrush market remains one of the most essential segments of the oral care industry, driven by affordability, accessibility, and rising awareness of oral hygiene. According to Fortune Business Insights, the market reached USD 6.32 billion in 2024, supported by growing dental hygiene consciousness and increased prevalence of oral diseases globally. With expanding product availability and government-led awareness campaigns, the market is projected to rise to USD 6.71 billion in 2025. Looking ahead, continued demand for affordable oral care solutions and sustainable toothbrush innovations is expected to push the market further to USD 11.11 billion by 2032, reflecting steady long-term growth.
In 2024, Asia Pacific dominated the market with a 34.81% share, driven by rapid population growth, government hygiene initiatives, and increased adoption of soft-bristle and eco-friendly toothbrushes. The region continues to outpace global demand due to its large consumer base and expanding retail infrastructure.
Key Market Drivers
The primary factor driving market growth is increasing oral health awareness worldwide. Educational initiatives led by public health authorities, dental clinics, and nonprofit organizations have encouraged consumers to prioritize preventive oral care routines. Manual toothbrushes remain the most widely used solution due to their low cost, availability in both rural and urban markets, and effectiveness in maintaining daily hygiene. In countries like India and China, expanding middle-class populations and government campaigns on hygiene and sanitation further amplify demand for affordable manual toothbrushes.
Rising cases of dental disorders also boost the market. Tooth decay, gingivitis, plaque buildup, and gum disease continue to affect millions globally, reinforcing the need for regular brushing. For example, in the U.S., the National Institute of Dental and Craniofacial Research reports that 90% of adults aged 20 to 64 have experienced tooth decay. Such statistics underscore the importance of consistent oral care habits supported by manual toothbrushes.
Market Restraints
Despite strong demand, the manual toothbrush market faces a notable challenge from the rising popularity of electric toothbrushes. Consumers-especially in developed markets-are increasingly drawn to advanced cleaning technologies, built-in timers, pressure sensors, and smartphone integration. Strong marketing initiatives by leading oral care brands and encouragement from dental professionals have accelerated this shift. As a result, growth in the manual segment has slowed in certain high-income economies, although it remains resilient in emerging regions where cost-sensitive consumers still prefer manual brushes.
Market Opportunities
Significant opportunities exist through collaboration with dental practitioners, who greatly influence consumer purchase decisions. According to the American Dental Association (ADA), over 60% of consumers depend on their dentist's recommendation when choosing oral care products. This positions dental professionals as key partners in promoting manual toothbrush features such as ultra-soft bristles, ergonomic handles, and gum-sensitive designs.
Growing demand for eco-friendly toothbrushes presents another opportunity. Sustainable materials like bamboo, biodegradable nylon bristles, and corn-starch handles are becoming common as consumers seek plastic-free alternatives. Brands are increasingly adopting recyclable packaging and compostable designs to appeal to environmentally conscious buyers.
By Bristle Type
The ultra-soft bristle segment dominated in 2024 due to its suitability for children, elderly individuals, and sensitive-gum users.
The medium bristle segment is projected to grow fastest through 2032, offering balanced cleaning without gum irritation.
By End-User
Adults accounted for the largest share in 2024, driven by rising prevalence of cavities, gum disease, and increased commitment to daily oral hygiene.
The children's segment is expected to expand steadily, supported by global hygiene campaigns and growing child populations, such as the projected increase from 72.5 million U.S. children in 2022 to 78.2 million by 2050.
By Distribution Channel
Supermarkets and hypermarkets led the market due to widespread availability and convenience.
Online retail is set to grow fastest, fueled by reviews, digital promotions, and increased mobile commerce adoption.
Regional Overview
Asia Pacific
Valued at USD 2.20 billion in 2024, the region leads due to population growth, rising hygiene initiatives, and affordability of manual toothbrushes. E-commerce growth and eco-friendly product adoption further strengthen the region's dominance.
North America
Expected to grow at the fastest CAGR, the region benefits from high oral hygiene awareness and recurring purchases due to three-month toothbrush replacement guidelines.
Europe
Europe remains the second-largest regional market, driven by strong retail networks, public health campaigns, and rising preference for biodegradable toothbrush options.
South America & Middle East/Africa
These regions are experiencing rising awareness campaigns, increased access to retail outlets, and stronger emphasis on personal hygiene-boosting long-term market expansion.
Conclusion
Rising from USD 6.32 billion in 2024 to a projected USD 11.11 billion by 2032, the global manual toothbrush market continues to show stable growth. Increasing oral health awareness, sustainable product innovations, and strong retail expansion will ensure ongoing demand for manual toothbrushes across all demographics.
Segmentation By Bristle Type
By End-User
By Distribution Channel
By Region