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市場調查報告書
商品編碼
2125246

越南小吃

Snacks in Vietnam

出版日期: | 出版商: Euromonitor International | 英文 130 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計到2026年,越南零食市場將呈現強勁成長,這主要得益於都市化、可支配收入的增加以及消費者對健康且成本績效的產品策略的快速接受。與該地區其他國家相比,越南憑藉其強勁的成長和高度的消費者參與度脫穎而出,為國內外企業提供了一個充滿活力且極具吸引力的市場環境。目前,越南零食市場競爭仍然激烈且分散,主要參與者之間尚未出現大規模整合,而新參與企業則不斷在口味、包裝和通路方面進行創新。成功的關鍵在於平衡價格優勢與功能性健康益處,透過本土化產品傳遞真實吸引力,並利用傳統和現代零售通路來觸及廣泛且不斷變化的消費群體。

Euromonitor International發布的《越南零食市場》報告深入分析了越南全國範圍內的零食市場,提供了獨特的在地視角和深刻見解。報告不僅包含2021年至2025年的最新零售銷售資料,還重點介紹了主要參與者、品牌和零售網點,並分析了推動消費者需求和銷售成長的主要趨勢和人口結構變化。報告清楚闡述了健康與保健、永續性以及疫情後復甦等關鍵趨勢如何影響當前市場格局,並提供了未來五年的市場展望,說明了市場未來的發展方向。

目標產品:糖果甜點、冰淇淋、鹹味零食、甜餅乾、點心棒、水果零食。

資料範圍:市場規模(歷史資料和預測資料)、企業市場占有率、品牌佔有率和分銷資料。

購買這份報告有什麼好處?

  • 詳細了解零食市場。
  • 辨識成長型產業,了解推動市場變化的因素。
  • 分析競爭格局、主要市場參與企業和主要品牌。
  • 根據五年預測,評估市場的未來成長潛力。

目錄

執行摘要

  • 2026年的趨勢

主要資料分析

主要行業趨勢

產業表現

  • Mondelez Kinh Do 致力於推廣健康零食業務。
  • Orion 透過價值驅動型創新來推動市場需求。
  • 地方傳統加強了與消費者的聯繫

前景

  • 期望透過透過推出注重價值工程和健康理念的新產品,實現持續成長。
  • 鹹味零食預計將保持目前的市場規模,而冰淇淋預計將獲得成長動能。
  • 競爭加劇預計會增加壓力。

競爭格局

  • 儘管價格親民的挑戰日益嚴峻,現有主要公司依然保持主導。
  • Aice憑藉著實惠的價格和廣泛的分銷網路,為市場帶來了一股清新的氣息。

通路

  • 即使零售業正逐步向現代零售業轉型,小規模本地雜貨店仍佔據主導地位。
  • Meiyijia的加盟模式徹底改變現代零售業的營運方式。
  • 雖然電子商務提高了品牌知名度,但其交易量卻停滯不前。

產品

  • 功能性成分和價值工程是產品開發的關鍵驅動力。
  • 新口味的推出和收購拓展創新管道。
  • 隨著競爭加劇和期望值提高,商業趨勢改變。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明

越南甜餅乾、點心棒和水果零食

主要資料分析

  • 2026年的趨勢
  • 甜餅乾、點心棒和水果零食概述

主要行業趨勢

產業表現

  • 雖然甜餅乾仍然是主流口味,但點心棒和水果零食推動市場擴張。
  • 每個品牌都力求在價格實惠和消費者信任之間取得平衡。
  • 熟悉的味道推動優質化。

前景

  • Huu Nghi有望憑藉其實惠的價格和分銷網路保持成長動力。
  • Bibica計劃利用信任和優質化來吸引中等收入消費者。
  • 功能性點心棒正乘著人們對健康和保健日益成長的興趣的浪潮而興起。

競爭格局

  • 品牌實力和產品研發能力是穩定領導地位的基石。
  • Sma 收購 Bibica 表示競爭格局發生了變化。

通路

  • 即使人們對現代零售業的信心不斷增強,小規模本地雜貨店仍然是主導力量。
  • Meiyijia的加盟模式正加速便利商店產業的發展。

產品

  • 功能和設計創新塑造了產品開發。
  • 近期發布的新產品展現了創新活動的廣泛性。
  • 創新重塑競爭格局,開啟新的成長途徑。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明

越南巧克力糖果甜點

主要資料分析

  • 2026年的趨勢
  • 巧克力糖果甜點概述

主要行業趨勢

產業表現

  • 巧克力糖果甜點正受益於消費機會的擴大。
  • 價格實惠仍然是糖果甜點市場成長的關鍵。
  • 區域特色增強了文化相關性和產品差異化。

前景

  • 價格優勢預計將成為銷售的基礎,而高階產品預計將推動價值成長。
  • 可可豆的本地產地有望鞏固其高階定位。
  • 機會主導消費創造新的成長機會。

競爭格局

  • 由於股價波動有限,Nestle和Mars保持了領先地位。
  • 高階品牌主流市場之外創造新的機會。

通路

  • 超級市場和大賣場推動巧克力在大眾市場的銷售。
  • 咖啡館、零售店以及旅遊景點都在支持當地的高階巧克力產業。
  • 雖然電子商務逐步擴張,但仍然扮演著輔助性角色。

產品

  • 注重健康的配方和永續的採購方式推動新產品的開發。
  • 近期推出的創新產品包括限量版季節性禮品系列、新款黑巧克力產品以及擴大的產品線。
  • 產品創新增強了獲利結構,並進一步擴大與競爭對手的差異化優勢。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明

越南口香糖

主要資料分析

  • 2026年的趨勢
  • 口香糖概述

產業表現

  • 口香糖產業受益於向主打健康理念的咀嚼習慣的轉變。
  • 創新拓展了消費者的選擇。
  • 收入成長為保險費進一步上漲創造了機會。

前景

  • 口腔清潔用品領域的遊戲化和功效宣傳可望提振需求。
  • 能源效率和性能的提高有望創造新的消費場景。
  • 隨著消費者追求更高階的產品,口香糖鞏固其在市場上的主導地位。

競爭格局

  • Wrigley憑藉其在無糖產品領域的創新和分銷網路,保持了其市場佔有率。

通路

  • 小規模本地雜貨店在實體店領域仍然佔據主導地位,而線上零售仍然是小眾市場。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明

越南糖果甜點

主要資料分析

  • 2026年的趨勢
  • 糖果甜點概述

主要行業趨勢

產業表現

  • 儘管受到價格限制,糖果甜點業仍保持穩定成長。
  • 軟糖、果凍和功能性糖果甜點吸引更廣泛的消費者群體。
  • 形式創新提升了價格競爭力。

前景

  • 預計以價值為導向的產品形式將促進糖果甜點市場的成長。
  • 軟糖、果凍和功能性益處重塑產品需求。
  • 由於消費模式根據實際情況進行了調整,預計參與者人數將會增加。

競爭格局

  • 在競爭格局分散的市場中,Perfetti Van Melle 處於領先地位。

通路

  • 儘管現代零售業蓬勃發展,小規模本地雜貨店仍佔據市場主導地位。
  • 零售電子商務增強了對消費者的觸達能力。

產品

  • 健康意識和數位文化成為創新的主要驅動力。
  • 功能形式和區域性風味理念推動新產品的推出。
  • 創新為選擇性優質化打開了大門,並擴大了市場滲透率。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明

越南冰淇淋

主要資料分析

  • 2026年的趨勢
  • 冰淇淋概要

主要行業趨勢

產業表現

  • 2026年,冰淇淋市場經歷了強勁成長。
  • 實惠的價格支撐了強勁的銷售量。
  • 價格適中的奢侈品提高了消費者的期望。

前景

  • 價格因素預計將推動該行業的擴張。
  • 此次合併可望增強競爭力。
  • 預計衝動購買型霜淇淋仍將是未來成長的主要驅動力。

競爭格局

  • Nutifood透過產業重組鞏固其領導地位。
  • 各大公司加快投資和執行步伐。
  • Trang Tien 和 Vinamilk 透過創新擴大其吸引力。

通路

  • 小規模本地雜貨店主導線下零售分銷。
  • 品牌零售理念創造了新的消費機會。
  • 零售電子商務仍然受到冷鏈限制。

產品

  • 使用場景的細分和原料的可讀性重新定義了創新的挑戰。
  • 近期推出的產品展現了三個實現產品差異化的清晰路徑。
  • 創新就是重新思考投資重點,並提高競爭障礙。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明

鹹味越南小吃

主要資料分析

  • 2026年的趨勢
  • 鹹味零食概述

主要行業趨勢

產業表現

  • 鹹味零嘴零食正受益於消費者需求的改變。
  • 價格可負擔性推動以價值主導的創新。
  • 當地傳統增強品牌的差異化優勢。

前景

  • 創新和在地化支持成長前景
  • 國際競爭預計將重塑該產業的動態。
  • 隨著收入的成長,人們對品質和真實性的需求預計也會增加。

競爭格局

  • 領先企業正透過創新、價值和分銷來鞏固自身地位。

通路

  • 日常零嘴零食的主要銷售管道仍然是小規模本地雜貨店。
  • 零售電子商務正透過有計劃的採購活動獲得發展動力。
  • 全通路創新將塑造零售業未來的競爭格局。

產品

  • 競爭壓力和對健康日益成長的關注影響創新重點。
  • 奶油夾心米餅和強化草藥零食是最新一輪產品上市推廣宣傳活動的主打產品。
  • 創新重塑中端市場動態,並提升品牌相關性的重要性。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明
簡介目錄
Product Code: SNVN

Snacks in Vietnam in 2026 demonstrates robust performance, driven by urbanisation, rising disposable incomes, and the rapid adoption of health-focused and value-driven product strategies. Compared with regional peers, Vietnam stands out for its resilient growth and strong consumer engagement, reflecting a dynamic and attractive environment for both domestic and international players. The landscape remains highly competitive and fragmented, with no significant consolidation among leading companies and continued innovation from new entrants across flavours, pack formats, and distribution channels. Success depends on balancing affordability with functional health benefits, delivering authenticity through localised offerings, and leveraging both traditional and modern retail channels to reach a broad and evolving consumer base.

Euromonitor International's Snacks in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

  • 2026 Developments

Key Data Insights

Key Industry Trends

    • CHART 1 Key Industry Trends for Snacks

Industry Performance

  • Mondelez Kinh Do Advances Wellness Snacking
    • CHART 2 Air-Fried Wellness Crackers
  • Orion Drives Demand through Value-Focused Innovation
    • CHART 3 O'Star Drives Affordable Indulgence
  • Local Heritage Strengthens Consumer Connection
    • CHART 4 Value Sales 2021-2031
    • CHART 5 Value Sales by Category 2026

What's Next?

  • Value Engineering and Wellness-Led Launches Set to Sustain Growth
  • Savoury Snacks Expected to Retain Scale While Ice Cream Gains Momentum
  • Intensifying Competition Projected to Raise Pressure
    • CHART 6 Analyst Insight for Snacks
    • CHART 7 Forecast Value Sales 2021-2031
    • CHART 8 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Affordable Challengers Gain Ground as Established Players Maintain Leadership
  • Aice Disrupts through Affordability and Distribution Reach
    • CHART 9 Company Shares 2026
    • CHART 10 Brand Shares 2026

Channels

  • Small Local Grocers Remain Dominant Despite Gradual Shift Towards Modern Retail
  • Meiyijia'S Franchise Model Reshapes the Modern Retail Mix
  • E-Commerce Drives Awareness but Lags in Transaction Volume
    • CHART 11 Retail Channels 2021-2026

Products

  • Functional Ingredients and Value Engineering Lead Product Development
  • New Flavours and Acquisitions Expand the Innovation Pipeline
  • Business Dynamics Shift as Competition and Expectations Intensify

Economic Context

    • CHART 12 Economic Context for Snacks
    • CHART 13 Real GDP Growth 2021-2031
    • CHART 14 Inflation 2021-2031

Consumer Context

    • CHART 15 Consumer Context for Snacks
    • CHART 16 Population 2021-2031
    • CHART 17 Population by Generation 2026
  • Country Reports Disclaimer

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN VIETNAM

Key Data Insights

  • 2026 Developments
  • Sweet Biscuits, Snack Bars and Fruit Snacks Summary

Key Industry Trends

    • CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks

Industry Performance

  • Sweet Biscuits Remain Dominant While Snack Bars and Fruit Snacks Drive Expansion
  • Brands Balance Affordability with Consumer Trust
    • CHART 19 H?u Ngh?'s Affordable Biscuit Packs
  • Familiar Flavours Support Premiumisation
    • CHART 20 Bibica'S Goody Premium Range
    • CHART 21 Value Sales 2021-2031
    • CHART 22 Volume Sales 2021-2031
    • CHART 23 Value Sales by Category 2026

What's Next?

  • H?u Ngh? Expected to Leverage Affordability and Distribution to Sustain Growth
  • Bibica Set to Use Trust and Premiumisation to Attract Mid-Tier Consumers
  • Functional Snack Bars Poised to Benefit From Health and Wellness Priorities
    • CHART 24 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
    • CHART 25 Forecast Value Sales 2021-2031
    • CHART 26 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Brand Strength and Product Development Support Stable Leadership
  • Sma's Acquisition of Bibica Signals a Shift in the Competitive Landscape
    • CHART 27 Company Shares 2026
    • CHART 28 Brand Shares 2026

Channels

  • Small Local Grocers Remain Dominant Despite Growing Trust in Modern Retail
  • Meiyijia'S Franchise Model Accelerates Convenience Retail Development
    • CHART 29 Retail Channels 2021-2026

Products

  • Functional Claims and Format Innovation Shape Product Development
  • Recent Launches Illustrate the Breadth of Innovation Activity
  • Innovation Reshapes Competitive Dynamics and Opens New Growth Avenues

Economic Context

    • CHART 30 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
    • CHART 31 Real GDP Growth 2021-2031
    • CHART 32 Inflation 2021-2031

Consumer Context

    • CHART 33 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
    • CHART 34 Population 2021-2031
    • CHART 35 Population by Generation 2026
  • Country Reports Disclaimer

CHOCOLATE CONFECTIONERY IN VIETNAM

Key Data Insights

  • 2026 Developments
  • Chocolate Confectionery Summary

Key Industry Trends

    • CHART 36 Key Industry Trends for Chocolate Confectionery

Industry Performance

  • Chocolate Confectionery Benefits From Expanding Consumption Occasions
  • Affordability Remains Central to Chocolate Confectionery Growth
    • CHART 37 H?i Ha Kotobuki's Affordable Chocolate
  • Local Flavours Strengthen Cultural Relevance and Product Differentiation
    • CHART 38 Maison Marou Localises Chocolate
    • CHART 39 Value Sales 2021-2031
    • CHART 40 Volume Sales 2021-2031
    • CHART 41 Value Sales by Category 2026

What's Next?

  • Affordability Set to Anchor Volume While Premium Formats Drive Value
  • Local Cocoa Provenance Expected to Support Premium Positioning
  • Occasion-Driven Consumption to Create New Growth Opportunities
    • CHART 42 Analyst Insight for Chocolate Confectionery
    • CHART 43 Forecast Value Sales 2021-2031
    • CHART 44 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Nestle and Mars Maintain Leadership Amid Limited Share Movement
  • Premium Brands Create Opportunities beyond the Mainstream
    • CHART 45 Company Shares 2026
    • CHART 46 Brand Shares 2026

Channels

  • Supermarkets and Hypermarkets Anchor Mainstream Chocolate Sales
  • Cafe-Retail Hybrids and Tourist Locations Support Premium Local Chocolate
  • E-Commerce Expands Gradually but Remains Supplementary
    • CHART 47 Retail Channels 2021-2026

Products

  • Health-Conscious Formulation and Sustainable Sourcing Drive New Product Development
  • Seasonal Gift Collections, Dark Chocolate Launches and Format Expansion Mark Recent Innovation
  • Product Innovation Strengthens Margin Structure and Extends Competitive Differentiation

Economic Context

    • CHART 48 Economic Context for Chocolate Confectionery
    • CHART 49 Real GDP Growth 2021-2031
    • CHART 50 Inflation 2021-2031

Consumer Context

    • CHART 51 Consumer Context for Chocolate Confectionery
    • CHART 52 Population 2021-2031
    • CHART 53 Population by Generation 2026
  • Country Reports Disclaimer

GUM IN VIETNAM

Key Data Insights

  • 2026 Developments
  • Gum Summary

Industry Performance

  • Gum Benefits From the Shift Towards Health-Oriented Chewing
    • CHART 54 Lotte Xylitol Gum
  • Innovation Expands Consumption Occasions
  • Rising Incomes Create Opportunities for Further Premium Development
    • CHART 55 Value Sales 2021-2031
    • CHART 56 Volume Sales 2021-2031
    • CHART 57 Value Sales by Category 2026

What's Next?

  • Gamification and Oral Care Claims Expected to Support Demand
  • Energy and Performance Benefits Set to Create New Consumption Occasions
  • Chewing Gum to Strengthen Its Leadership as Consumers Trade up
    • CHART 58 Forecast Value Sales 2021-2031
    • CHART 59 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Wrigley Leverages Sugar-Free Innovation and Distribution to Defend Share
    • CHART 60 Company Shares 2026
    • CHART 61 Brand Shares 2026

Channels

  • Small Local Grocers Sustain Offline Dominance While Online Retail Remains Niche
    • CHART 62 Retail Channels 2021-2026

Economic Context

    • CHART 63 Economic Context for Gum
    • CHART 64 Real GDP Growth 2021-2031
    • CHART 65 Inflation 2021-2031

Consumer Context

    • CHART 66 Consumer Context for Gum
    • CHART 67 Population 2021-2031
    • CHART 68 Population by Generation 2026
  • Country Reports Disclaimer

SUGAR CONFECTIONERY IN VIETNAM

Key Data Insights

  • 2026 Developments
  • Sugar Confectionery Summary

Key Industry Trends

    • CHART 69 Key Industry Trends for Sugar Confectionery

Industry Performance

  • Sugar Confectionery Records Steady Growth Despite Value Constraints
  • Gummies, Jellies and Functional Confectionery Attract a Wider Consumer Base
  • Format Innovation Strengthens Affordability
    • CHART 70 Format-Led Innovation
    • CHART 71 Value Sales 2021-2031
    • CHART 72 Volume Sales 2021-2031
    • CHART 73 Value Sales by Category 2026

What's Next?

  • Value-Led Formats Expected to Sustain Growth in Sugar Confectionery
  • Gummies, Jellies and Functional Benefits to Reshape Product Demand
  • Situational Consumption Set to Expand Participation
    • CHART 74 Analyst Insight for Sugar Confectionery
    • CHART 75 Forecast Value Sales 2021-2031
    • CHART 76 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Perfetti Van Melle Leads a Fragmented Competitive Landscape
    • CHART 77 Company Shares 2026
    • CHART 78 Brand Shares 2026

Channels

  • Small Local Grocers Remain Dominant Despite the Rise of Modern Trade
  • Retail E-Commerce Strengthens Consumer Reach
    • CHART 79 Retail Channels 2021-2026

Products

  • Health Consciousness and Digital Culture Emerge as Key Innovation Drivers
  • Functional Formats and Local Flavour Concepts Lead Product Launches
    • CHART 80 Mentos - Sugar Free Functional Confectionery
  • Innovation Opens Selective Premiumisation Pathways and Broadens Penetration

Economic Context

    • CHART 81 Economic Context for Sugar Confectionery
    • CHART 82 Real GDP Growth 2021-2031
    • CHART 83 Inflation 2021-2031

Consumer Context

    • CHART 84 Consumer Context for Sugar Confectionery
    • CHART 85 Population 2021-2031
    • CHART 86 Population by Generation 2026
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ICE CREAM IN VIETNAM

Key Data Insights

  • 2026 Developments
  • Ice Cream Summary

Key Industry Trends

    • CHART 87 Key Industry Trends for Ice Cream

Industry Performance

  • Ice Cream Delivers Strong Growth in 2026
  • Affordability Supports Volume Resilience
    • CHART 88 Aice Builds Ultra-Affordable Franchise
  • Accessible Indulgence Elevates Consumer Expectations
    • CHART 89 Value Sales 2021-2031
    • CHART 90 Volume Sales 2021-2031
    • CHART 91 Value Sales by Category 2026

What's Next?

  • Affordability Expected to Shape Industry Expansion
  • Consolidation Set to Strengthen Competitive Capabilities
  • Impulse Ice Cream Poised to Remain the Main Engine of Growth
    • CHART 92 Analyst Insight for Ice Cream
    • CHART 93 Forecast Value Sales 2021-2031
    • CHART 94 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Nutifood Strengthens Leadership through Consolidation
  • Leading Players Intensify Investment and Execution
  • Trang Tien and Vinamilk Broaden Appeal through Innovation
    • CHART 95 Company Shares 2026
    • CHART 96 Brand Shares 2026

Channels

  • Small Local Grocers Dominate Retail Offline Distribution
  • Branded Retail Concepts Create New Consumption Occasions
  • Retail E-Commerce Remains Constrained by Cold-Chain Limitations
    • CHART 97 Retail Channels 2021-2026

Products

  • Occasion Fragmentation and Ingredient Legibility Redefine the Innovation Agenda
  • Recent Launches Demonstrate Three Distinct Routes to Product Differentiation
    • CHART 98 Celano Redefines Accessible Indulgence
  • Innovation Is Reshaping Investment Priorities and Raising Barriers to Competition

Economic Context

    • CHART 99 Economic Context for Ice Cream
    • CHART 100 Real GDP Growth 2021-2031
    • CHART 101 Inflation 2021-2031

Consumer Context

    • CHART 102 Consumer Context for Ice Cream
    • CHART 103 Population 2021-2031
    • CHART 104 Population by Generation 2026
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SAVOURY SNACKS IN VIETNAM

Key Data Insights

  • 2026 Developments
  • Savoury Snacks Summary

Key Industry Trends

    • CHART 105 Key Industry Trends for Savoury Snacks

Industry Performance

  • Savoury Snacks Benefits From Evolving Consumer Demand
  • Affordability Encourages Value-Led Innovation
    • CHART 106 O'Star Drives Affordable Indulgence
  • Local Heritage Strengthens Brand Differentiation
    • CHART 107 Poca Localizes Rice Crackers
    • CHART 108 Value Sales 2021-2031
    • CHART 109 Volume Sales 2021-2031
    • CHART 110 Value Sales by Category 2026

What's Next?

  • Growth Outlook to Be Supported by Innovation and Localisation
  • Foreign Competition Expected to Reshape Dynamics
  • Rising Incomes Set to Increase Demand for Quality and Authenticity
    • CHART 111 Analyst Insight for Savoury Snacks
    • CHART 112 Forecast Value Sales 2021-2031
    • CHART 113 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Leading Players Strengthen Positions through Innovation, Value and Distribution
    • CHART 114 Company Shares 2026
    • CHART 115 Brand Shares 2026

Channels

  • Small Local Grocers Remain the Primary Channel for Everyday Snacking
  • Retail E-Commerce Gains Traction through Planned Purchasing Missions
  • Omnichannel Innovation Shapes Future Retail Competition
    • CHART 116 Retail Channels 2021-2026

Products

  • Competitive Pressure and Wellness Aspirations Drive Innovation Priorities
  • Cream-Filled Rice Crackers and Fortified Herb Snacks Define the Latest Launch Activity
    • CHART 117 Cream Filled Rice Crackers
  • Innovation Reshapes Mid-Tier Dynamics and Raises the Stakes for Brand Relevance

Economic Context

    • CHART 118 Economic Context for Savoury Snacks
    • CHART 119 Real GDP Growth 2021-2031
    • CHART 120 Inflation 2021-2031

Consumer Context

    • CHART 121 Consumer Context for Savoury Snacks
    • CHART 122 Population 2021-2031
    • CHART 123 Population by Generation 2026
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