越南的乳製品及其替代品

預計到2026年，越南乳製品及替代產品市場將實現4%的顯著成長，達到156.1兆越南盾，這主要得益於強勁的經濟狀況，包括旅遊業的復甦、零售需求的旺盛、實際GDP成長7%以及可支配收入的增加。不斷推進的都市化進程、優質化以及消費者健康意識的提升，都為越南的投資環境提供了極具吸引力的支撐。各企業正透過精準定價和創新有效緩解成本壓力。主要企業正透過推出功能性產品和利用現代化的數位化零售通路來鞏固自身地位，而植物來源和健康導向產品的快速發展則反映了越南消費者期望的根本性轉變。品牌若想取得成功，必須優先開發價格親民、注重健康的產品，加強數位化行銷，並建立精準的零售夥伴關係關係，以把握不斷變化的消費習慣，並在日益激烈的競爭中保持領先地位。

Euromonitor International發布的《越南乳製品及替代品市場報告》提供了詳盡的越南市場洞察，展現了獨特的在地視角和深刻理解。報告不僅包含2021年至2025年的最新零售銷售資料，還重點介紹了主要參與者、品牌和零售網點，並評估了推動消費者需求和銷售成長的主要趨勢和人口結構變化。報告清楚闡述了健康與保健、永續發展以及疫情後復甦等關鍵趨勢如何影響當前市場格局，並提供了未來五年的市場展望，說明了市場未來的發展方向。

目標產品：嬰幼兒食品、乳製品、植物來源乳製品

資料範圍：市場規模（歷史資料和預測資料）、企業市場占有率、品牌佔有率、分銷資料

購買這份報告有什麼好處？

• 全面了解乳製品及乳製品替代品市場。
• 辨識成長型產業，了解推動市場變化的因素。
• 分析競爭格局、主要市場參與企業和主要品牌。
• 根據五年預測，評估市場的未來成長潛力。

目錄

執行摘要

• 2026年的趨勢

關鍵資料分析

主要行業趨勢

產業表現

• 旅遊業和健康意識的提升推動越南乳製品及相關產品的穩定成長。
• 進口依賴帶來的價格壓力正迫使越南乳製品產業重組競爭策略。
• Everyday Wellness 將乳製品轉變為越南的日常營養平台。

前景

• 越南日益增強的健康意識和旅遊業將促進未來的成長。
• 人口湧入都市區和零售業的現代化預計將加速向便利性和優質化的轉變。
• 收入成長和偏好變化將推動高階機能性食品的創新。

競爭格局

• Vinamilk 透過推出高階產品和開展有針對性的宣傳活動來保持其領先地位。

通路

• 現代零售網路的擴張和創新合作改變越南乳製品的分銷方式。
• 零售電子商務正透過直播和大規模銷售加速成長。

產品

• 將產品重新配方為潔淨標示，並採用小包裝形式，是新產品開發的指南。
• 高階起司零食和體驗式零售理念推動近期新產品的開發。
• 策略聯盟和投資組合多元化將確保長期競爭優勢。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

越南嬰兒食品

關鍵資料分析

• 2026年的趨勢
• 嬰兒食品摘要

主要行業趨勢

產業表現

• 人口成長支撐了對嬰幼兒營養補充劑的長期需求。
• 隨著家長尋求其他選擇，他們面臨進口嬰兒配方奶粉價格不斷上漲的問題。
• 健康理念推動創新，功能性零食也越來越受歡迎。

前景

• 隨著收入的增加，預計都市區父母會轉向購買更高品質的營養食品。
• 隨著功能性創新加速發展，奶粉有望繼續保持主導地位。
• 優質化和數位化互動重新定義家庭的消費重點。

競爭格局

• Abbott擴大數位互動，以維持其高階市場定位。

通路

• 隨著現代商業模式的擴展，實體零售商保持了其信譽。
• 隨著折扣文化改變人們的購買習慣，電子商務加速發展。
• Nutifood 和 Bach Hoa Xanh 透過「店中店」概念加強了與客戶參與。

產品

• 先進的功能配方和全通路策略推動新的發展。
• 體驗式零售理念和數位化活化推動近期的市場趨勢。
• 策略性分銷和提升國內品牌價值將徹底改變競爭格局。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

越南的奶油和塗抹醬

關鍵資料分析

• 2026年的趨勢
• 奶油和塗抹醬概述

主要行業趨勢

產業表現

• 全球品牌正面臨進口成本上升和消費者偏好變化的雙重挑戰。
• 人造奶油和抹醬在價值方面仍然領先，但奶油的普及速度更快。
• 為了滿足消費者對更健康、更實惠的產品的需求，Tuong an 對其人造奶油配方進行了改良。

前景

• 進口奶油供應商正與當地經銷商合作，以擴大對餐飲服務業的銷售。
• 社群媒體創作者有望引領家庭烘焙和西式烹飪的潮流。

競爭格局

• Tuong An 和 Groupe Lactalis 利用創新和分銷網路來推動成長。

通路

• 隨著現代零售業的擴張，小規模本地雜貨店推動奶油和塗抹醬的分銷。
• 電子商務平台和社交媒體推動新客戶的發現。

產品

• 為了實現潔淨標示和成本控制，產品配方調整推動新產品的開發。
• 策略聯盟和混合配方推動近期的市場趨勢。
• 「縮水式通膨」和「優質化」重塑競爭動態和消費者預期。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

越南起司

關鍵資料分析

• 2026年的趨勢
• 起司概要

主要行業趨勢

產業表現

• 旅遊業的復甦和西餐在越南的傳播推動起司市場的強勁成長。
• Belcube 以遊戲為核心，透過創新口味吸引 Z 世代。
• 進口成本上升對餐飲業的利潤率帶來壓力，刺激了對本地產品的需求。

前景

• 新產品的上市有望徹底改變健康零食的選擇格局。
• 旅遊業和成本上漲推動價格波動和銷售管道。

競爭格局

• Bel Vietnam Ltd 透過投資業務擴張來鞏固市場主導地位。

通路

• 現代食品零售商日益擴大優質起司的銷售管道。
• 專業電商平台日益擴大起司的購買便利性和覆蓋範圍。

產品

• 功能性、趣味性和數位化互動塑造一種新的零食形式。
• 近期市場趨勢的驅動力是推出融合遊戲化元素和區域客製化口味的新產品。
• 在地化生產和體驗式行銷重新定義競爭策略。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

越南的乳製品飲料

關鍵資料分析

• 2026年的趨勢
• 乳製品攝取量總結

主要行業趨勢

產業表現

• Vinamilk 透過謹慎的價格上漲和擴大通路，樹立了行業標竿。
• 牛奶公司透過全國的營養意識宣傳活動和創新，持續引領產業發展。
• 「功能性奢侈品」徹底改變消費者的體驗。

前景

• 為了在與競爭對手的植物來源產品競爭中保持市場佔有率，產品創新是必要的。
• 雖然牛奶仍將保持其主流地位，但風味牛奶飲料將透過創新加速成長。
• 政府改革和健康趨勢重塑商務策略。

競爭格局

• 在競爭日益激烈的環境下，Vinamilk 正利用創新來維持其領先地位。

通路

• 現代零售模式重塑飲用乳的線下分銷模式。
• 以直播為核心，並採取謹慎的數位化策略的品牌重建消費者信任。

產品

• 新配方是由體驗式口味特徵及其作為成人產品的定位決定的。
• 近期推出的產品系列以創新的無酒精調飲系列和優質原料的採購為驅動力。
• 策略性優質化和零售網路擴張支撐長期盈利。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

越南優格和發酵乳製品

關鍵資料分析

• 2026年的趨勢
• 優格和酸乳製品概述

主要行業趨勢

產業表現

• 越南日益成長的健康養生趨勢推動優格和優格製品的強勁成長。
• Vinamilk優格在蛋白質含量和供應方面樹立了新的標準。
• 城市生活方式對功能性日益成長的追求

前景

• 推出高階實用產品，吸引追求健康生活型態的都市區消費者。
• 消費者應將高蛋白優格納入日常飲食中。

競爭格局

• Vinamilk正透過創新來保持其領先地位並重塑競爭格局。

通路

• 促銷活動改變消費者的購買行為，使現代零售商擴大市場佔有率。
• 直播帶貨的大規模銷售加速乳製品行業電子商務的成長。

產品

• 為了實現潔淨標示和減少糖分，產品配方進行調整，推動新產品的開發。
• 益生菌配方的改進和地域性口味的創新是推動近期推出新產品的主要因素。
• 優質化和品類重新定位將確保長期盈利。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

越南其他乳製品

關鍵資料分析

• 2026年的趨勢
• 其他乳製品概述

主要行業趨勢

產業表現

• 旅遊業和優質化推動越南其他乳製品市場的穩定成長。
• Everyday Wellness 透過功能性營養重新定義了乳製品甜點的概念。
• 奢華的口感與卓越的功能性相結合，將傳統乳製品提升到新的高度，帶來優質風味。

前景

• Vinamilk計劃擴大其包裝選擇範圍，以應對價格敏感問題。
• Good Food Vietnam已在高級商店推出進口植物性乳霜。

競爭格局

• Vinamilk加速全通路和食品服務領域的創新，以超越競爭對手。

通路

• 便利商店和超級市場正透過大幅折扣吸引年輕消費者。
• 直播銷售和大規模折扣重新定義消費者的期望。

產品

• 先進的配方技術和原料採購徹底改變開發產品的方式。
• 近期推出的產品主要集中在從歐洲進口產品以及擴大現有品牌的產品線。
• 包裝最佳化和數位化互動重新定義了競爭策略。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

越南的植物來源乳製品

關鍵資料分析

• 2026年的趨勢
• 植物來源乳製品概述

主要行業趨勢

產業表現

• 透明的健康益處標籤和良好的口味能夠增強消費者忠誠度。
• Vinasoy 以功能性植物奶重新定義兒童營養。
• Oatside 將咖啡師品質的燕麥奶帶到家中。

前景

• Vinasoy致力於透過透明的採購流程和宣傳活動來建立信任。
• 各公司預計將透過推出高品質、高功能性的新產品來滿足都市區需求。
• 都市化和收入成長加速人們向功能性健康模式的轉變。

競爭格局

• Vinasoy日益擴大其創新和推廣活動，以進一步鞏固其在行業中的領先地位。

通路

• 超級市場和便利商店吸引都市區的年輕消費者。
• 直播銷售和折扣活動加劇了電子商務產業的競爭。

產品

• 包裝創新和口味在地化推動新產品開發。
• 近期推出的新產品系列主要針對兒童，而燕麥奶則是針對家庭。
• 市場格局的重大變化和日益激烈的競爭徹底改變行業格局。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

Dairy products and alternatives in Vietnam is set to achieve notable value growth of 4% in 2026, to reach VND156.1 trillion, driven by a resurgence in tourism, robust retail demand, and favourable economic conditions including a 7% real GDP expansion and rising disposable incomes. The landscape remains highly attractive for investment, underpinned by expanding urbanisation, premiumisation, and health-led consumption, with companies successfully mitigating cost pressures through measured pricing and innovation. Leading players have secured their positions by launching functional products and leveraging modern and digital retail channels, while the rapid development of plant-based and wellness-focused offerings reflects a decisive shift in Vietnamese consumer expectations. Brands seeking success must prioritise accessible, health-oriented product development, digital engagement, and targeted retail partnerships to capitalise on evolving purchasing habits and defend against rising competition.

Euromonitor International's Dairy Products and Alternatives in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2026 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Dairy Products and Alternatives

Industry Performance

• Tourism and Health Trends Drive Steady Growth in Vietnamese Dairy Products and Alternatives
• Pricing Pressures From Import Dependency Reshape Competitive Strategies in Vietnamese Dairy
• CHART 2 Vinamilk Gradually Increases Selling Price in 2026
• Everyday Wellness Transforms Dairy into a Daily Nutrition Platform in Vietnam
• CHART 3 Vinamilk Launches High-Protein Greek Yogurt
• CHART 4 Value Sales 2021-2031
• CHART 5 Value Sales by Category 2026

What's Next?

• Rising Wellness Consciousness and Tourism to Sustain Future Growth in Vietnam
• Urban Migration and Retail Modernisation Set to Accelerate Shift to Convenience and Premiumisation
• CHART 6 Analyst Insight for Dairy Products and Alternatives
• Rising Incomes and Evolving Tastes to Spur Innovation in Premium and Functional Foods
• CHART 7 Forecast Value Sales 2021-2031
• CHART 8 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Vinamilk Sustains Lead with Premium Launches and Targeted Campaigns
• CHART 9 Company Shares 2026
• CHART 10 Brand Shares 2026

Channels

• Modern Retail Expansion and Innovative Collaborations Reshape Dairy Distribution in Vietnam
• Retail E-Commerce Accelerates Growth through Livestreaming and Mega Sales

Products

• Clean Label Reformulation and Bite-Sized Formats Dictate New Product Development
• Premium Cheese Snacks and Experiential Retail Concepts Lead Recent Launches
• Strategic Partnerships and Portfolio Diversification Secure Long-Term Competitive Advantage

Economic Context

• CHART 11 Economic Context for Dairy Products and Alternatives
• CHART 12 Real GDP Growth 2021-2031
• CHART 13 Inflation 2021-2031

Consumer Context

• CHART 14 Consumer Context for Dairy Products and Alternatives
• CHART 15 Population 2021-2031
• CHART 16 Population by Generation 2026
• CHART 17 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

BABY FOOD IN VIETNAM

Key Data Insights

• 2026 Developments
• Baby Food Summary

Key Industry Trends

• CHART 18 Key Industry Trends for Baby Food

Industry Performance

• Rising Population Sustains Long-Term Demand for Infant Nutrition
• Imported Milk Powder Faces Rising Costs as Parents Seek Alternatives
• CHART 19 Imported Milk under Pressure to Increase Prices
• Functional Snacking Gains Traction as Wellness Drives Innovation
• CHART 20 Value Sales 2021-2031
• CHART 21 Value Sales by Category 2026

What's Next?

• Urban Parents Set to Shift to Premium Nutrition as Incomes Rise
• Milk Formula to Maintain Dominance as Functional Innovation Accelerates
• CHART 22 Analyst Insight for Baby Food
• Premiumisation and Digital Engagement to Redefine Family Spending Priorities
• CHART 23 Forecast Value Sales 2021-2031
• CHART 24 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Abbott Expands Digital Engagement to Defend Premium Positioning
• CHART 25 Company Shares 2026
• CHART 26 Brand Shares 2026

Channels

• Offline Retailers Maintain Trust as Modern Formats Expand
• E-Commerce Accelerates as Discount Culture Reshapes Shopping Habits
• Nutifood and Bach Hoa Xanh Boost Engagement with Shop-In-Shop Concept
• CHART 27 Retail Channels 2021-2026

Products

• Advanced Functional Formulations and Omnichannel Strategies Dictate New Development
• Experiential Retail Concepts and Digital Activations Lead Recent Market Activity
• Strategic Distribution and Domestic Brand Elevation Reshape the Competitive Landscape

Economic Context

• CHART 28 Economic Context for Baby Food
• CHART 29 Real GDP Growth 2021-2031
• CHART 30 Inflation 2021-2031

Consumer Context

• CHART 31 Consumer Context for Baby Food
• CHART 32 Population 2021-2031
• CHART 33 Population by Generation 2026
• Country Reports Disclaimer

BUTTER AND SPREADS IN VIETNAM

Key Data Insights

• 2026 Developments
• Butter and Spreads Summary

Key Industry Trends

• CHART 34 Key Industry Trends for Butter and Spreads

Industry Performance

• Global Brands Face Rising Import Costs and Shifting Consumer Choices
• Margarine and Spreads Maintains Value Lead but Butter Grows Faster
• Tuong an Reformulates Margarine to Meet Wellness and Affordability Demands
• CHART 35 Tuong an Unigon Offers Healthy Plant-Based Alternative
• CHART 36 Value Sales 2021-2031
• CHART 37 Value Sales by Category 2026

What's Next?

• Imported Butter Suppliers to Partner with Local Distributors to Boost Foodservice Sales
• CHART 38 Analyst Insight for Butter and Spreads
• Social Media Creators Set to Drive Home Baking and Western Meal Trends
• CHART 39 Forecast Value Sales 2021-2031
• CHART 40 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Tuong an and Groupe Lactalis Leverage Innovation and Distribution for Growth
• CHART 41 Company Shares 2026
• CHART 42 Brand Shares 2026

Channels

• Small Local Grocers Lead Butter and Spreads Distribution as Modern Retail Expands
• E-Commerce Platforms and Social Media Fuel New Shopper Discovery

Products

• Clean Label Reformulation and Cost Management Dictate New Product Development
• Strategic Partnerships and Hybrid Formulations Lead Recent Market Activity
• Shrinkflation and Premiumisation Reshape Competitive Dynamics and Consumer Expectations

Economic Context

• CHART 43 Economic Context for Butter and Spreads
• CHART 44 Real GDP Growth 2021-2031
• CHART 45 Inflation 2021-2031

Consumer Context

• CHART 46 Consumer Context for Butter and Spreads
• CHART 47 Population 2021-2031
• CHART 48 Population by Generation 2026
• CHART 49 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

CHEESE IN VIETNAM

Key Data Insights

• 2026 Developments
• Cheese Summary

Key Industry Trends

• CHART 50 Key Industry Trends for Cheese

Industry Performance

• Tourism Recovery and Western Cuisine Drive Robust Cheese Growth in Vietnam
• Belcube Engages Gen Z with Gaming-Driven Flavour Innovation
• CHART 51 Belcube Mango Passion Fruit
• Rising Import Costs Squeeze Foodservice Margins and Drive Demand for Local Alternatives
• CHART 52 Value Sales by Category 2026

What's Next?

• New Launches Set to Reshape Healthy Snacking Choices
• CHART 53 Analyst Insight for Cheese
• Tourism and Rising Costs to Prompt Price Shifts and Channel Adaptation
• CHART 54 Forecast Value Sales 2021-2031
• CHART 55 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Bel Vietnam Ltd Invests in Expansion to Reinforce Dominance
• CHART 56 Company Shares 2026
• CHART 57 Brand Shares 2026

Channels

• Modern Grocery Retailers Drive Premium Cheese Access
• Specialist E-Commerce Platforms Boost Cheese Convenience and Reach

Products

• Functional Indulgence and Digital Engagement Shape New Snacking Formats
• Gamified Launches and Localised Flavour Profiles Lead Recent Market Activity
• Localised Production and Experiential Marketing Redefine Competitive Strategies

Economic Context

• CHART 58 Economic Context for Cheese
• CHART 59 Real GDP Growth 2021-2031
• CHART 60 Inflation 2021-2031

Consumer Context

• CHART 61 Consumer Context for Cheese
• CHART 62 Population 2021-2031
• CHART 63 Population by Generation 2026
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DRINKING MILK PRODUCTS IN VIETNAM

Key Data Insights

• 2026 Developments
• Drinking Milk Products Summary

Key Industry Trends

• CHART 64 Key Industry Trends for Drinking Milk Products

Industry Performance

• Vinamilk Sets Benchmark with Measured Price Rise and Channel Expansion
• CHART 65 Pressure on Milk Producers to Increase Selling Price
• Milk Maintains Leadership through National Nutrition Campaigns and Innovation
• Functional Indulgence Reshapes Consumer Experiences
• CHART 66 Vinamilk Launches Special Edition for Festive Season
• CHART 67 Value Sales 2021-2031
• CHART 68 Value Sales by Category 2026

What's Next?

• Product Innovation Needed to Defend Share against Plant-Based Rivals
• Milk to Remain Dominant, While Flavoured Milk Drinks Will Accelerate through Innovation
• CHART 69 Analyst Insight for Drinking Milk Products
• Government Reforms and Health Trends to Reshape Business Strategies
• CHART 70 Forecast Value Sales 2021-2031
• CHART 71 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Vinamilk Capitalises on Innovation to Retain Lead as Competition Intensifies
• CHART 72 Company Shares 2026
• CHART 73 Brand Shares 2026

Channels

• Modern Retail Formats Reshape Offline Distribution for Drinking Milk Products
• Livestream-Driven Brands and Digital Caution Reshape Consumer Trust
• CHART 74 Retail Channels 2021-2026

Products

• Experiential Flavour Profiles and Adult-Oriented Positioning Dictate New Formulations
• Novel Mocktail Ranges and Premium Ingredient Sourcing Lead Recent Launches
• Strategic Premiumisation and Retail Expansion Protect Long-Term Profitability

Economic Context

• CHART 75 Economic Context for Drinking Milk Products
• CHART 76 Real GDP Growth 2021-2031
• CHART 77 Inflation 2021-2031

Consumer Context

• CHART 78 Consumer Context for Drinking Milk Products
• CHART 79 Population 2021-2031
• CHART 80 Population by Generation 2026
• CHART 81 Consumer Expenditure 2021-2031
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YOGHURT AND SOUR MILK PRODUCTS IN VIETNAM

Key Data Insights

• 2026 Developments
• Yoghurt and Sour Milk Products Summary

Key Industry Trends

• CHART 82 Key Industry Trends for Yoghurt and Sour Milk Products

Industry Performance

• Health and Wellness Trends Drive Robust Growth in Vietnamese Yoghurt and Sour Milk Products
• Vinamilk'S Yoghurt Launches Set New Standard for Protein and Accessibility
• CHART 83 Vinamilk Launches High-Protein Yoghurt Option
• Expanding Functional Indulgence to Urban Lifestyles
• CHART 84 Dalat Milk Cool C Strawberry Launches Locally
• CHART 85 Value Sales 2021-2031
• CHART 86 Value Sales by Category 2026

What's Next?

• Premium and Functional Launches to Attract Urban Shoppers Seeking Healthier Choices
• CHART 87 Analyst Insight for Yoghurt and Sour Milk Products
• Consumers Set to Embrace Protein-Rich Yoghurt as Mainstay of Daily Diets
• CHART 88 Forecast Value Sales 2021-2031
• CHART 89 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Vinamilk Drives Innovation to Sustain Leadership and Reshape Competition
• CHART 90 Company Shares 2026
• CHART 91 Brand Shares 2026

Channels

• Modern Retailers Win Share as Promotions Drive Consumer Shift
• Livestream Mega Sales Accelerate E-Commerce Gains in Dairy
• CHART 92 Retail Channels 2021-2026

Products

• Clean Label Reformulation and Sugar Reduction Dictate New Product Development
• Probiotic Enrichment and Regional Flavour Profiles Lead Recent Launches
• Premiumisation and Category Repositioning Secure Long-Term Profitability

Economic Context

• CHART 93 Economic Context for Yoghurt and Sour Milk Products
• CHART 94 Real GDP Growth 2021-2031
• CHART 95 Inflation 2021-2031

Consumer Context

• CHART 96 Consumer Context for Yoghurt and Sour Milk Products
• CHART 97 Population 2021-2031
• CHART 98 Population by Generation 2026
• CHART 99 Consumer Expenditure 2021-2031
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OTHER DAIRY IN VIETNAM

Key Data Insights

• 2026 Developments
• Other Dairy Summary

Key Industry Trends

• CHART 100 Key Industry Trends for Other Dairy

Industry Performance

• Tourism and Premiumisation Drive Steady Growth in Vietnamese Other Dairy
• Everyday Wellness Transforms Dairy Desserts with Functional Nutrition
• CHART 101 New Imported Dairy Dessert Kidsmix Aims to Support Early Childhood Development
• Functional Indulgence Elevates Traditional Dairy with Premium Flavours
• CHART 102 Vinamilk Launches Ong Tho Matcha to Leverage Booming Home Cafe Trend
• CHART 103 Value Sales 2021-2031
• CHART 104 Value Sales by Category 2026

What's Next?

• Vinamilk Set to Expand Packaging Options to Manage Price Sensitivity
• CHART 105 Analyst Insight for Other Dairy
• Good Food Vietnam Launches Imported Non-Dairy Cream for Premium Outlets
• CHART 106 Forecast Value Sales 2021-2031
• CHART 107 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Vinamilk Accelerates Omnichannel and Foodservice Innovation to Outpace Rivals
• CHART 108 Company Shares 2026
• CHART 109 Brand Shares 2026

Channels

• Convenience Stores and Supermarkets Attract Young Shoppers with Aggressive Discounts
• Livestream Sales and Mega Discounts Reshape Consumer Expectations
• CHART 110 Retail Channels 2021-2026

Products

• Advanced Formulation Techniques and Ingredient Sourcing Reshape Product Development
• European Imports and Heritage Brand Extensions Lead Recent Launches
• Packaging Optimisation and Digital Engagement Redefine Competitive Strategies

Economic Context

• CHART 111 Economic Context for Other Dairy
• CHART 112 Real GDP Growth 2021-2031
• CHART 113 Inflation 2021-2031

Consumer Context

• CHART 114 Consumer Context for Other Dairy
• CHART 115 Population 2021-2031
• CHART 116 Population by Generation 2026
• CHART 117 Consumer Expenditure 2021-2031
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PLANT-BASED DAIRY IN VIETNAM

Key Data Insights

• 2026 Developments
• Plant-Based Dairy Summary

Key Industry Trends

• CHART 118 Key Industry Trends for Plant-Based Dairy

Industry Performance

• Transparent Health Claims and Taste Drive Consumer Loyalty
• Vinasoy Redefines Children'S Nutrition with Functional Plant-Based Milk
• CHART 119 Vinasoy's Veyo Smarty Is a Pioneering Plant-Based Milk Created Specifically for Children
• Oatside Brings Barista-Grade Oat Milk to Family Tables
• CHART 120 Oatside Deluxe Launch Strategy Leverages Plant-Based Reset Trend
• CHART 121 Value Sales 2021-2031
• CHART 122 Value Sales by Category 2026

What's Next?

• Vinasoy Set to Build Trust with Transparent Sourcing and Education
• Players to Capture Urban Demand with High-Quality Functional Launches
• CHART 123 Analyst Insight for Plant-Based Dairy
• Urbanisation and Income Growth to Accelerate the Functional Wellness Shift
• CHART 124 Forecast Value Sales 2021-2031
• CHART 125 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Vinasoy Expands Innovation and Outreach to Reinforce Dominance
• CHART 126 Company Shares 2026
• CHART 127 Brand Shares 2026

Channels

• Supermarkets and Convenience Stores Attract Younger Urban Shoppers
• Livestream Sales and Discounts Boost E-Commerce Competition
• CHART 128 Retail Channels 2021-2026

Products

• Packaging Innovation and Flavour Localisation Dictate New Product Development
• Targeted Paediatric Nutrition and Family-Oriented Oat Milk Lead Recent Launches
• Market Disruption and Competitive Acceleration Reshape the Industry Landscape

Economic Context

• CHART 129 Economic Context for Plant-Based Dairy
• CHART 130 Real GDP Growth 2021-2031
• CHART 131 Inflation 2021-2031

Consumer Context

• CHART 132 Consumer Context for Plant-Based Dairy
• CHART 133 Population 2021-2031
• CHART 134 Population by Generation 2026
• CHART 135 Consumer Expenditure 2021-2031
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