馬來西亞乳製品及其替代品

儘管經濟環境依然充滿挑戰，且區域成本壓力持續存在，消費者偏好也在不斷變化，但預計到2026年，馬來西亞乳製品及其替代品的零售額仍將成長4%，達到93億馬來西亞馬幣。該市場環境的特徵是消費者對價格高度敏感，且政府扶持措施的影響顯著，這些措施直接塑造了需求模式和產品組合。即便如此，對於那些能夠在價格、營養和便利性方面進行創新，並順應消費者健康意識日益增強的趨勢的公司而言，馬來西亞仍然是一個極具吸引力的市場。乳飲料、嬰兒配方奶粉和優格等日常必需品市場競爭的加劇便印證了這一點。能夠獲得政府扶持計畫資格、最佳化透過當地主要食品雜貨銷售管道的分銷，並快速應對供應鏈中斷的品牌，將更有利於把握成長機遇，鞏固市場地位。

Euromonitor International發布的「馬來西亞乳製品及替代品市場報告」提供了詳盡的全國性市場洞察，並提供了獨特的本地視角和深刻見解。除了2021年至2025年的最新零售銷售數據外，該報告還識別了主要參與者、品牌和零售網點，並評估了推動消費者需求和銷售成長的主要趨勢和人口結構變化。報告清楚闡述了健康與保健、永續發展以及疫情後復甦等關鍵趨勢如何說明當前市場，並提供了未來五年的市場展望，預測了市場未來的發展趨勢。

目標產品：嬰幼兒食品、乳製品、植物來源乳製品

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

購買這份報告有什麼好處？

• 詳細整體情況乳製品及替代產品市場。
• 辨識成長型產業，了解推動市場變化的因素。
• 分析競爭格局、主要市場參與企業和主要品牌。
• 根據五年預測，評估市場的未來成長潛力。

目錄

摘要整理

• 2026 年的趨勢

關鍵數據分析

主要行業趨勢

產業表現

• 消費者在做出購買決定時，會優先考慮價格承受能力和福利待遇。
• 人們越來越關注「日常健康」，這推動了對功​​能性乳製品和高階嬰兒配方奶粉的需求。
• 對於乳製品品牌而言，獲得補貼和價格促銷的資格變得極為重要。

前景

• 忙碌的家長和政府的支持促使人們選擇高品質的營養食品。
• 隨著對強化牛奶的需求不斷成長，預計生產者將目標鎖定在老齡化社會。
• 電子商務和創新能力的提升正在重塑競爭策略。

競爭格局

• 拉克塔利斯收購恆天然乳製品業務，改變了奶油市場的主導。

頻道

• 小規模本地雜貨店正在向農村擴張，並在零售業中佔主導地位。
• 在生鮮食品領域，零售電子商務正努力成長。

產品

• 新配方的設計主要考慮的是其特定的健康益處和便利的劑型。
• 先進的營養混合物和液體形式是近期產品上市的主要動力。
• 降低利潤率和提高包裝耐用性將重塑公司策略。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

馬來西亞嬰兒食品

關鍵數據分析

• 2026 年的趨勢
• 嬰兒食品摘要

主要行業趨勢

產業表現

• 在馬來西亞，出生率下降促使對優質高性能嬰兒食品的需求增加。
• 家長們正在使用 Mykasih 來鼓勵孩子改喝優質配方奶粉。
• Fernleaf Smartgro的推出正在推動營養標籤領域的創新。

前景

• 隨著出生率下降，父母可能會更容易接受價格實惠的高品質配方奶粉。
• 預計各大公司將擴大其高階產品線，以滿足穩定的需求。

競爭格局

• 隨著競爭對手轉移重心，競爭格局透過併購重塑，荷蘭乳業正在擴大其領先優勢。

頻道

• 健康美容行業的專業人士正在推動向價格主導管道的轉變。
• Lazada和Shopee擁有大量在線購買嬰兒食品的忠實顧客。

產品

• 家庭支出結構的變化正在加速機能性食品的需求。
• 近期推出的新產品主要為液體產品或旨在改善腸道環境的產品。
• 投資組合精簡和收購正在重塑競爭格局。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

馬來西亞奶油和抹醬

關鍵數據分析

• 2026 年的趨勢
• 奶油和塗抹醬概述

主要行業趨勢

產業表現

• 隨著消費者轉向價格更實惠的產品，各大品牌正面臨壓力。
• 隨著食用油需求持續下降，人造奶油和塗抹醬仍佔市場領先地位。
• 由於消費者避免大量購買，Daisy 和 Planta 正在利用超值包裝來提升銷售量。

前景

• 隨著食品服務業的包裝尺寸不斷擴大，烘焙專家們正將目標鎖定在喜歡在家中烘焙麵包的人身上。
• 人造奶油和塗抹醬預計將繼續保持領先。
• 為了克服成長機會有限的困境，企業應優先考慮轉變銷售管道和提高成本效益。

競爭格局

• Upfield 透過 Mykasih 擴大了准入範圍並加強了領導地位。

頻道

• 為了因應各自地區不斷成長的需求，小型本地雜貨店正在擴大銷售網路。
• 食品易腐爛和線下購買的便利性限制了電子商務的普及。

產品

• 產品形式的調整和散裝包裝正在推動該品類的創新。
• 品牌擴張和企業併購正在改變產業格局。
• 分銷體系的策略轉變確保了企業的長期生存。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

馬來西亞乳酪

關鍵數據分析

• 2026 年的趨勢
• 起司概要

主要行業趨勢

產業表現

• Emborg 和 Groupe Lactalis 將推動成長，以消費者對更低價格的需求為驅動力。
• 由於價格過高，Vega的新產品銷售不佳。

前景

• 價格敏感度和本地市場吸引力不足預計將限制馬來西亞起司市場的成長。
• 為了維持市場地位，企業需要轉變其創新和推廣策略。

競爭格局

• 拉克塔利斯正透過收購和補貼來加速擴大市場佔有率。

頻道

• 小規模本地雜貨店正在擴大產品範圍以滿足當地需求。
• 生鮮食品處理的難度阻礙了其廣泛普及，零售電子商務仍然受到限制。

產品

• 經濟實惠和易於使用是新產品開發的關鍵。
• 近期發布的產品主要面向家庭共享和無障礙格式。
• 企業併購和貨架空間合理化徹底改變了競爭格局。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

馬來西亞乳製品飲料

關鍵數據分析

• 2026 年的趨勢
• 乳製品攝取量總結

主要行業趨勢

產業表現

• Farm Fresh 和 Dutch Lady 透過推出創新產品來推動市場需求。
• 馬來西亞牛奶公司和拉克塔利斯集團擴大了對成人營養業務的關注。
• 為因應供應鏈中斷，Farm Fresh採取了包裝應對措施。

前景

• 政府支持正在推動強勁的價值成長。
• 針對老齡化社會和醫療保健領域的優先事項進行產品創新。

競爭格局

• 由於業務拓展至區域市場，Farm Fresh股價加速上漲。

頻道

• 小規模本地雜貨店透過強調便利性和地理位置來吸引消費者。
• 雖然電子商務仍然是一個小眾市場，但鮮奶正在為商店帶來客流量。

產品

• 人口結構變化和健康優先事項的轉變正在催生新的配方。
• 增強的功能和改進的外形是近期產品發布的主要驅動力。
• 日益激烈的競爭和供應鏈的脆弱性迫使企業進行策略重組。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

馬來西亞優格和優格製品

關鍵數據分析

• 2026 年的趨勢
• 優格和酸乳製品概述

主要行業趨勢

產業表現

• 透過 Mykasih 提供的無現金支付支持促進了優格的銷售。
• 各大公司都在競相爭奪貨架空間。
• 關鍵意見領袖 (KOL) 和餐飲經營者正在引領潮流，創造兼具功能性的「奢華口味」。

前景

• 為了實現永續的價值成長，各公司需要對其優格產品線進行多元化發展。
• 餐飲業的擴張和健康食品的改進正在塑造休閒食品的趨勢。
• 調整糖的成分並將優質化，將推動業務轉型。

競爭格局

• 馬來西亞牛奶公司和拉克塔利斯公司透過推出新口味和擴大貨架空間，進一步鞏固了其領先地位。

頻道

• 小規模本地雜貨店透過低廉的商品上架費擴大了業務範圍。
• 零售電子商務面臨產品新鮮度問題和實體店覆蓋範圍有限等挑戰。

產品

• 零食消費習慣的改變和對功能性需求的不斷變化正在推動新產品的開發。
• 近期推出的新產品以創新口味和改良口感為特色。
• 零售業競爭加劇和餐飲業擴張迫使企業重新思考其策略。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

馬來西亞其他乳製品生產商

關鍵數據分析

• 2026 年的趨勢
• 其他乳製品概述

主要行業趨勢

產業表現

• 馬來西亞其他乳製品市場受到日常必需品需求和政府支持的影響，正穩步成長。
• 星獅集團的多品牌策略加劇了價格競爭。

前景

• 隨著消費者習慣的成熟，煉乳和淡奶預計將推動市場穩定成長。
• 關注餐飲業和家庭囤貨情況將決定需求復甦的力道。

競爭格局

• Fraser & Neave 透過產品陣容和零售策略，鞏固了其在貨架佔有率方面的領先地位。

頻道

• 小型本地雜貨店透過便利性和價格優勢贏得顧客忠誠度。
• 便利性促進銷售，實體店的業績優於電子商務。

產品

• 投資組合多元化有助於應對價格高度敏感的問題。
• 當前市場趨勢是多品牌策略正成為主流。
• 高准入門檻鞏固了現有公司的主導地位。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

馬來西亞植物來源乳製品

關鍵數據分析

• 2026 年的趨勢
• 植物來源乳製品概述

主要行業趨勢

產業表現

• 被排除在 Mykasih 計劃之外，導致馬來西亞植物來源乳製品的銷量下降。
• 雖然他們試圖透過推出新產品來吸引消費者的興趣，但高昂的價格限制了他們對更廣泛客戶群的吸引力。
• 星獅集團利用其品牌優勢推動價格合理的創新。

前景

• 價格敏感性和營養方面的擔憂預計將減緩市場復甦。
• 功能性成分和創新口味有望推動產品創新。
• 小容量包裝和便利的銷售管道可以提高產品的可近性。

競爭格局

• 在植物來源乳製品市場競爭日益激烈的背景下，Fraser & Neave 保持著微弱的領先優勢。

頻道

• 小規模本地雜貨店憑藉著實惠的價格和豐富的商品種類，正在擴大其客戶群。
• 由於線上營運進展有限，零售電子商務產業正面臨困境。

產品

• 健康因素和地區口味趨勢正在決定新的配方。
• 在最近推出的產品中，功能性大豆和便利的包裝引起了人們的注意。
• 分銷通路的策略轉變正在維持銷售量，並改變零售業的動態。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

Retail value sales of dairy products and alternatives in Malaysia are set to advance steadily in 2026, rising by 4% to reach MYR9.3 billion, despite an economic backdrop that remains challenging and a regional context where cost pressures and shifting consumer preferences have become the norm. The environment is marked by high consumer price sensitivity and a pronounced influence of government support schemes, which have directly shaped demand patterns and product mix. This setting remains attractive for players able to align with welfare-driven consumption and innovate around affordability, nutrition, and convenience, as evidenced by intensified competition in everyday essentials like drinking milk products, milk formula, and yoghurt. Brands that secure eligibility for government programmes, optimise distribution through dominant local grocery channels, and swiftly adapt to supply chain disruptions are best positioned to capture growth and strengthen their market presence.

Euromonitor International's Dairy Products and Alternatives in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2026 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Dairy Products and Alternatives

Industry Performance

• Consumers Prioritise Affordability and Welfare Benefits in Purchasing Decisions
• Focus on Everyday Wellness Fuels Demand for Functional Dairy and Premium Milk Formula
• CHART 2 Consumers More Willing to Choose Products Now Offered by Mykasih Scheme in 2026
• Subsidy Eligibility and Price Promotions Become Crucial for Dairy Brands
• CHART 3 Consumers Trade Down for Affordable Dairy Options
• CHART 4 Value Sales 2021-2031
• CHART 5 Value Sales by Category 2026

What's Next?

• Busy Parents and Government Support to Fuel Premium Nutrition Choices
• Manufacturers Set to Target Ageing Population as Demand for Fortified Milk Expands
• CHART 6 Analyst Insight for Dairy Products and Alternatives
• E-Commerce and Fortified Innovation to Reshape Competitive Strategies
• CHART 7 Forecast Value Sales 2021-2031
• CHART 8 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Lactalis Acquisition of Fonterra's Dairy Business Shifts Butter Leadership
• CHART 9 Company Shares 2026
• CHART 10 Brand Shares 2026

Channels

• Small Local Grocers Expand Rural Reach to Drive Retail Leadership
• Retail E-Commerce Struggles to Gain Traction in Perishables
• CHART 11 Retail Channels 2021-2026

Products

• Targeted Health Benefits and Format Convenience Dictate New Formulations
• Advanced Nutritional Blends and Liquid Formats Lead Recent Launches
• Margin Compression and Packaging Resilience Reshape Corporate Strategies

Economic Context

• CHART 12 Economic Context for Dairy Products and Alternatives
• CHART 13 Real Gdp Growth 2021-2031
• CHART 14 Inflation 2021-2031

Consumer Context

• CHART 15 Consumer Context for Dairy Products and Alternatives
• CHART 16 Population 2021-2031
• CHART 17 Population by Generation 2026
• CHART 18 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

BABY FOOD IN MALAYSIA

Key Data Insights

• 2026 Developments
• Baby Food Summary

Key Industry Trends

• CHART 19 Key Industry Trends for Baby Food

Industry Performance

• Declining Birth Rates Fuel Demand for Premium and Enhanced Baby Food in Malaysia
• CHART 20 Eligibility of Milk Formula to be Redeemed Under MyKasih Encourages Consumption
• Parents Leverage Mykasih to Upgrade to Premium Milk Formula
• Fernleaf Smartgro Launch Prompts Innovation in Nutritional Claims
• CHART 21 New Premium Quality Powder Milk Formula at Affordable Price Launches in 2026
• CHART 22 Value Sales by Category 2026

What's Next?

• Parents to Embrace Affordable Premium Milk Formula as Birth Rates Decline
• CHART 23 Analyst Insight for Baby Food
• Leading Players Set to Expand Premium Offerings to Capture Stable Demand
• CHART 24 Forecast Value Sales 2021-2031
• CHART 25 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Dutch Lady Widens Lead as Rivals Shift Focus and M&A Reshapes Competition
• CHART 26 Company Shares 2026
• CHART 27 Brand Shares 2026

Channels

• Health and Beauty Specialists Drive Price-Led Channel Shift
• Lazada and Shopee Retain Loyal Online Baby Food Shoppers
• CHART 28 Retail Channels 2021-2026

Products

• Shifting Household Budgets Accelerate Demand for Functional Nutrition
• Liquid Formats and Gut Health Formulations Lead Recent Launches
• Portfolio Rationalisation and Acquisitions Reshape Competitive Dynamics

Economic Context

• CHART 29 Economic Context for Baby Food
• CHART 30 Real Gdp Growth 2021-2031
• CHART 31 Inflation 2021-2031

Consumer Context

• CHART 32 Consumer Context for Baby Food
• CHART 33 Population 2021-2031
• CHART 34 Population by Generation 2026
• Country Reports Disclaimer

BUTTER AND SPREADS IN MALAYSIA

Key Data Insights

• 2026 Developments
• Butter and Spreads Summary

Key Industry Trends

• CHART 35 Key Industry Trends for Butter and Spreads

Industry Performance

• Leading Brands Face Pressure as Shoppers Switch to More Affordable Options
• Margarine and Spreads Maintains Lead as Demand for Cooking Fats Further Declines
• Daisy and Planta Use Value Packs to Boost Sales as Consumers Avoid Stocking up
• CHART 36 Value Sales 2021-2031
• CHART 37 Value Sales by Category 2026

What's Next?

• Bakery Specialists Aim to Attract Home Bakers as Foodservice Pack Sizes Expand
• Margarine and Spreads to Sustain Leadership
• CHART 38 Analyst Insight for Butter and Spreads
• Companies Set to Prioritise Channel Shifts and Cost Efficiencies to Navigate Limited Growth Opportunities
• CHART 39 Forecast Value Sales 2021-2031
• CHART 40 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Upfield Expands Access through Mykasih, Reinforcing Leadership
• CHART 41 Company Shares 2026
• CHART 42 Brand Shares 2026

Channels

• Small Local Grocers Expand Reach as Rural Access Drives Listing
• Perishability and Easy Offline Access Limit E-Commerce Uptake
• CHART 43 Retail Channels 2021-2026

Products

• Format Adaptations and Bulk Packaging Drive Category Innovation
• Brand Extensions and Corporate Acquisitions Reshape the Landscape
• Strategic Distribution Shifts Secure Long-Term Commercial Viability

Economic Context

• CHART 44 Economic Context for Butter and Spreads
• CHART 45 Real Gdp Growth 2021-2031
• CHART 46 Inflation 2021-2031

Consumer Context

• CHART 47 Consumer Context for Butter and Spreads
• CHART 48 Population 2021-2031
• CHART 49 Population by Generation 2026
• CHART 50 Consumer Expenditure 2021-2031
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CHEESE IN MALAYSIA

Key Data Insights

• 2026 Developments
• Cheese Summary

Key Industry Trends

• CHART 51 Key Industry Trends for Cheese

Industry Performance

• Emborg and Groupe Lactalis Look to Drive Growth as Consumers Trade Down
• CHART 52 Marginal Advantage for Cheese Brands Under MyKasih Programme
• Bega'S New Launch Faces Limited Uptake Amid High Price Points
• CHART 53 New Launches Struggle to Gain Shelf Space Amidst Low Demand for Cheese
• CHART 54 Value Sales 2021-2031
• CHART 55 Value Sales by Category 2026

What's Next?

• Price Sensitivity and Limited Local Appeal to Constrain Cheese Growth in Malaysia
• Players Set to Shift Innovation and Promotions to Maintain Relevance
• CHART 56 Forecast Value Sales 2021-2031
• CHART 57 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Lactalis Leverages Acquisition and Subsidy Access to Accelerate Share Gains
• CHART 58 Company Shares 2026
• CHART 59 Brand Shares 2026

Channels

• Small Local Grocers Expand Listings to Capture Rural Demand
• Retail E-Commerce Remains Marginal as Perishability Limits Adoption
• CHART 60 Retail Channels 2021-2026

Products

• Affordability and Format Convenience Dictate New Product Development
• Recent Launches Target Family Sharing and Accessible Formats
• Corporate Acquisitions and Shelf Space Rationalisation Alter the Competitive Landscape

Economic Context

• CHART 61 Economic Context for Cheese
• CHART 62 Real Gdp Growth 2021-2031
• CHART 63 Inflation 2021-2031

Consumer Context

• CHART 64 Consumer Context for Cheese
• CHART 65 Population 2021-2031
• CHART 66 Population by Generation 2026
• CHART 67 Consumer Expenditure 2021-2031
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DRINKING MILK PRODUCTS IN MALAYSIA

Key Data Insights

• 2026 Developments
• Drinking Milk Products Summary

Key Industry Trends

• CHART 68 Key Industry Trends for Drinking Milk Products

Industry Performance

• Farm Fresh and Dutch Lady Drive Demand with Innovative Launches
• CHART 69 Aggressive New Product Launches Help to Boost Demand
• Malaysia Milk and Group Lactalis Expand Adult Nutrition Focus
• CHART 70 Emerging Trend of Launching New Products Targeting Ageing Population
• Supply Chain Disruptions Prompt Packaging Adaptation by Farm Fresh
• CHART 71 Value Sales 2021-2031
• CHART 72 Value Sales by Category 2026

What's Next?

• Government Support to Fuel Robust Value Growth
• CHART 73 Analyst Insight for Drinking Milk Products
• Product Innovation Set to Target Ageing Population and Health Priorities
• CHART 74 Forecast Value Sales 2021-2031
• CHART 75 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Farm Fresh Bhd Accelerates Share Gains with Rural Expansion
• CHART 76 Company Shares 2026
• CHART 77 Brand Shares 2026

Channels

• Small Local Grocers Attract Shoppers with Convenience and Proximity
• Fresh Milk Drives In-Store Visits as E-Commerce Remains Niche
• CHART 78 Retail Channels 2021-2026

Products

• Shifting Demographics and Wellness Priorities Dictate New Formulations
• Functional Fortifications and Format Adaptations Lead Recent Launches
• Heightened Competition and Supply Chain Vulnerabilities Reshape Strategies

Economic Context

• CHART 79 Economic Context for Drinking Milk Products
• CHART 80 Real Gdp Growth 2021-2031
• CHART 81 Inflation 2021-2031

Consumer Context

• CHART 82 Consumer Context for Drinking Milk Products
• CHART 83 Population 2021-2031
• CHART 84 Population by Generation 2026
• CHART 85 Consumer Expenditure 2021-2031
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YOGHURT AND SOUR MILK PRODUCTS IN MALAYSIA

Key Data Insights

• 2026 Developments
• Yoghurt and Sour Milk Products Summary

Key Industry Trends

• CHART 86 Key Industry Trends for Yoghurt and Sour Milk Products

Industry Performance

• Cashless Aid Drives Increased Yoghurt Purchases through Mykasih
• CHART 87 Consumers More Willing to Choose Yoghurt Brands Under MyKasih Programme
• Leading Players Compete to Win Shelf Space
• Key Opinion Leaders and Foodservice Operators Fuel Functional Indulgence
• CHART 88 Yoghurt is Increasingly Added as Functional Ingredient
• CHART 89 Value Sales 2021-2031
• CHART 90 Value Sales by Category 2026

What's Next?

• Players Set to Diversify Yoghurt Choices to Sustain Value Growth
• Foodservice Expansion and Health-Driven Reformulation to Shape Snacking Trends
• CHART 91 Analyst Insight for Yoghurt and Sour Milk Products
• Sugar Reformulation and Premiumisation to Drive Business Adaptation
• CHART 92 Forecast Value Sales 2021-2031
• CHART 93 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Malaysia Milk and Lactalis Strengthen Lead with New Flavours and Shelf Space Gains
• CHART 94 Company Shares 2026
• CHART 95 Brand Shares 2026

Channels

• Small Local Grocers Extend Reach through Low Listing Fees
• Retail E-Commerce Faces Barriers From Perishability and Wide Store Access
• CHART 96 Retail Channels 2021-2026

Products

• Evolving Snacking Habits and Functional Demands Dictate New Formulations
• Novel Flavour Profiles and Textural Enhancements Lead Recent Launches
• Heightened Retail Rivalry and Foodservice Expansion Reshape Corporate Strategies

Economic Context

• CHART 97 Economic Context for Yoghurt and Sour Milk Products
• CHART 98 Real Gdp Growth 2021-2031
• CHART 99 Inflation 2021-2031

Consumer Context

• CHART 100 Consumer Context for Yoghurt and Sour Milk Products
• CHART 101 Population 2021-2031
• CHART 102 Population by Generation 2026
• CHART 103 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

OTHER DAIRY IN MALAYSIA

Key Data Insights

• 2026 Developments
• Other Dairy Summary

Key Industry Trends

• CHART 104 Key Industry Trends for Other Dairy

Industry Performance

• Daily Essentials and Government Support Drive Steady Growth in Malaysian Other Dairy
• CHART 105 Stable Demand for Other Dairy Supported by MyKasih Programme
• Fraser & Neave'S Multi-Brand Strategy Intensifies Price Competition
• CHART 106 Condensed and Evaporated Milk Drive Sales with Affordable Options
• CHART 107 Value Sales 2021-2031
• CHART 108 Value Sales by Category 2026

What's Next?

• Condensed and Evaporated Milk Set to Drive Stable Growth Amid Mature Habits
• CHART 109 Analyst Insight for Other Dairy
• Foodservice Focus and Household Stocking to Shape Demand Resilience
• CHART 110 Forecast Value Sales 2021-2031
• CHART 111 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Fraser & Neave Strengthens Shelf Leadership through Product Range and Retail Focus
• CHART 112 Company Shares 2026
• CHART 113 Brand Shares 2026

Channels

• Small Local Grocers Secure Shopper Loyalty through Accessibility and Price
• Physical Stores Outpace E-Commerce as Accessibility Drives Sales
• CHART 114 Retail Channels 2021-2026

Products

• Portfolio Diversification Addresses Strict Price Sensitivity
• Multi-Brand Strategies Dominate Recent Market Activity
• High Entry Barriers Consolidate Power among Established Players

Economic Context

• CHART 115 Economic Context for Other Dairy
• CHART 116 Real Gdp Growth 2021-2031
• CHART 117 Inflation 2021-2031

Consumer Context

• CHART 118 Consumer Context for Other Dairy
• CHART 119 Population 2021-2031
• CHART 120 Population by Generation 2026
• CHART 121 Consumer Expenditure 2021-2031
• Country Reports Disclaimer

PLANT-BASED DAIRY IN MALAYSIA

Key Data Insights

• 2026 Developments
• Plant-Based Dairy Summary

Key Industry Trends

• CHART 122 Key Industry Trends for Plant-Based Dairy

Industry Performance

• Exclusion From Mykasih Programme Drives Decline in Malaysian Plant-Based Dairy
• New Launches Aim to Stimulate Interest, but Price Limits Broader Appeal
• CHART 123 Players Maintain or Reduce Retail Selling Price in Attempt to Support Volumes
• Fraser & Neave Leverages Brand Strength to Drive Affordable Innovation
• CHART 124 Value Sales 2021-2031
• CHART 125 Value Sales by Category 2026

What's Next?

• Price Sensitivity and Nutritional Concerns to Delay Market Recovery
• Functional Ingredients and Novel Flavours Set to Drive Product Innovation
• CHART 126 Analyst Insight for Plant-Based Dairy
• Small Pack Sizes and Convenience Channels Have the Potential to Expand Accessibility
• CHART 127 Forecast Value Sales 2021-2031
• CHART 128 Forecast Value Sales by Category 2026-2031

Competitive Landscape

• Fraser & Neave Retains Slim Lead as Price Competition Intensifies in Plant-Based Dairy
• CHART 129 Company Shares 2026
• CHART 130 Brand Shares 2026

Channels

• Small Local Grocers Extend Reach with Accessible Pricing and Coverage
• Retail E-Commerce Struggles with Limited Online Adoption
• CHART 131 Retail Channels 2021-2026

Products

• Health Priorities and Local Flavour Profiles Dictate New Formulations
• Recent Launches Highlight Functional Soy and Convenient Packaging
• Strategic Distribution Shifts Protect Volumes and Alter Retail Dynamics

Economic Context

• CHART 132 Economic Context for Plant-Based Dairy
• CHART 133 Real Gdp Growth 2021-2031
• CHART 134 Inflation 2021-2031

Consumer Context

• CHART 135 Consumer Context for Plant-Based Dairy
• CHART 136 Population 2021-2031
• CHART 137 Population by Generation 2026
• CHART 138 Consumer Expenditure 2021-2031
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