越南家電市場

2025年，越南家電零售開始逐步下滑。這一趨勢的主要促進因素是主要產品類型的成熟和飽和。儘管越南經濟保持著穩定的GDP成長軌跡，但通膨壓力和更廣泛的經濟不確定性正給該行業蒙上陰影。消費者對收入前景的信心正在減弱，導致許多家庭降低了消費意願。

Euromonitor International的《越南家電市場》報告全面介紹了越南家用、可攜式和車載家電市場的規模和格局。報告提供最新的零售數據，幫助您識別推動成長的產業。該報告還甄選了主要企業和品牌，並對影響市場的關鍵因素進行了策略性分析，包括新產品開發、分銷和定價問題。報告也預測了市場未來的發展方向。

目標產品：電腦及周邊設備、車上娛樂系統、家用消費性電子產品、可攜式消費性電子產品

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解消費性電子市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格列表

執行摘要

• 2025 年消費性電子產品：整體情況
• 2025年的主要趨勢
• 競爭格局
• 通路開發
• 家電的未來

市場數據

免責聲明

資訊來源

越南電腦及周邊設備

關鍵數據結果

2025年的發展

• 成熟度和經濟不確定性阻礙成長，但新業務仍在繼續
• 三星憑藉方便用戶使用、先進的產品擴大領先地位
• 零售電子商務蓬勃發展，但專業電子產品商店仍占主導地位

前景與機會

• 成熟度和消費者謹慎預計將阻礙成長
• 隨著高階市場對人工智慧的採用正在不斷推進，桌上型電腦預計將保持強勁勢頭。
• 瞄準年輕一代至關重要

分類資料

越南的車載娛樂系統

關鍵數據結果

2025年的發展

• 汽車保有量的增加將推動成長，尤其是嵌入系統媒體播放機
• 兩位領導人將共同承擔全部預算。
• 雖然專業汽車音響零售商佔據主導地位，但消費者擴大轉向零售電子商務，因為它方便且具有附加優勢。

前景與機會

• 隨著汽車保有量增加和汽車價格上漲，預計將成長
• 高清顯示器和人工智慧功能可能會變得更加普及
• 車載遊戲的吸引力可能為乘客帶來成長機會

分類資料

越南的家庭音響與戲院

關鍵數據結果

2025年的發展

• 儘管整體銷售下滑，促銷活動仍推動家庭劇院和揚聲器系統銷售成長
• 三大公司股價因良好的品牌聲譽而持續上漲
• 隨著越來越多的消費者在店內評估產品並在網路上購買，全通路模式至關重要

前景與機會

• 使用者友善的創新可以阻止家庭劇院和揚聲器系統的衰落
• 參與企業將透過更好的設計、音質和智慧功能來提升使用者體驗
• 人工智慧主導的客製化娛樂可能有益於心理健康

分類資料

越南家庭影片

關鍵數據結果

2025年的發展

• 成熟度和不斷變化的觀看習慣影響需求，導致銷售下降
• 三星擴大領先優勢，但 TCL 憑藉新產品的推出，市佔率飆升
• 價格下跌和直播推動零售電商市場佔有率成長

前景與機會

• 儘管奢侈品整體呈現下滑趨勢，但隨著一些消費者轉向高階產品，奢侈品市場仍可能出現成長。
• Mini LED 電視前景光明
• 製造商更有可能專注於滿足老齡化社會的需求

分類資料

越南影像設備

關鍵數據結果

2025年的發展

• TikTok 行銷宣傳活動協助數位攝影機逆勢成長
• 佳能憑藉著專業相機的普及，保持了穩定且主導的市場佔有率
• 零售電子商務持續呈上升趨勢，但專業電子產品商店仍占主導地位

前景與機會

• 可能存在利基機會，但下滑趨勢仍在繼續
• 人工智慧整合影響成像設備
• 預計小巧且價格實惠的相機將變得更加流行

分類資料

越南的可攜式播放器

關鍵數據結果

2025年的發展

• 無線揚聲器的成長抵消了可攜式媒體播放機的下滑
• SONY保持領先地位，但谷歌的競爭性定價推動市場佔有率成長
• 零售電子商務持續呈上升趨勢

前景與機會

• 無線揚聲器在都市區和農村地區越來越受歡迎，預計將成長
• 人工智慧與無線揚聲器的整合預計將變得越來越流行
• 預計無線揚聲器將持續發展

分類資料

越南行動電話

關鍵數據結果

2025年的發展

• 高滲透率和缺乏升級阻礙成長
• 三星繼續保持領先，但蘋果的在地化成長最為顯著
• 促銷、保證配送和獨家色彩推動零售電子商務的蓬勃發展

前景與機會

• 預測期初期仍將面臨困境，但隨後將強勁復甦
• 持續創新可能有助於成長
• 電池壽命長、外觀精美的兒童設備具有成長潛力

分類資料

越南的穿戴式電子產品

關鍵數據結果

2025年的發展

• 不斷提高的健康意識推動智慧穿戴裝置的銷售和成長
• 由於豐富的產品線和促銷活動，三星的市佔率正在上升
• 每次線上購買的額外收益推動零售電子商務成長

前景與機會

• 產品開發和健康與健身監測需求推動成長
• 為確保兒童安全和身體活動，對穿戴式電子產品的需求不斷增加
• 監測健康各個方面的能力預計將變得更加廣泛

分類資料

越南的無線耳機

關鍵數據結果

2025年的發展

• TWS 耳機因其用途廣泛而推動成長
• AirPods 擁有標誌性吸引力，蘋果擴大領先優勢
• 零售電子商務持續侵蝕專業電子產品零售商的市場佔有率

前景與機會

• 由於生活方式的改變和生活水準的提高，預計會出現強勁成長
• AI整合，確保各種環境下的安全
• 採用智慧功能可能會促進合作

分類資料

In 2025, retail volume sales of consumer electronics in Vietnam experienced a modest decline. This trend was primarily driven by the maturity and the saturation of key product categories, which have already achieved high penetration among the population. Despite Vietnam's economy maintaining a stable GDP growth trajectory, inflationary pressures and broader economic uncertainty cast a shadow over the industry. Consumer confidence in income prospects weakened, leading many households to prioritis...

Euromonitor International's Consumer Electronics in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Maturity and economic uncertainty prevent growth, but launches continue
• Samsung extends its lead thanks to user-friendly, advanced products
• Although retail e-commerce sees dynamism, appliances and electronics specialists continues to dominate

PROSPECTS AND OPPORTUNITIES

• Maturity and consumer caution anticipated to prevent growth
• Rising incorporation of AI at the high-end, while desktops set to remain resilient
• Successful targeting of the younger generation will be crucial

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 16 Sales of Computers by Category: Business Volume 2020-2025
• Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising car ownership drives growth, particularly for in-dash media players
• Between them, the two leaders cover all budgets
• Car audio specialists dominate, but more consumers turn to retail e-commerce due to convenience and added benefits

PROSPECTS AND OPPORTUNITIES

• Growth anticipated as car ownership rises and affordability increases
• High quality display and AI features likely to become more prevalent
• The appeal of in-car gaming for passengers could provide growth opportunities

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Despite overall decline, promotions drive growth for home cinema and speaker systems
• The top three players continue to see rising shares due to their good brand reputation
• Omnichannel model important, as more consumers evaluate products in stores and purchase online

PROSPECTS AND OPPORTUNITIES

• User-friendly innovations likely to enable home cinema and speaker systems to buck the declining trend
• Players set to improve the user experience through better designs, sound quality, and smart features
• AI-driven tailored entertainment could contribute to mental wellbeing

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

HOME VIDEO IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales fall as maturity and changing viewing habits impact demand
• Although Samsung extends its lead, TCL sees a dynamic share increase due to a product launch
• Lower prices and livestreams drive share growth for retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Despite overall decline, growth likely for higher-end products as some consumers upgrade
• The future looks bright for mini LED TVs
• Manufacturers likely to focus on meeting the needs of an ageing population

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2020-2025
• Table 54 Sales of Home Video by Category: Value 2020-2025
• Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital camcorders bucks the declining trend with TikTok marketing campaigns
• Due to the popularity of its professional cameras, Canon maintains a stable dominant share
• Retail e-commerce maintains its rising trend, but appliances and electronics specialists remains dominant

PROSPECTS AND OPPORTUNITIES

• Continued decline, although niches may offer opportunities
• AI integration set to impact imaging devices
• Increasing popularity of compact and budget-friendly cameras anticipated

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 67 Sales of Imaging Devices by Category: Value 2020-2025
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth for wireless speakers offsets the decline for portable media players
• Sony maintains its lead, but Google's competitive pricing drives share growth
• Retail e-commerce continues its rising trend

PROSPECTS AND OPPORTUNITIES

• Growth for wireless speakers as they will be increasingly popular in both urban and rural areas
• AI integration into wireless speakers set to become increasingly prevalent
• Continuous developments anticipated in wireless speakers

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2020-2025
• Table 78 Sales of Portable Players by Category: Value 2020-2025
• Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• High penetration and a lack of upgrading prevent growth
• Samsung extends its lead, but Apple sees the strongest increase due to localisation
• Dynamic growth for retail e-commerce due to promotions, reliable delivery, and exclusive colours

PROSPECTS AND OPPORTUNITIES

• Despite ongoing struggles in the early forecast period, a strong rebound is subsequently anticipated
• Ongoing innovation likely to contribute to growth
• Growth potential for child-friendly devices with a long battery life and attractive aesthetic

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 89 Sales of Mobile Phones by Category: Value 2020-2025
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart wearables drives sales and growth due to a greater focus on health
• Thanks to a wide product range and promotions, Samsung sees its share rise
• Additional benefits from purchasing online drive growth for retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Product development and demand to monitor health and fitness set to drive growth
• Rising demand for wearable electronics to ensure child safety and physical activity
• Features to monitor different aspects of health expected to become more widely available

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• TWS earbuds drives growth due to suitability for a wide range of tasks
• Apple extends its lead as its AirPods have iconic appeal
• Retail e-commerce continues to erode the share of appliances and electronics specialists

PROSPECTS AND OPPORTUNITIES

• Solid growth expected due to evolving lifestyles and rising living standards
• AI integration to ensure safety in different environments
• The adoption of smart features likely to foster collaborations

CATEGORY DATA

• Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030