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市場調查報告書

商品編碼

1878077

燕麥零食市場－2025-2030年預測

Oat-Based Snacks Market - Forecasts from 2025 to 2030

出版日期: 2025年10月16日 | 出版商:

Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預計燕麥零食市場將從 2025 年的 247.43 億美元成長到 2030 年的 313.74 億美元，複合年成長率為 4.86%。

受消費者健康意識顯著提升的推動，燕麥零食市場正經歷顯著成長。這一成長得益於多種主要飲食趨勢的融合、慢性病患病率的上升以及製造商的策略性產品創新。提案的核心價值在於其富含維生素、抗氧化劑、礦物質和膳食纖維，這正是其市場吸引力的基礎。

主要成長要素

推動市場擴張的核心動力之一是消費者對產品標籤意識的不斷提高。零食產業正經歷重大變革，大量產品標榜清潔透明的標籤。製造商們密切關注著這些趨勢，意識到潔淨標示認證對於產品供應和市場接受度至關重要。非營利組織也透過嚴格的程序確保消費品不含對健康有害的物質，進一步推動了這一趨勢的發展。如今，人們的關注點已不再局限於簡單的營養成分，而是擴展到原料的純度和質量，這使得標籤標註成為一個關鍵的競爭領域。

在產品領域，燕麥餅乾已成為一個蓬勃發展的類別。其受歡迎的原因在於營養豐富且飽腹感強，使其成為健康又實惠的零食選擇。燕麥餅乾的宣傳重點也顯著擴展，涵蓋了食品安全核准、不含小麥、低糖、無添加劑和不含反式脂肪等特性。其中，不含反式脂肪尤其重要，因為科學研究顯示反式脂肪與有害膽固醇水平密切相關。將燕麥餅乾定位為在眾多美味餅乾中更健康的選擇，使其在包裝燕麥零食市場中佔據了相當大的佔有率。

此外，人們飲食習慣向植物性飲食和純素飲食的廣泛轉變，催生了對符合這些生活方式的健康零食的巨大需求。這一趨勢與消費者對有機、多穀物和全穀穀物零食的普遍偏好不謀而合。燕麥零食恰好符合這些類別，使生產商能夠透過單一產品滿足多種消費者需求。經濟實惠的生產成本也增強了其吸引力，使其能夠實現全球成長和擴充性，同時滿足不斷變化的消費者期望。

這些市場動態是由人們對能夠應對特定健康挑戰的機能性食品日益成長的需求所驅動的。糖尿病、心血管疾病、肥胖症和其他慢性疾病的高發生率促使人們在日常飲食中攝取更多燕麥。燕麥中富含的可溶性膳食纖維BETA-葡聚醣被認為是一種關鍵的功能性成分，有助於促進腸道健康菌叢的生長，改善消化，並降低有害膽固醇和血糖值。大眾對這些健康益處的認知不斷提高，加上對高膽固醇等普遍問題的擔憂，預計將進一步增加對健康餐點和點心的需求。燕麥製品有望滿足這項需求。

區域市場展望

燕麥零食市場的地理分佈因地區而異，呈現不同的市場機會。

北美預計將成為關鍵市場，並有望保持成長動能。該地區擁有龐大的健康意識消費者群體，這直接推動了對健康食品的需求。北美零食製造商正積極響應這一不斷成長的需求，持續改進和創新其產品線。市場競爭激烈，主要企業之間的競爭也促進了健康零食的普及。應對競爭的關鍵策略是重新調整產品系列的優先級，以滿足消費者多樣化的需求並擴大基本客群。領導品牌正特別關注燕麥類零食，包括早餐食品、點心棒和其他便捷形式的產品，以鞏固其市場地位。

同時，亞太地區預計在整個預測期內將實現盈利成長。這一前景得益於多項因素，包括都市化加快導致文明病的增加，從而提升了人們對健康飲食習慣的意識。此外，食品加工技術的不斷進步、人均消費量的成長以及受過良好教育、日益關注營養選擇的千禧世代人口的增加，進一步擴大了亞太地區的市場潛力。這些因素共同為燕麥基休閒食品的普及和發展創造了極其有利的環境。

本報告的主要優勢：

深入分析：提供對主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、行業垂直領域和其他細分市場。
競爭格局：了解全球主要參與者的策略舉措，並了解透過正確的策略進入市場的機會。
市場促進因素與未來趨勢：探索推動市場的動態因素和關鍵趨勢，以及它們將如何塑造未來的市場發展。
可操作的建議：利用這些見解，在動態環境中做出策略決策，並開拓新的商機和收入來源。
受眾廣泛：適用於Start-Ups、研究機構、顧問公司、中小企業和大型企業，且經濟實惠。

你打算用它來做什麼？

產業與市場分析、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法規結構及影響、新產品開發、競爭情報

研究範圍：

2022年至2024年的歷史數據和2025年至2030年的預測數據
成長機會、挑戰、供應鏈前景、法規結構與趨勢分析
競爭定位、策略和市場佔有率分析
按業務板塊和地區分類的收入成長和預測評估，包括國家/地區
公司概況（策略、產品、財務資訊、關鍵發展等）

介紹
北美洲
- 依產品類型
- 透過分銷管道
- 透過使用
- 按國家/地區
  - 美國
  - 加拿大
  - 墨西哥
南美洲
- 巴西
- 阿根廷
- 其他
歐洲
- 德國
- 法國
- 英國
- 西班牙
- 其他
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 以色列
- 其他
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 印尼
- 泰國
- 其他

第9章競爭格局與分析

主要企業和策略分析
市佔率分析
合併、收購、協議和合作
競爭對手儀錶板

第10章：公司簡介

General Mills Inc.
Kellanova
Nairn Oatcakes
PepsiCo, Inc.
Abbott Laboratories
Simply Delicious, Inc.
Britannia Industries
SACO Foods Inc.
Mondelez International
Nestle

第11章附錄

貨幣
先決條件
基準年和預測年時間表
相關人員的主要收益
調查方法
簡稱

簡介目錄

Product Code: KSI061615254

Oat-Based Snacks Market is projected to expand at a 4.86% CAGR, achieving USD 31.374 billion by 2030 from USD 24.743 billion in 2025.

The oat-based snacks market is experiencing significant growth, propelled by a fundamental shift in consumer priorities towards health and wellness. This expansion is driven by the convergence of several key dietary trends, increased prevalence of chronic health conditions, and strategic product innovation by manufacturers. The core value proposition of oats, recognized as a rich source of vitamins, antioxidants, minerals, and fibers, forms the foundation of the market's appeal.

Primary Growth Drivers

A central driver of market expansion is the heightened consumer consciousness regarding product label claims. The snacking landscape has undergone a substantial transformation, with a surge in products that prominently feature clean and transparent labeling. Manufacturers are responding by delving deeply into these trends, recognizing that clean label certification is crucial for product delivery and market acceptance. This movement is further reinforced by the activities of non-profit organizations, which employ stringent procedures to guarantee that consumer goods are free from harmful substances with detrimental health effects. The emphasis has moved beyond mere nutritional content to include the purity and quality of ingredients, making label claims a critical competitive battleground.

Within the product landscape, oat-based cookies have emerged as a category gaining huge demand. Their popularity is anchored in their nutritional benefits and their ability to satisfy hunger for extended periods, positioning them as a viable and wholesome snack option. The label claims for oat-based cookies have expanded significantly to include attributes such as being approved by food safety authorities, wheat-free, low in sugar, free from additional additives, and containing no trans-fat. The latter is particularly significant, as scientific research links trans-fat to adverse cholesterol profiles. The positioning of these cookies as a healthier alternative within the indulgent cookie category has allowed them to capture a substantial portion of the packaged oat snacks available on the market.

The broader shift in eating patterns towards plant-based and vegan diets has also generated a pronounced need for wholesome snacks that align with these lifestyles. This trend dovetails with popular customer preferences for organic, multigrain, and wholegrain snack options. Oat-based snacks naturally fit within these categories, enabling manufacturers to meet multiple consumer demands with a single product type. Their affordable manufacturing costs further enhance their appeal, allowing for global growth and scalability while satisfying evolving consumer expectations.

Underpinning these market dynamics is the growing need for functional foods that address specific health concerns. There has been a rising incorporation of oats into daily meals driven by the high incidence of conditions such as diabetes, cardiovascular disease, obesity, and other chronic ailments. The beta-glucan soluble fiber found in oats is considered a key functional component, credited with increasing healthy gut bacteria, enhancing the digestive system, and lowering levels of harmful cholesterol and blood sugar. Growing public awareness of these health benefits, coupled with concerns over widespread issues like elevated cholesterol levels, is anticipated to further increase the demand for healthy meals and snacks, with oat-based products positioned to capture this demand.

Geographical Market Outlook

The geographical distribution of the oat-based snacks market highlights distinct regional opportunities.

North America is projected to be the prominent market and is anticipated to maintain its momentum. The region boasts a sizable population of health-conscious consumers, which directly drives demand for healthy food options. Snack manufacturers in North America are actively addressing this growing demand by continuously improving and innovating their product offerings. The market is characterized by intense competition among major corporations, which in turn acts as a catalyst for the introduction of healthier snacks. A key strategic response to this competition has been the reprioritization of product portfolios to meet diverse consumer needs and expand the customer base. Major brands are focusing specifically on oat-based snacks, including breakfast foods, snack bars, and other convenient formats, to solidify their market position.

Conversely, the Asia-Pacific region is anticipated to witness highly profitable growth prospects throughout the projected period. This outlook is supported by several factors, including ongoing urbanization, which has contributed to an increased prevalence of various lifestyle-related illnesses. This has created a burgeoning awareness of dietary health. The market potential in Asia-Pacific is further amplified by continuous improvements in food processing technologies, rising per capita consumption, and a growing population of educated millennials who are increasingly attentive to nutritional choices. These factors collectively create a fertile environment for the adoption and growth of oat-based snack products.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

GLOBAL OAT-BASED SNACKS MARKET BY PRODUCT TYPE
Snack Bars
Puffs
Cookies
Crakers & Toasties
Others
GLOBAL OAT-BASED SNACKS MARKET BY DISTRIBUTION CHANNEL
Online
Offline
Supermarket/ Hypermarket
Convenience Stores
Others
GLOBAL OAT-BASED SNACKS MARKET BY APPLICATION
Residential
Commercial
Restaurants & Cafes
Food Courts
Others
GLOBAL OAT-BASED SNACKS MARKET BY GEOGRAPHY
North America
By Product Type
By Distribution Channel
By Application
By Country
USA
Canada
Mexico
South America
By Product Type
By Distribution Channel
By Application
By Country
Brazil
Argentina
Others
Europe
By Product Type
By Distribution Channel
By Application
By Country
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
By Product Type
By Distribution Channel
By Application
By Country
Saudi Arabia
UAE
Israel
Others
Asia Pacific
By Product Type
By Distribution Channel
By Application
By Country
China
India
Japan
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL OAT-BASED SNACKS MARKET BY PRODUCT TYPE

5.1. Introduction
5.2. Snack Bars
5.3. Puffs
5.4. Cookies
5.5. Crakers & Toasties
5.6. Others

6. GLOBAL OAT-BASED SNACKS MARKET BY DISTRIBUTION CHANNEL

6.1. Introduction
6.2. Online
6.3. Offline
- 6.3.1. Supermarket/ Hypermarket
- 6.3.2. Convenience Stores
- 6.3.3. Others

7. GLOBAL OAT-BASED SNACKS MARKET BY APPLICATION

7.1. Introduction
7.2. Residential
7.3. Commercial
- 7.3.1. Restaurants & Cafes
- 7.3.2. Food Courts
- 7.3.3. Others

8. GLOBAL OAT-BASED SNACKS MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. By Product Type
- 8.2.2. By Distribution Channel
- 8.2.3. By Application
- 8.2.4. By Country
  - 8.2.4.1. USA
  - 8.2.4.2. Canada
  - 8.2.4.3. Mexico
8.3. South America
- 8.3.1. By Product Type
- 8.3.2. By Distribution Channel
- 8.3.3. By Application
- 8.3.4. By Country
  - 8.3.4.1. Brazil
  - 8.3.4.2. Argentina
  - 8.3.4.3. Others
8.4. Europe
- 8.4.1. By Product Type
- 8.4.2. By Distribution Channel
- 8.4.3. By Application
- 8.4.4. By Country
  - 8.4.4.1. Germany
  - 8.4.4.2. France
  - 8.4.4.3. United Kingdom
  - 8.4.4.4. Spain
  - 8.4.4.5. Others
8.5. Middle East and Africa
- 8.5.1. By Product Type
- 8.5.2. By Distribution Channel
- 8.5.3. By Application
- 8.5.4. By Country
  - 8.5.4.1. Saudi Arabia
  - 8.5.4.2. UAE
  - 8.5.4.3. Israel
  - 8.5.4.4. Others
8.6. Asia Pacific
- 8.6.1. By Product Type
- 8.6.2. By Distribution Channel
- 8.6.3. By Application
- 8.6.4. By Country
  - 8.6.4.1. China
  - 8.6.4.2. India
  - 8.6.4.3. Japan
  - 8.6.4.4. South Korea
  - 8.6.4.5. Indonesia
  - 8.6.4.6. Thailand
  - 8.6.4.7. Others