印度玩具和遊戲市場

印度玩具和遊戲行業將在 2022 年繼續保持上升趨勢，按當前價值計算將呈現兩位數增長。 然而，傳統玩具遊戲和電子遊戲這兩大類的表現卻存在顯著差異。

在這份報告中，我們研究了印度玩具和遊戲市場，提供了2018-2022年的最新零售數據、主要參與者、主要品牌、新產品開發、分銷、定價問題以及影響市場的其他主要因素。它提供了有關因素的詳細信息，例如

內容

目錄和表格列表

執行摘要

• 2022 年玩具和遊戲：大局
• 2022 年的主要趨勢
• 競爭格局
• 零售業的發展
• 玩具和遊戲的下一步是什麼？

市場數據

免責聲明

來源

印度傳統玩具和遊戲

關鍵數據發現

2022 年：進展

• BIS 認證要求的持續影響導致多個類別難以實現
• 印度父母優先考慮 STEM 玩具來幫助孩子成長
• 電子商務份額持續擴大，但疫情過後增速放緩

前景和機遇

• 消費者對傳統和區域玩具的興趣日益濃厚，推動了增長
• 購買力的增強對傳統玩具和遊戲產生積極影響
• 玩具訂閱盒引起關注

類別數據

印度視頻遊戲

關鍵數據發現

2022 年：進展

前景和機遇

類別數據

The toys and games industry in India continued its upwards trajectory in 2022, with a double-digit increase in current value terms. However, the performances across the two categories, traditional toys and games and video games, saw a significant difference.

Euromonitor International's Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Continued impact of requirement for BIS certification leads to lack of availability in multiple categories
• Indian parents prioritise STEM toys to aid their children's development
• E-commerce continues to gain share, but growth slows post-pandemic

PROSPECTS AND OPPORTUNITIES

• Increasing consumer focus on traditional and localised toys to drive growth
• Rising purchasing power to positively impact traditional toys and games
• Subscription boxes for toys set to gain prominence

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Demand for gaming subscriptions is on the rise
• Rising popularity of video games based on Indian culture and mythology
• Static consoles records slower growth in 2022

PROSPECTS AND OPPORTUNITIES

• Mobile games poised to maintain its dominance in video games
• Rising support for e-sports set to drive strong growth
• Growing traction for digital video games software

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027