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1392395

全球玩具和遊戲市場研究報告 - 2023 年至 2030 年行業分析、規模、佔有率、成長、趨勢和預測

Global Toys And Games Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

出版日期: 2023年11月01日 | 出版商:

Value Market Research | 英文 191 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

全球玩具和遊戲市場需求預計將從 2022 年的 3,939.4 億美元增至 2030 年的近 7,133.5 億美元，2023-2030 年研究期間複合CAGR為 6.82%。

玩具和遊戲基本上是旨在轉移和娛樂兒童的物品和活動。它們包括搖鈴、玩偶、玩具車、跳繩、棋盤遊戲和拼圖等，它們提供內在價值，對兒童的全面發展發揮重要作用。他們幫助孩子表達自己的情感，灌輸創造力和想像。他們透過想像力幫助克服成人生活的挫折和衝突。它們有助於減輕精神壓力並增強大腦功能。遊戲也有助於改善人與人之間的關係和連結。它們可以改善兒童和成人的心理健康。

市場動態：

近年來互動和多功能遊戲需求的成長，預計將在未來幾年擴大玩具和遊戲市場的需求。消費者在視訊內容、虛擬實境產品和電玩錦標賽上的支出不斷增加，導致該市場的需求激增。人們對綠色玩具日益濃厚的興趣以及傳統玩具和電動遊戲的復甦正在促進該市場的需求。此外，人們越來越認知到拼搭玩具的認知益處以及行動遊戲的擴展，也增加了對該市場的需求。此外，技術的不斷進步、新遊戲形式的推出以及包括傳統媒體、娛樂、電信和體育公司在內的競爭和行業融合，進一步推動了對該市場的需求。

研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具也對全球玩具和遊戲市場的各個細分市場進行了包容性評估。玩具和遊戲產業的成長和趨勢為本研究提供了整體方法。

區域分析：

本節涵蓋區域前景，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲玩具和遊戲市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。玩具和遊戲市場的主要參與者包括Dream International Ltd.、VTech Holdings Ltd.、樂高集團、Sanrio Company, Ltd.、Playmates Toys Ltd.、JAKKS Pacific, Inc.、Mattel、Hasbro、Konami Holdings Corp.、 Bandai Namco Holdings Inc. 本部分包含競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

區域展望銷售分析
簡介銷售分析
北美銷售分析
- 概述、歷史和預測銷售分析
- 北美按細分市場銷售分析
- 北美按國家銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概述、歷史和預測銷售分析
- 歐洲按細分市場銷售分析
- 歐洲按國家銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概述、歷史和預測銷售分析
- 亞太地區按細分市場銷售分析
- 亞太地區國家/地區銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳洲銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概述、歷史和預測銷售分析
- 拉丁美洲按細分市場銷售分析
- 拉丁美洲按國家銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概述、歷史和預測銷售分析
- 中東和非洲按細分市場銷售分析
- 中東和非洲國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東其他地區和非洲銷售分析

第 10 章：玩具與遊戲公司的競爭格局

玩具和遊戲市場競爭
夥伴關係/協作/協議
併購
新產品發布
其他發展

第 11 章：公司簡介

十大公司股票分析
市場集中度
Dream International Ltd.

公司簡介
公司收入
產品
最近的發展

VTech Holdings Ltd.

公司簡介
公司收入
產品
最近的發展

The LEGO Group

公司簡介
公司收入
產品
最近的發展

Sanrio Company Ltd.

公司簡介
公司收入
產品
最近的發展

Playmates Toys Ltd.

公司簡介
公司收入
產品
最近的發展

JAKKS Pacific Inc.

公司簡介
公司收入
產品
最近的發展

Mattel

公司簡介
公司收入
產品
最近的發展

Hasbro

公司簡介
公司收入
產品
最近的發展

Konami Holdings Corp.

公司簡介
公司收入
產品
最近的發展

Bandai Namco Holdings Inc.

公司簡介
公司收入
產品
最近的發展

注意 - 在公司概況中，財務詳細資訊和近期發展視情況而定，或者如果是私人公司，則可能不包括在內

簡介目錄圖表

Product Code: VMR11218355

The global demand for Toys And Games Market is presumed to reach the market size of nearly USD 713.35 BN by 2030 from USD 393.94 BN in 2022 with a CAGR of 6.82% under the study period 2023 - 2030.

Toys and games are basically the objects and activities which are intended to divert and amuse the children. They include rattles, dolls, toy cars, skipping ropes, board games and jigsaw puzzles etc. They provide intrinsic value and play an important role in the overall development of children. They help the children to express their emotions, Instill creativity and imagination. They assist in overcoming the frustrations and conflicts of adult life through imagination. They help destress the mind and boost brain function. Games also help in improving relationships and connections among people. They improve the mental health of children as well as adults.

MARKET DYNAMICS:

The rise in the demand of interactive and multi-functional games in the recent past, is anticipated to scale up the demand of toys and games market in the coming years. Increasing consumer spending on video content, virtual reality products, and video game tournaments are surging the demand for this market. Rising interest in green toys and the resurgence of conventional toys & video games are fostering the demand for this market. In addition, growing awareness about the cognitive benefits of building toys and the expansion of mobile-based gaming is augmenting the demand for this market. Furthermore, continuous advancement in technology, the launching of new game formats and competition and industry convergence, including traditional media, entertainment, telecom and sports companies, are further pushing the demand for this market.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of toys and games. The growth and trends of toys and games industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the toys and games market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

Electronic Games
Outdoor & Sport Toys
Dolls
Preschool Toys
Games And Puzzles
Others

By Application

Up To 8 Years
9 - 15 Years
15 Years & Above

By Distribution Channel

Offline
Online

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the Toys And Games market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the toys and games market include Dream International Ltd., VTech Holdings Ltd., The LEGO Group, Sanrio Company, Ltd., Playmates Toys Ltd., JAKKS Pacific, Inc., Mattel, Hasbro, Konami Holdings Corp., Bandai Namco Holdings Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . TOYS AND GAMES - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Product
- 3.7.2 Market Attractiveness Analysis By Application
- 3.7.3 Market Attractiveness Analysis By Distribution Channel
- 3.7.4 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL TOYS AND GAMES MARKET ANALYSIS BY PRODUCT

6.1 Overview by Product
6.2 Historical and Forecast Data
6.3 Analysis by Product
6.4 Electronic Games Historic and Forecast Sales by Regions
6.5 Outdoor & Sport Toys Historic and Forecast Sales by Regions
6.6 Dolls Historic and Forecast Sales by Regions
6.7 Preschool Toys Historic and Forecast Sales by Regions
6.8 Games And Puzzles Historic and Forecast Sales by Regions
6.9 Others Historic and Forecast Sales by Regions

7 . GLOBAL TOYS AND GAMES MARKET ANALYSIS BY APPLICATION

7.1 Overview by Application
7.2 Historical and Forecast Data
7.3 Analysis by Application
7.4 Up To 8 Years Historic and Forecast Sales by Regions
7.5 9 - 15 Years Historic and Forecast Sales by Regions
7.6 15 years & Above Historic and Forecast Sales by Regions

8 . GLOBAL TOYS AND GAMES MARKET SALES ANALYSIS BY DISTRIBUTION CHANNEL

8.1 Overview by Distribution Channel
8.2 Historical and Forecast Data
8.3 Analysis by Distribution Channel
8.4 Offline Historic and Forecast Sales by Regions
8.5 Online Historic and Forecast Sales by Regions

9 . GLOBAL TOYS AND GAMES MARKET SALES ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook Sales Analysis
9.2. Introduction Sales Analysis
9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE TOYS AND GAMES COMPANIES

10.1. Toys And Games Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11 . COMPANY PROFILES OF TOYS AND GAMES INDUSTRY

11.1. Top 10 Company Share Analysis
11.2. Market Concentration Rate
11.3. Dream International Ltd.
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
11.4. VTech Holdings Ltd.
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
11.5. The LEGO Group
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
11.6. Sanrio Company Ltd.
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
11.7. Playmates Toys Ltd.
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
11.8. JAKKS Pacific Inc.
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
11.9. Mattel
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
11.10. Hasbro
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments
11.11. Konami Holdings Corp.
- 11.11.1. Company Overview
- 11.11.2. Company Revenue
- 11.11.3. Products
- 11.11.4. Recent Developments
11.12. Bandai Namco Holdings Inc.
- 11.12.1. Company Overview
- 11.12.2. Company Revenue
- 11.12.3. Products
- 11.12.4. Recent Developments