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1372125

全球功能性乳品市場 - 2023-2030

Global Functional Milk Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 202 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2022年，全球功能性乳品市場規模達266億美元，預估至2030年將達427億美元，2023-2030年預測期間年複合成長率為6.1%。

近年來，全球功能性乳品市場經歷了顯著的成長和演變，反映出消費者偏好的轉變以及對健康和保健的日益重視。功能性乳製品超越了傳統的乳製品，融入了額外的營養素、益生菌和生物活性化合物，可帶來實際的健康益處。該市場的擴張是由一系列與不斷變化的消費者期望一致的關鍵因素所推動的。

此外，功能性乳品市場受益於產品開發和行銷策略的持續創新。製造商不斷推出新鮮配方、一系列口味和多功能包裝選項，以滿足不同消費者的喜好。從方便的隨身攜帶形式到環保的包裝解決方案，這些創新與當代消費者充滿活力的生活方式和價值觀產生了共鳴。

同樣，北美在功能性奶市場上佔據主導地位，佔據了超過 1/3 的最大市場佔有率。這種成長是由於消費者正在積極尋找含有增強免疫力的營養素和益生菌的產品，旨在增強身體的防禦能力。人們對腸道健康與免疫功能之間錯綜複雜關係的認知進一步增加了功能性奶的吸引力，使其成為努力增強整體活力的消費者的主動選擇。

動力學

健康與保健趨勢

推動功能性乳市場的關鍵力量是當前的健康趨勢。消費者的健康意識日益增強，並積極尋求不僅僅是維持生計的乳製品。功能性乳製品的出現就是為了滿足這項需求，提供額外的健康益處，例如增強免疫力、改善消化和心血管健康。

人們越來越認知到飲食選擇與整體健康之間的深刻聯繫，這突顯了消費者意識的激增。因此，消費者願意投資符合其健康目標的產品。功能性乳製品通常包含益生菌、維生素、礦物質和 omega-3 脂肪酸等補充成分，這些成分被認為具有一系列健康優勢。

消費者擴大將功能性牛奶融入他們的日常飲食中，將其視為一種方便且令人愉悅的方式來融入促進健康的成分。對此，製造商積極推出各種客製化的功能性乳品產品，以滿足不同的健康需求，從而刺激功能性乳品市場的成長。

人口老化與骨骼健康

全球老年人口的快速成長構成了功能性牛奶市場的另一個重要推動力，特別是在骨骼健康方面。隨著年齡的成長，保持骨骼的強壯和彈性變得至關重要。骨骼健康的必需營養素（例如鈣和維生素 D）通常以強化形式添加到功能性乳製品中。

鑑於人口老化，人們對骨質疏鬆症等疾病以及積極維護骨骼健康的重要性的認知不斷提高。功能性牛奶富含鈣和維生素 D，被認為是培育強健骨骼的實用且有效的方法。這對老年人來說尤其重要，他們在僅透過常規飲食來源滿足鈣和維生素 D 需求方面可能會遇到挑戰。

根據聯合國人道事務協調廳預測，全球 65 歲及以上人口比例預計將從 2022 年的 10% 上升至 2050 年的 16%。預計到2050 年，65 歲及以上的人口將超過5 歲以下的人口，幾乎與12 歲以下的人口持平。

因此，製造商推出了專為促進骨骼健康而量身訂製的強化奶產品。這些產品主要針對老年消費者，並著重於維持骨密度和減少骨折可能性所扮演的重要角色。老齡化人口對骨骼健康的關注刺激了對這些專門功能性牛奶產品的需求。

來自植物替代品的競爭

功能性乳市場的一個重大限制是來自植物性乳替代品的不斷升級的競爭。近年來，由於環境問題、乳糖不耐症、道德考量和消費者的飲食選擇，消費者的偏好迅速轉向植物性替代品。

植物性代乳品已獲得巨大的受歡迎程度和市場佔有率。這些替代品通常將自己定位為更健康、更永續的選擇，對傳統乳製品產業（包括功能性乳製品）構成挑戰。因此，尋求特定健康益處的消費者可能會選擇符合其飲食習慣的植物性替代品。

此外，植物性替代品不受與乳製品相同的監管限制，使它們更容易做出特定的健康聲明。標籤和健康主張的這種差異可能會進一步影響消費者的看法和選擇。植物奶替代品促使傳統乳製品公司進入植物性市場，從而產生了融合乳製品和植物性成分優勢的混合產品。

監理複雜性

阻礙功能性乳品市場成長的一個重大挑戰涉及食品和飲料產品複雜而嚴格的監管架構。為了滿足消費者對透明度和準確產品資訊的更高要求，監管機構提出了嚴格的標籤要求。這些要求對功能性乳製品構成了特殊的障礙，因為功能性乳製品經常含有各種額外的營養素、益生菌和生物活性成分。

困難在於必須精確地標記和描述這些功能成分，同時確保遵守監管標準。不同地區和國家對「功能性」、「強化型」和「益生菌」等術語有不同的規定和解釋。製造商必須熟練地應對監管環境，以保持合規性，同時成功地將其功能性乳製品的健康益處傳達給消費者。

The global functional milk market has undergone significant growth and evolution in recent times, reflecting shifts in consumer preferences and an increased emphasis on health and wellness. Functional milk products go beyond traditional dairy offerings, incorporating additional nutrients, probiotics, and bioactive compounds to deliver tangible health benefits. The expansion of this market is driven by a set of key factors that align with changing consumer expectations.

Furthermore, the functional milk market benefits from ongoing innovation in product development and marketing strategies. Manufacturers continually introduce fresh formulations, an array of flavors, and versatile packaging options to cater to diverse consumer preferences. From convenient on-the-go formats to eco-friendly packaging solutions, these innovations resonate with the dynamic lifestyles and values of contemporary consumers.

Similarly, North America dominates the functional milk market, capturing the largest market share of over 1/3rd. The growth is due to consumers are actively seeking products fortified with immune-boosting nutrients and probiotics, aiming to fortify their body's defenses. The awareness of the intricate relationship between gut health and immune function has further increased the appeal of functional milk, positioning it as a proactive choice for consumers striving to bolster their overall vitality.

Dynamics

Health and Wellness Trends

A pivotal force propelling the functional milk market is the prevailing health and wellness trend. Consumers are increasingly health-conscious and are actively seeking dairy products that go beyond mere sustenance. Functional milk products have emerged to meet this demand by offering additional health benefits, such as enhanced immunity, improved digestion, and cardiovascular well-being.

The surge in consumer awareness is underscored by a growing recognition of the profound connection between dietary choices and overall health. Consequently, consumers are willing to invest in products that align with their wellness objectives. Functional milk items often encompass supplementary ingredients like probiotics, vitamins, minerals, and omega-3 fatty acids, which are reputed to confer a spectrum of health advantages.

Consumers are increasingly integrating functional milk into their daily diets, viewing it as a convenient and enjoyable means to incorporate health-boosting constituents. In response, manufacturers are actively introducing a diverse array of functional milk products customized to cater to distinct health needs, thereby stimulating growth within the functional milk market.

Aging Population and Bone Health

The burgeoning global population of elderly individuals constitutes another substantial driving force behind the functional milk market, particularly concerning bone health. With advancing age, the preservation of robust and resilient bones assumes paramount importance. Essential nutrients for bone health, such as calcium and vitamin D, are often incorporated into functional milk products in fortified forms.

In light of the aging demographic, there exists heightened awareness regarding conditions like osteoporosis and the significance of proactively safeguarding bone health. Functional milk featuring augmented calcium and vitamin D content is perceived as a practical and efficacious means to nurture strong bones. This is especially pertinent for elderly individuals who may encounter challenges in fulfilling their calcium and vitamin D requisites through regular dietary sources alone.

According to United Nations Office for the Coordination of Humanitarian Affairs, the proportion of the population in the world that is aged 65 or older is projected to rise from 10% in 2022 to 16% in 2050. On a global scale, the number of people 65 and older is projected to exceed that of individuals under the age of 5 by 2050 and be almost equal to that of those under the age of 12.

Hence, manufacturers have introduced fortified milk products tailored specifically to promote bone health. These products are primarily marketed to older consumers, with a focal point on the vital role played by maintaining bone density and diminishing the likelihood of fractures. The aging population's concern for bone health is galvanizing the demand for these specialized functional milk offerings.

Competition from Plant-Based Alternatives

A substantial constraint within the functional milk market is the escalating competition from plant-based milk substitutes. In recent times, there has been a rapid shift in consumer preferences toward plant-based alternatives, that is driven by environmental concerns, lactose intolerance, ethical considerations, and dietary choices by the consumers.

Plant-based milk substitute products such have gained immense popularity and market share. These alternatives often position themselves as healthier and more sustainable options, challenging the conventional dairy industry, including functional milk products. Consequently, consumers seeking specific health benefits may opt for plant-based alternatives that align with their dietary inclinations.

Additionally, plant-based alternatives are not subjected to the same regulatory constraints as dairy products, affording them greater ease in making specific health claims. This divergence in labeling and health assertions can further influence consumer perceptions and choices. The plant-based milk alternatives has motivated traditional dairy companies to enter the plant-based market, leading to the creation of hybrid products that amalgamate the advantages of dairy and plant-based ingredients.

Regulatory Complexities

A significant challenge impeding the functional milk market's growth pertains to the intricate and strict regulatory framework governing food and beverage products. In response to consumers' heightened demand for transparency and accurate product information, regulatory authorities have imposed rigorous labeling requirements. These requirements pose a particular hurdle for functional milk products, which frequently incorporate various additional nutrients, probiotics, and bioactive components.

The difficulty arises from the necessity to precisely label and describe these functional ingredients while ensuring adherence to regulatory standards. Different regions and countries uphold distinct regulations and interpretations of terms like "functional," "fortified," and "probiotic." Manufacturers must adeptly navigate the regulatory landscape to maintain compliance while successfully conveying the health benefits of their functional milk products to consumers.

Segment Analysis

The global functional milk market is segmented based on product, form, function, distribution channel and region.

Increased Demand for Functional Milk for Immunity and Disease Management

The immunity and disease management segment held 34.5% of the global market share. Within the functional milk market, there is a notable upswing in the demand for products tailored to immunity and disease management. This surge is primarily driven by a heightened focus on health and wellness among consumers across the world.

According to the DSM Immunity report, consumers nowadays seem more concerned than ever with their daily health and welfare, especially in the wake of the pandemic. In comparison to fewer than 20% five years ago, 27% of global dairy-based vitamin and mineral supplement releases between April 2021 and April 2022 made an immune health claim. To assist dietary supplement companies in providing consumers with immunology solutions catered to their lifestyle and medical requirements.

Consequently, there has been a notable surge in the consumption of dairy items enriched with nutrients believed to enhance immunity. Manufacturers have responded by introducing specialized functional milk offerings that cater to this specific demand, capitalizing on the increased consciousness of immunity and disease prevention. The aging demographic across the world serves as another driving force behind the demand for functional milk products geared toward immunity and disease management.

Older individuals are often more vulnerable to various health challenges and are actively seeking products that can aid in maintaining their well-being and vitality. Functional milk items targeting immunity and disease management are viewed as a convenient and enjoyable means for seniors to incorporate health-boosting nutrients into their diets. Furthermore, the prevalence of chronic diseases has led consumers to seek dairy products that offer preventive and therapeutic benefits, further elevating the demand for functional milk.

Geographical Penetration

Demand for Fortified Milk Products in North America

The North America functional milk market held the largest market share of 40.3% in 2022 in the functional milk market analysis. The North American region demonstrates a robust and evolving demand for functional milk products, driven by several key factors. Foremost, consumers in the region have developed a heightened awareness of health and wellness, leading to a growing interest in dairy products that go beyond basic nutrition.

Functional milk products, enriched with essential nutrients, probiotics, and bioactive compounds, seamlessly align with this health-conscious mindset. As individuals increasingly prioritize their well-being, the demand for these products continues to surge. Furthermore, North America is experiencing a noticeable upswing in awareness regarding digestive health, a factor directly influencing the demand for functional milk.

A significant segment of the population in the region grapples with digestive discomfort and conditions such as lactose intolerance and irritable bowel syndrome (IBS). Consequently, consumers actively seek dairy products that provide relief and promote a balanced gut microbiome. Functional milk, especially those featuring probiotics and lactose-free options, has gained substantial popularity. These products are perceived as effective in aiding digestion, alleviating bloating, and enhancing overall digestive well-being.

In March 2023, Dairy Farmers of America (DFA) introduced the "first-ever" probiotics-fortified UHT milk as a less expensive substitute for kefir and kombucha. The product, created in collaboration with Good Culture, according to Dairy Farmers of America (DFA), is the first lactose-free, long-life fluid milk available on the US market that also contains probiotics that help the microbiota.

Competitive Landscape

The major global players in the market include: Danone, Nestle SA, Danone S.A., Yoplait, Chobani LLC, Organic Valley, General Mills, Inc., The Dannon Company, Clover Stornetta Farms, Lifeway Foods and Horizon Organic.

COVID-19 Impact Analysis

The global functional milk market experienced a range of effects due to the COVID-19 pandemic. Initially, the pandemic prompted significant shifts in consumer behavior. Panic buying led to a surge in sales of essential items, including dairy products, as consumers stockpiled necessities. However, as lockdowns and restrictions were implemented, consumer purchasing patterns underwent changes.

One noticeable impact was the increased demand for long-lasting and shelf-stable milk products, such as UHT (ultra-high temperature) milk. Consumers, concerned about potential supply chain disruptions, turned to these products due to their extended shelf life. In contrast, perishable functional milk products like probiotic yogurt experienced a temporary decline in demand because of worries about product availability and perishability.

Additionally, the pandemic heightened the focus on health and wellness among consumers. This shift in mindset favored functional milk products, particularly those promoting immune support and overall well-being. Probiotic-rich milk gained popularity as consumers sought ways to strengthen their immune systems. Furthermore, calcium-fortified and lactose-free milk products found favor among consumers seeking to support bone health and alleviate digestive discomfort.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict has had regional repercussions on the functional milk market, particularly in Eastern Europe. Ukraine serves as a significant agricultural producer, including dairy products, and the conflict disrupted supply chains and trade routes. Export restrictions, logistical challenges, and uncertainty had adverse effects on the dairy industry in both countries.

Russian dairy producers responded by shifting their focus more toward the domestic market. Russia aimed to reduce its dependence on imported dairy products and invested in expanding its domestic production capacity. This change had implications for foreign functional milk brands operating in Russia, as they faced increased competition and had to navigate regulatory adjustments.

In Ukraine, the conflict disrupted dairy production and distribution, resulting in supply shortages and price fluctuations. This instability influenced consumer preferences, with some individuals turning to alternative dairy products such as milk substitutes. Overall, the Russia-Ukraine conflict introduced uncertainties in the Eastern European dairy market, impacting the production and distribution of functional milk products.

By Product

Probiotic Milk
Lactose-Free Milk
Omega-3-Fortified Milk
Calcium-Fortified Milk
Others

By Form

Powder
Liquid

By Function

Immunity & Disease Management
Weight Management
Clinical Nutrition
Others

By Distribution channel

Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
E-Commerce
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

In May 2023, With a "disruptive and new take on milk" Dairy Farmers of America (DFA) has launched a lactose-free probiotic milk. The farmer-owned dairy cooperative has partnered with cottage cheese start-up Good Culture to bring the product to life, and the milk will be sold under the Good Culture brand.
In July 2022, In response to parents' requests for vegetarian and flexible diet options for their infants, Danone announced the introduction of the first-ever Dairy and Plants Blend baby formula. Almost 70% [69%] of parents now prefer their children eat more plant-based foods, and plant-based consumption is rising significantly, with over one-third [37%] of EU consumers selecting a vegan, vegetarian, or flexitarian diet.
In December 2020, Promilk Yogfluid and Promilk B Max, two new functional milk proteins from Ingredia, offer more health-driven alternatives for creamy, very indulgent dairy products for on-the-go snacking. According to Ingredia, Promilk Yogfluid was created especially for consuming yogurts high in protein and has the ability to increase the protein content by up to 12%.

Why Purchase the Report?

To visualize the global functional milk market segmentation based on product, form, function, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of functional milk market-level with all segments.
The PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global functional milk Market Report would provide approximately 69 tables, 71 figures and 202 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Product
3.2. Snippet By Form
3.3. Snippet By Function
3.4. Snippet By Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Health and Wellness Trends
  - 4.1.1.2. Aging Population and Bone Health
- 4.1.2. Restraints
  - 4.1.2.1. Competition from Plant-Based Alternatives
  - 4.1.2.2. Regulatory Complexities
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers' Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Probiotic Milk*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Lactose-Free Milk
7.4. Omega-3-Fortified Milk
7.5. Calcium-Fortified Milk
7.6. Others

8. By Form

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 8.1.2. Market Attractiveness Index, By Form
8.2. Powder*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Liquid

9. By Function

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 9.1.2. Market Attractiveness Index, By Function
9.2. Immunity & Disease Management*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Weight Management
9.4. Clinical Nutrition
9.5. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Specialty Stores
10.4. Convenience Stores
10.5. E-Commerce
10.6. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Nestle S.A.
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Danone S.A.
13.3. Yoplait
13.4. Chobani LLC
13.5. Organic Valley
13.6. General Mills, Inc.
13.7. The Dannon Company
13.8. Clover Stornetta Farms
13.9. Lifeway Foods
13.10. Horizon Organic

LIST NOT EXHAUSTIVE