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市場調查報告書

商品編碼

1372123

全球鮮奶市場 - 2023-2030

Global Fresh Milk Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 212 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年，全球鮮奶市場規模達656億美元，預計2030年將達到1,005億美元，2023-2030年預測期間年複合成長率為5.5%。

人們對健康和營養意識的不斷增強在鮮奶市場的復興中發揮關鍵作用，消費者積極尋求符合其福祉目標的產品。鮮牛奶的烹飪多功能性擴大了它的吸引力，因為它在一系列食譜中發揮核心作用，從早餐麥片到柔軟的醬汁和美味的甜點。

此外，鮮奶市場已經透過引入無乳糖和強化牛奶的選擇來適應多樣化的飲食需求，滿足乳糖不耐症人群和那些希望獲得額外健康益處的人群的偏好和要求。健康運動和該領域專家的認可進一步塑造了市場格局，強調了鮮奶的營養價值。

同樣，北美在鮮奶市場上佔據主導地位，佔據了超過 1/3 的最大市場佔有率。這一成長是由於北美各地具有健康意識的人們優先考慮將鮮牛奶作為其飲食中不可或缺的組成部分，並認知到鮮牛奶在支持強健骨骼、肌肉發育和整體健康方面的作用。這種共同的營養意識，加上新鮮牛奶的持久流行，牢固地確立了它作為飲食基石的地位。

動力學

健康與保健趨勢

當今的全球鮮奶市場正在顯著復甦，這主要是由於消費者對健康和營養意識的提高所推動的。鮮牛奶通常被稱為大自然的靈丹妙藥，是一種營養強國。它含有大量的鈣含量，對於強健骨骼和牙齒至關重要，並在肌肉功能和神經傳遞中發揮關鍵作用。

鮮牛奶的營養成分使其成為人們飲食中的多功能補充，不僅可以提高整體營養攝取量，還可以提高烹飪的多樣性。近年來，消費者行為發生了顯著變化，其特徵是健康和營養意識增強。鮮奶從消費者行為的轉變中獲得了顯著的好處。

2022 年 3 月，DFA 宣布推出「首款」益生菌強化 UHT 牛奶，作為克菲爾和康普茶的更便宜的替代品。據美國酪農協會 (DFA) 稱，該產品是與 Good Culture 合作開發的，是美國市場上首款無乳糖、長保存期限的液態奶，還含有有助於微生物群的益生菌。

消費者越來越認知到鮮奶是一種天然且營養豐富的必需營養素來源，健康運動和營養專家的認可進一步強化了這個形象。人們對鮮牛奶健康益處的認知不斷加深，有助於其重新流行。在許多西方國家，鮮牛奶是一種習慣性的早餐搭配，通常與穀物或作為獨立飲料一起享用。

提高可支配收入

可支配收入的激增，特別是在新興經濟體中，是鮮奶市場的另一個重大推動力。隨著個人和家庭財力的增加，他們越來越傾向於投資頂級食品，其中包括鮮奶。對鮮牛奶的需求與較高收入階層有著內在的聯繫，鮮牛奶通常被視為一種優質、營養豐富的飲料。

這種驅動力在收入水平往往更為強勁的城市地區尤其明顯。城市化帶來了生活方式的轉變，人們擴大採用將新鮮牛奶作為常規飲食成分的飲食模式。隨著經濟能力的增強，這些地區的人們更有能力將新鮮牛奶涵蓋他們的飲食中，從而促進市場成長。零售連鎖店和超市在城市的擴張進一步簡化了鮮奶的獲取，進一步刺激了需求。

易腐性挑戰

鮮奶極易腐爛的特性對市場構成了關鍵限制。牛奶的保存期限有限，因此需要精心處理、儲存和分銷，以確保其品質和安全。易腐爛的因素導致未售出的牛奶在過期後被浪費。此外，整個供應鏈對冷卻的需求會增加能源消耗和環境影響。

鮮牛奶是易腐物品的一個例子，需要有效的供應鏈管理才能在保存期限到期之前到達消費者手中。由於供應鏈延誤或中斷，牛奶在到達市場之前就已經腐爛，可能會導致浪費和金錢損失。然而，儘管人們努力透過超高溫（UHT）巴氏殺菌和無菌包裝等包裝和加工技術的進步來解決這些問題，但市場仍受到易腐爛性的限制。

供應鏈的複雜性

鮮奶市場面臨複雜的供應鏈問題，可能阻礙其無縫運作。一個關鍵的挑戰是維持從乳牛場到消費者的新鮮牛奶的穩定流動。這就需要維護冷藏設施和可靠的運輸網路，這兩者都需要大量的資金。

此外，與季節性變化和乳牛群健康相關的牛奶產量波動也會損害供應鏈效率。這些波動可能導致供應失衡和價格不穩定，可能導致向消費者和零售商運送鮮奶的延遲。及時的供應鏈管理對於緩解這些障礙至關重要，但它往往受到投資不足、運輸瓶頸和冷鏈基礎設施不足等因素的阻礙。

The increasing awareness of health and nutrition plays a pivotal role in the revival of the fresh milk market, with consumers actively seeking products that align with their well-being objectives. Fresh milk's culinary versatility has broadened its appeal, as it takes on a central role in an array of recipes, spanning from breakfast cereals to velvety sauces and delightful desserts.

Furthermore, the fresh milk market has adapted to cater to diverse dietary needs through the introduction of lactose-free and fortified options, accommodating the preferences and requirements of lactose-intolerant individuals and those desiring additional health benefits. Health campaigns and endorsements from experts in the field further shape the market landscape, emphasizing the nutritional merits of fresh milk.

Similarly, North America dominates the fresh milk market, capturing the largest market share of over 1/3rd. The growth is due to health-conscious individuals across North America prioritizing fresh milk as an integral component of their diets, recognizing its role in supporting robust bones, muscle development, and overall health. This shared nutritional awareness, coupled with the enduring popularity of fresh milk, firmly establishes it as a dietary cornerstone.

Dynamics

Health and Wellness Trends

In today's global fresh milk market, a notable resurgence is underway, primarily propelled by the heightened awareness among consumers regarding health and nutrition. Fresh milk, often described as nature's elixir, is a nutritional powerhouse. It boasts a significant calcium content essential for strong bones and teeth, alongside critical roles in muscle function and nerve transmission.

Fresh milk's nutritional profile renders it a versatile addition to one's diet, enhancing not only the overall nutrient intake but also culinary versatility. In recent times, a notable shift has occurred in consumer behavior, marked by an increased awareness of health and nutrition. Fresh milk has garnered significant benefits from this transformation in consumer behavior.

In March 2022, DFA announced the 'first-ever' probiotics-fortified UHT milk as a less expensive alternative for kefir and kombucha. The product, created in collaboration with Good Culture, according to Dairy Farmers of America (DFA), is the first lactose-free, long-life fluid milk available on the U.S market that also contains probiotics that help the microbiota.

Consumers increasingly recognize fresh milk as a natural and nutritious source of essential nutrients, an image further bolstered by health campaigns and endorsements from nutrition experts. This heightened perception of the health benefits of fresh milk has been instrumental in its resurgence in popularity. In many Western countries, fresh milk is a customary breakfast accompaniment, commonly enjoyed with cereals or as a standalone beverage.

Elevating Disposable Incomes

The surge in disposable incomes, particularly in burgeoning economies, represents another substantial impetus for the fresh milk market. As individuals and households experience an uptick in their financial resources, they are increasingly inclined to invest in top-tier food products, fresh milk among them. The demand for fresh milk is intrinsically linked to higher income brackets, frequently regarded as a premium, nutrient-rich beverage.

This driving force is particularly conspicuous in urban locales where income levels tend to be more robust. Urbanization has brought about lifestyle shifts and the increased adoption of dietary patterns that incorporate fresh milk as a regular dietary component. With greater economic capacity, people in these regions are better positioned to incorporate fresh milk into their diets, fostering market growth. The expansion of retail chains and supermarkets in urban settings further streamlines access to fresh milk, giving an additional boost to demand.

Perishability Challenges

The highly perishable nature of fresh milk poses a critical constraint for the market. The limited shelf life of milk necessitates meticulous handling, storage, and distribution to safeguard its quality and safety. The perishability factor results in the wastage of unsold milk upon reaching its expiration date. Additionally, the need for refrigeration across the supply chain can heighten energy consumption and environmental impact.

Fresh milk is one example of a perishable item that needs effective supply chain management to reach consumers before its shelf life expires. Milk rotting before it reaches the market as a result of supply chain delays or disruptions can result in waste and monetary losses. The market is nevertheless constrained by perishability despite efforts to address these issues through advancements in packaging and processing techniques such as ultra-high temperature (UHT) pasteurization and aseptic packaging.

Supply Chain Complexities

The fresh milk market faces intricate supply chain issues that can hinder its seamless operation. A pivotal challenge revolves around maintaining a consistent flow of fresh milk from dairy farms to consumers. This necessitates the upkeep of cold storage facilities and a dependable transportation network, both of which can be financially demanding.

Furthermore, supply chain efficiencies are jeopardized by fluctuations in milk production linked to seasonal variations and the health of dairy herds. These oscillations can lead to supply imbalances and price instability, potentially causing delays in the delivery of fresh milk to consumers and retailers. Timely supply chain management is vital in mitigating these hurdles, but it's often hindered by factors like underinvestment, transportation bottlenecks, and insufficient cold chain infrastructure.

Segment Analysis

The global fresh milk market is segmented based on type, category, distribution channel and region.

Increased Demand for Flavored Fresh Milk

The flavored segment held 34.5% of the global market share. Flavored milk has witnessed a surge in demand within the fresh milk market, primarily due to its wide-ranging appeal among consumers. The popularity of flavored milk is underpinned by several compelling factors that make it a favored choice for a diverse consumer base. First and foremost, flavored milk offers a delightful and enjoyable taste experience.

The enhanced taste dimension not only enriches the drinking experience but also leads to increased milk consumption, benefiting both dairy producers and individuals seeking a delectable and nutritious beverage. Additionally, flavored milk has garnered favor as a convenient and nourishing on-the-go drink. Its packaging in portable containers, including single-serve bottles and cartons, makes it a practical choice for individuals with busy lifestyles.

Flavored milk delivers a combination of essential nutrients inherent in fresh milk, such as calcium, protein, and vitamins, all while offering the extra dimension of flavor. This nutritional profile, coupled with the convenience it provides, positions flavored milk as an apt choice for those in search of a swift and gratifying source of sustenance and energy during their daily routines.

In December 2022, in an effort to satisfy the desires of the younger clientele, the Kolhapur Jilha Sahakari Dudh Utpadak Sangh, widely known as Gokul dairy, has introduced flavor-enhanced fresh milk and plans to do the same with masala buttermilk and mango lassi. Furthermore, the allure of flavored milk extends to its versatility in various culinary applications.

Geographical Penetration

Increasing Demand for Fresh Milk and its Products in North America

The North America fresh milk market held the largest market share of 40.3% in 2022 in the fresh milk market analysis. The growth in the region is boosting as the economic capability has translated into a heightened consumption of fresh milk, particularly in urban centers where income levels tend to be more substantial.

The Association of Equipment Manufacturers' most recent paper, "Environmental Benefits of Contemporary Milk, Hay's and Forage Production Technologies," features a number of facts that assist to demonstrate the beneficial effects of contemporary dairy practices in the U.S. and Canada. As an illustration, the North American milk output increased by 350% between 1960 and 2020. In contrast, productivity in the rest of the world only rose by 150% during the same time period.

Equally significant is the rising awareness of the nutritional merits associated with fresh milk, propelling its demand. Fresh milk is renowned for its richness in essential nutrients like calcium, protein, and vitamins, positioning it as a preferred choice for individuals aspiring to maintain good health and overall well-being. As health consciousness gains ground, fresh milk is increasingly regarded as a natural and nourishing source of these indispensable nutrients.

In addition, the adaptability of fresh milk in diverse culinary applications has broadened its appeal. It serves as a key ingredient in numerous traditional and contemporary recipes, spanning from dairy-based confections to savory dishes and beverages. This culinary versatility has rendered fresh milk a highly sought-after component in the culinary landscape of the North America, further elevating its consumption.

Competitive Landscape

The major global players in the market include: Danone, Nestle SA, Danone S.A., Lactalis Group, Fonterra Co-operative Group Limited, Arla Foods Amba, Saputo Inc., Dean Foods Company, Dairy Farmers of America, Inc., Vethaa and GCMMF.

COVID-19 Impact Analysis

The pandemic wrought havoc on supply chains, hindering the collection, processing, and distribution of fresh milk worldwide. Movement restrictions, lockdowns, and logistical challenges had a substantial impact. The pandemic initially triggered a surge in fresh milk demand as consumers stockpiled essential goods. However, evolving consumer behaviors, including an increased interest in long-lasting milk alternatives, influenced the demand for fresh milk.

The closure of restaurants and food service establishments resulted in reduced fresh milk demand in this sector. This surplus supply affected prices and posed difficulties for dairy producers. Global fresh milk and dairy product exports faced hurdles due to border restrictions and delays. Markets relying on exports were particularly affected. Economic instability and job losses during the pandemic impacted consumer purchasing power. Some consumers turned to more affordable milk alternatives or reduced their overall milk consumption.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict engendered geopolitical tensions and sanctions that could disrupt trade and agricultural exports, potentially affecting fresh milk supply in the region. Trade disruptions, especially in major dairy-producing regions, can influence global dairy markets and pricing. Import and export constraints can affect the balance between supply and demand. Conflicts in Ukraine may disrupt local supply chains, from dairy farming to processing, which can influence the availability and cost of fresh milk in the area.

Geopolitical conflicts can lead to market uncertainty and fluctuation, influencing investment decisions and supply chain planning within the fresh milk sector. In regions affected by geopolitical conflicts, economic uncertainties and supply interruptions can prompt changes in consumer behavior, potentially leading to shifts in milk consumption patterns.

By Type

Whole/Full-Fat
Reduced-Fat (2%)
Low-fat (1%)
Fat-free
Others

By Category

Flavored
Unflavored

By Distribution channel

Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
E-Commerce
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

In June 2023, one of West Bengal's top dairy companies, Aashirvaad Svasti, today announced the arrival of its fresh milk product, Aashirvaad Svasti Daily, in the vicinity. The new product is designed to assist women in getting affordable, high-quality milk that will meet their family's daily milk needs.
In October 2021, Pure-Pak® Classic 500ml Natural Brown Board cartons by Graham's Organic Milk were launched. Additionally, Sainsbury's supermarkets across the country will begin carrying the award-winning dairy's fresh standard milk in 500ml and 1-litre Pure-Pak® Classic cartons. A renewable PE cap is present on each and every new Graham's milk carton.
In January 2021, A new product was introduced by Malta Dairy Products, a KPH Group company, under the recognizable Benna brand name. During the official press conference held at The Phoenicia Hotel, they unveiled their brand-new, exclusive milk fortified with vitamin D. This new item will always be available alongside the present selection of fresh milk that Benna provides.

Why Purchase the Report?

To visualize the global fresh milk market segmentation based on type, category, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of fresh milk market-level with all segments.
The PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global fresh milk market report would provide approximately 61 tables, 60 figures and 212 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Type
3.2. Snippet By Category
3.3. Snippet By Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Health and Wellness Trends
  - 4.1.1.2. Elevating Disposable Incomes
- 4.1.2. Restraints
  - 4.1.2.1. Perishability Challenges
  - 4.1.2.2. Supply Chain Complexities
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers' Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By type
7.2. Whole/Full-Fat*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Reduced-Fat (2%)
7.4. Low-fat (1%)
7.5. Fat-free
7.6. Others

8. By Category

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 8.1.2. Market Attractiveness Index, By Category
8.2. Flavored*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Unflavored

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Specialty Stores
9.4. Convenience Stores
9.5. E-Commerce
9.6. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Nestle S.A.
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Danone S.A.
12.3. Lactalis Group
12.4. Fonterra Co-operative Group Limited
12.5. Arla Foods Amba
12.6. Saputo Inc.
12.7. Dean Foods Company
12.8. Dairy Farmers of America, Inc.
12.9. Vethaa
12.10. GCMMF

LIST NOT EXHAUSTIVE