壁紙市場：依產品類型、應用、分銷管道和地區

2025年全球壁紙市場規模估計為 466億美元，預計到2032年將達到 643.1億美元，2025-2032年的年複合成長率為 4.7%。

圖表.壁紙市場佔有率（依地區）（%）（2025年）

全球壁紙市場的成長是由全球對住宅裝飾和室內裝飾的需求不斷成長所推動的。壁紙是指用於覆蓋和裝飾住宅和商業場所內牆的材料。它具有多種圖案、設計、紋理和材質。常用的壁紙材料包括乙烯基、紙和織物。住宅和商業建設活動的增加以及可支配收入的增加推動全球壁紙的銷售。此外，近年來，消費者對美觀、有吸引力的室內裝潢的偏好日益成長，推動了壁紙的需求。

市場動態

全球壁紙市場的成長主要受到全球建築業擴張和快速都市化的推動。新住宅和商業建築建設的增加推動了室內壁紙的需求。此外，房地產行業的蓬勃發展和關鍵基礎設施的發展推動全球壁紙的銷售。新興市場消費者財富的不斷增加和經濟成長推動了住宅裝飾和室內設計支出的增加，促進了市場的成長。然而，油漆等低成本替代品的出現可能會阻礙市場的成長。根據消費者喜好設計的可客製化和個人化壁紙的出現為市場參與企業創造了巨大的成長機會。在預測期內，使用天然纖維和材料的環保和永續壁紙品種方面的創新可以推動市場成長。

本研究的主要特點

• 本報告對全球壁紙市場進行了詳細分析，並提供了預測期（2025-2032）的市場規模和年複合成長率（CAGR%），假設2024年為基準年。
• 揭示各個領域的潛在商機並解釋了該市場的引人注目的投資提案矩陣。
• 提供關於市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的主要考察。
• 根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，對全球壁紙市場的主要企業進行了概述。
• 本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
• 全球壁紙市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進入者和金融分析師。
• 相關人員可以透過全球壁紙市場分析中使用的各種策略矩陣來促進決策。

目錄

第1章 調查目的與前提條件

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要

第3章 市場動態、法規與趨勢分析

• 市場動態
• 影響分析
• 監管情景
• 產品發布/核准
• PEST分析
• 波特分析
• 併購情景

第4章 2020-2032年全球壁紙市場，依產品類型（十億美元）

• 介紹
• 乙烯基塑膠
• 植絨
• 草編
• 紙
• 其他

第5章 2020-2032年全球壁紙市場，依應用（十億美元）

• 介紹
• 家庭用
• 商務用

第6章 2020年至2032年全球壁紙市場，依通路（十億美元）

• 介紹
• DIY 商店
• 專賣店
• 網路零售商
• 其他

第7章 2020-2032年全球壁紙市場，依地區（十億美元）

• 介紹
• 北美洲
• 拉丁美洲
• 歐洲
• 亞太地區
• 中東
• 非洲

第8章 競爭格局

• Sherwin-Williams
• ABC Imaging
• Schumacher & Co.
• York Wallcoverings
• Monadnock Paper Mills
• Brewster Home Fashions
• Osborne & Little
• Waldan Paper Services LLC
• Maya Romanoff
• Ultrawalls
• Kreative Decor
• Urban Decor
• Insignia Decor
• Vivid Decor & Panel
• Param Enterprises
• Sky Wallpapers
• Sangetsu Corporation
• York Wall Coverings Inc.
• Raimata Impex Pvt. Ltd.
• Coatex

第9章 分析師建議

• 興衰
• Coherent Opportunity Map

第10章 參考文獻與調查方法

• 參考
• 調查方法
• 關於出版商

Global Wallpaper Market is estimated to be valued at USD 46.60 Bn in 2025 and is expected to reach USD 64.31 Bn by 2032, growing at a compound annual growth rate (CAGR) of 4.7% from 2025 to 2032.

Figure. Wallpaper Market Share (%), By Region 2025

Global wallpaper market growth is driven by rising demand for home decors and interiors across the world. Wallpaper refers to a material used to cover and decorate the interior walls of homes and commercial establishments. It is available in a wide range of patterns, designs, textures, and materials. Some of the commonly used wallpaper materials include vinyl, paper, and fabric. Growing construction activities of residential and commercial buildings along with rising disposable incomes have boosted the sales of wallpapers globally. Moreover, increasing consumer preference towards aesthetically appealing and attractive interiors has boosted demand for wallpapers in recent years.

Market Dynamics:

Global wallpaper market growth is primarily driven by expanding construction industry and rapid urbanization worldwide. Rising construction of new residential and commercial buildings boosts demand for wallpaper for interior applications. Moreover, burgeoning real estate sector along with significant infrastructure developments has boosted the sales of wallpapers globally. Increasing consumer affluence and economic growth in developing regions have augmented the spending on home decors and interior design aspects, thus, driving the market growth. However, availability of low-cost substitutes such as paints threatens can hamper the market growth. The emergence of customizable and personalized wallpapers designed as per consumer preferences presents immense growth opportunities for market players. Innovation in terms of eco-friendly and sustainable wallpaper varieties using natural fibers and materials can drive the market growth during the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global wallpaper market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global wallpaper market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Sherwin-Williams, ABC Imaging, F. Schumacher & Co., York Wallcoverings, Monadnock Paper Mills, Brewster Home Fashions, Osborne & Little, Waldan Paper Services LLC, Maya Romanoff, Ultrawalls, Kreative Decor, Urban Decor, Insignia Decor, Vivid Decor & Panel, Param Enterprises, Sky Wallpapers, Sangetsu Corporation, York Wall Coverings Inc., Raimata Impex Pvt. Ltd., Coatex
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global wallpaper market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wallpaper market

Detailed Segmentation-

• Product Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Vinyl Wallpaper
  • Flocked Wallpaper
  • Grasscloth Wallpaper
  • Paper Wallpaper
  • Others
• Application Insights (Revenue, USD Bn, 2020 - 2032)
  • Residential
  • Commercial
• Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • DIY Stores
  • Specialty Stores
  • Online Retailers
  • Others
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Sherwin-Williams
  • ABC Imaging
  • Schumacher & Co.
  • York Wallcoverings
  • Monadnock Paper Mills
  • Brewster Home Fashions
  • Osborne & Little
  • Waldan Paper Services LLC
  • Maya Romanoff
  • Ultrawalls
  • Kreative Decor
  • Urban Decor
  • Insignia Decor
  • Vivid Decor & Panel
  • Param Enterprises
  • Sky Wallpapers
  • Sangetsu Corporation
  • York Wall Coverings Inc.
  • Raimata Impex Pvt. Ltd.
  • Coatex

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Wallpaper Market, By Product Type
  • Global Wallpaper Market, By Application
  • Global Wallpaper Market, By Distribution Channel
  • Global Wallpaper Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Wallpaper Market, By Product Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Vinyl Wallpaper
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Flocked Wallpaper
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Grasscloth Wallpaper
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Paper Wallpaper
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Wallpaper Market, By Application, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Residential
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Commercial
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Wallpaper Market, By Distribution Channel, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• DIY Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Specialty Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Online Retailers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Wallpaper Market, By Region, 2020 - 2032, (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025,2028 & 2032, (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021- 2032, (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country/Sub-region, 2020 - 2032, (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• Sherwin-Williams
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• ABC Imaging
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Schumacher & Co.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• York Wallcoverings
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Monadnock Paper Mills
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Brewster Home Fashions
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Osborne & Little
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Waldan Paper Services LLC
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Maya Romanoff
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Ultrawalls
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Kreative Decor
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Urban Decor
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Insignia Decor
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Vivid Decor & Panel
• Param Enterprises
• Sky Wallpapers
• Sangetsu Corporation
• York Wall Coverings Inc.
• Raimata Impex Pvt. Ltd.
• Coatex

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us