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1687802

印度壁紙：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030）

India Wallpapers - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 114 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年印度壁紙市場規模為 6.7974 億美元，到 2030 年將達到 9.4714 億美元，預測期內（2025-2030 年）的複合年成長率為 6.86%。

印度壁紙-市場-IMG1

印度壁紙產業正經歷光明的成長前景和一些值得注意的趨勢。印度消費者可支配收入的增加，以及對室內裝潢和設計的日益關注，推動了住宅和商業空間對壁紙的需求。

主要亮點

  • 室內設計師和家居裝飾師在創造時尚、實用的生活空間以滿足住宅的需求方面發揮著至關重要的作用。印度的企業格局正在迅速擴張，導致新辦公空間建設激增，對室內設計服務的需求也增加。這些設計趨勢正在塑造散發風格並提高生產力和創造力的辦公空間。住宅和商業環境中對壁紙的需求不斷增加，主要是因為設計師希望賦予牆壁清新、現代的美感並改變空間。
  • 壁紙越來越受歡迎，因為它具有頻譜的設計、圖案和紋理。從經典圖案到當代抽象風格，壁紙提供了多種客製化選擇，滿足了不同的美學偏好。這種廣泛的多樣性使消費者能夠個性化他們的空間，使壁紙成為室內裝潢的首選。
  • 消費者越來越意識到投資高品質、耐用的裝飾品的價值。壁紙的長期可靠性意味著更少的重新裝修支出，這對於注重預算的住宅來說是一個引人注目的因素。雖然壁紙的初始成本可能高於油漆，但從長遠來看，由於減少了頻繁重新粉刷和修補的需要，壁紙成為更具成本效益的選擇。住宅可以節省材料和人事費用。
  • 壁紙材料和印刷技術提高了壁紙的耐用性和可客製化性，增強了我們的產品供應。電子商務平台的興起使得人們能夠獲得各種壁紙設計，進一步促進了市場的成長。此外，室內設計師的影響力日益增強以及住宅現代化也鼓勵消費者嘗試壁紙，從而促進該行業的擴張和成長。
  • 提高對傳統壁紙替代品的認知需要展示不同的選擇及其好處，這可能會限制壁紙市場的擴張。市場擁有各種各樣的替代品，從油漆和牆貼到佈板、人造板、金屬板、壁畫和 3D 牆板。這些替代品之所以脫穎而出，是因為它們易於安裝、經濟高效、外觀多樣且維護成本低。

印度壁紙市場的趨勢

住宅行業正在快速成長

  • 在各種獨特因素和產業動態的推動下，印度的住宅裝飾產業正在經歷強勁成長。人們越來越關注室內美學，以提高家居的功能性、舒適性和氛圍，對情緒和幸福感產生積極影響，從而推動該行業的重大發展。消費者可支配所得的激增也是促成因素。
  • 以不同顏色和紋理裝飾的牆壁不僅具有情感衝擊力，而且還改善了家居的整體氛圍。與西方不同，在西方，壁紙通常用於整個家庭，而在印度，壁紙通常在特色牆上使用。這種美學選擇影響了印度壁紙類型的供應、價格和成本效益。
  • 例如，印度住宅市場預計將在 2023 年大幅成長，推出的新房住宅將超過 350.75 千套，高於 2021 年的 146.63 千套。儘管需求強勁，但住宅推出量仍維持在較高水平，預計將持續成長。
  • 隨著住宅產業的現代化和房地產居住空間的擴大，該地區的壁紙製造、分銷和銷售格局仍然強勁。預計這一成長軌跡將在預測期內為壁紙製造商創造巨大的市場機會。
  • 隨著虛擬壁紙視覺化的出現，印度的家居壁紙選擇將發生重大轉變。這項創新技術融合了虛擬實境和擴增實境的優勢。該預覽器採用尖端擴增實境(AR) 技術，將有助於推動印度市場對壁紙的需求。 AR 技術可以呈現您選擇的壁紙設計，並將其縮放到每個選定的牆壁。顧客可以選擇適合自己家的壁紙。這進一步支持了壁紙銷售的成長。

電子商務領域顯著成長

  • 電子商務平台具有跨越地理界限的廣泛覆蓋範圍。這將使印度壁紙製造商和零售商能夠接觸到更廣泛的受眾，包括無法進入實體店的偏遠地區的客戶。
  • 印度電子商務平台透過提供各種設計、紋理、DIP壁紙、主題選項等壁紙佔據了相當大的市場佔有率。這些平台為消費者提供了廣泛的選擇，滿足了不同的美學偏好和室內設計需求。網路購物的便利性，加上詳細的產品描述和客戶評論，進一步推動了這個細分市場的成長。
  • 例如，2020 年印度直接面對消費者 (D2C) 領域的線上家居裝飾市場價值約為 20 億美元。預計到 2024 年，該市場規模將達到 38 億美元。因此，印度家居裝飾透過線上模式發展的趨勢表明，隨著印度家居裝飾趨勢的成長，壁紙的需求量巨大。
  • 印度壁紙製造商透過選擇電子商務銷售管道將獲得巨大收益。透過消除對實體店的需求，您可以減少租金、水電費和人事費用等開支。因此，壁紙的價格更具競爭力，提高了其吸引力和可負擔性。製造商可以利用這些資訊來微調他們的產品線，調整他們的行銷策略，並專注於特定的客戶群。
  • 開放數位商務網路 (ONDC) 的擴張及其與龐大商家網路的連結將為印度電子商務壁紙市場的成長創造有利條件，推動更大的市場覆蓋率、產品多樣性、業務效率、消費者信任度和本土產品採用率的提高。 2023年5月，印度政府開放電子商務網路ONDC擴展到全國236個城市，新增商家超過36,000家。因此，印度壁紙市場可以隨著透過電子商務平台提供更廣泛的產品而成長。

印度壁紙產業概況

印度壁紙市場的特點是競爭對手之間的競爭非常激烈。市場被各種現有的供應商分割，例如 Asian Paints Ltd、Berger Paints Ltd、Life n Colors Private Limited、Adornis Wallpapers、Marshalls Wallcoverings 等。該行業典型的競爭加劇往往會壓低價格並擠壓整體盈利。品牌知名度已成為關鍵因素，反映出消費者對知名品牌的強烈偏好。此外，由於主要企業在成熟市場佔據主導地位，市場滲透率也在上升。根據分析，預測期內競爭對手之間的競爭預計仍將十分激烈。

  • 2024 年 2 月，印度領先的塗料行業跨國公司亞洲塗料 (Asian Paints) 與著名設計師 Sabyasachi夥伴關係推出了巴黎-加爾各答系列。該系列受到被稱為“東方巴黎”的加爾各答的啟發，呈現出多樣化的陣容。該系列包括 30 多種壁紙和 120 多種織物，分為四卷獨特的版本。從華麗的錦緞到重新設計的基里姆地毯和佩斯利渦旋花紋，該系列體現了 Sabyasachi 對北非和波斯充滿活力的露天市場和集市的詮釋。
  • 2024年2月，知名奢華壁紙品牌Life n Colors推出最新系列Suneherii。這款優質系列無縫結合了複雜的細節，為超豪華壁紙設計樹立了新標準。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3個月分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章市場分析

  • 市場概況（根據相關HS編碼對壁紙進出口趨勢進行全面分析）
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度

第5章市場動態

  • 市場促進因素
    • 基礎建設發展和生活方式的改變
    • 越來越多的消費者選擇裝飾壁紙而不是油漆
  • 市場挑戰
    • 了解替代品的可用性壁紙
    • 暴露在高溫和潮濕的環境中會縮短其壽命

第6章市場區隔

  • 按類型
    • 乙烯基塑膠
    • 不織布
    • 紙本/傳統壁紙
    • 織物
  • 按分銷管道
    • 電子商務
    • 零售
  • 按最終用戶
    • 住宅
    • 商業的
      • 飯店業
      • 公司辦公室
      • 沙龍和水療中心
      • 醫院
      • 其他商業最終用戶

第7章競爭格局

  • 公司簡介
    • Marshalls Wallcoverings
    • Elementto Lifestyle Wallcoverings Pvt. Ltd
    • Excel Wallcoverings
    • Eximus Wallpaper
    • Adornis Wallpapers
    • Gratex Industries Ltd
    • Woltop India Pvt. Ltd
    • Ultra Walls（Sonu Art）
    • Asian Paints Ltd
    • Berger Paints Ltd
    • D'Decor Home Fabrics Pvt. Ltd
    • Life n Colors Private Limited
    • Wallskin（Green Apple Design Pvt. Ltd）
    • Jaypore E-Commerce Private Limited（Aditya Birla Fashion & Retail Limited）
    • India Circus by Krsnaa Mehta（A Godrej Venture）

第8章 市場機會與未來趨勢

簡介目錄
Product Code: 66214

The India Wallpapers Market size is estimated at USD 679.74 million in 2025, and is expected to reach USD 947.14 million by 2030, at a CAGR of 6.86% during the forecast period (2025-2030).

India Wallpapers - Market - IMG1

The Indian wallpaper industry is experiencing promising growth prospects and several notable trends. The increasing focus on interior decoration and design, along with the growing disposable income of Indian consumers, is driving the demand for wallpapers in residential and commercial spaces.

Key Highlights

  • Interior designers and home decorators are pivotal in crafting stylish and functional living spaces that cater to homeowners' needs. India's corporate landscape is witnessing rapid expansion, showing a surge in new office constructions and a heightened demand for interior design services. These designer trends shape office spaces that exude style and enhance productivity and creativity. The increasing demand for wallpaper in residential and commercial settings is predominantly influenced by designers aiming to give walls a fresh, modern aesthetic, transforming the space.
  • Wallpapers' rising popularity is due to their broad spectrum of designs, patterns, and textures. From classic motifs to contemporary and abstract styles, wallpapers provide a versatile canvas for customization, catering to a diverse range of aesthetic tastes. This extensive variety allows consumers to personalize their spaces, making wallpapers a preferred choice for interior decoration.
  • Consumers increasingly recognize the value of investing in high-quality, long-lasting decor. Wallpaper's long-term reliability means fewer expenditures on redecorating, which can be a compelling factor for budget-conscious homeowners. Although the initial cost of wallpaper may be higher than paint, the reduced need for frequent repainting and touch-ups makes wallpaper a more cost-effective option over time. Homeowners can save on both materials and labor costs.
  • Wallpaper materials and printing technologies enhance product offerings, making wallpapers more durable and customizable. The rise of e-commerce platforms facilitates more access to various wallpaper designs, further propelling the market's growth. Furthermore, the growing influence of interior designers and modernizing homes encourage consumers to experiment with wallpapers, thereby contributing to the sector's expansion and growth.
  • Boosting awareness of alternatives to conventional wallpaper entails showcasing a range of options and their benefits, potentially constraining the wallpaper market's expansion. The market boasts diverse substitutes, from paint and wall decals to fabric panels, wood paneling, metal sheets, murals, and 3D wall panels. These alternatives stand out for their easy installation, cost-effectiveness, diverse aesthetics, and low maintenance requirements.

India Wallpapers Market Trends

Residential Sector to Grow Rapidly

  • The home decor industry is experiencing significant expansion in India, driven by various unique factors and industry dynamics. The escalating focus on interior aesthetics to enhance the home's functionality, comfort, and ambiance, positively impacting mood and well-being, is the driving force behind the industry's remarkable progress. The surge in consumer disposable income is also a factor.
  • A well-decorated wall, with its varied colors and textures, not only influences emotions but also improves the home's overall ambiance. Unlike in the West, where wallpaper is often used throughout the house, Indians typically use wallpaper to create accent walls. This aesthetic choice impacts the availability, price, and cost-effectiveness of wallpaper types in India.
  • For instance, the Indian residential market witnessed a significant surge in 2023, with the launch of over 350.75 (in thousands) new housing units, an increase from 146.63 (in thousands) in 2021. Despite robust demand, the trend of consistently high residential launches continues and is expected to continue to grow in the coming years.
  • With the housing sector undergoing modernization and real estate residential spaces expanding, the stage is set for a robust wallpaper manufacturing, distribution, and selling landscape in the region. This growth trajectory is poised to unlock substantial market opportunities for wallpaper manufacturers during the forecast period.
  • The selection of home wallpaper is about to transform India owing to virtual wallpaper visualization significantly. This innovative technology merges the strengths of virtual and augmented reality. Previewers, which uses cutting-edge augmented reality (AR) technology, assists in propelling the demand for wallpapers in the Indian market. AR technology renders and scales the chosen wallpaper design onto each selected wall. Customers are assisted in choosing the suitable wallpaper for their homes. This further supports the growth of wallpaper in terms of value sales.

E-commerce Segment to Witness Significant Growth

  • E-commerce platforms provide a vast reach beyond geographical boundaries. This allows Indian wallpaper manufacturers and retailers to showcase their products to a much wider audience, including customers in remote areas who may not have access to physical stores.
  • E-commerce platforms in India are capturing a substantial market share by offering a diverse range of wallpapers, including various designs, textures, DIP wallpapers, and theme-based options. These platforms provide consumers with a wide selection, catering to different aesthetic preferences and interior design needs. The convenience of online shopping, coupled with the availability of detailed product descriptions and customer reviews, has further fueled the growth of this market segment.
  • For instance, in 2020, the online home decor market in India's direct-to-consumer (D2C) sector was valued at approximately USD 2 billion. In 2024, this market is projected to reach a value of USD 3.8 billion. Thus, the trend of home decor in India through online modes shows a significant demand for wallpaper along with growth in the trend of home decor in India.
  • Indian wallpaper manufacturers stand to benefit significantly by opting for e-commerce sales channels. By sidestepping the need for physical stores, they can slash expenses tied to rent, utilities, and staffing. These savings, in turn, enable them to price their wallpapers more competitively, enhancing their appeal and affordability. Manufacturers can harness this information to fine-tune their product lines, align marketing strategies, and focus on specific customer demographics.
  • Open Network for Digital Commerce's (ONDC) expansion and collaboration with a vast network of merchants create favorable conditions for the growth of the Indian e-commerce wallpaper market, fostering increased market reach, product variety, operational efficiency, consumer trust, and promotion of domestic products. In May 2023, the Indian government's open e-commerce network, ONDC, expanded to 236 cities nationwide and added over 36,000 new merchants. As a result, the Indian wallpaper market can experience growth due to the availability of a more extensive product range through e-commerce platforms.

India Wallpapers Industry Overview

The Indian wallpaper market is characterized by intense competitive rivalry. The market is fragmented with various established vendors such as Asian Paints Ltd, Berger Paints Ltd, Life n Colors Private Limited, Adornis Wallpapers, Marshalls Wallcoverings, and more. This heightened rivalry, typical of the industry, tends to push prices down, squeezing overall profitability. Brand recognition emerges as a pivotal factor, reflecting consumers' strong preference for well-established brands. Moreover, market penetration is on the rise, bolstered by the dominance of key players in mature markets. The analysis indicates that the competitive rivalry is poised to maintain its intensity during the forecast period.

  • February 2024: Asian Paints, a leading Indian multinational in the paint industry, unveiled its Paris-Calcutta Collection in partnership with renowned designer Sabyasachi. Drawing inspiration from Kolkata, often dubbed the 'Paris of the East,' the collection features a diverse range. It includes over 30 distinct wallpapers and a rich selection of more than 120 fabrics, presented across four unique volumes. The collection encapsulates Sabyasachi's interpretation of North Africa and Persia's vibrant souks and bazaars, from grand damasks to reimagined kilims and paisleys.
  • February 2024: Life n Colors, a prominent luxury wallpaper brand, launched its latest collection, Suneherii. This exclusive line seamlessly blends intricate detailing, setting a new standard for ultra-luxury wallpaper designs.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview (Covers Export Import Trend Analysis of Wallpapers Based on Relevant HS Code)
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Infrastructural Development and Changing Lifestyle
    • 5.1.2 Growing Consumer Preference for Decorative Wallpaper Instead of Painting
  • 5.2 Market Challenges
    • 5.2.1 Awareness for Alternatives Availability of Wallpaper
    • 5.2.2 Shorter Life-span on Exposure to Heat and Moisture

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Vinyl-based
    • 6.1.2 Non-woven
    • 6.1.3 Paper/Traditional Wallpaper
    • 6.1.4 Fabric (Textile)
  • 6.2 By Distribution Channel
    • 6.2.1 E-commerce
    • 6.2.2 Retail
  • 6.3 By End User
    • 6.3.1 Residential
    • 6.3.2 Commercial (Covers the Trend Analysis for the Listed Commercial Applications)
      • 6.3.2.1 Hospitality
      • 6.3.2.2 Corporate Office Space
      • 6.3.2.3 Salons and Spas
      • 6.3.2.4 Hospitals
      • 6.3.2.5 Other Commercial End Users

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Marshalls Wallcoverings
    • 7.1.2 Elementto Lifestyle Wallcoverings Pvt. Ltd
    • 7.1.3 Excel Wallcoverings
    • 7.1.4 Eximus Wallpaper
    • 7.1.5 Adornis Wallpapers
    • 7.1.6 Gratex Industries Ltd
    • 7.1.7 Woltop India Pvt. Ltd
    • 7.1.8 Ultra Walls (Sonu Art)
    • 7.1.9 Asian Paints Ltd
    • 7.1.10 Berger Paints Ltd
    • 7.1.11 D'Decor Home Fabrics Pvt. Ltd
    • 7.1.12 Life n Colors Private Limited
    • 7.1.13 Wallskin (Green Apple Design Pvt. Ltd)
    • 7.1.14 Jaypore E-Commerce Private Limited (Aditya Birla Fashion & Retail Limited)
    • 7.1.15 India Circus by Krsnaa Mehta (A Godrej Venture)

8 MARKET OPPORTUNITIES AND FUTURE TRENDS