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市場調查報告書

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1804251

網紅行銷平台的全球市場:零組件·功能·訂閱計劃·企業規模·產業·各地區 - 市場規模·產業動態·機會分析·預測 (2025～2033年)

Global Influencer Marketing Platform Market: Component, Function, Subscription Plan, Enterprise Size, Industry, Region-Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033

出版日期: 2025年07月01日 | 出版商:

Astute Analytica | 英文 186 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計2024年，網紅行銷平台市場規模將達到170億美元，顯示網紅行銷已廣泛採用，成為現代數位廣告的重要組成部分。展望未來，該市場預計將呈指數級增長，到2033年將達到2,163億美元。預測期內32.66%的複合年增長率表明，網紅行銷平台的重要性和投資金額日益增長。

支援這項快速擴張的關鍵因素之一是人工智慧 (AI) 和機器學習 (ML) 技術的日益融合。這些先進技術正在透過改進網紅發現流程來增強平台功能，並使品牌能夠基於各種數據點更準確地識別理想的合作夥伴。此外，人工智慧 (AI) 和機器學習 (ML) 還能透過提供即時分析、預測洞察和自動調整來優化行銷活動，從而最大限度地提高與網紅合作的有效性和效率。

詳細的市場區隔

按元件劃分，軟體元件佔強勁領先地位，佔超過 62% 的市場。這種強勁地位源自於網紅行銷活動日益複雜的局面，迫使品牌簡化和自動化其許多營運流程。隨著網紅行銷的發展，從尋找合適的網紅到進行行銷活動和分析結果，管理每個步驟都變得越來越複雜，耗費大量資源。軟體解決方案可以應對這些課題，並作為一個高效的集中式平台，整合所有關鍵功能。

依功能劃分，搜尋、發現和引導功能佔比最大，為 32.39%。此功能的重要性在於，任何網紅行銷活動的成功很大程度上取決於找到合適的合作夥伴。合作夥伴必須擁有與您的品牌形象和行銷活動目標緊密契合的受眾群體、內容風格和價值觀。面對數百萬潛在創作者，手動搜尋效率低、耗時耗力且容易出錯。

按行業劃分，消費品和服務業已成為最主要的終端用戶，佔超過 31.60% 的市場佔有率，並持續佔總支出的最大佔有率。該產業高度依賴網紅行銷，源自於其迫切需要以 "真實可信" 的方式與消費者建立聯繫。網紅作為值得信賴的聲音，在現實生活中展示產品，幫助品牌建立真實的互動，並提升品牌知名度和轉換率。

按地區細分

受社交媒體早期採用和商業化以及先進的數位基礎設施等因素的推動，北美引領市場。這些因素共同鞏固了北美地區作為全球網紅驅動型商業中心的地位，到2024年，該地區將佔全球超過34%的收入。這一主導地位反映了北美品牌在利用創作者合作夥伴關係方面的成熟度，以及它們比其他地區更早地在網紅行銷活動上投入大量資金，認識到了這一策略的價值。

促成這個市場主導地位的另一個關鍵因素是，Instagram、YouTube、TikTok和Twitter等主要社群媒體平台的總部均設在北美。這種地理集中度催生了一個自然的生態系統，品牌、創作者和技術提供者可以有效地合作並快速創新。這些領先公司的鄰近性和融合性創造了有利於網紅行銷活動順利進行的環境，進一步鞏固了北美作為全球網紅驅動型商業中心的地位。

本報告研究了全球網紅行銷平台市場，提供了市場概況、影響市場成長的各種因素分析、市場規模趨勢和預測、細分市場的詳細分析、競爭格局以及主要公司的概況。

The influencer marketing platform market is undergoing continuous evolution as social media channels exhibit diverse engagement dynamics, prompting brands to adapt their strategies accordingly. In 2024, the market was valued at an impressive US$ 17.0 billion, reflecting the widespread adoption of influencer marketing as a crucial component of modern digital advertising. Looking ahead, this market is projected to experience exponential growth, with estimates forecasting it will reach a staggering US$ 216.3 billion by 2033. This translates to a compound annual growth rate (CAGR) of 32.66% during the forecast period from 2025 to 2033, underscoring the increasing significance and investment in influencer marketing platforms.

A key driver behind this rapid expansion is the growing integration of artificial intelligence (AI) and machine learning (ML) technologies within influencer marketing platforms. These advanced technologies enhance the capabilities of platforms by improving influencer discovery processes, enabling brands to identify ideal partners with greater precision based on a variety of data points. Furthermore, AI and ML contribute to campaign optimization by providing real-time analytics, predictive insights, and automated adjustments that maximize the effectiveness and efficiency of influencer collaborations.

Noteworthy Market Developments

Key players in the influencer marketing platform market include well-established names such as Izea, Traackr, Upfluence, CreatorIQ, and AspireIQ, among others. These platforms provide a comprehensive suite of services designed to support brands throughout every stage of their influencer marketing campaigns. Their offerings typically encompass influencer discovery, campaign management, detailed analytics, and fraud detection, enabling brands to optimize their strategies and ensure authenticity and effectiveness in their partnerships. By integrating these capabilities, these platforms help brands navigate the complexities of influencer marketing with greater ease and confidence.

For instance, ClanConnect has launched AI-powered prepaid packages tailored for brands, agencies, and businesses of all sizes. These packages aim to simplify the traditionally complex, time-consuming, and financially uncertain process of influencer marketing. By offering predefined, prepaid options, ClanConnect enables brands to execute campaigns quickly and efficiently without worrying about fluctuating costs, making influencer marketing more accessible to a wider range of businesses.

Similarly, JioStar has introduced JioStarverse, a data-driven influencer marketing platform designed for brands and agencies seeking precise targeting and measurable results. Featuring a network of over 500 JioStar influencers spanning various genres, the platform provides valuable insights into marketing performance, engagement levels, and content effectiveness. These data-driven analytics empower brands to make informed decisions, fostering better-targeted collaborations and maximizing the impact of their influencer campaigns.

Core Growth Drivers

The increasing popularity of micro and nano-influencers is playing a major role in driving growth within the influencer marketing platform market. Brands are progressively shifting their focus away from traditional celebrity influencers and turning toward these smaller-scale influencers due to their ability to deliver higher engagement rates and more precise targeting of niche audiences. Micro and nano-influencers often cultivate loyal and highly interactive follower bases, which makes their recommendations feel more genuine and relatable to their communities.

Emerging Opportunity Trends

The rising usage of influencer discovery tools is driving significant growth in the influencer marketing platform market. These tools have evolved to offer increasingly sophisticated search capabilities, enabling brands to identify influencers based on highly detailed and granular data points. Instead of relying on basic criteria, brands can now filter potential partners by audience demographics, engagement rates, content types, and specific niches, allowing for much more precise targeting. A prime example of such advanced influencer discovery tools is HypeAuditor, which boasts a vast database of over 205 million influencers spanning major platforms like Instagram, YouTube, TikTok, Twitter, and Twitch. HypeAuditor provides powerful filters that allow brands to narrow down influencers by audience demographics, geographic location, and influencer size. Additionally, it incorporates fraud detection mechanisms to verify authenticity and minimize risks associated with fake followers or engagement.

Barriers to Optimization

Despite significant advancements in verification technologies, the accuracy of fake follower detection remains imperfect, presenting a notable challenge for the influencer marketing platform market. While platforms have developed increasingly sophisticated tools to identify and filter out fraudulent accounts, bots, and inauthentic engagement, the complexity and evolving nature of online behavior make it difficult to achieve flawless detection. This imperfection can lead to brands inadvertently partnering with influencers who have inflated or manipulated follower counts, which undermines campaign effectiveness and damages brand trust.

Detailed Market Segmentation

By Component, in the influencer marketing platform market, the software component has firmly established itself as the dominant segment, capturing over 62% of the market share. This strong position is largely due to the growing complexity of influencer marketing campaigns, which require brands to streamline and automate many aspects of their operations. As influencer marketing has evolved, managing the various stages-from discovering the right influencers to running campaigns and analyzing results-has become increasingly intricate and resource-intensive. Software solutions address these challenges by serving as centralized platforms that integrate all critical functions into a single, efficient hub.

By Function, within the influencer marketing platform market, the search, discovery, and onboarding function commands the largest share, accounting for 32.39% of the market. The critical importance of this function lies in the fact that the success of any influencer campaign depends heavily on identifying the right partners. These partners must have audiences, content styles, and values that align closely with the brand's identity and campaign goals. Given the vast number of potential creators available-numbering in the millions-relying on manual searches becomes inefficient, time-consuming, and prone to errors.

By Industry, the consumer goods and services industry emerges as the most dominant end user in the influencer marketing platform market, holding over 31.60% of the market share and consistently representing the largest portion of overall spending. This sector's heavy reliance on influencer marketing stems from its critical need to connect with consumers in authentic and relatable ways. Influencers serve as trusted voices who can present products in real-life scenarios, which helps brands build genuine engagement and drive both awareness and conversions.

By Enterprise Size, large enterprises dominate the influencer marketing platform market, accounting for over 73.3% of the total revenue. Their outsized influence can be attributed to several key factors. These organizations operate on a scale that necessitates sophisticated and integrated solutions capable of managing extensive influencer networks and executing multi-market campaigns simultaneously. Unlike smaller companies, large enterprises often run numerous campaigns across various regions at the same time, which requires platforms that can support complex workflows, provide advanced analytics, and enable seamless cross-functional collaboration among teams.

Segment Breakdown

By Component:

Software
Services
- Consulting
- Deployment & Integration
- Maintenance and Support
- Outsourced (Managed)

By Function (Module):

Search, Discovery & Onboarding
Campaign Management
Influencer Relationship Management
Risk & Compliance
Contract & Pay Management
Analytics & Reporting
Others (Process Automation & Optimization)

By Subscription Plan:

Basic
Pro
Enterprise

By Enterprise Size:

Large Enterprises
Medium-sized Enterprises
Small & Micro Enterprises

By Industry:

Retail & E-commerce
Consumer Goods & Services
- Fashion & Apparel
- Electronics
- Sports & Wellness
- Food & Beverages
- Others
Healthcare
Banking
Education
Hospitality
Travel
Entertainment & Media (Gaming)
Others (payments, ticketing)

By Region:

North America
- The U.S.
- Canada
- Mexico
Europe
- The UK
- Germany
- France
- Italy
- Spain
- Poland
- Russia
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Australia & New Zealand
- ASEAN
  - Malaysia
  - Singapore
  - Thailand
  - Indonesia
  - Philippines
  - Vietnam
  - Rest of ASEAN
- Rest of Asia Pacific
Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
South America
- Argentina
- Brazil
- Rest of South America

Geographical Breakdown

North America's leading position in the market is largely due to its early adoption and commercialization of social media, paired with an advanced and sophisticated digital infrastructure. This combination has enabled the region to capture over 34% of the global revenue in 2024, firmly establishing itself as the worldwide hub for influencer-driven commerce. The dominance reflects how North American brands have matured in their approach to leveraging partnerships with creators, investing significant budgets into influencer marketing campaigns well ahead of other regions that were slower to recognize the value of this strategy.

A crucial factor contributing to this market leadership is the presence of major social media platforms-Instagram, YouTube, TikTok, and Twitter-all of which are headquartered in North America. This geographic concentration fosters a natural ecosystem where brands, creators, and technology providers can collaborate effectively and innovate rapidly. The proximity and integration of these key players create an environment that supports the seamless execution of influencer campaigns, further solidifying North America's role as the epicenter of influencer-driven commerce on a global scale.

Leading Market Participants

Activate
Affable Technologies, Inc
Anymindgroup (CastingAsia, Moindy)
AspireIQ
BrandBassador
Brandwatch
BuzZoole
ChtrBox
CollabAsia
CreatorIQ
FYI (For Your Influence)
Grin
Impact Tech, Inc.
Other Prominent Players

Table of Content

Chapter 1. Research Framework

1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation

Chapter 2. Research Methodology

2.1. Qualitative Research
- 2.1.1. Primary & Secondary Sources
2.2. Quantitative Research
- 2.2.1. Primary & Secondary Sources
2.3. Breakdown of Primary Research Respondents, By Region
2.4. Assumption for the Study
2.5. Market Size Estimation
2.6. Data Triangulation

Chapter 3. Executive Summary: Global Influencer Marketing Platform Market

Chapter 4. Global Influencer Marketing Platform Market Overview

4.1. Industry Value Chain Analysis
- 4.1.1. Platform Provider
- 4.1.2. Content Creator
- 4.1.3. Promotions and Monetization
- 4.1.4. Social Media Users
4.2. Industry Outlook
- 4.2.1. Share of digital advertising spend by industry
- 4.2.2. Average payment to different types of influencers on various social media platforms
- 4.2.2. Adoption of Influencer Marketing
4.3. PESTLE Analysis
4.4. Porter's Five Forces Analysis
- 4.4.1. Bargaining Power of Suppliers
- 4.4.2. Bargaining Power of Buyers
- 4.4.3. Threat of Substitutes
- 4.4.4. Threat of New Entrants
- 4.4.5. Degree of Competition
4.5. Market Dynamics and Trends
- 4.5.1. Growth Drivers
- 4.5.2. Restraints
- 4.5.3. Challenges
- 4.5.4. Key Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.7. Market Growth and Outlook
- 4.7.1. Price Trend Analysis
4.8. Competition Dashboard
- 4.8.1. Market Concentration Rate
- 4.8.2. Company Market Share Analysis (Value %), 2024
- 4.8.3. Competitor Mapping

Chapter 5. Global Influencer Marketing Platform Market Analysis, By Component

5.1. Key Insights
5.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
- 5.2.1. Software
- 5.2.2. Services
  - 5.2.2.1. Consulting
  - 5.2.2.2. Deployment & Integration
  - 5.2.2.3. Maintenance and Support
  - 5.2.2.4. Outsourced (Managed)

Chapter 6. Global Influencer Marketing Platform Market Analysis, By Function (Module)

6.1. Key Insights
6.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
- 6.2.1. Search, Discovery & Onboarding
- 6.2.2. Campaign Management
- 6.2.3. Influencer Relationship Management
- 6.2.4. Risk & Compliance
- 6.2.5. Contract & Pay Management
- 6.2.6. Analytics & Reporting
- 6.2.7. Others (Process Automation & Optimization)

Chapter 7. Global Influencer Marketing Platform Market Analysis, By Subscription Plan

7.1. Key Insights
7.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
- 7.2.1. Basic
- 7.2.2. Pro
- 7.2.3. Enterprise

Chapter 8. Global Influencer Marketing Platform Market Analysis, By Enterprise Size

8.1. Key Insights
8.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
- 8.2.1. Large Enterprises
- 8.2.2. Small & Micro Enterprises
- 8.2.3. Medium-sized Enterprises

Chapter 9. Global Influencer Marketing Platform Market Analysis, By Industry

9.1. Key Insights
9.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
- 9.2.1. Retail & E-commerce
- 9.2.2. Consumer Goods & Services
  - 9.2.2.1. Fashion & Apparel
  - 9.2.2.2. Electronics
  - 9.2.2.3. Sports & Wellness
  - 9.2.2.4. Food & Beverages
  - 9.2.2.5. Others
- 9.2.3. Healthcare
- 9.2.4. Banking
- 9.2.5. Education
- 9.2.6. Hospitality
- 9.2.7. Travel
- 9.2.8. Entertainment & Media (Gaming)
- 9.2.9. Others (payments, ticketing)

Chapter 10. Global Influencer Marketing Platform Market Analysis, By Region/Country

10.1. Key Insights
10.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
- 10.2.1. North America
  - 10.2.1.1. The U.S.
  - 10.2.1.2. Canada
  - 10.2.1.3. Mexico
- 10.2.2. Europe
  - 10.2.2.1. Western Europe
    - 10.2.2.1.1. The UK
    - 10.2.2.1.2. Germany
    - 10.2.2.1.3. France
    - 10.2.2.1.4. Italy
    - 10.2.2.1.5. Spain
    - 10.2.2.1.6. Rest of Western Europe
  - 10.2.2.2. Eastern Europe
    - 10.2.2.2.1. Poland
    - 10.2.2.2.2. Russia
    - 10.2.2.2.3. Rest of Eastern Europe
- 10.2.3. Asia Pacific
  - 10.2.3.1. China
  - 10.2.3.2. India
  - 10.2.3.3. Japan
  - 10.2.3.4. South Korea
  - 10.2.3.5. Australia & New Zealand
  - 10.2.3.6. ASEAN
  - 10.2.3.7. Rest of Asia Pacific
- 10.2.4. Middle East & Africa
  - 10.2.4.1. UAE
  - 10.2.4.2. Saudi Arabia
  - 10.2.4.3. Bahrain
  - 10.2.4.4. Rest of MEA
- 10.2.5. Latin America
  - 10.2.5.1. Argentina
  - 10.2.5.2. Brazil
  - 10.2.5.3. Rest of Latin America

Chapter 11. North America Influencer Marketing Platform Market Analysis

11.1. Key Insights
11.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
- 11.2.1. By Component
- 11.2.2. By Function
112.3. By Subscription Plan
- 11.2.4. By Enterprise Size
- 11.2.5. By Industry
- 11.2.6. By Country

Chapter 12. Europe Influencer Marketing Platform Market Analysis

12.1. Key Insights
12.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
- 12.2.1. By Component
- 12.2.2. By Function
- 12.2.3. By Subscription Plan
- 12.2.4. By Enterprise Size
- 12.2.5. By Industry
- 12.2.6. By Country

Chapter 13. Asia Pacific Influencer Marketing Platform Market Analysis

13.1. Key Insights
13.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
- 13.2.1. By Component
- 13.2.2. By Function
112.3. By Subscription Plan
- 13.2.4. By Enterprise Size
- 13.2.5. By Industry
- 13.2.6. By Country

Chapter 14. MEA Influencer Marketing Platform Market Analysis

14.1. Key Insights
14.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
- 14.2.1. By Component
- 14.2.2. By Function
112.3. By Subscription Plan
- 14.2.4. By Enterprise Size
- 14.2.5. By Industry
- 14.2.6. By Country

Chapter 15. Latin America Influencer Marketing Platform Market Analysis

15.1. Key Insights
15.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
- 15.2.1. By Component
- 15.2.2. By Function
112.3. By Subscription Plan
- 15.2.4. By Enterprise Size
- 15.2.5. By Industry
- 15.2.6. By Country