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市場調查報告書
商品編碼
1446906

程序化展示市場：按類型、通路分類：2023-2032 年全球機會分析與產業預測

Programmatic Display Market By Type (Online Display, Online Video, Mobile Video, Mobile Display), By Channel (Real Time Bidding (RTB), Private Marketplaces (PMP), Automated Guaranteed (AG)): Global Opportunity Analysis & Industry Forecast, 2023-2032
出版日期: | 出版商: Allied Market Research | 英文 347 Pages | 商品交期: 2-3個工作天內

價格

2022年，全球程式化展示市場價值為466.87億美元，預計到2032年將達到8,251.3626億美元，2023年至2032年的複合年成長率為33.6%。程序化展示是一種網路廣告，允許廣告商使用複雜的演算法來購買和投放廣告，而不是追蹤和購買適當廣告庫存的傳統手動方法。廣告主可以使用程式化廣告購買軟體來獲取廣告空間、找到合適的廣告位置並更好地定位廣告。這與與人工負責人協商並要求特定廣告展示位置的傳統程序形成鮮明對比。 COVID-19 大流行期間遠距工作文化趨勢的興起將有助於推動社群媒體和線上平台的成長，從而推動對程式化顯示解決方案的需求。此外，對易於訪問的短期娛樂和媒體的需求激增正在對程序化顯示市場的成長產生積極影響。然而，程序化展示平台的資料隱私和共用挑戰阻礙了程序化展示市場的預測。相反，程序化顯示解決方案套件與機器學習和資料分析等先進工具的整合預計將為預測期內程式化顯示市場的擴張提供利潤豐厚的機會。

程序化展示市場-IMG1

此外，智慧型手機的快速普及、通訊網路的改善、各行業數位媒體廣告支出的增加以及社交媒體的廣泛普及主要推動了程序化展示市場的成長。然而，擴大採用廣告攔截器來避免線上廣告以及嚴格的政府法規和法律正在阻礙市場成長。相反，廣告自動化的出現預計將為預測期內的市場成長提供有利的機會。

全球程序化展示市場按類型、通路和地區細分。依類型可分為線上影片、線上展示、行動影片、行動顯示器。從通路來看，它分為即時競價（RTB）、私人市場（PMP）和自動擔保（AG）。從區域來看，分析包括北美、歐洲、亞太地區、拉丁美洲和中東/非洲。

按類型分類，線上影片細分市場預計將在 2022 年主導程式化展示市場，並在未來幾年保持主導地位，原因是網路上影片串流的興起，導致大量消費者對線上影片廣告的需求達到客戶正在增加。然而，行動影片領域預計將出現最高成長，因為影片可以幫助企業家創建高品質和獨特的內容，以增加推廣、銷售和品牌知名度。

相關人員的主要利益

  • 該報告定量分析了2022年至2032年程序化展示市場的細分市場、當前趨勢、估計/趨勢和動態，並揭示了程序化展示市場的強大機會。
  • 我們提供市場研究以及與市場促進因素、市場限制和市場機會相關的資訊。
  • 波特的五力分析強調買家和供應商幫助相關人員做出利潤驅動的商業決策並加強供應商-買家網路的潛力。
  • 對程序化展示市場區隔的詳細分析有助於識別市場機會。
  • 每個地區的主要國家都根據其對全球市場的收益貢獻繪製了地圖。
  • 市場參與者定位有助於對標，並可以清楚了解市場參與者的當前地位。
  • 該報告包括對區域和全球程序化展示市場趨勢、主要企業、細分市場、應用領域和市場成長策略的分析。

可使用此報告進行客製化（需要額外費用和時間表）

  • 按地區分類的新參與企業
  • 監管指引
  • 策略建議
  • 針對客戶興趣的其他公司簡介
  • 公司簡介的擴充列表
  • SWOT分析

目錄

第1章簡介

第 2 章執行摘要

第3章市場概況

  • 市場定義和範圍
  • 主要發現
    • 影響因素
    • 主要投資機會
  • 波特五力分析
  • 市場動態
    • 促進因素
    • 抑制因素
    • 機會

第4章程序化顯示市場：按類型

  • 概述
  • 線上展示
  • 線上影片
  • 行動影片
  • 行動顯示器

第5章程序化展示市場：按通路

  • 概述
  • 即時競價(RTB)
  • 私人市場 (PMP)
  • 自動保證 (AG)

第6章程序化顯示市場：按地區

  • 概述
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 其他
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 哥倫比亞
    • 其他拉丁美洲
  • 中東/非洲
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國
    • 其他中東/非洲

第7章 競爭形勢

  • 介紹
  • 關鍵成功策略
  • 10家主要企業產品圖譜
  • 競爭對手儀表板
  • 競爭熱圖
  • 2022年主要企業定位

第8章 公司簡介

  • AppNexus Inc.
  • Verizon Communications Inc.
  • DataXu Inc.
  • Google Inc.
  • Adobe Systems Incorporated
  • Adform
  • Rubicon Project Inc.
  • Rocket Fuel Inc.
  • MediaMath
  • CONNEXITY
Product Code: A68862

The global programmatic display market was valued at $46,687 million in 2022 and is estimated to reach $825,136.26 million by 2032, exhibiting a CAGR of 33.6% from 2023 to 2032. Programmatic display is a type of internet advertisement that advertisers can buy and position using sophisticated algorithms rather than traditional manual approaches of having to track and buy appropriate ad spaces. Advertisers can use programmatic ad purchasing software to acquire ad space, find suitable places for advertisements, and target their ads. This is in contrast to the conventional procedures of negotiating with human representatives and requesting particular ad placements. Rise in trend of remote working culture during the period of the COVID-19 pandemic aided in propelling the growth of social media and online platforms, thereby fostering the demand for programmatic display solutions. Moreover, surge in demand for easily accessible and shorter forms of entertainment and media positively impacts the growth of the programmatic display market. However, data privacy and sharing challenges on programmatic display platforms hamper the programmatic display market forecast period. On the contrary, the integration of advanced tools such as machine learning and data analytics with programmatic display solutions suites are expected to offer remunerative opportunities for expansion of the programmatic display market during the forecast period.

Programmatic Display Market - IMG1

Furthermore, surge in adoption of smartphones, improved communication networks, and growth in advertising spending on digital media across various industries and proliferation of social media primarily drive the growth of the programmatic display market. However, rise in adoption of ad-blockers to avoid online advertising and stringent government regulations and laws hamper the market growth. On the contrary, the emergence of advertising automation is expected to provide lucrative opportunities for the market growth during the forecast period.

The global programmatic display market is segmented on the basis of type, channel, and region. On the basis of type, the market is divided into online video, online display, mobile video and mobile display. On the basis of channel, it is fragmented into real-time bidding (RTB), private marketplaces (PMP), and automated guaranteed (AG). Region wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

The key players operating in the market include AppNexus Inc., Verizon Communications Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, Adform, Rubicon Project Inc., Rocket Fuel Inc., MediaMath, and CONNEXITY. The report highlights the strategies of the key players to improve the market share and sustain competition.

On the basis of type, the online video segment dominated the programmatic display market in 2022 and is expected to maintain its dominance in the upcoming years owing to increase in video streaming on the internet, which, in turn, is fostering the demand for online video advertising to reach large number of consumers. However, the mobile video segment is expected to witness the highest growth, as videos help entrepreneurs to create quality and unique content that boosts their outreach, sales, and brand recognition.

Region wise, the programmatic display market size was dominated by North America in 2022 and is expected to retain its position during the forecast period, owing to the strong presence of programmatic display advertising solutions vendors such as Google Inc., Adobe, and AppNexus Inc. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to rapid economic and technological developments in the region, which is expected to fuel the market growth in this region. Furthermore, several major programmatic display providers including AppNexus Inc., Verizon Communications Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, and Adform are introducing new products & services.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the programmatic display market analysis from 2022 to 2032 to identify the prevailing programmatic display market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the programmatic display market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global programmatic display market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

  • Quarterly Update and* (only available with a corporate license, on listed price)
  • 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
  • Free Upcoming Version on the Purchase of Five and Enterprise User License.
  • 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
  • 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
  • Free data Pack on the Five and Enterprise User License. (Excel version of the report)
  • Free Updated report if the report is 6-12 months old or older.
  • 24-hour priority response*
  • Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

  • Upcoming/New Entrant by Regions
  • Regulatory Guidelines
  • Strategic Recommedations
  • Additional company profiles with specific to client's interest
  • Expanded list for Company Profiles
  • SWOT Analysis

Key Market Segments

By Type

  • Online Display
  • Online Video
  • Mobile Video
  • Mobile Display

By Channel

  • Private Marketplaces (PMP)
  • Automated Guaranteed (AG)
  • Real Time Bidding (RTB)

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Argentina
    • Colombia
    • Rest of Latin America
  • Middle East and Africa
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of Middle East And Africa

Key Market Players:

    • AppNexus Inc.
    • Verizon Communications Inc.
    • DataXu Inc.
    • Google Inc.
    • Adobe Systems Incorporated
    • Adform
    • Rubicon Project Inc.
    • Rocket Fuel Inc.
    • MediaMath
    • CONNEXITY

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

  • 1.1. Report description
  • 1.2. Key market segments
  • 1.3. Key benefits to the stakeholders
  • 1.4. Research methodology
    • 1.4.1. Primary research
    • 1.4.2. Secondary research
    • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market definition and scope
  • 3.2. Key findings
    • 3.2.1. Top impacting factors
    • 3.2.2. Top investment pockets
  • 3.3. Porter's five forces analysis
  • 3.4. Market dynamics
    • 3.4.1. Drivers
    • 3.4.2. Restraints
    • 3.4.3. Opportunities

CHAPTER 4: PROGRAMMATIC DISPLAY MARKET, BY TYPE

  • 4.1. Overview
    • 4.1.1. Market size and forecast
  • 4.2. Online Display
    • 4.2.1. Key market trends, growth factors and opportunities
    • 4.2.2. Market size and forecast, by region
    • 4.2.3. Market share analysis by country
  • 4.3. Online Video
    • 4.3.1. Key market trends, growth factors and opportunities
    • 4.3.2. Market size and forecast, by region
    • 4.3.3. Market share analysis by country
  • 4.4. Mobile Video
    • 4.4.1. Key market trends, growth factors and opportunities
    • 4.4.2. Market size and forecast, by region
    • 4.4.3. Market share analysis by country
  • 4.5. Mobile Display
    • 4.5.1. Key market trends, growth factors and opportunities
    • 4.5.2. Market size and forecast, by region
    • 4.5.3. Market share analysis by country

CHAPTER 5: PROGRAMMATIC DISPLAY MARKET, BY CHANNEL

  • 5.1. Overview
    • 5.1.1. Market size and forecast
  • 5.2. Real Time Bidding (RTB)
    • 5.2.1. Key market trends, growth factors and opportunities
    • 5.2.2. Market size and forecast, by region
    • 5.2.3. Market share analysis by country
  • 5.3. Private Marketplaces (PMP)
    • 5.3.1. Key market trends, growth factors and opportunities
    • 5.3.2. Market size and forecast, by region
    • 5.3.3. Market share analysis by country
  • 5.4. Automated Guaranteed (AG)
    • 5.4.1. Key market trends, growth factors and opportunities
    • 5.4.2. Market size and forecast, by region
    • 5.4.3. Market share analysis by country

CHAPTER 6: PROGRAMMATIC DISPLAY MARKET, BY REGION

  • 6.1. Overview
    • 6.1.1. Market size and forecast By Region
  • 6.2. North America
    • 6.2.1. Key market trends, growth factors and opportunities
    • 6.2.2. Market size and forecast, by Type
    • 6.2.3. Market size and forecast, by Channel
    • 6.2.4. Market size and forecast, by country
      • 6.2.4.1. U.S.
      • 6.2.4.1.1. Market size and forecast, by Type
      • 6.2.4.1.2. Market size and forecast, by Channel
      • 6.2.4.2. Canada
      • 6.2.4.2.1. Market size and forecast, by Type
      • 6.2.4.2.2. Market size and forecast, by Channel
  • 6.3. Europe
    • 6.3.1. Key market trends, growth factors and opportunities
    • 6.3.2. Market size and forecast, by Type
    • 6.3.3. Market size and forecast, by Channel
    • 6.3.4. Market size and forecast, by country
      • 6.3.4.1. UK
      • 6.3.4.1.1. Market size and forecast, by Type
      • 6.3.4.1.2. Market size and forecast, by Channel
      • 6.3.4.2. Germany
      • 6.3.4.2.1. Market size and forecast, by Type
      • 6.3.4.2.2. Market size and forecast, by Channel
      • 6.3.4.3. France
      • 6.3.4.3.1. Market size and forecast, by Type
      • 6.3.4.3.2. Market size and forecast, by Channel
      • 6.3.4.4. Italy
      • 6.3.4.4.1. Market size and forecast, by Type
      • 6.3.4.4.2. Market size and forecast, by Channel
      • 6.3.4.5. Spain
      • 6.3.4.5.1. Market size and forecast, by Type
      • 6.3.4.5.2. Market size and forecast, by Channel
      • 6.3.4.6. Rest of Europe
      • 6.3.4.6.1. Market size and forecast, by Type
      • 6.3.4.6.2. Market size and forecast, by Channel
  • 6.4. Asia-Pacific
    • 6.4.1. Key market trends, growth factors and opportunities
    • 6.4.2. Market size and forecast, by Type
    • 6.4.3. Market size and forecast, by Channel
    • 6.4.4. Market size and forecast, by country
      • 6.4.4.1. China
      • 6.4.4.1.1. Market size and forecast, by Type
      • 6.4.4.1.2. Market size and forecast, by Channel
      • 6.4.4.2. Japan
      • 6.4.4.2.1. Market size and forecast, by Type
      • 6.4.4.2.2. Market size and forecast, by Channel
      • 6.4.4.3. India
      • 6.4.4.3.1. Market size and forecast, by Type
      • 6.4.4.3.2. Market size and forecast, by Channel
      • 6.4.4.4. Australia
      • 6.4.4.4.1. Market size and forecast, by Type
      • 6.4.4.4.2. Market size and forecast, by Channel
      • 6.4.4.5. South Korea
      • 6.4.4.5.1. Market size and forecast, by Type
      • 6.4.4.5.2. Market size and forecast, by Channel
      • 6.4.4.6. Rest of Asia-Pacific
      • 6.4.4.6.1. Market size and forecast, by Type
      • 6.4.4.6.2. Market size and forecast, by Channel
  • 6.5. Latin America
    • 6.5.1. Key market trends, growth factors and opportunities
    • 6.5.2. Market size and forecast, by Type
    • 6.5.3. Market size and forecast, by Channel
    • 6.5.4. Market size and forecast, by country
      • 6.5.4.1. Brazil
      • 6.5.4.1.1. Market size and forecast, by Type
      • 6.5.4.1.2. Market size and forecast, by Channel
      • 6.5.4.2. Argentina
      • 6.5.4.2.1. Market size and forecast, by Type
      • 6.5.4.2.2. Market size and forecast, by Channel
      • 6.5.4.3. Colombia
      • 6.5.4.3.1. Market size and forecast, by Type
      • 6.5.4.3.2. Market size and forecast, by Channel
      • 6.5.4.4. Rest of Latin America
      • 6.5.4.4.1. Market size and forecast, by Type
      • 6.5.4.4.2. Market size and forecast, by Channel
  • 6.6. Middle East and Africa
    • 6.6.1. Key market trends, growth factors and opportunities
    • 6.6.2. Market size and forecast, by Type
    • 6.6.3. Market size and forecast, by Channel
    • 6.6.4. Market size and forecast, by country
      • 6.6.4.1. Saudi Arabia
      • 6.6.4.1.1. Market size and forecast, by Type
      • 6.6.4.1.2. Market size and forecast, by Channel
      • 6.6.4.2. South Africa
      • 6.6.4.2.1. Market size and forecast, by Type
      • 6.6.4.2.2. Market size and forecast, by Channel
      • 6.6.4.3. UAE
      • 6.6.4.3.1. Market size and forecast, by Type
      • 6.6.4.3.2. Market size and forecast, by Channel
      • 6.6.4.4. Rest of Middle East And Africa
      • 6.6.4.4.1. Market size and forecast, by Type
      • 6.6.4.4.2. Market size and forecast, by Channel

CHAPTER 7: COMPETITIVE LANDSCAPE

  • 7.1. Introduction
  • 7.2. Top winning strategies
  • 7.3. Product mapping of top 10 player
  • 7.4. Competitive dashboard
  • 7.5. Competitive heatmap
  • 7.6. Top player positioning, 2022

CHAPTER 8: COMPANY PROFILES

  • 8.1. AppNexus Inc.
    • 8.1.1. Company overview
    • 8.1.2. Key executives
    • 8.1.3. Company snapshot
    • 8.1.4. Operating business segments
    • 8.1.5. Product portfolio
    • 8.1.6. Business performance
    • 8.1.7. Key strategic moves and developments
  • 8.2. Verizon Communications Inc.
    • 8.2.1. Company overview
    • 8.2.2. Key executives
    • 8.2.3. Company snapshot
    • 8.2.4. Operating business segments
    • 8.2.5. Product portfolio
    • 8.2.6. Business performance
    • 8.2.7. Key strategic moves and developments
  • 8.3. DataXu Inc.
    • 8.3.1. Company overview
    • 8.3.2. Key executives
    • 8.3.3. Company snapshot
    • 8.3.4. Operating business segments
    • 8.3.5. Product portfolio
    • 8.3.6. Business performance
    • 8.3.7. Key strategic moves and developments
  • 8.4. Google Inc.
    • 8.4.1. Company overview
    • 8.4.2. Key executives
    • 8.4.3. Company snapshot
    • 8.4.4. Operating business segments
    • 8.4.5. Product portfolio
    • 8.4.6. Business performance
    • 8.4.7. Key strategic moves and developments
  • 8.5. Adobe Systems Incorporated
    • 8.5.1. Company overview
    • 8.5.2. Key executives
    • 8.5.3. Company snapshot
    • 8.5.4. Operating business segments
    • 8.5.5. Product portfolio
    • 8.5.6. Business performance
    • 8.5.7. Key strategic moves and developments
  • 8.6. Adform
    • 8.6.1. Company overview
    • 8.6.2. Key executives
    • 8.6.3. Company snapshot
    • 8.6.4. Operating business segments
    • 8.6.5. Product portfolio
    • 8.6.6. Business performance
    • 8.6.7. Key strategic moves and developments
  • 8.7. Rubicon Project Inc.
    • 8.7.1. Company overview
    • 8.7.2. Key executives
    • 8.7.3. Company snapshot
    • 8.7.4. Operating business segments
    • 8.7.5. Product portfolio
    • 8.7.6. Business performance
    • 8.7.7. Key strategic moves and developments
  • 8.8. Rocket Fuel Inc.
    • 8.8.1. Company overview
    • 8.8.2. Key executives
    • 8.8.3. Company snapshot
    • 8.8.4. Operating business segments
    • 8.8.5. Product portfolio
    • 8.8.6. Business performance
    • 8.8.7. Key strategic moves and developments
  • 8.9. MediaMath
    • 8.9.1. Company overview
    • 8.9.2. Key executives
    • 8.9.3. Company snapshot
    • 8.9.4. Operating business segments
    • 8.9.5. Product portfolio
    • 8.9.6. Business performance
    • 8.9.7. Key strategic moves and developments
  • 8.10. CONNEXITY
    • 8.10.1. Company overview
    • 8.10.2. Key executives
    • 8.10.3. Company snapshot
    • 8.10.4. Operating business segments
    • 8.10.5. Product portfolio
    • 8.10.6. Business performance
    • 8.10.7. Key strategic moves and developments

LIST OF TABLES

  • TABLE 01. GLOBAL PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 02. PROGRAMMATIC DISPLAY MARKET FOR ONLINE DISPLAY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 03. PROGRAMMATIC DISPLAY MARKET FOR ONLINE VIDEO, BY REGION, 2022-2032 ($MILLION)
  • TABLE 04. PROGRAMMATIC DISPLAY MARKET FOR MOBILE VIDEO, BY REGION, 2022-2032 ($MILLION)
  • TABLE 05. PROGRAMMATIC DISPLAY MARKET FOR MOBILE DISPLAY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 06. GLOBAL PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 07. PROGRAMMATIC DISPLAY MARKET FOR REAL TIME BIDDING (RTB), BY REGION, 2022-2032 ($MILLION)
  • TABLE 08. PROGRAMMATIC DISPLAY MARKET FOR PRIVATE MARKETPLACES (PMP), BY REGION, 2022-2032 ($MILLION)
  • TABLE 09. PROGRAMMATIC DISPLAY MARKET FOR AUTOMATED GUARANTEED (AG), BY REGION, 2022-2032 ($MILLION)
  • TABLE 10. PROGRAMMATIC DISPLAY MARKET, BY REGION, 2022-2032 ($MILLION)
  • TABLE 11. NORTH AMERICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 12. NORTH AMERICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 13. NORTH AMERICA PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 14. U.S. PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 15. U.S. PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 16. CANADA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 17. CANADA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 18. EUROPE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 19. EUROPE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 20. EUROPE PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 21. UK PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 22. UK PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 23. GERMANY PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 24. GERMANY PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 25. FRANCE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 26. FRANCE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 27. ITALY PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 28. ITALY PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 29. SPAIN PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 30. SPAIN PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 31. REST OF EUROPE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 32. REST OF EUROPE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 33. ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 34. ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 35. ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 36. CHINA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 37. CHINA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 38. JAPAN PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 39. JAPAN PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 40. INDIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 41. INDIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 42. AUSTRALIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 43. AUSTRALIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 44. SOUTH KOREA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 45. SOUTH KOREA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 46. REST OF ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 47. REST OF ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 48. LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 49. LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 50. LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 51. BRAZIL PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 52. BRAZIL PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 53. ARGENTINA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 54. ARGENTINA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 55. COLOMBIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 56. COLOMBIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 57. REST OF LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 58. REST OF LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 59. MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 60. MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 61. MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 62. SAUDI ARABIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 63. SAUDI ARABIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 64. SOUTH AFRICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 65. SOUTH AFRICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 66. UAE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 67. UAE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 68. REST OF MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 69. REST OF MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 70. APPNEXUS INC.: KEY EXECUTIVES
  • TABLE 71. APPNEXUS INC.: COMPANY SNAPSHOT
  • TABLE 72. APPNEXUS INC.: PRODUCT SEGMENTS
  • TABLE 73. APPNEXUS INC.: SERVICE SEGMENTS
  • TABLE 74. APPNEXUS INC.: PRODUCT PORTFOLIO
  • TABLE 75. APPNEXUS INC.: KEY STRATERGIES
  • TABLE 76. VERIZON COMMUNICATIONS INC.: KEY EXECUTIVES
  • TABLE 77. VERIZON COMMUNICATIONS INC.: COMPANY SNAPSHOT
  • TABLE 78. VERIZON COMMUNICATIONS INC.: PRODUCT SEGMENTS
  • TABLE 79. VERIZON COMMUNICATIONS INC.: SERVICE SEGMENTS
  • TABLE 80. VERIZON COMMUNICATIONS INC.: PRODUCT PORTFOLIO
  • TABLE 81. VERIZON COMMUNICATIONS INC.: KEY STRATERGIES
  • TABLE 82. DATAXU INC.: KEY EXECUTIVES
  • TABLE 83. DATAXU INC.: COMPANY SNAPSHOT
  • TABLE 84. DATAXU INC.: PRODUCT SEGMENTS
  • TABLE 85. DATAXU INC.: SERVICE SEGMENTS
  • TABLE 86. DATAXU INC.: PRODUCT PORTFOLIO
  • TABLE 87. DATAXU INC.: KEY STRATERGIES
  • TABLE 88. GOOGLE INC.: KEY EXECUTIVES
  • TABLE 89. GOOGLE INC.: COMPANY SNAPSHOT
  • TABLE 90. GOOGLE INC.: PRODUCT SEGMENTS
  • TABLE 91. GOOGLE INC.: SERVICE SEGMENTS
  • TABLE 92. GOOGLE INC.: PRODUCT PORTFOLIO
  • TABLE 93. GOOGLE INC.: KEY STRATERGIES
  • TABLE 94. ADOBE SYSTEMS INCORPORATED: KEY EXECUTIVES
  • TABLE 95. ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT
  • TABLE 96. ADOBE SYSTEMS INCORPORATED: PRODUCT SEGMENTS
  • TABLE 97. ADOBE SYSTEMS INCORPORATED: SERVICE SEGMENTS
  • TABLE 98. ADOBE SYSTEMS INCORPORATED: PRODUCT PORTFOLIO
  • TABLE 99. ADOBE SYSTEMS INCORPORATED: KEY STRATERGIES
  • TABLE 100. ADFORM: KEY EXECUTIVES
  • TABLE 101. ADFORM: COMPANY SNAPSHOT
  • TABLE 102. ADFORM: PRODUCT SEGMENTS
  • TABLE 103. ADFORM: SERVICE SEGMENTS
  • TABLE 104. ADFORM: PRODUCT PORTFOLIO
  • TABLE 105. ADFORM: KEY STRATERGIES
  • TABLE 106. RUBICON PROJECT INC.: KEY EXECUTIVES
  • TABLE 107. RUBICON PROJECT INC.: COMPANY SNAPSHOT
  • TABLE 108. RUBICON PROJECT INC.: PRODUCT SEGMENTS
  • TABLE 109. RUBICON PROJECT INC.: SERVICE SEGMENTS
  • TABLE 110. RUBICON PROJECT INC.: PRODUCT PORTFOLIO
  • TABLE 111. RUBICON PROJECT INC.: KEY STRATERGIES
  • TABLE 112. ROCKET FUEL INC.: KEY EXECUTIVES
  • TABLE 113. ROCKET FUEL INC.: COMPANY SNAPSHOT
  • TABLE 114. ROCKET FUEL INC.: PRODUCT SEGMENTS
  • TABLE 115. ROCKET FUEL INC.: SERVICE SEGMENTS
  • TABLE 116. ROCKET FUEL INC.: PRODUCT PORTFOLIO
  • TABLE 117. ROCKET FUEL INC.: KEY STRATERGIES
  • TABLE 118. MEDIAMATH: KEY EXECUTIVES
  • TABLE 119. MEDIAMATH: COMPANY SNAPSHOT
  • TABLE 120. MEDIAMATH: PRODUCT SEGMENTS
  • TABLE 121. MEDIAMATH: SERVICE SEGMENTS
  • TABLE 122. MEDIAMATH: PRODUCT PORTFOLIO
  • TABLE 123. MEDIAMATH: KEY STRATERGIES
  • TABLE 124. CONNEXITY: KEY EXECUTIVES
  • TABLE 125. CONNEXITY: COMPANY SNAPSHOT
  • TABLE 126. CONNEXITY: PRODUCT SEGMENTS
  • TABLE 127. CONNEXITY: SERVICE SEGMENTS
  • TABLE 128. CONNEXITY: PRODUCT PORTFOLIO
  • TABLE 129. CONNEXITY: KEY STRATERGIES

LIST OF FIGURES

  • FIGURE 01. PROGRAMMATIC DISPLAY MARKET, 2022-2032
  • FIGURE 02. SEGMENTATION OF PROGRAMMATIC DISPLAY MARKET,2022-2032
  • FIGURE 03. TOP IMPACTING FACTORS IN PROGRAMMATIC DISPLAY MARKET
  • FIGURE 04. TOP INVESTMENT POCKETS IN PROGRAMMATIC DISPLAY MARKET (2023-2032)
  • FIGURE 05. BARGAINING POWER OF SUPPLIERS
  • FIGURE 06. BARGAINING POWER OF BUYERS
  • FIGURE 07. THREAT OF SUBSTITUTION
  • FIGURE 08. THREAT OF SUBSTITUTION
  • FIGURE 09. COMPETITIVE RIVALRY
  • FIGURE 10. GLOBAL PROGRAMMATIC DISPLAY MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
  • FIGURE 11. PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022 AND 2032(%)
  • FIGURE 12. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR ONLINE DISPLAY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 13. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR ONLINE VIDEO, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 14. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR MOBILE VIDEO, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 15. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR MOBILE DISPLAY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 16. PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022 AND 2032(%)
  • FIGURE 17. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR REAL TIME BIDDING (RTB), BY COUNTRY 2022 AND 2032(%)
  • FIGURE 18. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR PRIVATE MARKETPLACES (PMP), BY COUNTRY 2022 AND 2032(%)
  • FIGURE 19. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR AUTOMATED GUARANTEED (AG), BY COUNTRY 2022 AND 2032(%)
  • FIGURE 20. PROGRAMMATIC DISPLAY MARKET BY REGION, 2022 AND 2032(%)
  • FIGURE 21. U.S. PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 22. CANADA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 23. UK PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 24. GERMANY PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 25. FRANCE PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 26. ITALY PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 27. SPAIN PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 28. REST OF EUROPE PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 29. CHINA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 30. JAPAN PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 31. INDIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 32. AUSTRALIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 33. SOUTH KOREA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 34. REST OF ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 35. BRAZIL PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 36. ARGENTINA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 37. COLOMBIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 38. REST OF LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 39. SAUDI ARABIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 40. SOUTH AFRICA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 41. UAE PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 42. REST OF MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 43. TOP WINNING STRATEGIES, BY YEAR
  • FIGURE 44. TOP WINNING STRATEGIES, BY DEVELOPMENT
  • FIGURE 45. TOP WINNING STRATEGIES, BY COMPANY
  • FIGURE 46. PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 47. COMPETITIVE DASHBOARD
  • FIGURE 48. COMPETITIVE HEATMAP: PROGRAMMATIC DISPLAY MARKET
  • FIGURE 49. TOP PLAYER POSITIONING, 2022