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編程廣告的全球市場:市場規模 - 各媒體類型，各設備，各企業規模，各終端用戶，各地區展望，競爭策略，各市場區隔預測(～2032年)
市場調查報告書
商品編碼
1167099

編程廣告的全球市場:市場規模 - 各媒體類型，各設備，各企業規模，各終端用戶，各地區展望，競爭策略，各市場區隔預測(～2032年)

Programmatic Advertising Market Size- By Media Type, By Device, By Enterprise Size, By End User - Regional Outlook, Competitive Strategies and Segment Forecasts to 2032
出版日期: | 出版商: SPER Market Research Pvt. Ltd. | 英文 228 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球編程廣告的市場規模，預計至2032年達到530億4,000萬美元，以21.8％的年複合成長率成長。

編程廣告平台的市場，由於智慧型手機的普及與產業的數位化發展擴大。現在許多企業和廣告代理店，將編程廣告作為非常成功的行銷工具與動態行銷管道。

本報告提供全球編程廣告市場相關調查，市場動態，市場變數與展望，各媒體類型、設備、企業規模、終端用戶、地區的市場分析，企業簡介等相關資訊。

目錄

第1章 簡介

  • 調查範圍
  • 市場區隔分析

第2章 調查手法

  • 調查資料來源
  • 市場規模的估計
  • 資料的三角測量

第3章 摘要整理

第4章 市場動態

  • 促進因素，阻礙因素，機會，課題的分析
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題
  • 全球編程廣告市場上COVID-19的影響

第5章 市場變數與展望

  • SWOT分析
    • 優勢
    • 弱點
    • 機會
    • 威脅
  • PESTEL分析
    • 政治形勢
    • 經濟形勢
    • 社會形勢
    • 技術形勢
    • 環境形勢
    • 法律上的形勢
  • 波特的五力分析
    • 供給企業談判力
    • 買方議價能力
    • 替代品的威脅
    • 新加入廠商的威脅
    • 競爭企業間的敵對關係
  • 熱圖分析

第6章 全球編程廣告市場:各媒體類型，2019年～2032年(100萬美元)

  • 音訊廣告
  • DOOH
  • 數位顯示器
  • 社群廣告
  • 影片廣告

第7章 全球編程廣告市場:各設備，2019年～2032年(100萬美元)

  • 行動
  • 桌上型

第8章 全球編程廣告市場:各企業規模，2019年～2032年(100萬美元)

  • 中小企業
  • 大企業

第9章 全球編程廣告市場:各終端用戶，2019年～2032年(100萬美元)

  • 教育
  • 媒體、娛樂
  • 零售
  • 旅行

第10章 全球編程廣告市場:各地區，2019年～2032年(100萬美元)

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他的歐洲
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 其他的亞太地區
  • 南美
    • 巴西
    • 阿根廷
    • 其他的南美
  • 中東、非洲
    • 沙烏地阿拉伯王國
    • 阿拉伯聯合大公國
    • 其他的中東、非洲

第11章 企業簡介

  • Adobe Systems, Inc.
    • 企業概要
    • 財務預測
    • 產品概要
    • 最近的開發
  • Verizon Communications Inc
  • Alphabet Inc.
  • Tencent Holdings Ltd.
  • Magnite Inc.
  • Amazon.com Inc.
  • AT&T Inc.
  • Alibaba Group Holdings Ltd.
  • ECHO Marketing, Inc.
  • Roku Inc.
簡介目錄
Product Code: IACT2216

Global Programmatic Advertising Market Overview:

According to SPER Market Research, the Global Programmatic Advertising Market is estimated to reach USD 53.04 billion by 2032 with a CAGR of 21.8%.

The sale of programmatic advertising services by companies (organisations, sole proprietors, and partnerships) that use automated technology for purchasing and selling advertising spots makes up the programmatic advertising industry. Both advertising effectiveness and targeting precision are to be increased by programmatic advertising. Human discussions are replaced with machine learning and AI optimization.

The principal media formats that make use of programmatic advertising include audio, DOOH, digital display, social, and video. The automated buying, selling, and delivering of audio advertisements is referred to as "audio ads." Digital radio, podcasts, audio books, and streaming music services all have audio advertisements. For SMBS (small and medium-sized businesses) and major corporations, these advertisements are seen on desktop and mobile devices. Education, media and entertainment, retail and travel are the four end consumers of programmatic advertising.

The market for programmatic advertising platforms is expanding as a result of the rising popularity of smartphones and the industry's growing digitization. Both of these factors are supporting the market's expansion for programmatic advertising platforms. Additionally, programmatic advertising is a fantastic way for creators of mobile apps to make money. A number of companies and advertising agencies now use programmatic advertising as a highly successful marketing tool and dynamic marketing channel. The ability to more accurately tailor advertisements based on customer wants is one of programmatic advertising's key benefits.

Impact of COVID-19 on the Global Programmatic Advertising Market

Nearly every business has been impacted by the unmatched worldwide public health emergency known as COVID-19, and the long-term impacts are expected to have an influence on industry growth throughout the course of the forecast period. In order to assure the inclusion of underlying COVID-19 concerns and potential future directions, our continuous study expands upon our research approach. The paper provides information on COVID-19 taking into account changes in consumer demand and behaviour, buying habits, supply chain rerouting, dynamics of contemporary market forces, and significant government initiatives. Insights, analyses, projections, and forecasts are provided in the updated study, which takes the market impact of COVID-19 into account.

Scope of the Report:

  • Market size available for years: 2019-2032
  • Base year considered: 2021
  • Forecast period: 2022-2032
  • Segments covered: By Media Type, By Device, By Enterprise Size, By End User
  • Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa
  • Companies Covered: Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc.

Global Programmatic Advertising Market Segmentation:

  • By Media Type: Based on the Media Type, Global Programmatic Advertising Market is segmented as; Audio Ads, DOOH, Digital Display, Social Ads, Video Ads.
  • By Device: Based on the Device, Global Programmatic Advertising Market is segmented as; Mobile, Desktop.
  • By Enterprise Size: Based on the Enterprise Size, Global Programmatic Advertising Market is segmented as; SMBs, Large Enterprises.
  • By End User: Based on the End User, Global Programmatic Advertising Market is segmented as; Education, Media and Entertainment, Retail, Travel.
  • By Region: The programmatic advertising market's largest region is North America. During the projected period, Asia-Pacific is anticipated to have the fastest growth in the global market for programmatic advertising. Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa are the regions covered in the worldwide programmatic advertising market study.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
  • 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2. COVID-19 Impacts of the Global Programmatic Advertising Market

5. Market variables and outlook

  • 5.1. SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2. PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3. PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4. Heat map analysis

6. Global Programmatic Advertising Market, By Media Type, 2019-2032 (USD Million)

  • 6.1 Audio Ads
  • 6.2 DOOH
  • 6.3 Digital Display
  • 6.4 Social Ads
  • 6.5 Video Ads

7. Global Programmatic Advertising Market, By Device, 2019-2032 (USD Million)

  • 7.1 Mobile
  • 7.2 Desktop

8. Global Programmatic Advertising Market, By Enterprise Size, 2019-2032 (USD Million)

  • 8.1 SMBs
  • 8.2 Large Enterprises

9. Global Programmatic Advertising Market, By End User, 2019-2032 (USD Million)

  • 9.1 Education
  • 9.2 Media and Entertainment
  • 9.3 Retail
  • 9.4 Travel

10. Global Programmatic Advertising Market, By Region, 2019-2032 (USD Million)

  • 10.1 North America
    • 10.1.1. United States
    • 10.1.2. Canada
    • 10.1.3. Mexico
  • 10.2 Europe
    • 10.2.1. Germany
    • 10.2.2. United Kingdom
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3 Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Australia
    • 10.3.5. South Korea
    • 10.3.6. Rest of Asia-Pacific
  • 10.4 South America
    • 10.4.1. Brazil
    • 10.4.2. Argentina
    • 10.4.3. Rest of South America
  • 10.5 Middle East & Africa
    • 10.5.1. Kingdom of Saudi Arabia
    • 10.5.2. United Arab Emirates
    • 10.5.3. Rest of Middle East & Africa

11. Company Profiles

  • 11.1 Adobe Systems, Inc.
    • 11.1.1. Company details
    • 11.1.2. Financial outlook
    • 11.1.3. Product summary
    • 11.1.4. Recent developments
  • 11.2 Verizon Communications Inc
    • 11.2.1. Company details
    • 11.2.2. Financial outlook
    • 11.2.3. Product summary
    • 11.2.4. Recent developments
  • 11.3 Alphabet Inc.
    • 11.3.1. Company details
    • 11.3.2. Financial outlook
    • 11.3.3. Product summary
    • 11.3.4. Recent developments
  • 11.4 Tencent Holdings Ltd.
    • 11.4.1. Company details
    • 11.4.2. Financial outlook
    • 11.4.3. Product summary
    • 11.4.4. Recent developments
  • 11.5 Magnite Inc.
    • 11.5.1. Company details
    • 11.5.2. Financial outlook
    • 11.5.3. Product summary
    • 11.5.4. Recent developments
  • 11.6 Amazon.com Inc.
    • 11.6.1. Company details
    • 11.6.2. Financial outlook
    • 11.6.3. Product summary
    • 11.6.4. Recent developments
  • 11.7 AT&T Inc.
    • 11.7.1. Company details
    • 11.7.2. Financial outlook
    • 11.7.3. Product summary
    • 11.7.4. Recent developments
  • 11.8 Alibaba Group Holdings Ltd.
    • 11.8.1. Company details
    • 11.8.2. Financial outlook
    • 11.8.3. Product summary
    • 11.8.4. Recent developments
  • 11.9 ECHO Marketing, Inc.
    • 11.9.1. Company details
    • 11.9.2. Financial outlook
    • 11.9.3. Product summary
    • 11.9.4. Recent developments
  • 11.10 Roku Inc.
    • 11.10.1. Company details
    • 11.10.2. Financial outlook
    • 11.10.3. Product summary
    • 11.10.4. Recent developments