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2023-2030年全球程序化廣告市場
市場調查報告書
商品編碼
1296844

2023-2030年全球程序化廣告市場

Global Programmatic Advertising Market 2023-2030
出版日期: | 出版商: Orion Market Research | 英文 155 Pages | 商品交期: 2-3個工作天內

價格

在預測期內（2023-2030），全球程序化廣告市場預計將以30.1%的複合年成長率成長。程序化廣告是一種用於自動購買和出售數位廣告空間的自動化軟體。智慧手機的採用越來越多，加上通訊網路的不斷完善，是支持全球市場成長的關鍵因素。根據皮尤研究中心的數據，截至2023年5月，全球約有68.4億智慧手機用戶。此外，由於高速網際網路連接的可用性，進一步推動了智慧手機的使用。因此，市場參與者也專注於引入基於智慧手機的程序化廣告解決方案，這將進一步促進市場成長。例如，在2020年10月，Tech Mahindra與InMobi合作開發影片廣告解決方案，其目的是允許和推動廣告商為手機創建廣告解決方案。

細分市場前景

全球程序化廣告市場根據交易模式、廣告形式和企業規模進行了細分。基於交易模式，市場被細分為即時競價、私人市場和自動擔保。基於廣告形式，市場被細分為桌面顯示、桌面影片、移動顯示和移動桌面。此外，在行業垂直的基礎上，市場被細分為BFSI、汽車、醫療保健、製造業、IT和電信以及其他。在廣告形式中，由於手機上引人入勝的創新影片廣告的發展上升，預計移動顯示子部分將佔據相當大的市場佔有率。

BFSI細分市場預計將在全球程序化廣告市場佔有相當大的佔有率

在行業垂直領域中，BFSI細分市場預計將在全球程序化廣告市場中佔有相當大的佔有率。該細分市場的成長是由於一些社交媒體平台對全球人口的財務支出的影響越來越大。因此，金融服務業的主要企業正專注於為其組織投資有效的程序化廣告解決方案。例如，2022年11月，Orange銀行與Jellyfish的數位援助一起在媒體買家DV360上推出了第一個法國程序化數位戶外（DOOH）活動。該活動在大約2000個清晰的管道上成功運行，是一個為期兩週的戶外廣告活動。該活動的目標是驗證通過DV360購買的技術可行性，同時評估KPI結果。

區域展望

目錄

第一章：報告摘要

  • 當前行業分析和成長潛力展望
  • 研究方法和工具
  • 市場細分
    • 按領域分類
    • 按地區

第二章：市場概述和洞察力

  • 報告的範圍
  • 分析師的洞察力和當前的市場趨勢
    • 主要發現
    • 建議
    • 總結

第三章：競爭格局

  • 主要公司分析
  • Adobe Systems Incorporated
    • 概述
    • 財務分析
    • SWOT分析
    • 近期發展情況
  • Google Inc. (Doubleclick)
    • 概況
    • 財務分析
    • SWOT分析
    • 近期發展情況
  • AOL Inc. (Verizon Communications Inc.)
    • 進展概況
    • 財務分析
    • SWOT分析
    • 近期發展
  • 關鍵戰略分析

第四章：市場細分

  • 全球程序化廣告市場的交易模式
    • 即時競價
    • 私人市場
    • 自動擔保
  • 按廣告形式分類的全球程序化廣告市場
    • 桌面顯示
    • 桌面影片
    • 移動顯示
    • 移動影片
  • 全球程序化廣告市場，按行業垂直分類
    • 金融證券業
    • 汽車行業
    • 醫療保健
    • 製造業
    • IT和電信業
    • 其他（電子商務、旅遊）。

第五章：區域分析

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 義大利
    • 西班牙
    • 法國
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 亞太其他地區
  • 世界其他地區

第六章：公司簡介

  • Adform
  • Adroll.com
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro, Inc.
  • Connexity, Inc.
  • DataXu Inc.
  • Fluct
  • IPONWEB Holding Ltd. (BidSwitch)
  • MediaMath Inc.
  • RadiumOne, Inc.
  • Rubicon Projects Inc.
  • The Trade Desk
Product Code: OMR2027449

Title:Global Programmatic Advertising Market Size, Share & Trends Analysis Report by Transaction Mode (Real-Time Bidding, Private Marketplace, and Automated Guaranteed), by Advertisement Format (Desktop Display, Desktop Video, Mobile Desktop, and Mobile videos), and by Industry Vertical (BFSI, Automotive, Healthcare, Manufacturing, IT and Telecommunication, and Others), Forecast Period (2023-2030).

The global programmatic advertising market is anticipated to grow at a CAGR of 30.1% during the forecast period (2023-2030). Programmatic advertising is an automated software used for automatic buying and selling of the digital advertising space. The growing adoption of smartphones coupled with the improving communication network is the key factor supporting the growth of the market globally. According to the Pew Research Center, as of May 2023, there are around 6.84 billion smartphone users across the globe. Additionally, owing to the availability of high-speed internet connectivity has further propelled the usage of smartphones. Hence, the market players are also focusing on introducing smartphone-based programmatic advertising solutions which will further bolster the market growth. For instance, in October 2020, Tech Mahindra collaborated with InMobi to develop video advertising solution, which aims to allow and push advertisers for creating advertising solutions for mobile phones.

Segmental Outlook

The global programmatic advertising market is segmented on the transaction mode, advertisement format, and enterprise size. Based on the transaction mode, the market is sub-segmented into real-time bidding, private marketplace, and automated guaranteed. Based on the advertisement format, the market is sub-segmented into desktop display, desktop video, mobile display, and mobile desktop. Further, on the basis of industry verticals, the market is sub-segmented into BFSI, automotive, healthcare, manufacturing, IT and telecommunication, and others. Among the advertisement format, the mobile display sub-segment is anticipated to hold a considerable share of the market owing to the rise in development of engaging and innovative video advertisements on mobile phones.

The BFSI Sub-Segment is Anticipated to Hold a Considerable Share of the Global Programmatic Advertising Market

Among the industry vertical, the BFSI sub-segment is expected to hold a considerable share of the global programmatic advertisement market. The segmental growth is attributed to the growing influence of the several social media platforms on financial expenditures of the global population. Owing to which major businesses of the BFSI industry are focusing on investing in effective programmatic advertising solutions for their organizations. For instance, in November 2022, Orange Bank along with the digital assistance of Jellyfish launched first French programmatic Digital Out-of-Home (DOOH) campaign on media buyer DV360. The campaign is successfully running on around 2,000 clear channels and is a 2 week OOH campaign. The campaign goal was to validate the technical feasibility of buying through DV360 while evaluating KPI results.

Regional Outlook

The global programmatic advertising market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to the high concentration of the market solution vendors including IBM Corp., Google Inc., Microsoft Corp., and others.

Global Programmatic Advertising Market Growth, by Region 2023-2030

Source: OMR Analysis

The Asia-Pacific Region is Expected to Grow at a Significant CAGR in the Global Programmatic Advertising Market

Among all regions, the Asia-Pacific regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to economic developments and technological enhancements. Countries including India and China are the most populous countries across the globe making it countries with the highest smartphone population too. In a day, Indian population approximately spends 210 minutes on their smartphones using internet for watching online content or playing online games. Resultantly, it becomes easy to convince the Indian population to opt for any brand online through programmatic advertising. Thus, according to the Forbes India, the country experiences a growth of 70% in programmatic advertising every year.

Hence, there is considerable shift of the country towards the adoption of the programmatic advertising market solutions. According to the Indian global marketing solutions provider Inmobi, 90% of brands are planning to run programmatic in-house with the basic and limited knowledge. Despite this limited knowledge, 80% of advertisers have seen efficient gains with programmatic buying. Additionally, around 73% of advertisers are already seeing benefits from programmatic advertising, and the remaining 27% are planning to adopt programmatic.

Market Players Outlook

The major companies serving the programmatic advertising market include Adobe Systems Incorporated, Google Inc. (DoubleClick), AOL Inc. (Verizon Communications Inc.), Yahoo Inc., Beeswax, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2022, Wise Equity acquired OneTag a programmatic advertising organization. Furthermore, the Wise Equity also acquired 55% stakes in partnership with OneTag's founding partner, which holds 45% stakes of the company.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global programmatic advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Adobe Systems Incorporated
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. Google Inc. (Doubleclick)
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. AOL Inc. (Verizon Communications Inc.)
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Programmatic Advertising Market by Transaction Mode
    • 4.1.1. Real-Time Bidding
    • 4.1.2. Private Marketplace
    • 4.1.3. Automated Guaranteed
  • 4.2. Global Programmatic Advertising Markey by Advertisement Format
    • 4.2.1. Desktop Display
    • 4.2.2. Desktop Video
    • 4.2.3. Mobile Display
    • 4.2.4. Mobile Video
  • 4.3. Global Programmatic Advertising Market by Industry Vertical
    • 4.3.1. BFSI
    • 4.3.2. Automotive
    • 4.3.3. Healthcare
    • 4.3.4. Manufacturing
    • 4.3.5. IT and Telecommunication
    • 4.3.6. Others (E-Commerce, Travel)

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Adform
  • 6.2. Adroll.com
  • 6.3. AppNexus, Inc.
  • 6.4. Beeswax
  • 6.5. Between Digital
  • 6.6. Centro, Inc.
  • 6.7. Connexity, Inc.
  • 6.8. DataXu Inc.
  • 6.9. Fluct
  • 6.10. IPONWEB Holding Ltd. (BidSwitch)
  • 6.11. MediaMath Inc.
  • 6.12. RadiumOne, Inc.
  • 6.13. Rubicon Projects Inc.
  • 6.14. The Trade Desk

LIST OF TABLES

  • 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 2. GLOBAL REAL-TIME BIDDING IN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
  • 3. GLOBAL PRIVATE MARKETPLACE IN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL AUTOMATED GUARANTEED IN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 6. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP DISPLAY MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 7. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP VIDEO MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 8. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE DISPLAY MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 9. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE VIDEO MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 11. GLOBAL PROGRAMMATIC ADVERTISING FOR BFSI MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 12. GLOBAL PROGRAMMATIC ADVERTISING FOR AUTOMOTIVE MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 13. GLOBAL PROGRAMMATIC ADVERTISING FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 14. GLOBAL PROGRAMMATIC ADVERTISING FOR MANUFACTURING MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 15. GLOBAL PROGRAMMATIC ADVERTISING FOR IT AND TELECOMMUNICATION MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 16. GLOBAL PROGRAMMATIC ADVERTISING FOR OTHERS MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 17. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 18. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 19. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 20. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 21. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 22. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 23. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 24. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 25. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 26. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 27. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 28. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 29. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 30. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 31. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE BY TRANSACTION MODE, 2022 VS 2030 (%)
  • 2. GLOBAL REAL-TIME BIDDING IN PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL PRIVATE MARKETPLACE IN PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL AUTOMATED GUARANTEED IN PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE BY ADVERTISEMENT FORMAT, 2022 VS 2030 ($ MILLION)
  • 6. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP DISPLAY MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP VIDEO MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 8. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE DISPLAY MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE VIDEO MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 11. GLOBAL PROGRAMMATIC ADVERTISING ON SMES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 12. GLOBAL PROGRAMMATIC ADVERTISING ON LARGE ENTERPRISES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. US PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 15. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 16. UK PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 17. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 18. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 19. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. REST OF EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. REST OF ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)