歐洲的智慧型手機費用:追蹤與分析 2025年

定價已成為整個產業行動電信商的關鍵差異化因素之一。隨時了解日益複雜的套餐產品是一項課題。

自 2006 年以來，Tariff Consultancy 一直在研究和彙編歐洲各地的後付費和預付費智慧型手機定價計劃，並每季更新資料。

價格以當地貨幣、歐元和美元顯示，方便您快速對 1,000 多個套餐進行同類比較。

關鍵資訊（以 Excel 格式收集並提供）：

• 營運商名稱
• 有效期限/生效日期
• 客戶類型（消費者、年輕人、老年人等）
• 合約類型（後付費、預付費、混合型）
• 後付費方案時長（週一至週五、6、12、18、24）
• 預付費方案有效期限
• 套餐名稱
• 當地貨幣和歐元價格（含稅/不含稅）
• 語音、國際直撥電話、簡訊、彩信、數據、漫遊加值服務、其他
• 資料速率
• 稅率
• 備註（與套餐相關，提供附加組件詳情等附加資訊）

該資料庫根據營運商調查每季持續更新，解釋了營運商的行銷策略如何制定計劃來維護提升客戶忠誠度，吸引新客戶，並提升使用率和價值。

我們也重點介紹了自上次更新以來營運商宣布的重大變更。

資料庫主要亮點：

• 消費者和企業的後付費和預付費套餐以表格形式呈現，方便您以當地貨幣、歐元和美元進行比較。
• 每個套餐都包含詳細信息，例如費用和限額。
• 所有資料每季更新一次，任何變更均以紅色突出顯示。
• 每次更新都會提供一份包含關鍵變更評論的摘要報告。
• 由多語言團隊進行研究。
• 擁有超過 30 年電信定價經驗的資費套餐專家提供免費諮詢服務。

訂閱中包含的內容:

Synopsis

Pricing is used as one of the key differentiators by mobile operators across the industry. To keep up-to-date with the increased complexity of packages offered is a challenge.

Tariff Consultancy has researched and collated prices for post- and prepaid smartphone price plans across Europe since 2006 and has been updating it every quarter since.

Prices presented in local currency, Euros and USD allow for a speedy and like-for-like comparison of the 1000+ price plans covered.

Key information collected and provided in excel spreadsheet include:

• Name of operator
• Effective/Verified Date
• Type of customer (Consumer, Youth, Senior etc)
• Type of subscription (Postpaid, Prepaid, Hybrid)
• Contract term for Postpaid plans (m-t-m, 6, 12, 18, 24)
• Validity for prepaid plans
• Name of Plan
• Cost in local currencies and Euro (inclusive and exclusive of tax)
• Inclusive allowances such as Voice, IDD, SMS, MMS, Data, roaming VAS, other, a separate column for each of these)
• Outside allowance pricing - data
• Tax rate
• Comments (these relate to the price plan and an provide additional information such as add-on details)

In this continuously updated service - every quarter - based on a survey of providers, the database will illustrate how operator marketing strategies create plans to retain loyalty, entice new customers and increase usage and value.

The database also highlights key changes announced by operators since the previous update which are easily identifiable as marked in red.

Key highlights of the database include:

• Tariff price plans for consumer and business post and prepaid, presented in tabular format, in local currency, Euros and US Dollars allowing for easy comparison
• Each plan provides details such cost and allowances that come with it.
• All the data is updated quarterly, changes made are marked in red.
• Summary report provided with each update commenting on key changes
• Researched by a multi-lingual team
• Free enquiry service provided by tariff experts with over 30-year experience in telecoms pricing

Subscription includes: