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眼動追蹤市場規模、佔有率和成長分析（按產品、地點、應用、垂直產業、追蹤方法和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1902740

眼動追蹤市場規模、佔有率和成長分析（按產品、地點、應用、垂直產業、追蹤方法和地區分類）—產業預測（2026-2033 年）

Eye Tracking Market Size, Share, and Growth Analysis, By Offering (Hardware, Software), By Location (Remote, Mobile), By Application, By Tracking Type, By Industry, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，眼動追蹤市場規模將達到 11.5802 億美元，到 2025 年將達到 15.3785 億美元，到 2033 年將達到 148.7638 億美元，在預測期（2026-2033 年成長率為 32.8%。

由於對非接觸式生物識別技術的需求不斷成長、智慧感測器在決策流程中的應用日益廣泛，以及人工智慧、虛擬實境和擴增實境技術在消費性電子和商業應用中的興起，眼動追蹤市場預計將迎來顯著成長。視覺捕捉技術在零售、醫療保健、汽車和安防等各個領域正變得越來越普及，其中光學追蹤系統應用最為廣泛。這些系統能夠持續監測眼球運動和位置，在市場研究和數位廣告分析中發揮至關重要的作用。對非接觸式生物識別解決方案的需求，尤其是在國防和懲教領域，凸顯了虹膜掃描在安全身分驗證的重要性。儘管眼動追蹤市場尚屬新興領域，但目前仍缺乏主導企業，各方正積極進行策略聯盟和研發投資，以創新整合式視覺捕捉解決方案。

眼動追蹤市場促進因素

由於眼動追蹤在市場研究領域，尤其是在零售和快速消費品（FMCG）產業的廣泛應用，眼動追蹤市場正經歷顯著成長。零售商正在加速採用眼動追蹤技術，以提升銷售和增強客戶參與。利用眼動追蹤設備和先進演算法，企業可以深入了解消費者行為，例如消費者在特定產品上的注視時長、最佳產品擺放策略以及能夠有效傳達關鍵訊息的包裝設計。此外，在數位行銷領域，眼動追蹤技術也被用於評估廣告在各種媒介（包括印刷品、廣告看板和線上平台）上的有效性。這種眼動追蹤技術的日益成長的依賴正在推動市場發展。

眼動追蹤市場限制

受全球封鎖措施導致的供應鏈中斷影響，眼動追蹤市場正面臨嚴峻挑戰。這些限制措施阻礙了眼動追蹤設備製造商的生產和分銷流程，造成產品供不應求。供應短缺對消費者需求和整體市場成長產生了負面影響。此外，零件採購和成品交付持續存在的困難也加劇了生產商的困境。因此，這些因素正在減緩眼動追蹤市場的發展速度，也是未來成長必須克服的主要限制因素。

眼動追蹤市場趨勢

眼動追蹤市場正經歷顯著成長，這主要得益於擴增實境(AR) 和虛擬實境 (VR) 技術的日益普及。隨著這些設備逐漸成為主流，其提供的沉浸式體驗、更高影像品質和更佳用戶舒適度使得眼動追蹤成為一項至關重要的增強功能。將眼動追蹤功能整合到 AR/ VR頭戴裝置和個人電腦中，為各行各業的創新和應用提供了豐富的機會。主要企業正在加大研發投入，以充分發揮眼動追蹤技術的潛力，從而加速市場發展，並擴大其在消費者和企業解決方案領域的市場佔有率。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2021-2023年營收年比比較

主要企業簡介

Tobii AB（Sweden）
iMotions A/S（Denmark）
SensoMotoric Instruments（SMI）GmbH（Germany）
EyeTech Digital Systems Inc.（United States）
Seeing Machines Ltd.（Australia）
LC Technologies Inc.（United States）
Gazepoint（United States）
Ergoneers GmbH（Germany）
EyeTracking Inc.（United States）
Pupil Labs GmbH（Germany）
Smart Eye AB（Sweden）
EyeLink（SR Research Ltd.）（Canada）
Polhemus（United States）
EyeSee Research（United States）
Skanray Technologies Pvt. Ltd.（India）
Ergoscan Consulting（Germany）
EyeTech DS（United States）
Lumen Research Ltd.（United Kingdom）
ErgoLab（Germany）
Mirametrix Inc.（United States）

結論與建議

簡介目錄

Product Code: SQMIG45I2118

Eye Tracking Market size was valued at USD 1158.02 Million in 2024 and is poised to grow from USD 1537.85 Million in 2025 to USD 14876.38 Million by 2033, growing at a CAGR of 32.8% during the forecast period (2026-2033).

The eye-tracking market is poised for substantial growth driven by increasing demand for contactless biometrics, the integration of smart sensors in decision-making, and the rise of AI, VR, and AR in consumer electronics and commercial applications. Vision-capturing technology is gaining traction across various sectors, including retail, healthcare, automotive, and security, with optical tracking systems being the most prevalent. These systems offer continuous monitoring of eye movement and positioning, essential for market research and digital advertising analysis. The push for contactless biometric solutions, particularly in defense and corrections, underscores the importance of iris scanning for secure identification. Although an emerging field, the market currently lacks dominant players, leading to strategic partnerships and investments in R&D to innovate integrated vision-capturing solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Eye Tracking market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Eye Tracking Market Segments Analysis

Global Eye Tracking Market is segmented by Offering, Location, Application, Industry, Tracking Type and Region. Based on Offering, the market is segmented into Hardware, Software, Research and Consulting Services. Based on Location, the market is segmented into Remote Tracking, Mobile Tracking. Based on Application, the market is segmented into Assistive Communication, Human Behaviour and Market Research, Others. Based on Industry, the market is segmented into Retail and Advertisements, Consumer Electronics, Healthcare and Research Labs, Government, Defence and Aerospace, Automotive and Transportation, Others. Based on Tracking Type, the market is segmented into Eye Attached Tracking, Optical Tracking, Electrooculography. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Eye Tracking Market

The eye-tracking market is experiencing significant growth due to its widespread application in market research, particularly within the retail and fast-moving consumer goods sectors. Retailers are increasingly adopting eye-tracking technology to boost sales and enhance customer engagement. By utilizing eye-tracking devices and sophisticated algorithms, businesses can gain invaluable insights into consumer behavior, such as the duration of focus on specific products, optimal product placement strategies, and effective packaging designs that convey essential information. Additionally, eye tracking is employed in digital marketing to assess the effectiveness of advertisements across various media, including print, billboards, and online platforms. This growing reliance on eye-tracking technology is propelling the market forward.

Restraints in the Eye Tracking Market

The eye-tracking market faces significant challenges due to disruptions in the supply chain caused by global lockdowns. These restrictions have hindered the production and distribution processes for manufacturers of eye-tracking devices, resulting in a shortage of available products. This limited supply adversely affects consumer demand and overall market growth. Moreover, the ongoing difficulties in sourcing components and delivering finished goods exacerbate the situation for producers. As a result, these factors have contributed to a slowdown in the development of the eye-tracking market, presenting considerable restraints that need to be navigated to achieve future growth.

Market Trends of the Eye Tracking Market

The eye tracking market is witnessing significant growth, driven by the rising popularity of augmented reality (AR) and virtual reality (VR) technologies. As these devices become more mainstream, their capacity to deliver immersive experiences, enhanced image quality, and improved user comfort positions eye tracking as a vital enhancement. The integration of eye-tracking capabilities into AR and VR headsets, as well as in personal computing, presents a wealth of opportunities for innovation and application across various sectors. Major companies are increasingly investing in research and development to harness the potential of eye-tracking technology, thereby propelling market momentum and expanding its presence in consumer and enterprise solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis
Trade Analysis

Eye Tracking Market Size by Offering & CAGR (2026-2033)

Market Overview
Hardware
Software
Research and Consulting Services

Eye Tracking Market Size by Location & CAGR (2026-2033)

Market Overview
Remote Tracking
Mobile Tracking

Eye Tracking Market Size by Application & CAGR (2026-2033)

Market Overview
Assistive Communication
Human Behaviour and Market Research
Others

Eye Tracking Market Size by Industry & CAGR (2026-2033)

Market Overview
Retail and Advertisements
Consumer Electronics
Healthcare and Research Labs
Government, Defence and Aerospace
Automotive and Transportation
Others

Eye Tracking Market Size by Tracking Type & CAGR (2026-2033)

Market Overview
Eye Attached Tracking
Optical Tracking
Electrooculography

Eye Tracking Market Size & CAGR (2026-2033)

North America, (Offering, Location, Application, Industry, Tracking Type)
- US
- Canada
Europe, (Offering, Location, Application, Industry, Tracking Type)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Offering, Location, Application, Industry, Tracking Type)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Offering, Location, Application, Industry, Tracking Type)
- Brazil
- Rest of Latin America
Middle East & Africa, (Offering, Location, Application, Industry, Tracking Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Tobii AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iMotions A/S (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SensoMotoric Instruments (SMI) GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeTech Digital Systems Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seeing Machines Ltd. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LC Technologies Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gazepoint (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ergoneers GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeTracking Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pupil Labs GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smart Eye AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeLink (SR Research Ltd.) (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Polhemus (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeSee Research (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Skanray Technologies Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ergoscan Consulting (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeTech DS (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lumen Research Ltd. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ErgoLab (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mirametrix Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments