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1845966

全球威士忌市場規模（按類型、包裝類型、區域覆蓋範圍和預測）

Global Whiskey Market Size By Type (Scotch, Irish, Bourbon, Rye, Tennessee), By Packaging Type (Bottles, Cans, Kegs, Tetra Pak), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

威士忌市場規模及預測

預計威士忌市場規模到 2024 年將達到 681.1 億美元，到 2032 年將達到 992.4 億美元，2026 年至 2032 年的複合年成長率為 4.8%。

全球威士忌市場促進因素

全球威士忌市場的促進因素可能受到多種因素的影響。這些因素包括：

可支配所得水準不斷提升：新興市場和已開發市場的消費者購買力正在顯著提升。高階威士忌品牌如今已觸手可及，而此前這些品牌在經濟上被認為遙不可及。

頂級烈酒文化的成長：在追求真實體驗的年輕族群中，一種精緻的飲酒文化正在發展，他們更喜歡手工釀酒廠和陳年威士忌，而不是大規模生產的替代品。

雞尾酒文化和調酒術潮流不斷擴展：專業調酒技巧正受到家庭消費者和餐飲場所的青睞。威士忌雞尾酒在餐廳菜單和社交場合中越來越受歡迎。

旅遊業和酒店業的興起：威士忌品鑑之旅和釀酒廠參觀活動正在提升國際旅遊體驗。飯店、餐廳和娛樂場所正在擴大其頂級烈酒供應。旅遊活動正在促進人們對當地威士忌品種的文化欣賞。

限制全球威士忌市場的因素

全球威士忌市場存在一些限制和挑戰，包括：

嚴格的政府監管和課稅：政府對酒精飲料徵收高額消費稅和進口稅，並對生產、分銷和零售業務提出複雜的許可要求。

健康與保健趨勢：注重健康的消費者正在採取更清潔的生活方式並減少酒精消費量。人們越來越意識到經常飲酒對健康的負面影響。

生產和陳年成本高昂：威士忌生產設施和陳釀基礎設施需要大量的資本投入。釀造高品質威士忌需要較長的陳釀期，這限制了短期回報。

仿冒品和品牌保護問題：假威士忌在各個市場流通，損害了品牌聲譽。劣質仿製品正在損害消費者信心，各大企業正在投入大量資源打擊假冒偽劣產品。

經濟波動與景氣衰退擔憂：景氣衰退時期，消費者在奢侈品上的支出下降。金融不確定性限制了消費者用於購買高檔烈酒的可支配收入。宏觀經濟不穩定導致市場需求波動。

宗教與文化限制：宗教信仰在某些地區禁止或不鼓勵飲酒。保守的社會對酒精飲料持有文化禁忌。強烈的反酒精情緒限制了某些地區的市場滲透。

目錄

第1章：威士忌市集簡介

  • 市場定義
  • 市場區隔
  • 調查時間表
  • 先決條件
  • 限制

第2章調查方法

  • 資料探勘
  • 二次調查
  • 初步調查
  • 專家建議
  • 品質檢查
  • 最終審核
  • 數據三角測量
  • 自下而上的方法
  • 自上而下的方法
  • 調查流程
  • 資料來源

第3章執行摘要

  • 威士忌市場概況
  • 威士忌市場估計和預測
  • 威士忌市場的生態地圖
  • 競爭分析漏斗圖
  • 威士忌市場的絕對商機
  • 威士忌市場吸引力的地區分析
  • 按類型分析威士忌市場吸引力
  • 威士忌市場最終用戶吸引力分析
  • 威士忌市場區域分析
  • 威士忌市場：按類型
  • 威士忌市場：按最終用戶
  • 各地區威士忌市場
  • 未來市場機遇

第4章：威士忌市場展望

  • 威士忌市場的變化
  • 威士忌市場展望
  • 市場促進因素
  • 市場限制
  • 市場趨勢
  • 市場機遇
  • 波特五力分析
    • 新進入者的威脅
    • 供應商的議價能力
    • 買方的議價能力
    • 替代品的威脅
    • 現有競爭對手之間的敵意
  • 價值鏈分析
  • 定價分析
  • 宏觀經濟分析

第5章 威士忌市場（按類型）

  • 概述
  • 蘇格蘭威士忌
  • 愛爾蘭語
  • 波本威士忌
  • TPE
  • 拉伊

第6章 威士忌市場（依包裝類型）

  • 概述
  • 瓶子
  • 能
  • 桶
  • 利樂

第7章 威士忌市集（按地區）

  • 概述
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 其他拉丁美洲
  • 中東和非洲
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非
    • 其他中東和非洲地區

第8章威士忌市場的競爭格局

  • 概述
  • 主要發展策略
  • 公司的地理分佈
  • 王牌矩陣
    • 積極的
    • 前線
    • 新興
    • 創新者

第9章威士忌市場公司概況

  • 概述
  • 威廉·格蘭特父子公司
  • 賓三得利
  • 芝華士兄弟
  • 桅杆獵槍手
  • 保樂力加
  • 杜瓦瓶
  • 拉迪科·凱坦
  • 龍舌蘭酒
  • 布朗福曼
Product Code: 31544

Whiskey Market Size And Forecast

Whiskey Market size was valued at USD 68.11 Billion in 2024 and is projected to reach USD 99.24 Billion by 2032 growing at a CAGR of 4.8% during the forecast period 2026-2032.

Global Whiskey Market Drivers

The market drivers for the Global Whiskey market can be influenced by various factors. These may include:

Increasing Disposable Income Levels: A substantial rise in consumer purchasing power is being witnessed across emerging and developed markets. Premium whiskey brands are being increasingly afforded by middle-class consumers by whom such products were previously considered beyond their financial reach.

Growing Premium Spirits Culture: A sophisticated drinking culture is being cultivated among younger demographics by whom authentic experiences are being sought. Craft distilleries and aged whiskey variants are being preferred over mass-produced alternatives.

Expanding Cocktail Culture and Mixology Trends: Professional bartending techniques are being embraced by home consumers and hospitality establishments. Whiskey-based cocktails are being featured prominently in restaurant menus and social gatherings.

Rising Tourism and Hospitality Industry: International travel experiences are being enhanced through whiskey tasting tours and distillery visits. Premium spirits offerings are being expanded by hotels, restaurants, and entertainment venues. Cultural appreciation for regional whiskey varieties is being fostered through tourism activities.

Global Whiskey Market Restraints

Several factors can act as restraints or challenges for the Global Whiskey market. These may include:

Stringent Government Regulations and Taxation: Heavy excise duties and import tariffs are being imposed by various governments on alcoholic beverages. Complex licensing requirements are being mandated for production, distribution, and retail operations.

Health Consciousness and Wellness Trends: Alcohol consumption is being reduced by health-conscious consumers by whom cleaner lifestyles are being adopted. Negative health impacts associated with regular alcohol intake are being increasingly recognized.

High Production and Aging Costs: Substantial capital investments are being required for whiskey production facilities and aging infrastructure. Extended maturation periods are being demanded for quality whiskey development, by which immediate returns are being limited.

Counterfeit Products and Brand Protection Issues: Fake whiskey products are being circulated in various markets, through which brand reputation is being damaged. Consumer trust is being eroded through substandard imitation products. Significant resources are being allocated by companies to combat counterfeiting activities.

Economic Volatility and Recession Concerns: Consumer spending on luxury items is being reduced during economic downturns. Discretionary income allocation toward premium spirits is being limited by financial uncertainties. Market demand fluctuations are being experienced due to macroeconomic instabilities.

Religious and Cultural Restrictions: Alcohol consumption is being prohibited or discouraged in certain regions due to religious beliefs. Cultural taboos surrounding alcoholic beverages are being maintained in conservative societies. Market penetration is being limited in regions where strong anti-alcohol sentiments are being held.

Global Whiskey Market Segmentation Analysis

The Global Whiskey Market is segmented based on Type, Packaging Type, And Geography.

Global Whiskey Market, By Type

Scotch: The Scotch segment is projected to hold a major share in the market, as it is widely regarded for its heritage, strict production regulations, and global demand for premium aged whiskies.

Irish: The Irish whiskey segment is expected to witness the fastest growth, fueled by increasing international popularity, smoother flavor profiles, and significant investments in distillery expansions.

Bourbon: A strong market presence is anticipated for the Bourbon segment, owing to its distinct flavor characteristics and rising consumption trends across North America and emerging markets.

Rye: The Rye whiskey segment is forecast to experience steady growth, supported by growing consumer interest in craft spirits and the revival of classic cocktail culture.

Tennessee: Steady demand is anticipated for the Tennessee whiskey segment, as its unique charcoal mellowing process and strong brand recognition continue to attract loyal consumers worldwide.

Global Whiskey Market, By Packaging Type

Bottles: The Bottles segment is projected to dominate the market, as bottled whiskey is regarded as the standard packaging for both premium and mass-market products, enhancing product presentation and shelf appeal.

Cans: The Cans segment is expected to witness the fastest growth, spurred by the rising popularity of ready-to-drink (RTD) whiskey-based beverages and the growing trend of convenient, portable packaging.

Kegs: The Kegs segment is forecast to experience niche but stable demand, particularly in on-trade channels such as bars and restaurants seeking cost-effective serving solutions.

Tetra Pak: Limited but consistent demand is anticipated for the Tetra Pak segment, mainly driven by cost-conscious markets and regions where lightweight, eco-friendly packaging is favored.

Global Whiskey Market, By Geography

Europe: The market is projected to be dominated in this region, driven by strong production and export capabilities from countries like Scotland and Ireland, alongside sustained demand for premium aged whiskies across key markets.

North America: Strong growth is projected to be maintained, supported by high consumption of Bourbon and Rye whiskies, an evolving cocktail culture, and increasing interest in craft offerings.

Asia Pacific: Rapid growth is expected to be witnessed, fueled by rising disposable incomes, expanding urbanization, and increasing demand for premium imported whiskies across China, India, Japan, and South Korea.

Latin America: Moderate growth is being recorded, as whiskey gains traction among younger consumers and growing middle-class populations, supported by improved brand visibility and distribution.

Middle East & Africa: Emerging growth is projected to be seen, driven by expanding tourism, greater availability of premium brands, and rising demand among affluent consumers.

Key Players

The "Global Whiskey Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are William Grant and Sons, Beam Suntory, Chivas Brothers, MastJagermeister, Pernod Ricard, Dewar's, Radico Khaitan, Destilados de Tequila, and BrownForman.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

TABLE OF CONTENTS

1 INTRODUCTION OF WHISKEY MARKET

  • 1.1 MARKET DEFINITION
  • 1.2 MARKET SEGMENTATION
  • 1.3 RESEARCH TIMELINES
  • 1.4 ASSUMPTIONS
  • 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

  • 2.1 DATA MINING
  • 2.2 SECONDARY RESEARCH
  • 2.3 PRIMARY RESEARCH
  • 2.4 SUBJECT MATTER EXPERT ADVICE
  • 2.5 QUALITY CHECK
  • 2.6 FINAL REVIEW
  • 2.7 DATA TRIANGULATION
  • 2.8 BOTTOM-UP APPROACH
  • 2.9 TOP-DOWN APPROACH
  • 2.10 RESEARCH FLOW
  • 2.11 DATA SOURCES

3 EXECUTIVE SUMMARY

  • 3.1 WHISKEY MARKET OVERVIEW
  • 3.2 WHISKEY MARKET ESTIMATES AND FORECAST (USD BILLION)
  • 3.3 WHISKEY MARKET ECOLOGY MAPPING
  • 3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
  • 3.5 WHISKEY MARKET ABSOLUTE MARKET OPPORTUNITY
  • 3.6 WHISKEY MARKET ATTRACTIVENESS ANALYSIS, BY REGION
  • 3.7 WHISKEY MARKET ATTRACTIVENESS ANALYSIS, BY TYPE
  • 3.8 WHISKEY MARKET ATTRACTIVENESS ANALYSIS, BY END-USER
  • 3.9 WHISKEY MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
  • 3.10 WHISKEY MARKET, BY TYPE (USD BILLION)
  • 3.11 WHISKEY MARKET, BY END-USER (USD BILLION)
  • 3.12 WHISKEY MARKET, BY GEOGRAPHY (USD BILLION)
  • 3.13 FUTURE MARKET OPPORTUNITIES

4 WHISKEY MARKET OUTLOOK

  • 4.1 WHISKEY MARKET EVOLUTION
  • 4.2 WHISKEY MARKET OUTLOOK
  • 4.3 MARKET DRIVERS
  • 4.4 MARKET RESTRAINTS
  • 4.5 MARKET TRENDS
  • 4.6 MARKET OPPORTUNITY
  • 4.7 PORTER'S FIVE FORCES ANALYSIS
    • 4.7.1 THREAT OF NEW ENTRANTS
    • 4.7.2 BARGAINING POWER OF SUPPLIERS
    • 4.7.3 BARGAINING POWER OF BUYERS
    • 4.7.4 THREAT OF SUBSTITUTE TYPES
    • 4.7.5 COMPETITIVE RIVALRY OF EXISTING COMPETITORS
  • 4.8 VALUE CHAIN ANALYSIS
  • 4.9 PRICING ANALYSIS
  • 4.10 MACROECONOMIC ANALYSIS

5 WHISKEY MARKET, BY TYPE

  • 5.1 OVERVIEW
  • 5.2 SCOTCH
  • 5.3 IRISH
  • 5.4 BOURBON
  • 5.5 TENNESSEE
  • 5.6 RYE

6 WHISKEY MARKET, BY PACKAGING TYPE

  • 6.1 OVERVIEW
  • 6.2 BOTTLES
  • 6.3 CANS
  • 6.4 KEGS
  • 6.5 TETRA PAK

7 WHISKEY MARKET, BY GEOGRAPHY

  • 7.1 OVERVIEW
  • 7.2 NORTH AMERICA
    • 7.2.1 U.S.
    • 7.2.2 CANADA
    • 7.2.3 MEXICO
  • 7.3 EUROPE
    • 7.3.1 GERMANY
    • 7.3.2 U.K.
    • 7.3.3 FRANCE
    • 7.3.4 ITALY
    • 7.3.5 SPAIN
    • 7.3.6 REST OF EUROPE
  • 7.4 ASIA PACIFIC
    • 7.4.1 CHINA
    • 7.4.2 JAPAN
    • 7.4.3 INDIA
    • 7.4.4 REST OF ASIA PACIFIC
  • 7.5 LATIN AMERICA
    • 7.5.1 BRAZIL
    • 7.5.2 ARGENTINA
    • 7.5.3 REST OF LATIN AMERICA
  • 7.6 MIDDLE EAST AND AFRICA
    • 7.6.1 UAE
    • 7.6.2 SAUDI ARABIA
    • 7.6.3 SOUTH AFRICA
    • 7.6.4 REST OF MIDDLE EAST AND AFRICA

8 WHISKEY MARKET COMPETITIVE LANDSCAPE

  • 8.1 OVERVIEW
  • 8.2 KEY DEVELOPMENT STRATEGIES
  • 8.3 COMPANY REGIONAL FOOTPRINT
  • 8.4 ACE MATRIX
    • 8.5.1 ACTIVE
    • 8.5.2 CUTTING EDGE
    • 8.5.3 EMERGING
    • 8.5.4 INNOVATORS

9 WHISKEY MARKET COMPANY PROFILES

  • 9.1 OVERVIEW
  • 9.2 WILLIAM GRANT AND SONS
  • 9.3 BEAM SUNTORY
  • 9.4 CHIVAS BROTHERS
  • 9.5 MASTJAGERMEISTER
  • 9.6 PERNOD RICARD
  • 9.7 DEWAR'S
  • 9.8 RADICO KHAITAN
  • 9.9 DESTILADOS DE TEQUILA
  • 9.10 BROWNFORMAN

LIST OF TABLES AND FIGURES

  • TABLE 1 PROJECTED REAL GDP GROWTH (ANNUAL PERCENTAGE CHANGE) OF KEY COUNTRIES
  • TABLE 2 WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 4 WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 5 WHISKEY MARKET, BY GEOGRAPHY (USD BILLION)
  • TABLE 6 NORTH AMERICA WHISKEY MARKET, BY COUNTRY (USD BILLION)
  • TABLE 7 NORTH AMERICA WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 9 NORTH AMERICA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 10 U.S. WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 12 U.S. WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 13 CANADA WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 15 CANADA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 16 MEXICO WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 18 MEXICO WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 19 EUROPE WHISKEY MARKET, BY COUNTRY (USD BILLION)
  • TABLE 20 EUROPE WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 21 EUROPE WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 22 GERMANY WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 23 GERMANY WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 24 U.K. WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 25 U.K. WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 26 FRANCE WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 27 FRANCE WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 28 WHISKEY MARKET , BY USER TYPE (USD BILLION)
  • TABLE 29 WHISKEY MARKET , BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 30 SPAIN WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 31 SPAIN WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 32 REST OF EUROPE WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 33 REST OF EUROPE WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 34 ASIA PACIFIC WHISKEY MARKET, BY COUNTRY (USD BILLION)
  • TABLE 35 ASIA PACIFIC WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 36 ASIA PACIFIC WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 37 CHINA WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 38 CHINA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 39 JAPAN WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 40 JAPAN WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 41 INDIA WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 42 INDIA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 43 REST OF APAC WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 44 REST OF APAC WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 45 LATIN AMERICA WHISKEY MARKET, BY COUNTRY (USD BILLION)
  • TABLE 46 LATIN AMERICA WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 47 LATIN AMERICA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 48 BRAZIL WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 49 BRAZIL WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 50 ARGENTINA WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 51 ARGENTINA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 52 REST OF LATAM WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 53 REST OF LATAM WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 54 MIDDLE EAST AND AFRICA WHISKEY MARKET, BY COUNTRY (USD BILLION)
  • TABLE 55 MIDDLE EAST AND AFRICA WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 56 MIDDLE EAST AND AFRICA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 57 UAE WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 58 UAE WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 59 SAUDI ARABIA WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 60 SAUDI ARABIA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 61 SOUTH AFRICA WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 62 SOUTH AFRICA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 63 REST OF MEA WHISKEY MARKET, BY USER TYPE (USD BILLION)
  • TABLE 64 REST OF MEA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
  • TABLE 65 COMPANY REGIONAL FOOTPRINT