全球家居香氛市場規模（按產品、分銷管道和地區分類）預測

居家香氛市場規模及預測

預計 2024 年家居香水市場規模將達到 75 億美元，2031 年將達到 105 億美元，2024 年至 2031 年的複合年成長率為 4.29%。

家居香氛是指使用香氛產品來提升居住空間的氛圍和情調。這包括各種各樣的產品，例如蠟燭、擴香器、薰香和房間噴霧，每一種都旨在為您的環境注入宜人的香氣。香氛種類繁多，從舒緩的薰衣草和柑橘香到更複雜的混合香，您可以根據自己的喜好和目標選擇合適的香氛，無論是放鬆身心、提升活力，還是遮罩異味。

實際上，家居香氛的作用是營造溫馨舒適的氛圍。例如，香氛蠟燭和擴香器很受歡迎，因為它們能逐漸將香味釋放到房間中，而室內噴霧則能更迅速地產生香味。香氛的選擇也可以根據季節主題或個人偏好進行調整，使其成為家居裝飾和氛圍管理的多功能工具。

家居香氛產業預計將隨著技術進步而發展，例如由行動應用程式和智慧家居系統控制的智慧香氛系統，以及可生物分解蠟燭和天然精油等環保產品的趨勢，將感官吸引力與技術和環境考量相結合。

全球居家香氛市場動態

影響全球家居香水市場的關鍵市場動態包括：

關鍵市場促進因素

健康趨勢日益興起：人們越來越關注心理和情緒健康，這推動了對有助於放鬆和減壓的居家香氛的需求。薰衣草和尤加利等香味因其鎮靜功效而特別受歡迎。美國疾病管制與預防中心 (CDC) 在 2023 年全國健康訪談調查中報告稱，41% 的成年人使用包括芳香療法在內的補充保健方法，高於 2021 年的 36%。

可支配收入不斷成長：隨著可支配收入的增加，消費者更願意投資於奢侈家居產品，包括高品質的高階香水。這一趨勢推動了傳統和創新香水解決方案的成長。根據美國聯邦會2023年消費者淨資產調查，從2020年到2023年，家庭淨資產中位數將增加15%，這將增加奢侈品消費的可能性。

香氛技術的進步：智慧香氛擴散器和客製化香氛選項等創新技術透過提供更高的便利性和個人化體驗，推動了市場成長。這些技術進步迎合了現代消費者不斷變化的偏好。美國國家科學基金會的《2023年科學與工程指標》報告顯示，消費品領域的研發支出將成長30%，香氛技術將成為重點領域。

日益成長的家居裝飾趨勢：隨著家居裝飾越來越個性化，消費者也開始尋求能夠與室內設計相得益彰的香氛。香氛產品正日益成為打造和諧美觀生活環境的關鍵元素。例如，2023年8月，Diptyque與知名室內設計師Kelly Wearstler合作推出了限量版家居香氛系列，將香氛與雕塑設計元素完美融合。該系列在發售後48小時內便售罄。

環境與永續性議題：日益增強的環保意識推動了對環保天然香氛產品的需求。消費者選擇採用永續材料製成且不含有害化學物質的產品，進而影響市場趨勢。美國環保署 (EPA) 報告稱，到 2023 年，72% 的消費者在購買家用產品時會考慮環境影響，高於 2021 年的 65%。

主要挑戰

健康隱憂：部分家用香氛產品含有合成化學物質，可能引發過敏和呼吸問題，引發消費者疑慮。消費者對潛在健康風險的認知度提高，可能會降低購買意願。

高級產品高成本：高級產品和天然香料通常價格不菲，這可能會限制其對精打細算的消費者的吸引力。這種價格差異可能會限制低收入消費者的市場成長。

環境影響：某些家用香水產品的生產和處理可能會引發環境問題，包括使用不可生物分解的材料，這促使該行業採取更永續的做法。

競爭激烈：市場上充斥著眾多品牌和產品，新參與企業很難站穩腳跟，現有品牌也難以維持市場佔有率。

監管挑戰：關於香水產品安全和標籤的法規日益增多，給製造商帶來了挑戰。遵守這些法規可能會增加生產成本，並使市場進入變得更加複雜。

主要趨勢

個人化與客製化：消費者越來越追求個人化的居家香氛體驗。這一趨勢由定製香氛混合物和定製香氛服務推動，這些服務使顧客能夠創造出反映其個人喜好和家居環境的獨特香氣。根據美國人口普查局的《2023年企業家年度調查》報告，預計從2021年到2023年，提供定製香氛服務的小型企業數量將成長28%，這表明對個性化香氛體驗的需求日益成長。

永續性和環保產品：環保家居香氛正日益受到關注。各大品牌正積極滿足消費者需求，推出採用天然成分、可生物分解材料和永續包裝的產品，順應綠色生活的大趨勢。美國環保署 (EPA) 在《2023 年永續材料管理報告》中指出，從 2021 年到 2023 年，消費者對包括香氛在內的環保家居產品的需求增加了 34%。

科技整合：科技與居家香氛解決方案的融合日益流行。智慧香薰和App控制香氛系統等創新技術日益普及，讓使用者更能掌控和便利地管理居家氛圍。例如，2023年12月，寶潔旗下的紡必適 (Febreze) 品牌與Google合作，將其智慧香薰與Google Home整合，用戶可以透過語音調節香氛。該公司報告稱，此次整合後，智慧香薰的銷量成長了40%。

目錄

第1章：全球家居香氛市場簡介

• 市場概況
• 調查範圍
• 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

• 資料探勘
• 驗證
• 第一手資料
• 資料來源列表

第4章：全球家居香氛市場展望

• 概述
• 市場動態
  • 驅動程式
  • 抑制因素
  • 機會
• 波特五力模型
• 價值鏈分析

第5章 全球家居香氛市場（按產品）

• 概述
• 噴
• 擴散器
• 蠟燭
• 其他

6. 全球家居香氛市場（依通路）

• 概述
• 超級市場和大賣場
• 便利商店
• 線上

7. 全球家居香氛市場（按地區）

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 世界其他地區
  • 拉丁美洲
  • 中東和非洲

第8章：全球家居香氛市場競爭格局

• 概述
• 各公司市場排名
• 主要發展策略

第9章：公司簡介

• Reckitt Benckister
• Procter and Gamble
• Seda France Inc.
• SC Johnson & Son, Inc.
• Voluspa
• Newell Brands
• 3M Company
• Scent Air
• Esteban Paris
• Korona Candles SA

第10章 附錄

• 相關調查

Home Fragrance Market Size And Forecast

Home Fragrance Market size was valued at USD 7.5 Billion in 2024 and is projected to reach USD 10.5 Billion by 2031, growing at a CAGR of 4.29% from 2024 to 2031.

Home fragrance refers to the use of scented products to enhance the atmosphere and mood within a living space. This encompasses a variety of items such as candles, diffusers, incense, and room sprays, each designed to infuse a pleasant aroma into the environment. These fragrances can range from soothing lavender and citrus to more complex blends, catering to different preferences and purposes, such as relaxation, energizing, or masking unpleasant odors.

In practical application, home fragrances are used to create a welcoming and comfortable ambiance. For instance, scented candles and diffusers are popular for their ability to gradually release fragrance into a room, while room sprays offer a more immediate impact. The choice of fragrance can also be tailored to seasonal themes or personal tastes, making them a versatile tool for home decoration and atmosphere management.

The home fragrance industry is expected to evolve with technological advancements, including smart fragrance systems controlled via mobile apps and home automation systems. The trend towards eco-friendly products like biodegradable candles and natural essential oils is also expected, blending sensory appeal with technology and environmental consciousness.

Global Home Fragrance Market Dynamics

The key market dynamics that are shaping the global home fragrance market include:

Key Market Drivers

Increasing Focus on Wellness: Growing awareness of mental and emotional well-being has heightened demand for home fragrances that promote relaxation and stress relief. Scents like lavender and eucalyptus are particularly popular for their calming effects. The Centers for Disease Control and Prevention (CDC) reported in its 2023 National Health Interview Survey that 41% of adults used complementary health approaches, including aromatherapy, up from 36% in 2021.

Rising Disposable Income: As disposable income increases, consumers are more willing to invest in luxury home products, including high-quality and premium fragrances. This trend supports the growth of both traditional and innovative fragrance solutions. The Federal Reserve's 2023 Survey of Consumer Finances showed that median household net worth increased by 15% from 2020 to 2023, indicating greater potential for luxury spending.

Advances in Fragrance Technology: Innovations such as smart diffusers and customizable scent options are driving market growth by offering enhanced convenience and personalized experiences. These technological advancements cater to the evolving preferences of modern consumers. The National Science Foundation's 2023 Science and Engineering Indicators reported a 30% increase in research and development spending in the consumer goods sector, with fragrance technology being a significant focus area.

Growing Home Decor Trends: As home decor becomes more personalized, consumers seek fragrances that complement their interior design. Scented products are increasingly used as a key element in creating a cohesive and aesthetically pleasing living environment. For instance, In August 2023, Diptyque collaborated with renowned interior designer Kelly Wearstler to create a limited-edition home fragrance collection that blends scent with sculptural design elements. The collection sold out within 48 hours of launch.

Environmental and Sustainability Concerns: There is a rising demand for eco-friendly and natural fragrance products due to increasing environmental awareness. Consumers are opting for products made from sustainable materials and free from harmful chemicals, influencing market trends. The Environmental Protection Agency (EPA) reported in 2023 that 72% of consumers consider environmental impact when purchasing household products, up from 65% in 2021.

Key Challenges:

Health Concerns: Some home fragrance products contain synthetic chemicals that may cause allergies or respiratory issues, leading to consumer apprehension. Increased awareness of potential health risks can deter purchases.

High Cost of Premium Products: Premium and natural fragrances often come with a higher price tag, which can limit their appeal to budget-conscious consumers. This pricing disparity may restrict market growth in lower-income segments.

Environmental Impact: The production and disposal of certain home fragrance products can raise environmental concerns, such as the use of non-biodegradable materials. This impact is prompting a push for more sustainable practices within the industry.

Intense Competition: The market is saturated with numerous brands and products, leading to intense competition. This can make it challenging for new entrants to establish themselves and for existing brands to maintain market share.

Regulatory Challenges: Stricter regulations regarding the safety and labeling of fragrance products can create hurdles for manufacturers. Compliance with these regulations can increase production costs and complicate market entry.

Key Trends

Personalization and Customization: Consumers are increasingly seeking personalized home fragrance experiences. This trend is driven by the availability of customizable scent blends and bespoke fragrance services, allowing individuals to create unique aromas that reflect their personal preferences and home environment. According to a 2023 report from the U.S. Census Bureau's Annual Survey of Entrepreneurs, the number of small businesses offering custom fragrance services increased by 28% from 2021 to 2023, indicating growing demand for personalized scent experiences.

Sustainability and Eco-Friendly Products: There is a growing emphasis on environmentally responsible home fragrance options. Brands are responding to consumer demand by offering products made from natural ingredients, biodegradable materials, and sustainable packaging, aligning with broader trends towards green living. The Environmental Protection Agency (EPA) reported in its 2023 Sustainable Materials Management report that consumer demand for eco-friendly home products, including fragrances, grew by 34% from 2021 to 2023.

Integration of Technology: The integration of technology into home fragrance solutions is on the rise. Innovations such as smart diffusers and app-controlled scent systems are becoming more popular, providing users with enhanced control and convenience in managing their home's ambiance. For instance, In December 2023, Procter & Gamble's Febreze brand partnered with Google to integrate their smart diffusers with Google Home, allowing voice-controlled scent adjustments. The company reported a 40% increase in smart diffuser sales following this integration.

Global Home Fragrance Market Regional Analysis

Here is a more detailed regional analysis of the global home fragrance market:

North America

North America dominating market for home fragrances, reflecting its prominent role in the global industry. According to the U.S. Census Bureau's Annual Retail Trade Survey, the home fragrance market in North America reached USD 8.2 Billion in 2023, accounting for approximately 35% of the global market share. This dominance is largely attributed to the region's strong consumer spending power and extensive market infrastructure. The U.S. Bureau of Labor Statistics' Consumer Expenditure Survey for 2023 showed that the average American household spent $127 annually on home fragrances, up from USD 112 Billion in 2022.The high rate of homeownership and interest in creating personalized living spaces further solidify North America's leading position in the home fragrance sector.

Several factors drive North America's robust home fragrance market, including a significant focus on home decor and lifestyle enhancements. The growing wellness trend, which emphasizes stress relief and relaxation through pleasant environments, also plays a crucial role. Additionally, the region's high disposable income enables consumers to invest in premium fragrance products and innovative solutions, reinforcing market growth.

In North America, scented candles, reed diffusers, and room sprays are among the most popular home fragrance products. Scented candles are favored for their ambiance and decorative appeal, while reed diffusers offer a more continuous and subtle fragrance release. Room sprays, valued for their immediate impact, are also widely used to quickly refresh and enhance indoor environments.

Asia Pacific

The Asia-Pacific region is currently the fastest-growing market for home fragrances, showcasing remarkable expansion. The Association of Southeast Asian Nations (ASEAN) reported that the home fragrance market in Southeast Asia alone reached USD 2.1 Billion in 2023, with a compound annual growth rate (CAGR) of 9.8% from 2020 to 2023. This rapid growth is fueled by the region's dynamic economic development and increasing consumer interest in home and lifestyle products. The burgeoning middle class and rising urban populations contribute significantly to the heightened demand for home fragrance solutions. The Organisation for Economic Co-operation and Development (OECD) projected that by 2024, Asia would represent 66% of the global middle-class population, up from 54% in 2020.

Several factors are driving this growth, including rising disposable incomes, which enable consumers to spend more on non-essential home products. Urbanization is also playing a pivotal role, as city dwellers seek ways to enhance their living environments. Additionally, increasing awareness of wellness and lifestyle improvements has led to a higher demand for products that contribute to a pleasant and healthy home atmosphere.

In Asia-Pacific, there is a notable preference for affordable home fragrance options that cater to diverse consumer needs. Air fresheners and incense sticks are particularly popular due to their cost-effectiveness and ability to quickly enhance the home environment. These products offer a practical solution for consumers looking to improve their living spaces without significant expenditure.

Global Home Fragrance Market: Segmentation Analysis

The Global Home Fragrance Market is segmented on the basis of Product, Distribution Channel, and Geography.

Home Fragrance Market, By Product

Sprays

Diffusers

Candles

Others

Based on Product, the Global Home Fragrance Market is segmented into Sprays, Diffusers, Candles, and Others. Candles currently dominate the home fragrance market due to their widespread appeal and traditional use in creating ambiance and pleasant scents in homes. Their popularity is driven by a variety of scents, decorative options, and the added warmth they provide. However, diffusers are the fastest-growing segment, fueled by their modern, convenient, and longer-lasting fragrance delivery. As consumers increasingly seek sophisticated and continuous scent solutions, the demand for diffusers, including ultrasonic and reed diffusers, is rapidly rising.

Home Fragrance Market, By Distribution Channel

Supermarkets & Hypermarkets

Convenience Stores

Online

Based on Distribution Channel, the Global Home Fragrance Market is segmented into Supermarkets & Hypermarkets, Convenience Stores, and Online. Supermarkets & hypermarkets currently dominate the home fragrance market due to their extensive reach and the convenience they offer consumers in accessing a wide range of fragrance products. These retail outlets often feature prominent displays and a diverse selection of home fragrance options, attracting a large customer base. However, the online segment is the fastest-growing, driven by increasing consumer preference for the convenience of shopping from home, coupled with the wide variety and competitive pricing available online. The rise of e-commerce platforms is rapidly expanding the reach and accessibility of home fragrance products.

Home Fragrance Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

Based on Geography, the Global Home Fragrance Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently dominates the global home fragrance market, driven by a strong consumer preference for premium and diverse fragrance products and the presence of leading brands and retailers. The region's well-established retail infrastructure and high disposable income contribute to its market leadership. Meanwhile, the Asia Pacific region is the fastest-growing segment, fueled by increasing urbanization, rising disposable incomes, and a growing interest in home aesthetics and wellness. As consumers in countries like China and India become more affluent, the demand for home fragrance products is rapidly expanding.

Key Players

The "Global Home Fragrance Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Reckitt Benckiser, Procter and Gamble, Seda France, Inc., S. C. Johnson & Son, Inc., Voluspa, Newell Brands, 3M company, Scent Air, Esteban Paris, Korona Candles S.A.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Home Fragrance Market Key Developments

• In March 2023, Nestle acquired a leading home fragrance company to expand its product portfolio. This acquisition aims to leverage Nestle's extensive distribution network and market expertise to enhance its presence in the home fragrance sector. The move is expected to drive innovation and bring new fragrance options to consumers globally.
• In June 2022, Procter & Gamble launched a new line of eco-friendly home fragrances. This product range features biodegradable packaging and natural ingredients, responding to increasing consumer demand for sustainable and environmentally conscious home fragrance solutions.
• In September 2021, Scentsy introduced a revolutionary smart home fragrance system. The new system integrates with home automation technologies, allowing users to control and customize fragrance settings via smartphone apps. This innovation offers enhanced convenience and personalization for users seeking sophisticated home scent experiences.
• In November 2022, Air Wick expanded its product line with a range of essential oil-based home fragrances. These new offerings include blends designed for specific moods and occasions, utilizing natural essential oils to enhance the sensory experience. This development aligns with growing consumer interest in wellness and natural ingredients in home fragrances.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL HOME FRAGRANCE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL HOME FRAGRANCE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL HOME FRAGRANCE MARKET, BY PRODUCT

• 5.1 Overview
• 5.2 Sprays
• 5.3 Diffusers
• 5.4 Candles
• 5.5 Others

6 GLOBAL HOME FRAGRANCE MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Supermarkets & Hypermarkets
• 6.3 Convenience Stores
• 6.4 Online

7 GLOBAL HOME FRAGRANCE MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL HOME FRAGRANCE MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Reckitt Benckister
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Procter and Gamble
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Seda France Inc.
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 S.C Johnson & Son, Inc.
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Voluspa
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Newell Brands
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 3M Company
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Scent Air
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Esteban Paris
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Korona Candles S.A
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research