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市場調查報告書
商品編碼
1698092

家用香水市場 - 全球產業規模、佔有率、趨勢、機會和預測，按產品類型、配銷通路、地區和競爭細分，2020-2030 年

Home Fragrances Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 183 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球家居香水市場價值為 122 億美元，預計到 2030 年將達到 186.6 億美元，預測期內複合年成長率為 7.40%。個人和企業的環保意識不斷增強，加上企業越來越重視永續性作為企業社會責任的一部分，推動了對環保產品的需求。具有環保意識的消費者正在逐步尋求由可追溯和永續來源的材料製成的產品。作為回應，許多主要行業參與者正在推出採用環保材料和包裝的永續產品，以吸引具有環保意識的消費者。例如，2024 年 7 月，印度家庭護理公司 Sugandhim 推出了一系列適用於家庭的環保香薰機，並強調這些香薰機採用永續材料製成。此外，各國人口成長和城市化進程推動了對公寓、別墅和獨立住宅等住宅單元的需求，進一步刺激了對這些產品的需求。例如，美國人口普查局和住房和城市發展部報告稱，到2022年，美國住房總數將增至1.4379億套，高於2021年的1.4215億套和2020年的1.4080億套。

市場概覽
預測期 2026-2030
2024 年市場規模 122 億美元
2030年市場規模 186.6億美元
2025-2030 年複合年成長率 7.40%
成長最快的領域 香氛蠟燭
最大的市場 北美洲

市場促進因素

消費者對健康和芳香療法的興趣日益濃厚

主要市場挑戰

健康和安全問題

主要市場趨勢

轉向無塑膠包裝

目錄

第1章：簡介

第 2 章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球家居香氛市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（香氛蠟燭、香氛噴霧、精油、香氛棒、其他）
    • 依配銷通路（超市/大賣場、便利商店、專賣店、網路、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美家居香氛市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 加拿大
    • 墨西哥

第7章：歐洲家居香氛市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太家居香氛市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 日本
    • 印度
    • 越南
    • 韓國

第9章：中東和非洲家居香水市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其
    • 科威特
    • 埃及

第10章：南美家居香氛市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如果有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Reckitt Benckiser Group PLC
    • The Procter & Gamble Company
    • Seda France
    • SC Johnson & Son, Inc.
    • Newell Brands Inc.
    • Illume Inc.
    • NEST Fragrances LLC
    • Henkel AG & Co. KGaA
    • Beaumont Products, Inc.
    • Seda France, Inc.

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 3743

The global Home Fragrances Market was valued at USD 12.20 Billion in 2024 and is expected to reach USD 18.66 Billion by 2030 with a CAGR of 7.40% during the forecast period. Rising environmental awareness among individuals and businesses, coupled with an increasing emphasis on sustainability as part of corporate social responsibility, is fueling the demand for eco-friendly products. Eco-conscious consumers are progressively seeking products made from traceable and sustainably sourced materials. In response, many major industry players are launching sustainable products with eco-friendly materials and packaging to attract environmentally aware customers. For instance, in July 2024, Sugandhim, an India-based homecare company, introduced a new collection of eco-friendly aroma diffusers for homes, highlighting that the diffusers are made using sustainable materials. Additionally, the growing population and urbanization in various countries are driving the demand for residential units such as apartments, villas, and individual houses, further boosting the need for these products. For example, the U.S. Census Bureau and the Department of Housing and Urban Development reported that the total number of housing units in the U.S. increased to 143.79 million in 2022, up from 142.15 million in 2021 and 140.80 million in 2020.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 12.20 Billion
Market Size 2030USD 18.66 Billion
CAGR 2025-20307.40%
Fastest Growing SegmentScented Candles
Largest MarketNorth America

Market Drivers

Rising Consumer Interest in Wellness and Aromatherapy

One of the primary drivers behind the growth of the Home Fragrances Market is the increasing consumer interest in wellness and aromatherapy. In recent years, people have become more focused on creating calming and therapeutic environments in their homes, turning to scented candles, diffusers, and other home fragrance products to promote relaxation and improve their mental well-being. Essential oils and aromatic fragrances have been shown to have various benefits, including reducing stress, enhancing mood, and improving sleep quality. As wellness becomes a priority for many consumers, particularly in urban areas where stress levels tend to be higher, home fragrance products are seen as an accessible and effective solution to improve their living spaces. Additionally, the growing popularity of home-based self-care routines and mindfulness practices has further contributed to the demand for products that help establish a soothing and peaceful atmosphere. Consumers are becoming increasingly aware of the connection between scent and emotional health, driving demand for home fragrance products that can enhance the ambiance of their living spaces. As a result, home fragrance brands are incorporating therapeutic oils, natural ingredients, and innovative scents to cater to wellness-conscious consumers. These products have transitioned from being mere luxury items to essential elements of modern living, making them highly sought after in the growing wellness trend.

Key Market Challenges

Health and Safety Concerns

One of the key challenges in the Home Fragrances Market is growing health and safety concerns related to the ingredients used in fragrance products. Many traditional home fragrance items, such as candles, air fresheners, and sprays, often contain synthetic chemicals, phthalates, or other potentially harmful substances. These chemicals can release volatile organic compounds (VOCs) into the air, which, when inhaled over time, may cause respiratory issues, skin irritation, or allergic reactions. The use of paraffin wax in candles, which is derived from petroleum, and synthetic fragrances can contribute to indoor air pollution, which is becoming an increasing concern for consumers. As awareness of these potential health risks grows, consumers are demanding cleaner, safer alternatives in the form of natural or organic home fragrance products. While the shift towards more natural ingredients-such as essential oils, soy wax, and beeswax-is gaining momentum, ensuring product safety while maintaining strong fragrance performance presents a challenge for manufacturers. Brands must navigate the complex regulatory landscape to ensure their products are safe for consumer use, which may involve rigorous testing and certification processes. The challenge is not only in creating safer alternatives but also in educating consumers about the potential risks of synthetic chemicals and the benefits of switching to cleaner products.

Key Market Trends

Shift Towards Plastic-Free Packaging

One of the most significant trends in the Home Fragrances Market is the shift towards plastic-free packaging. As plastic pollution continues to be a global environmental concern, consumers are becoming increasingly conscious of their purchasing decisions. Many people are looking for alternatives to products that contribute to plastic waste, especially in personal care categories like shampoo. Traditional shampoos are typically packaged in single-use plastic bottles that are difficult to recycle, contributing to the growing plastic waste problem. In response, manufacturers are moving towards more sustainable packaging solutions. A prominent example of this trend is the increasing popularity of shampoo bars. These bars are often wrapped in biodegradable or recyclable materials such as paper or cardboard, which significantly reduce plastic waste. Additionally, some brands are using refillable containers, where consumers can return the packaging for refills, further reducing their environmental footprint. The trend towards plastic-free packaging is driven by both consumer demand and increased government regulations aimed at reducing plastic waste. Brands that focus on providing eco-friendly alternatives are gaining market share as consumers become more committed to sustainability. Furthermore, plastic-free packaging aligns with the broader movement towards circular economies, where products and materials are reused, recycled, or composted rather than disposed of.

Key Market Players

  • Reckitt Benckiser Group PLC
  • The Procter & Gamble Company
  • Seda France
  • S. C. Johnson & Son, Inc.
  • Newell Brands Inc.
  • Illume Inc.
  • NEST Fragrances LLC
  • Henkel AG & Co. KGaA
  • Beaumont Products, Inc.
  • Seda France, Inc.

Report Scope:

In this report, the global Home Fragrances Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Home Fragrances Market, By Product Type:

  • Scented Candles
  • Sprays
  • Essential Oils
  • Incense Sticks
  • Others

Home Fragrances Market, By Distribution Channel:

  • Supermarket/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Home Fragrances Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Kuwait
    • Egypt
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Home Fragrances Market.

Available Customizations:

Global Home Fragrances Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Home Fragrances Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Scented Candles, Sprays, Essential Oils, Incense Sticks, Others)
    • 5.2.2. By Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Home Fragrances Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Home Fragrances Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Home Fragrances Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Home Fragrances Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Home Fragrances Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Home Fragrances Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Home Fragrances Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Home Fragrances Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Home Fragrances Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Home Fragrances Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Home Fragrances Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Home Fragrances Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. Japan Home Fragrances Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Home Fragrances Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. Vietnam Home Fragrances Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. South Korea Home Fragrances Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Home Fragrances Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Home Fragrances Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Home Fragrances Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Home Fragrances Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Home Fragrances Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Distribution Channel
    • 9.3.5. Kuwait Home Fragrances Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Product Type
        • 9.3.5.2.2. By Distribution Channel
    • 9.3.6. Egypt Home Fragrances Market Outlook
      • 9.3.6.1. Market Size & Forecast
        • 9.3.6.1.1. By Value
      • 9.3.6.2. Market Share & Forecast
        • 9.3.6.2.1. By Product Type
        • 9.3.6.2.2. By Distribution Channel

10. South America Home Fragrances Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Home Fragrances Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Home Fragrances Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Home Fragrances Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Reckitt Benckiser Group PLC
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. The Procter & Gamble Company
    • 14.1.3. Seda France
    • 14.1.4. S. C. Johnson & Son, Inc.
    • 14.1.5. Newell Brands Inc.
    • 14.1.6. Illume Inc.
    • 14.1.7. NEST Fragrances LLC
    • 14.1.8. Henkel AG & Co. KGaA
    • 14.1.9. Beaumont Products, Inc.
    • 14.1.10. Seda France, Inc.

15. Strategic Recommendations

16. About Us & Disclaimer