家居香水市場規模、佔有率和成長分析（按類型、類別、分銷管道和地區）- 產業預測 2025-2032

預計到 2023 年全球家居香水市場價值將達到 137 億美元，並從 2024 年的 144.3 億美元成長到 2032 年的 218.1 億美元，預測期內（2025-2032 年）的複合年成長率為 5.3%。

家用香水市場經歷了顯著成長，產品種類繁多，可滿足消費者尋求愉悅香氣同時遮罩不良氣味的需求。受歡迎的香味類別包括花香型、果香型、清新潔淨型、幻想型和美食型香水。各種各樣的輸送系統，如擴香瓶、精油蠟燭、空氣噴霧和創新智慧擴香器，既提升了美觀性又提高了功能性，增強了產品的吸引力。特別是可客製化的插件和芳香療法擴散器越來越受到消費者的歡迎。此外，水療產業的興起也增加了尋求放鬆和減壓方式的消費者對家居香水的需求。總的來說，家居香水選擇範圍的不斷擴大和人們對健康日益成長的興趣是推動市場成長的關鍵因素，為品牌創造了巨大的商機。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

家居香水市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 香氛蠟燭
• 噴
• 擴香瓶
• 精油
• 香
• 其他

家居香水市場規模（按類別分類）及複合年成長率（2025-2032 年）

• 市場概況
• 大規模生產
• 優質的

家居香水市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場和大賣場
• 專賣店
• 便利商店
• 線上
• 其他

家居香水市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Givaudan（Switzerland）
• Symrise（Germany）
• Coty（United States）
• SC Johnson & Son, Inc.（United States）
• Newell Brands Inc.（United States）
• The Procter & Gamble Company（United States）
• Bath & Body Works LLC（United States）
• Voluspa（United States）
• NEST Fragrances（United States）
• The Estee Lauder Companies Inc.（United States）
• Bougie & Senteur（France）
• AT-AROMA Co., Ltd.（Japan）
• ScentAir Technologies, LLC（United States）
• Seda France（United States）
• Reckitt Benckiser Group PLC（United Kingdom）
• Takasago International Corporation（Japan）
• L Brands, Inc.（United States）
• Jo Malone London（United Kingdom）

結論和建議

Global Home Fragrance Market size was valued at USD 13.7 billion in 2023 and is poised to grow from USD 14.43 billion in 2024 to USD 21.81 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The home fragrance market is experiencing significant growth, driven by a diverse range of products that cater to consumers seeking pleasant aromas while masking unwanted odors. Popular scent categories include floral, fruity, fresh & clean, fantasy, and gourmand fragrances. Various delivery systems such as reed diffusers, essential oil candles, air sprays, and innovative smart diffusers have enhanced product appeal, promoting both aesthetics and functionality. Notably, customizable plug-ins and aromatherapy diffusers are gaining traction among consumers. Additionally, the flourishing spa industry has increased demand for home fragrances as individuals seek ways to relax and de-stress. Collectively, the expanding variety of home fragrance options and the rising focus on well-being are pivotal factors driving market growth, offering substantial opportunities for brands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home Fragrance market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home Fragrance Market Segments Analysis

Global Home Fragrance Market is segmented by Type, Category, Distribution Channel and region. Based on Type, the market is segmented into Scented Candles, Sprays, Reed Diffuser, Essential Oils, Incense Sticks and Others. Based on Category, the market is segmented into Mass and Premium. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Store, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home Fragrance Market

The growth of the global home fragrance market is significantly driven by the increasing proportion of young adults entering the workforce and their tendency to rent or purchase homes and apartments. This demographic shift is expected to have a favorable impact on the market as young adults actively seek appealing and trendy home fragrance products. Many brands are now focusing on creating innovative designs and incorporating technology to capture the interest of this younger audience. As a result, the emphasis on aesthetically pleasing and contemporary fragrance products tailored to the tastes of youth is likely to enhance the market's overall traction and expansion.

Restraints in the Global Home Fragrance Market

The growth of the global home fragrance market is being hindered by increasing allergic reactions among individuals with pre-existing health conditions. With the prevalence of respiratory issues such as asthma, COPD, and pneumonia on the rise, an increasing number of consumers are experiencing health complications linked to home fragrance products. These adverse reactions not only affect the well-being of individuals but also create a reluctance to use such products, consequently limiting market expansion. As awareness surrounding the potential health impacts of fragrances grows, manufacturers must navigate these challenges to develop safer alternatives that address consumer concerns while still maintaining market appeal.

Market Trends of the Global Home Fragrance Market

The Global Home Fragrance market is witnessing a notable surge driven by innovative product offerings and shifting consumer preferences. Scented candles, in particular, are among the fastest-growing segments, fueled by the rising interest in aromatherapy and their dual role as decorative elements. A key trend is the emergence of personalized home fragrance candles, enabling customers to tailor their products' shape, size, color, texture, and scent to align with individual tastes. This customization extends to personalized packaging, allowing for unique designs and quotes, which enhances consumer engagement and satisfaction. As startups continue to innovate, this market is poised for significant growth moving forward.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Home Fragrance Market Size by Type & CAGR (2025-2032)

• Market Overview
• Scented Candles
• Sprays
• Reed Diffuser
• Essential Oils
• Incense Sticks
• Others

Global Home Fragrance Market Size by Category & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Home Fragrance Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Store
• Convenience Stores
• Online
• Others

Global Home Fragrance Market Size & CAGR (2025-2032)

• North America (Type, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Givaudan (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symrise (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voluspa (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEST Fragrances (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bougie & Senteur (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT-AROMA Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ScentAir Technologies, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seda France (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takasago International Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jo Malone London (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations