![]() |
市場調查報告書
商品編碼
1845722
魚露市場規模:按類型、按包裝、按分銷管道、按應用、按地區和預測Fish Sauce Market Size By Type, By Packaging, By Distribution Channel, By Application, By Geographic Scope And Forecast |
||||||
2024 年魚露市場規模為 179 億美元,預計到 2032 年將達到 275 億美元,預測期內(2026-2032 年)的複合年成長率為 5.5%。
魚露市場的促進因素可能受到多種因素的影響。這些因素包括:
對傳統亞洲料理的需求不斷成長:隨著人們對全球美食的興趣日益濃厚,人們擴大食用東南亞美食,而魚露是許多此類菜餚中的常見調味品。
餐飲服務業的成長:都市區飲食趨勢和旅遊業正在推動餐飲服務業的成長,包括餐廳、旅館和攤販小吃攤。魚露常用於醬汁、醃料和沙拉。
擴大零售分銷管道:為了增加顧客的可及性,魚露將在更多的超級市場、大賣場和線上平台上銷售,提高貨架存在感和品牌知名度。
健康意識日益增強:魚露因其天然發酵過程和極低的化學成分而備受推崇。魚露通常被認為比人工香料更健康。
簡便食品消費量不斷增加:由於生活節奏加快,含有魚露的已調理食品和餐點套件越來越受歡迎,滿足了消費者對美味又快速的膳食的需求。
產品創新和高級產品:為了滿足高階利基市場的需求,製造商推出了新的口味變化、有機選擇和手工魚露,並希望在品質的基礎上實現差異化。
新興經濟體的可支配收入不斷增加:亞洲和非洲的購買力不斷上升,推動了魚露等包裝調味品的消費,品牌產品越來越受到自製產品的青睞。
文化影響和烹飪遺產:越南、泰國和菲律賓保留並推廣傳統烹飪方法,魚露已在家庭中使用了幾代人。
限制全球魚露市場的因素
魚露市場存在一些限制和挑戰。其中包括:
高鈉含量帶來的健康隱憂:注重健康的消費者會因為魚露含鹽量高而避免食用。高血壓和其他疾病的風險是一大障礙。
氣味濃烈、味道辛辣:魚露的氣味和味道濃烈,阻礙了它的廣泛使用,許多地區更喜歡味道較淡的調味品。
亞洲以外認知度低:西方國家對魚露的不熟悉減緩了市場發展,而主流食品中對魚露的接觸有限加劇了消費者的懷疑態度。
替代品的供應:醬油、蠔油和醬油等替代品的供應影響魚露的需求。這些替代品因其風味和與食物的兼容性而受到青睞。
品質不穩定:不同品牌的發酵製程和原料存在差異,降低了消費者對產品品質的信心。小型或本地生產商被認為不規範。
進口限制和貿易壁壘:關稅、食品安全法規和標籤法都對魚露的國際貿易施加了限制,使得小型出口商越來越難以進入市場。
供應鏈中斷:魚類供應和漁業法規的波動對魚露的持續供應帶來了挑戰。生產延遲是由於環境和監管限制。
Fish Sauce Market size was valued at USD 17.9 Billion in 2024 and is projected to reach USD 27.5 Billion by 2032, growing at a CAGR of 5.5% during the forecast period 2026-2032.
The market drivers for the fish sauce market can be influenced by various factors. These may include:
Rising Demand for Traditional Asian Cuisine: As people become more interested in global culinary experiences, they are eating more Southeast Asian foods. Fish sauce is a popular component in many of these dishes.
Growth of Foodservice Industry: Urban eating trends and tourism are driving growth in the foodservice industry, including restaurants, hotels, and street sellers. Fish sauce is often used in sauces, marinades, and salads.
Retail Distribution Channel Expansion: To boost customer access, fish sauce will be available in more supermarkets, hypermarkets, and online platforms. Shelf presence and brand exposure are being improved.
Rising Health Awareness: Fish sauce is appreciated due to its natural fermentation process and minimal chemicals. It is frequently perceived as a healthier option to artificial taste enhancers.
Increasing Consumption of Convenience Foods: Due to our hectic lifestyles, ready-to-eat meals and cooking kits, including fish sauce, are becoming increasingly popular. Consumers' need for tasty yet fast meals is being met.
Product Innovations and Premium Offerings: New taste variations, organic choices, and artisanal fish sauces are being launched to meet the needs of niche and premium markets. Manufacturers desire differentiation via quality.
Rising Disposable Income in Developing Countries: Greater purchasing power in regions of Asia and Africa has been connected to higher spending on packaged condiments such as fish sauce. Branded items are being preferred over handmade alternatives.
Cultural Influence and Culinary Heritage: Traditional culinary methods in Vietnam, Thailand, and the Philippines are being conserved and encouraged. Fish sauce is used in families for generations.
Global Fish Sauce Market Restraints
Several factors can act as restraints or challenges for the fish sauce market. These may include:
Health Concerns Over High Sodium Content: Due to its high salt content, health-conscious customers are avoiding fish sauce. The risk of hypertension and other disorders is stated as a barrier.
Strong Odor and Pungent Flavor: Fish sauce's powerful odor and flavor hinder its widespread popularity. Milder condiments are preferred in a number of places.
Limited Awareness Outside Asia: Western nations' market development is delayed owing to unfamiliarity with fish sauce. Consumer skepticism is exacerbated by a lack of exposure to mainstream food.
Availability of Substitutes: The availability of substitutes, such as soy sauce, oyster sauce, and tamari, has an impact on demand for fish sauce. These alternatives are preferred for their flavor or dietary compatibility.
Quality Inconsistencies: Variations in fermentation procedures and raw ingredients between brands diminish consumer trust in product quality. Perceived irregularity is associated with smaller or local producers.
Import Regulations and Trade Barriers: Tariffs, food safety regulations, and labeling laws all impose restrictions on international commerce in fish sauce. Market access for small exporters is becoming increasingly challenging.
Supply Chain Disruptions: Variations in fish availability and fishing laws pose a difficulty to the continuous supply of fish sauce. Production delays are due to environmental and regulatory limitations.
The Global Fish Sauce Market is segmented based on Type, Packaging, Distribution Channel, Application, and Geography.
Traditional Fish Sauce: Made with natural fermentation procedures utilizing fish and salt over lengthy periods. This kind is popular in Southeast Asian dishes due to its genuine taste profile.
Blended Fish Sauce: A combination of fish sauce and additives such as sugar, hydrolyzed protein, or preservatives. It is a less expensive choice that is commonly utilized in mass-market or processed meals.
Glass Bottles: Commonly used for luxury items due to their ability to retain flavor and quality. Glass packaging is commonly used for retail sales and brand positioning.
Plastic Bottles: Preferred for their affordability, durability, and convenience, especially in the home and foodservice industries. Plastic bottles dominate the mid-range and low-cost categories.
Supermarkets and Hypermarkets: Often employed for the distribution of branded fish sauce goods. These establishments carry a diverse selection of goods and are important places of purchase for consumers.
Convenience Stores: Selected for their rapid purchases and close accessibility to residential areas. Convenience shops frequently offer popular brands in smaller amounts.
Online Retail: Specialty and international fish sauce items are increasingly being sold online, as customers seek variety and convenience. Online platforms also provide access to specialized or handmade products.
Foodservice: Restaurants and food firms make major bulk purchases in this channel. Fish sauce is widely used in commercial cookery, particularly in Asian cuisines.
Household: It is commonly used for home cooking, particularly in areas where fish sauce is a staple. Changes in food habits and culinary experimentation impact this segment's growth.
Food Industry: It is added to sauces, marinades, snacks, and processed meals. Fish sauce is used in the culinary sector for taste as well as natural seasoning.
Foodservice: These are used extensively by restaurants, caterers, and commercial kitchens. Demand in this area is being driven by the appeal of Asian cuisine and rising dine-out tendencies.
Asia Pacific: The region is dominated by traditional consumption patterns and widespread production quantities, notably in nations such as Vietnam and Thailand, where fish sauce is widely utilized in daily meals.
North America: It is emerging as an expanding market, owing to the growth of Asian-American populations and a rising interest in ethnic foods.
Europe: Europe is experiencing expansion as Southeast Asian foods become more popular and demand from ethnic populations rises.
Latin America: Fish sauce has gradually become popular in fusion cookery and specialist culinary categories in this region.
Middle East and Africa: Low market penetration owing to limited local demand and cultural dietary preferences.
The "Global Fish Sauce Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Thai Fishsauce Factory (Squid Brand), TANG SANG HAH Co. Ltd., Masan Consumer Corporation, Viet Phu, Inc. (Red Boat), Teo Tak Seng Fish Sauce Factory Co. Ltd. (Knife Brand), Pichai Fish Sauce Co. Ltd., Marine Resources Development Co. Ltd., Rayong Fish Sauce Industry Co. Ltd., Unilever (Knorr), Hong Hanh Fish Sauce Company, and BLiS Gourmet Products.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight to the financial statements of all the major players, along with their product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.