全球馬術裝備市場：按馬術服飾、按馬具、按馬匹護理設備、按地區和預測

馬術裝備市場規模及預測

2024 年全球馬術設備市場規模為 22.1 億美元，預計到 2032 年將達到 28.2 億美元，2026 年至 2032 年的複合年成長率為 3.42%。

馬術裝備是馬術活動中使用的工具、裝備和配件的集合，以確保騎手和馬匹的安全、舒適和有效控制。

這包括馬鞍、韁繩、頭盔、馬鞍靴、保養維護用品等。馬術裝備的用途包括休閒騎馬、障礙賽和馬場馬術等競技運動以及治療性騎馬。

隨著馬術運動在全球日益普及，可支配收入不斷成長，以及騎馬作為休閒活動的興起，馬術裝備市場前景光明。輕巧耐用的裝備以及整合追蹤系統的智慧裝備等材料和技術的創新預計將在未來幾年推動市場成長。

全球馬術裝備市場動態

影響全球馬術設備市場的關鍵市場動態是：

關鍵市場促進因素

馬術運動日益普及：馬術運動日益普及，尤其是在北美和歐洲，這推動了對馬術裝備的需求。 2024年3月，美國馬術聯合會報告稱，會員數量增加了15%，反映出這項運動日益普及，並推動了對高品質馬術裝備的需求。

裝備技術進步：智慧頭盔和高級馬鞍等馬術裝備的創新，吸引了許多業餘和專業騎手。 2024年5月，Ariat International推出了一系列內建壓力感測器的智慧馬靴，可改善騎士的騎乘姿勢和表現，展現了科技如何塑造市場。

騎手和馬匹安全意識不斷增強：隨著人們對安全標準的認知不斷提高，對頭盔、護身服、高級馬鞍等防護裝備的需求也日益增加。 2024年2月，歐盟將加強馬術裝備的安全法規，製造商正在努力創新以滿足新標準，從而推動市場成長。

馬術旅遊擴張：馬術旅遊的普及度日益提升，尤其是在澳洲和紐西蘭等國家，這推動了對馬術裝備的需求。 2024年4月，紐西蘭政府啟動了宣傳活動，帶動了當地對馬術設施及相關設備的投資增加，從而推動了市場需求。

主要問題

優質騎乘裝備：馬鞍、頭盔和自行車靴價格不菲。對於潛在買家，尤其是初學者或預算有限的買家來說，高昂的價格可能會讓他們不願意投資必要的騎行裝備。

更嚴格的安全法規：隨著安全法規日益嚴格，馬術裝備市場面臨新的挑戰。製造商必須確保其產品符合這些嚴格的標準，這可能會增加生產成本，降低設計靈活性，並可能影響盈利。

仿冒品與品管：市場上充斥著仿冒品，這些仿冒品外觀與品牌裝備相似，但不符合安全或耐用性標準。這不僅損害了品牌聲譽，還對騎乘者的安全構成了嚴重威脅，並使原始製造商難以維持消費者信任。

原料價格波動：皮革和合成纖維等原料的成本和供應量可能會波動，導致馬術裝備的價格波動。這種波動使得製造商難以持續供應高品質的產品，同時保持穩定的價格和盈利。

主要趨勢

永續性和環保產品：人們對環保和永續騎乘裝備的需求日益成長。越來越多的騎乘者選擇採用再生材料和符合道德標準的皮革製成的產品。消費者環保意識的不斷增強推動了這一趨勢，促使製造商開發和銷售更多環保產品。

客製化與個人化：客製化在馬術裝備市場日益流行。從馬鞍到頭盔，騎手們都希望自己的馬術裝備獨一無二，能夠體現他們的個人風格和特定需求。製造技術的進步推動了這一趨勢，使得更多客製化產品成為可能。

技術整合：馬術裝備中的技術應用正在迅速成長。智慧頭盔、配備感測器的馬靴以及配備GPS的馬具在那些希望提升自身表現和安全性的騎手群體中越來越受歡迎。這一趨勢的動力源於技術進步以及穿戴式科技在馬術運動中的日益普及。

馬術運動在年輕人中日益流行：馬術運動在年輕人群體中越來越受歡迎，這推動了對專門針對青少年的馬術裝備的需求。這一趨勢源自於媒體和社群媒體對馬術運動的認知度不斷提高，鼓勵更多年輕人參與騎馬運動。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章 馬術裝備市場（依馬術服飾類型）

• 騎乘頭盔
• 馬靴
• 馬褲和馬褲
• 騎乘手套
• 騎行夾克和背心

第5章 馬術裝備市場（依裝備類型）

• 鞍
• 轡
• 少量
• 鐙
• 韁繩
• 馬鞍墊片

第6章 馬術裝備市場（按馬匹梳理設備）

• 刷子和梳子
• 採馬蹄鐵
• 鬃毛和尾梳
• 洗髮精和護髮素

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• Dainese
• Ariat International
• Decathlon
• Cavallo
• Antares Sellier
• Horseware Products
• Mountain Horse

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Horse Riding Equipment Market Size And Forecast

Global Horse Riding Equipment Market size was valued at USD 2.21 Billion in 2024 and is projected to reach USD 2.82 Billion by 2032, growing at a CAGR of 3.42% from 2026 to 2032.

Horse riding equipment is the collection of tools, gear, and accessories used in equestrian activities to ensure the safety, comfort, and effective management of both the rider and the horse.

This includes saddles, bridles, helmets, riding boots, and grooming supplies. The use of horse riding equipment includes recreational riding, competitive sports like show jumping and dressage, and therapeutic riding.

The future of the horse riding equipment market looks promising, thanks to the growing popularity of equestrian sports around the world, rising disposable incomes, and the growing trend of horseback riding as a leisure activity. Materials and technology innovations, such as lightweight, durable gear and smart equipment with integrated tracking systems, are expected to drive market growth in the coming years.

Global Horse Riding Equipment Market Dynamics

The key market dynamics that are shaping the global horse riding equipment market include:

Key Market Drivers:

Increasing Popularity of Equestrian Sports: The growing popularity of equestrian sports, particularly in North America and Europe, has driven up demand for horse riding equipment. In March 2024, the United States Equestrian Federation reported a 15% increase in membership, reflecting the sport's growing popularity, which drives the demand for high-quality riding gear.

Technological Advancements in Equipment: Horse riding equipment innovations, such as smart helmets and advanced saddles, appeal to both amateur and professional riders. Ariat International introduced a line of smart riding boots with integrated pressure sensors in May 2024 to improve rider posture and performance, demonstrating how technology is shaping the market.

Rising Awareness of Rider and Horse Safety: As people become more aware of safety standards, there is a greater demand for protective gear like helmets, body protectors, and advanced saddles. In February 2024, the European Union implemented stricter safety regulations for equestrian equipment, prompting manufacturers to innovate and comply with the new standards, resulting in market growth.

Expansion of Equestrian Tourism: The growing popularity of equestrian tourism, particularly in countries such as Australia and New Zealand, is increasing demand for horse riding equipment. In April 2024, the New Zealand government launched a campaign to promote equestrian tourism, which resulted in increased investment in local riding facilities and related equipment, driving market demand.

Key Challenges:

High-Quality Horse Riding Equipment: Saddles, helmets, and boots can be costly. This presents a challenge for the market because the high prices may deter some potential customers, particularly beginners or those on a tight budget, from investing in the necessary equipment.

Stringent Safety Regulations: The horse riding equipment market is facing new challenges as safety regulations become more stringent. Manufacturers must ensure that their products meet these stringent standards, which can raise production costs and reduce design flexibility, potentially affecting profitability.

Counterfeit Products and Quality Control: The market is rife with counterfeit products that resemble branded equipment but do not meet the same safety and durability standards. This not only harms brand reputation but also poses serious risks to rider safety, making it difficult for legitimate manufacturers to maintain consumer trust.

Raw Material Price Fluctuations: The cost and availability of raw materials such as leather and synthetic fabrics can vary, causing price fluctuations in horse riding equipment. This volatility makes it difficult for manufacturers to maintain stable pricing and profitability while ensuring a consistent supply of high-quality products.

Key Trends:

Sustainability and Eco-Friendly Products: There is a growing demand for eco-friendly and sustainable horse riding equipment. Riders are increasingly choosing products made with recycled materials or ethically sourced leather. This trend is being driven by consumers' growing environmental consciousness, which is compelling manufacturers to develop and market greener alternatives.

Customization and Personalization: Customization is becoming increasingly popular in the horse riding equipment market. Riders want personalized gear, from saddles to helmets, that reflects their style and specific needs. This trend is driven by advancements in manufacturing technology, which enable more tailored and bespoke products.

Technology Integration: The use of technology in horse riding equipment is a rapidly growing trend. Smart helmets, sensor-equipped boots, and GPS-enabled tack are becoming increasingly popular among riders looking to improve their performance and safety. This trend is being propelled by technological advancements and the growing availability of wearable technology in sports.

Rising Popularity of Equestrian Sports among Youth: Equestrian sports are becoming increasingly popular among younger demographics, which is driving up demand for youth-specific riding gear. This trend is influenced by the increased visibility of equestrian sports in the media and on social media, which encourages more young people to take up riding.

Global Horse Riding Equipment Market Regional Analysis

Here is a more detailed regional analysis of the global horse riding equipment market:

North America:

North America dominates the global horse riding equipment market, owing to the strong equestrian culture in countries such as the United States and Canada. The region has a long-standing horseback riding tradition, which is supported by a variety of equestrian events, competitive sports, and recreational opportunities.

The high disposable income and strong emphasis on equestrian sports contribute to the robust demand for horse riding equipment. Furthermore, the region's advanced infrastructure for equestrian training and riding schools fuels the market's expansion.

Recent government initiatives and news reinforce the market's dominance in North America. For instance, the United States Department of Agriculture (USDA) has been working on various programmes to support rural development, which indirectly benefits equestrian activities by improving access to riding facilities.

Promoting outdoor recreational activities. In September 2023, the USDA announced increased funding for rural infrastructure, including investments to improve equestrian trails and facilities. This emphasis on improving rural and recreational spaces is likely to maintain North America's dominant position in the horse riding equipment market.

Asia Pacific:

Asia Pacific is the fastest-growing region in the global horse riding equipment market, owing to the growing popularity of equestrian sports and rising disposable incomes in countries like China, India, and Australia. The region has seen an increase in the number of equestrian clubs and training facilities, boosting demand for horse riding equipment. Furthermore, the growing interest in horseback riding as a recreational and competitive sport among the younger population contributes to the market's rapid growth.

Recent changes in government policies and industry initiatives have also aided this growth. For instance, in November 2023, China's Ministry of Agriculture and Rural Affairs announced plans to promote equestrian tourism as part of a rural revitalization strategy. This includes the development of horseback riding trails and equestrian centers are expected to increase demand for horse riding equipment in the coming years.

Similarly, in August 2023, the Indian government issued new regulations to improve the standards of equestrian sports, resulting in increased investment in equestrian facilities and equipment. These initiatives demonstrate the region's growing commitment to expanding its equestrian industry, positioning Asia Pacific as the fastest-growing market for horse riding equipment.

Global Horse Riding Equipment Market: Segmentation Analysis

The Global Horse Riding Equipment Market is segmented on the basis of Riding Apparel, Horse Tack, Horse Grooming Equipment, and Geography.

Horse Riding Equipment Market, By Riding Apparel

• Riding Helmets
• Riding Boots
• Breeches and Jodhpurs
• Riding Gloves
• Riding Jackets and Vests

Based on Riding Apparel, the Global Horse Riding Equipment Market is segmented into Riding Helmets, Riding Boots, Breeches and Jodhpurs, Riding Gloves, and Riding Jackets and Vests. Riding helmets are the dominant segment due to their critical role in rider safety. Riding boots are the fastest-growing segment, driven by increased demand for equestrian footwear that is both functional and stylish.

Horse Riding Equipment Market, By Horse Tack

• Saddles
• Bridles
• Bits
• Stirrups
• Reins
• Saddle Pads

Based on Horse Tack, the Global Horse Riding Equipment Market is segmented into Saddles, Bridles, Bits, Stirrups, Reins, and Saddle Pads. Saddles are the dominant segment due to their importance in riding comfort and performance. Saddle pads are the fastest-growing segment, thanks to rising demand for rider and horse comfort, as well as advances in pad technology.

Horse Riding Equipment Market, By Horse Grooming Equipment

• Brushes and Combs
• Hoof Picks
• Mane and Tail Combs
• Shampoos and Conditioners

Based on Horse Grooming Equipment, the Global Horse Riding Equipment Market is segmented into Brushes and Combs, Mane and Tail Combs, Shampoos and Conditioners, and Hoof Picks. Brushes and combs dominate the horse grooming equipment market due to their importance in daily grooming routines and widespread application across a variety of equestrian activities. Shampoos and conditioners are the fastest-growing segment, thanks to increased awareness of horse hygiene and demand for specialized grooming products.

Horse Riding Equipment Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on the Geography, the Global Horse Riding Equipment Market are classified into North America, Europe, Asia Pacific, and Rest of the World. Europe dominates the global horse riding equipment market due to its strong equestrian culture and the popularity of horseback riding as a sport and leisure activity. Asia Pacific is the fastest-growing region, thanks to increased interest in equestrian sports and rising disposable incomes in countries such as China and India.

Key Players

The "Global Horse Riding Equipment Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Dainese, Ariat International, Decathlon, Cavallo, Antares Sellier, Mountain Horse.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Horse Riding Equipment Market: Recent Developments
• In January 2024, Decathlon expanded its Fouganza brand, adding a line of affordable and durable horse tack, such as saddles and bridles, aimed at entry-level and intermediate riders. This move is intended to capture a larger customer base in emerging markets.
• In April 2024, Schockemohle Sports unveiled a premium line of saddles that use advanced shock-absorbing technology to improve rider comfort and horse performance. The new saddles are intended for competitive equestrians who require high-performance equipment.

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Horse Riding Equipment Market, By Riding Apparel

• Riding Helmets
• Riding Boots
• Breeches and Jodhpurs
• Riding Gloves
• Riding Jackets and Vests

5. Horse Riding Equipment Market, By Horse Tack

• Saddles
• Bridles
• Bits
• Stirrups
• Reins
• Saddle Pads

6. Horse Riding Equipment Market, By Horse Grooming Equipment

• Brushes and Combs
• Hoof Picks
• Mane and Tail Combs
• Shampoos and Conditioners

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Dainese
• Ariat International
• Decathlon
• Cavallo
• Antares Sellier
• Horseware Products
• Mountain Horse

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References